Art2Heart

What Art2Heart does

Art2Heart is a 501(c)(3) nonprofit arts education organization founded in 2003 by Lorraine LeMon in Kerrville, Texas. It serves youth ages 8-17 in the Kerrville and surrounding Central Texas area through an after-school and summer camp portfolio spanning fine and performing arts classes, piano lessons, creative writing, leadership mentoring, and signature Saturday Sounds and Singsation programs delivered at the Kit Werlein Annex at the Kathleen C. Cailloux City Center for the Performing Arts. Approximately 93% of participants come from economically disadvantaged households or working poor families, and programs are offered at low or no cost. The organization is supported by a 16-person staff and reaches hundreds of children cumulatively since inception, with documented alumni outcomes including high school graduation and university attendance.

The underlying technology stack is minimal and non-proprietary: a WordPress website, Google Forms for registration, The Events Calendar plugin, and Eventbrite for ticketing. There is no software product, no API, no AI/ML component, and no proprietary platform. Distribution is purely on-site instruction at physical Kerrville locations plus an optional Zoom channel for remote art classes introduced during the pandemic.

Revenue is generated entirely through donations, charitable foundations, private donors, and yearly fundraisers — most notably the Magic in Motown annual dinner dance (now in its 7th year) and the Zanzenberg Music & Art Fall Festival in Center Point, Texas. Pricing to participants is effectively zero. The go-to-market model is community-led, relying on word-of-mouth, partnerships with Kerrville ISD, Kerr County United Way, Camp Mystic, James Avery, Rivers Edge Gallery, Hill Country Arts, KSTAR Shelter, and Ranch Radio Group, and a modest social media presence on Instagram and Facebook. Geographic reach is concentrated in Kerrville, Texas with minor extension into Center Point.

Name

Art2Heart

Legal name

Art2Heart

Website

https://art2heart.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Art2Heart is a 501(c)(3) nonprofit founded in 2003 in Kerrville, Texas that provides after-school and summer arts education — including visual arts, performing arts, piano, creative writing, and leadership mentoring — to youth ages 8-17, approximately 93% from economically disadvantaged households.

Ownership category

akta.pro rank

Product category

Youth Arts Education Services

NAICS

Fine Arts Schools (61161), Arts, Entertainment, and Recreation (71)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYBPAGADAJ

Arts, Sports & Recreation-Based Youth Development Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYBPAGAHAL

Arts & Culture Service/Support Organizations (Networks, Advocacy, Capacity Building)

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

Keywords

• Youth arts education
• After school programs
• Performing arts training
• Leadership mentoring
• Summer arts camps

Headquarters

HQ city

Kerrville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Primary revenue comes from charitable foundations, private donors, and yearly fundraisers such as Magic in Motown annual dinner dance. The organization also receives support through volunteers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Art2Heart is a 501(c)(3) nonprofit that delivers after-school and summer arts education programs for youth ages 8-17 in Kerrville, Texas. Its core offering includes fine arts (Artworks, Creative Writing), performing arts (Singsation, dance, stage performance), piano instruction (Saturday Sounds), summer camps, and leadership/character mentoring. Approximately 93% of participants come from economically disadvantaged households or working poor families, and programs are provided at low or no cost through donor and volunteer support.

Product overview

Art2Heart is a 501(c)(3) nonprofit arts education organization offering a unified portfolio of youth development programs centered on using the arts to reach young people. The core After School Program provides Fine and Performing Arts Classes, Leadership development, and Summer Camps through modules including Artworks, Performing Arts, Piano, Creative Writing, and Leadership Mentoring. The Singsation and Saturday Sounds programs offer weekly Saturday instruction in performance art, singing, dancing, and piano at Kit Werlein Annex, with culminating performances. Annual signature events include the Magic in Motown dinner dance fundraiser and the Zanzenberg Music & Art Fall Festival. All programs serve youth ages 8-17 in the Kerrville, Texas area, with approximately 93% of participants from economically disadvantaged households.

Differentiator

Problem solved

Functional benefit

Products and services

• After School Program A comprehensive after-school arts education program for youth ages 8-17 in Kerrville, Texas, comprising Fine and Performing Arts classes, Leadership Mentoring, and Summer Camps. Approximately 93% of participants come from economically disadvantaged households or working poor families.
• Artworks Visual arts instruction program for youth participants within Art2Heart's after-school program offering.
• Performing Arts Performing arts program for youth participants including stage performance and dance instruction.
• Piano Lessons Weekly piano lessons for youth participants offered as part of the Saturday Sounds program at the Kit Werlein Annex.
• Creative Writing Creative writing instruction program for youth participants within Art2Heart's after-school offerings.
• Summer Camps Annual Summer One Day Camp and related summer intensive programs for children ages 8-17 offering instruction in singing, choreographed dance, and other arts disciplines.
• Leadership Mentoring Leadership and character development program using the arts to build self-esteem and help young people make better personal and academic choices.
• Saturday Sounds Saturday arts instruction program held at the Kit Werlein Annex offering Piano lessons and Singsation (performance art, singing, and dancing) on first/third or second/fourth Saturdays of the month for youth ages 8-17, with culminating performances.
• Singsation Saturday Sounds performance art program for youth ages 8-17 focused on singing and dancing, delivered in 9-week and 5-week lesson sessions that culminate in public performances.
• Magic in Motown Annual Dinner Dance Fundraiser Annual fundraiser event (7th annual as of 2025) featuring Motown music, live auctions, raffles, and costumes, with proceeds benefiting Art2Heart's youth arts programs.
• Zanzenberg Music & Art Fall Festival Free-admission community music festival held in Center Point, Texas featuring live music, food vendors, games, and a pet costume contest; proceeds fund Thanksgiving meals for local families in support of Art2Heart's mission.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Rivers Edge GalleryminorStrategic or Co-development PartnerCommunity partner supporting Art2Heart's mission to provide arts education to youth in Kerrville.
• Camp MysticminorStrategic or Co-development PartnerCommunity partner collaborating with Art2Heart for youth development programs.
• James AveryminorStrategic or Co-development PartnerCommunity partner supporting Art2Heart's programs and events.
• Hill Country ArtsminorStrategic or Co-development PartnerArts-focused community partner collaborating with Art2Heart.
• Ranch Radio GroupminorGTM or Marketing PartnerLocal media partner helping promote Art2Heart events and programs.
• Kerrville ISDcoreStrategic or Co-development PartnerKey school district partner providing access to schools and helping connect Art2Heart with students and families in the community.
• KSTAR ShelterminorStrategic or Co-development PartnerCommunity partner serving youth in need, collaborating with Art2Heart for outreach programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DreamYard Project: Bronx-based nonprofit using the arts to develop youth as leaders and learners through in-school and after-school programs. Comparable in combining arts instruction with leadership and character development for underserved youth.
• Settlement Music School: Community-based nonprofit music and arts school serving Philadelphia-area children regardless of ability to pay. Comparable as a tuition-subsidized community arts school offering piano, performing arts, and creative instruction to youth.
• Education Through Music: Nonprofit that partners with schools to deliver music education to students in underserved communities. Comparable in partnering with school districts and providing subsidized arts instruction to economically disadvantaged youth.
• Young Audiences Arts for Learning: National nonprofit network that delivers arts education programs to K-12 youth, often in partnership with schools and underserved communities. Highly comparable to Art2Heart in mission, youth-arts-education delivery model, and school-district partnership approach.
• Harmony Project: Music education nonprofit providing free instrument instruction and mentorship to youth from low-income families in Los Angeles. Directly comparable in targeting economically disadvantaged youth with sustained, after-school arts programming and mentorship.
• Midori & Friends: Nonprofit providing free music education programs to New York City public school students, with mentoring and performance opportunities. Comparable in delivering after-school arts programming to underserved youth with mentorship components.
• A Reason To Survive (ARTS): San Diego nonprofit providing arts education, mentoring, and college/career readiness for at-risk youth. Comparable in using multi-disciplinary arts programming combined with mentoring to support economically disadvantaged youth.

Others

• National Guild for Community Arts Education: National service organization supporting community-based arts education providers. Comparable as a sector infrastructure body relevant to Art2Heart's positioning and potential capacity-building partnerships, though not a direct service peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/art2heartkids
• Instagraminstagram.com/art2heartkids/?utm_source=ig_embed&utm_campaign=loading
• LinkedInlinkedin.com/company/art2heart1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art2Heart