Art & Soul Creations

What Art & Soul Creations does

Art & Soul Creations Pty Ltd is an Australian privately held design agency and creative fabrication studio headquartered in Condell Park, New South Wales, with additional manufacturing facilities in Sydney and Canberra. Founded approximately 40 years ago by John Nicolas, who continues as Managing Director, the company delivers end-to-end creative services from concept and design through prototyping, fabrication, logistics, installation, and aftercare. Its core output is bespoke retail displays, point-of-sale units, signage, wayfinding, pop-ups, brand activations, travel retail installations, exhibitions, props, décor and public art, built using in-house 3D printing, CNC fabrication, laser cutting, and HP Latex digital printing equipment alongside digital and interactive display engineering. Select enterprise clients include Heinemann Australia, Dior, LVMH Fragrance Brands, PUIG, Dyson, Bacardi, Sony Music Australia, and Benefit Cosmetics.

The company operates as part of the Art & Soul Group, which also includes Shapeworks (3D printing and prototyping, founded 2023), Design Signage (signage design and manufacturing, founded 1992), and The Exhibition Centre (museum, gallery and government exhibitions, Indigenous-owned). Revenue is generated primarily through project-based professional services and one-off fabrication contracts, priced on a custom quote basis with no public pricing tiers. Distribution is direct enterprise field sales, supported by content marketing through LinkedIn, Instagram, Facebook, YouTube, and the company website. Marketing claims national Australian coverage and selective international rollout capability through its sub-brands, though no explicit global footprint statement is made.

The go-to-market is enterprise field sales targeting world-class brands, retailers, government and cultural institutions, with particular depth in travel retail (every major Australian airport) and luxury beauty and spirits verticals. Long-tenured customer relationships, including LVMH Fragrance Brands since 2018 and a multi-year PUIG mandate, indicate recurring anchor business, while 40+ years of brand reputation and in-house technical capabilities form the basis of differentiation. The company has no public funding history, no disclosed financial metrics, and remains founder-controlled.

Name

Art & Soul Creations

Legal name

Art & Soul Creations Pty Ltd

Website

https://artandsoul.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Art & Soul Creations is an Australian design agency and fabrication studio delivering bespoke retail displays, signage, pop-ups, travel retail activations, and exhibitions for enterprise brands such as Dior, LVMH, Dyson, Bacardi, and Heinemann across Australia.

Ownership category

akta.pro rank

Product category

Retail Display Manufacturing

NAICS

Industrial Design Services (541420), Industrial Design Services (54142), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industries

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK), Event Theming, Mood Boards & Concept Design (HSACAOAH), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Retail display design
• Visual merchandising
• Experiential activations
• Signage manufacturing
• Travel retail displays

Headquarters

HQ city

Condell Park

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Retail Display Design and Manufacturing: Design and manufacture of custom retail displays, visual merchandising fixtures, and point-of-sale displays for brands and retailers
2. Creative Services and Activations: Full-service creative design agency including concept, prototyping, fabrication, installation, and after-care services for experiential retail activations
3. Large Format Digital Print: Printing services across offset, screen, and digital formats at any scale
4. Travel Retail and Airport Activations: Design, build and install engaging travel retail visual merchandising displays from pop-ups to full activations in airports
5. Signage and Wayfinding: Concept to installation signage services including promotional, ticketing, wayfinding, building and interiors identity

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Art & Soul Creations is a full-service design agency and creative fabrication studio that designs, manufactures, and installs custom retail displays, signage, props, exhibitions, and immersive brand activations for premium brands, retailers, travel retail operators, and cultural institutions. Operating from manufacturing facilities in Sydney and Canberra, the company delivers end-to-end projects from concept and design through prototyping, fabrication, logistics, installation, and aftercare.

Product overview

Art & Soul Creations operates as a full-service design agency and creative fabrication studio offering a unified portfolio of retail display and experiential marketing solutions. The core product suite includes Retail Displays, POS Displays, Signage, Pop-ups & Activations, Travel Retail Displays, Exhibitions, Props & Décor, and Public Art installations. These are supported by add-on technical capabilities including Digital and Interactive Displays, 3D Printing Services, CNC Fabrication, and Immersive AR & VR Content. The company also offers end-to-end services from design through manufacturing, logistics, installation, and aftercare. As part of the Art & Soul Group of businesses, the company works alongside sub-brands Shapeworks (3D printing and prototyping, founded 2023), Design Signage (signage manufacturing, founded 1992), and The Exhibition Centre (museum and gallery exhibitions, Indigenous owned).

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Displays
• POS Displays
• Signage
• Pop-ups & Activations
• Travel Retail Displays
• Exhibitions
• Props & Décor
• Public Art
• Digital and Interactive Displays

Quantifiable outcome

• Significant increase in foot traffic for Heinemann Lunar New Year activation
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Reverse GarbageminorOthersArt & Soul donates excess vinyl end rolls and offcuts, acrylic, plastics, and assorted point of sale material to Reverse Garbage, the internationally recognised environmental co-operative committed to promoting sustainability through waste material reuse.
• HP (Hewlett-Packard)coreTechnology or IntegrationArt & Soul uses HP Latex Printing Technologies, the safest available water-based formulation that offers health and environmental advantages. HP Latex Inks have qualified for certifications demonstrating they meet rigorous standards for low chemical emissions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Freeman: Global leader in brand experiences, exhibits, and events with in-house fabrication and design services. Comparable on bespoke builds for exhibitions and retail environments, but operates at much larger scale globally.
• GES (Global Experience Specialists): Global experiential and exhibition services provider offering design, fabrication, and on-site installation for trade shows, events, and brand activations. Comparable on full-service fabrication and installation model.
• Landor & Fitch: Global brand consulting and design firm with retail and experiential design practices. Comparable in retail environment design for premium brands but operates as a broader branding consultancy with design as one offering among many.
• Jack Morton Worldwide: Global brand experience agency part of Interpublic Group, delivering experiential marketing, events, and retail activations for major brands. Comparable in end-to-end creative fabrication but operates at significantly larger scale and geographic reach.
• InProduction: US-based provider of event infrastructure, staging, and custom scenic fabrication for corporate events, brand activations, and experiential programs. Comparable on custom fabrication and installation services at larger scale.
• George P. Johnson Experience Marketing: Large global experiential marketing agency producing brand experiences, events, and installations. Overlaps with Art & Soul's pop-up, activation, and exhibition capabilities but at enterprise scale across multiple continents.

Direct peers

• MKG: Creative experience marketing agency specializing in brand activations, retail experiences, and immersive environments for premium and lifestyle brands. Direct peer in design-led experiential work for enterprise clients.
• Sparks: Global retail experience agency designing and producing in-store activations, pop-ups, and retail displays for premium brands. Closely aligned with Art & Soul on full-service design-to-installation delivery for enterprise retail clients.
• Substance: Australian creative studio working across brand, retail, and digital design for clients in the region. Comparable as an Australian design-led studio serving brand clients, though with more emphasis on digital/brand versus physical fabrication.

Regional players

• The Missing Link (TML Creative): Australian visual merchandising and retail display company offering design, manufacture, and installation of retail fixtures and brand activations. Closest regional direct peer operating in the same Australian retail display market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@artandsoul-creations
• Facebookfacebook.com/artandsoul.com.au
• LinkedInlinkedin.com/company/artandsoulcreations
• Instagraminstagram.com/artandsoul.com.au

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art & Soul Creations