What ART Bakery does

ART Bakery is a Stockholm-based artisan bakery and café operating three physical retail locations in the Swedish capital: a flagship at Regeringsgatan 47 inside NK Parkaden (the luxury NK department store), a second site at Dalagatan 9 in Vasastan, and a third in the Tåby Centrum shopping centre. Founded in 2018 and reporting approximately 11 employees, the company is a subsidiary of Melanders Group AB, a diversified Stockholm hospitality group whose restaurant portfolio includes Sjopaviljongen, Tysta Mari, Ulla Winbladh, Wedholmsfisk, Konstnärshuset, and Stockholm Fisk. The product range centres on freshly baked pastries (bakelser), handcrafted pralines and chocolates, celebration cakes (tårtor), and daily bread (bröd), complemented by sit-down breakfast, lunch, weekend brunch, and seasonal menus. A live-baking theatre visible behind glass walls at the NK flagship and rotating art exhibitions on the walls frame the brand as a hybrid artisan-food and experiential retail destination. Technology adoption is minimal and operational — the company uses Waiteraid for reservation management and GleSYS for database hosting under Melanders Group — with no proprietary tech stack, mobile app, e-commerce site, or marketplace presence.

Revenue is generated through three channels. The primary channel is over-the-counter retail at the three storefronts, with per-unit pricing ranging from approximately 40-48 SEK for individual pastries, 80-135 SEK for breakfast combos, 125-175 SEK for lunch bowls and wraps, and 385-620 SEK for pre-ordered celebration cakes. The second channel is corporate catering with delivery within Stockholm city limits for a flat 250 SEK fee (24-hour minimum order), serving office breakfast, meeting, and fika occasions. The third channel is private event buyouts at the NK flagship, with capacity for up to 250 guests, full alcohol licensing, and the ability to remain open until 03:00. Customer acquisition is organic, driven by foot traffic, the Instagram channel (artbakery_sthlm), and word-of-mouth; ordering for catering and events is conducted by phone and email. The customer base is dominated by walk-in individual consumers, with a secondary corporate catering segment and a smaller private-events segment.

Name

ART Bakery

Legal name

ART Bakery

Website

https://artbakery.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ART Bakery is a Stockholm-based artisan bakery and café operating three retail locations (a flagship at NK Parkaden, plus Dalagatan 9 and Tåby Centrum) under Melanders Group AB, serving walk-in consumers with premium pastries, breads, chocolates, breakfast, and lunch while offering corporate catering and private event hire.

Ownership category

akta.pro rank

Product category

Artisan Bakery and Patisserie

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industries

Cake Shops & Custom Celebration Cakes (THAFAFAC), Bread & Pastry Specialty Stores (CRAHAGAC), Dessert Cafes (Coffee + Desserts) (THAFADAH)

Keywords

• Artisan bakery products
• Handcrafted pastries chocolates
• Celebration cakes tortes
• Corporate catering delivery
• Private event venue hire

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Retail In-Store Sales: Revenue is generated through direct over-the-counter sales of baked goods, pastries, chocolates, breads, cakes, and prepared food items at three physical locations in Stockholm. Customers pay per item at listed menu prices.
2. Catering & Pre-Orders: Catering orders are placed via email or phone, with delivery available within Stockholm city limits for a flat 250 SEK fee. Orders must be submitted at least 24 hours in advance for weekday delivery. This stream covers corporate breakfast, lunch meetings, and fika services.
3. Private Event Buyouts: The NK location can be fully booked for private parties and corporate events outside regular operating hours, with capacity for up to 250 guests. The venue holds full alcohol licensing and can stay open until 03:00, providing an additional revenue stream from venue hire and catering.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels1 record

Core offering

ART Bakery is a Stockholm-based artisan bakery and patisserie that produces and retails fresh baked goods — pastries (bakelser), handcrafted chocolates (praliner), celebration cakes (tårtor), and daily bread (bröd) — across three physical storefronts. The company also operates as a café serving breakfast, lunch, and weekend menus, and runs a corporate catering delivery service plus private event venue hire at the flagship NK location for up to 250 guests.

Product overview

ART Bakery is a Swedish artisan bakery and café operating as a single-brand retail operation. The company offers freshly baked pastries (bakelser), handcrafted chocolates (praliner), celebration cakes (tårtor), and daily bread (bröd), complemented by breakfast, lunch, and weekend menus. Services include catering delivery within Stockholm and private event venue rental for up to 250 guests. The product portfolio centers on high-end bakery and confectionery items, with food service offerings integrated at three Stockholm locations (NK, Dalagatan, and Täby Centrum).

Differentiator

Problem solved

Functional benefit

Products and services

• Bakelser (Pastries and Individual Cakes)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• NK (Nordiska Kompaniet)coreStrategic or Co-development PartnerART Bakery is located within the NK department store on Regeringsgatan, Stockholm, specifically at street level in NK Parkaden. NK provides prime retail foot traffic and brand positioning in the premium department store environment.
• Melanders Group ABcoreOthersMelanders Group AB is the parent company of ART Bakery. The group encompasses a portfolio of renowned Stockholm restaurants and dining establishments, including Sjopaviljongen, Tysta Mari, Ulla Winbladh, Wedholmsfisk, Konstnärshuset, and Stockholm Fisk. ART Bakery falls under the same corporate umbrella, sharing data infrastructure, privacy policies, and HR/recruitment platforms.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tärnqvist Bageri: Stockholm-based bakery and konditori producing breads, pastries, and cakes with retail storefronts. Directly comparable to Art Bakery on premium Stockholm bakery positioning, retail distribution model, and traditional konditori product range.
• Sturekatten: Historic Stockholm café and bakery serving pastries, breads, and light meals in a destination-dining format. Comparable to Art Bakery in combining an established Stockholm café heritage with on-site pastry production and a premium consumer experience.
• Tössebageriet: Stockholm-based artisan bakery producing breads, pastries, and cakes with on-site retail. Comparable to Art Bakery in its premium handmade positioning, Stockholm footprint, and focus on handcrafted bakery staples.
• Vete-Katten: Iconic Stockholm bakery and konditori founded in 1928, operating cafés serving pastries, breads, sandwiches, and fika. Directly comparable to Art Bakery on premium artisanal positioning, Stockholm café-bakery hybrid model, and established walk-in footfall.
• Gateau: Swedish premium bakery chain offering celebration cakes, pastries, and breads across multiple Stockholm and Swedish locations. Closely mirrors Art Bakery's product mix (especially celebration cakes like Princess torte and Mont Blanc), premium pricing, and multi-store rollout strategy.
• Magnus Johansson Bageri: Stockholm-based artisan bakery and patisserie known for sourdough breads and pastries with a retail storefront. Directly comparable on premium artisanal positioning, on-site baking emphasis, and Stockholm café/retail hybrid model.

Broad incumbents

• Wayne's Coffee: Swedish café chain serving coffee, pastries, sandwiches, and light meals across Stockholm and Sweden. Comparable to Art Bakery on the café+bakery hybrid offering and Stockholm customer overlap, but as a broader, value-positioned incumbent rather than premium artisanal specialist.
• Espresso House: Sweden's largest coffee chain with broad café and light-fika offerings across Stockholm and Sweden. Overlaps with Art Bakery on the café/coffee + pastry daypart and Stockholm customer base, but operates a mass-market, broader-portfolio model rather than Art Bakery's premium artisanal niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/artbakerysthlm
• Instagraminstagram.com/artbakerysthlm
• LinkedInlinkedin.com/company/art-bakery-sthlm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ART Bakery