Viva con Agua ARTS gGmbH

What Viva con Agua ARTS gGmbH does

Viva con Agua ARTS gGmbH is a Hamburg-based gemeinnützige (charitable) GmbH founded in 2016 as a fundraising and engagement vehicle for its parent organization, Viva con Agua de Sankt Pauli e.V. The organization's core function is to generate financial and ideational support for global WASH (Water, Sanitation, and Hygiene) projects by leveraging art, music, and culture as fundraising and awareness channels. It operates the annual Millerntor Gallery festival at FC St. Pauli's Millerntor stadium — a combined art exhibition, music program, and charity auction that in its 11th edition (2023) drew 18,251 visitors, 181 artists from 16 countries, 133 musicians, and 163 cultural creators, producing €147,800 in auction proceeds and €209,222 in artist art sales.

The organization runs three principal product/revenue lines: (1) the Millerntor Gallery festival and its associated timed online auctions (powered by the LOT-TISSIMO platform, enabling both online and in-person bidding); (2) the Viva con Agua Music platform and Alpagua sub-brand — a catalog of 100+ songs and LoFi releases (17 tracks mapped to the UN SDGs) distributed through Spotify, Apple Music, and YouTube, produced with partners Chimperator Production and GoJi Records; and (3) an e-commerce shop selling art prints, merchandise, and Alpagua children's products. It also operates a Universal Language Approach (UCLA/ULA) pedagogy, including the UL4BC behavior-change curriculum used in project-country schools to teach WASH topics through art, music, dance, and sport. The technology stack is light: civiCRM for newsletters, Google Analytics and Facebook Pixel for marketing analytics, and standard web fonts/video embeds.

Revenue is generated through five streams: direct donations (bank transfer via GLS Gemeinschaftsbank IBAN and PayPal), charity auction proceeds, e-commerce merchandise and art sales, direct well donations collected at events, and music streaming/sales. The organization serves a hybrid set of "customers" — including individual art/culture supporters, children and families engaged through Alpagua, creative professionals who contribute work, donors, and ultimate beneficiaries in WASH project regions. Operating geographies span Germany (headquarters and primary event market), India (active project country since 2008, with a co-organized "Water for All & All for Water" festival in New Delhi in October 2023 with Welthungerhilfe and Goethe-Institut), and additional reach in Uganda, Kenya, and South Africa through the broader Viva con Agua network.

Name

Viva con Agua ARTS gGmbH

Legal name

Viva con Agua ARTS gGmbH

Website

https://artcreateswater.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Viva con Agua ARTS gGmbH is a Hamburg-based nonprofit that funds global WASH (water, sanitation, hygiene) projects by leveraging art, music, and culture, primarily through the annual Millerntor Gallery festival, charity auctions, music releases, and a merchandise e-commerce shop.

Ownership category

akta.pro rank

Product category

Nonprofit Cultural Fundraising

NAICS

Arts, Entertainment, and Recreation (71), Musical Groups and Artists (71113)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

akta.pro secondary industries

Music Festival Organizers & Promoters (MPAGAAAB), Merchandising & D2C Management (Artists) (MPAIAGAI)

Keywords

• Charity art auctions
• Cultural fundraising events
• WASH project funding
• Children's music education
• Nonprofit arts organization

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: Primary revenue stream through direct donations, charity bank account (IBAN: DE44 4306 0967 1055 8200 00), and PayPal donations. Earmarked donations support WASH projects of Viva con Agua.
2. Charity Art Auctions: Annual charity auction of artworks generating significant revenue. 2023 auction achieved 147,800 EUR in bids for water projects.
3. E-commerce Sales: Online shop selling art prints, merchandise, Alpagua products (children's books, backpacks), and music releases. Artist sales at Millerntor Gallery generated 209,222 EUR in 2023.
4. Direct Well Donations: Direct well donations collected during events, such as 28,000 EUR in direct well donations at MTG #11 in 2023.
5. Music Streaming and Sales: Viva con Agua Music platform allows musicians worldwide to support water projects through music releases and streaming. Proceeds from music sales support WASH projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Viva con Agua ARTS gGmbH is a Hamburg-based nonprofit (gemeinnützige GmbH) founded in 2016 that generates funds for the WASH (Water, Sanitation, and Hygiene) projects of its parent organization, Viva con Agua de Sankt Pauli e.V. It does so by organizing the annual Millerntor Gallery art, music and culture festival at FC St. Pauli's stadium, running charity art auctions, releasing music through the VCA Music and Alpagua platforms, and selling art, merchandise and music products through an online shop.

Differentiator

Problem solved

Functional benefit

Brands

• Millerntor Gallery: International art, music, and culture festival held annually at FC St. Pauli stadium, raising funds for global water projects.
• Alpagua
• Viva con Agua Music

Products and services

• Millerntor Gallery Festival Annual international art, music, and culture festival held at the Millerntor Stadium of FC St. Pauli in Hamburg, where visitors buy tickets to attend art exhibitions, music performances, workshops, and charity activities that raise funds for clean water projects.
• Charity Art Auctions Timed online and in-person auctions of donated artworks using the LOT-TISSIMO platform, where individual bidders purchase artworks and 100% of proceeds fund WASH water and sanitation projects.
• Alpagua Children's Music Program Children's music and educational brand featuring the alpaca mascot Alpagua, producing music releases, children's books, backpacks, and educational content that teach children about water, hygiene and the UN Sustainable Development Goals.
• Viva con Agua Music (VCA Music) Music release platform through which musicians worldwide publish songs and albums whose proceeds support international WASH projects, with a catalog of over 100 songs distributed on Spotify, Apple Music, and YouTube.
• Art Creates Water Online Shop Direct-to-consumer e-commerce shop selling art prints, Alpagua children's books and backpacks, Viva con Agua Music releases, and charity merchandise, with all proceeds supporting water and sanitation projects.
• Water for All & All for Water Festival India International edition of the cultural festival held in New Delhi, India, co-organized with Welthungerhilfe and the Goethe-Institut, using art, music, dance, theater, lectures, and workshops to raise awareness and funds for WASH projects.

Quantifiable outcome

• 147,800 EUR raised through charity auction in 2023
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• FC St. PaulicoreStrategic or Co-development PartnerFC St. Pauli is the co-organizer and venue provider for the Millerntor Gallery festival. The Millerntor stadium is transformed annually into an open platform for dialogue and exchange, hosting art, music, and cultural programs with nearly 17,000 participants.
• WelthungerhilfecoreStrategic or Co-development PartnerGerman development organization working with Viva con Agua on India projects since 2008. Co-organized the Water for All & All for Water festival in New Delhi in October 2023.
• Goethe-Institut/Max Mueller BhavancoreStrategic or Co-development PartnerGerman cultural institution in India that co-hosted the Water for All & All for Water festival in New Delhi with Viva con Agua and Welthungerhilfe.
• Start India FoundationminorStrategic or Co-development PartnerPartner organization for WASH murals program in India. International and local artists painted murals with school children on WASH-related themes.
• Qvartr GalleryminorStrategic or Co-development PartnerGallery partner for Alpagua children's art exhibition 'Auf Augenhöhe' in February.
• Viva con Agua de Sankt Pauli e.V.coreStrategic or Co-development PartnerParent organization and international network of people and organizations working for access to clean drinking water and basic sanitation. Viva con Agua ARTS was founded by this organization in 2016 and generates funds for their projects.

Scale indicators13 records

Broad incumbents

• Live Nation Entertainment: World's largest live entertainment company and concert promoter. Comparable as an operator of large-scale music events and ticketed live experiences across global venues.
• Art Basel: Premier global art fair with strong charitable auction components. Comparable on art-market curation, charity auctions generating six-figure bid sums, and serving as a marketplace connecting artists with collectors.
• SXSW: Large multi-disciplinary music, arts, and culture conference/festival. Comparable on blending music, art, and cultural programming into a single multi-day event with strong sponsor and media appeal.
• Rock in Rio: International music festival franchise operating across multiple countries with stadium-scale production. Comparable as a multi-territory festival operator demonstrating the portability of large music-event formats.
• Bonnaroo Music & Arts Festival: Multi-stage music and arts festival with camping and community programming. Comparable on combining music, arts, and community-driven festival production into a multi-day destination event.
• Coachella: Major international music festival with multi-stage programming and significant media reach. Comparable on the scale of music programming and global brand exposure achieved by a single annual event.
• Glastonbury Festival: Iconic UK music and culture festival with a long track record of integrating charitable initiatives. Comparable on large-scale cultural festival production, artist curation, and using festival IP to drive social impact.
• Burning Man: Large-scale art and culture event driven by community participation. Comparable on art-centric, volunteer-supported event production model where participation and creative output (not ticket revenue) define the experience.

Direct peers

• charity: water: US-based nonprofit funding clean water and WASH projects globally. Direct peer on mission (WASH fundraising) and donor-base dynamics, though VcA ARTS layers cultural/art fundraising on top of the same underlying cause.
• WaterAid: International nonprofit focused on water, sanitation, and hygiene in developing countries. Directly comparable on mission and beneficiary geographies (India, Africa) that overlap with VcA ARTS's project areas.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLSzuJ_7IRflyY11YK7DzEtNhI2wF6dCTa
• Facebookfacebook.com/MillerntorGallery
• Instagraminstagram.com/vivaconaguaarts
• LinkedInlinkedin.com/company/vivaconaguaarts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viva con Agua ARTS gGmbH