Walker & Associates

What Walker & Associates does

Walker & Associates (legal entity: Walker + Associates, Inc.) is a privately held, female/minority-owned full-service advertising, marketing, public relations, and digital agency headquartered at 5100 Poplar Avenue, Suite 2812, Memphis, Tennessee. Founded in 1965 by political consultant Deloss Walker, the firm has operated continuously for nearly six decades and is currently led by CEO Ceil Walker following the founder's death in 1996. The agency organizes its offering around five service categories — Advertising (brand identity, TV production, design, illustration), Public Relations (press relations, event planning, sponsorships, political consulting), Marketing (research, analytics, strategic planning), Media (planning, buying, posting, analysis across TV, radio, digital, outdoor), and Digital (social media management, web design and development, video production) — delivered through its proprietary '5D Approach' campaign methodology.

The firm's client base is concentrated in three primary verticals: government and education (State of Tennessee — TNStars 529, Higher Education Commission, Department of Treasury, Tennessee Promise; DeSoto County Tourism), enterprise corporations (McDonald's Mid-South Co-Op under a 25-year partnership, NASA, Ring Container Corporation's RAPAC subsidiary), and nonprofits/healthcare (Ronald McDonald House of Memphis, Le Bonheur Children's Hospital, Baptist Memorial Health Care, University of Tennessee Health Science Center, Memphis Art Park). It also pursues small business and startup clients via a persona-segmented website funnel.

Revenue is generated on a professional-services basis through project fees, campaign engagements, and multi-year retainers; pricing is custom-quoted and not publicly disclosed. Go-to-market is sales-led and relationship-driven, combining direct enterprise account management, government RFP responses, and client referrals. The firm has 11–50 employees, maintains no subsidiaries, has not raised external funding, and has not pursued M&A. Geographic operations span five Mid-South states (Tennessee, Arkansas, Mississippi, Missouri boot hills, Kentucky), with select national campaign work.

Name

Walker & Associates

Legal name

Walker + Associates, Inc.

Website

https://walker-assoc.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Walker & Associates is a female/minority-owned, Memphis-based full-service advertising, marketing, public relations, and digital agency founded in 1965. It serves government, enterprise, and nonprofit clients across the Mid-South via project, campaign, and retainer engagements under family leadership.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• Advertising services
• Public relations
• Digital marketing
• Media planning
• Brand identity

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Advertising and Marketing Services: Full-service agency providing advertising, marketing, public relations, and digital services to government, corporate, and nonprofit clients on project, retainer, and campaign bases.
2. Media Planning and Buying: The agency plans, buys, and places media across television, radio, digital, and outdoor platforms for clients.
3. Campaign Development and Production: Creative concepting, TV and radio commercial production, billboard advertising, and multi-media campaign development.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Walker & Associates is a female/minority-owned full-service agency delivering integrated advertising, marketing, public relations, and digital services to government, corporate, and nonprofit clients. Core offerings span brand identity, TV and radio production, media planning and buying, digital and social media management, web design and development, research, analytics, strategic planning, and event planning. The firm serves long-term enterprise and government clients such as McDonald's Mid-South Co-Op and the State of Tennessee, operating primarily across the Mid-South region.

Product overview

Walker & Associates is a full-service advertising, marketing, public relations and digital agency offering integrated services. The company provides five core service categories: Advertising (brand identity, TV production, design, illustration), Public Relations (press release, event planning, sponsorships, political consulting), Marketing (research, analytics, strategic planning, consultation), Media (planning, buying, posting, analysis), and Digital (social media, web design, web development, video). These services are delivered as consultancy offerings rather than standalone software products, serving clients across government, education, food service, and corporate sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Services

Quantifiable outcome

• Bronze Telly Awards in 3 categories (student, editing, copywriting) for 'You Can Get There From Here' college attendance campaign
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Ronald McDonald House of MemphisminorOthersW&A has been involved in the founding and continuing support of Ronald McDonald House of Memphis, producing fundraising TV commercials, charitable event materials, public relations, and ongoing support for the nonprofit's mission to help families with sick children.
• McDonald's Mid-South Co-OpcoreStrategic or Co-development Partner25-year advertising and marketing partnership representing West Tennessee, East Arkansas, North Mississippi, boot hills of Missouri, and parts of Kentucky. W&A handles all aspects of McDonald's regional marketing including media production, social media (128 Facebook pages), events, and community relations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• The Tombras Group: Knoxville, Tennessee-based full-service advertising agency with comparable mid-size footprint and similar capabilities spanning creative, media, PR, and digital. A regional Southeastern competitor for Tennessee and adjacent state clients.
• Buntin Group: Nashville-based full-service advertising and PR agency with similar size and integrated capabilities. Competes for Tennessee-based corporate and consumer clients in the same Mid-South geography as Walker & Associates.
• Lewis Communications: Birmingham-based integrated marketing agency with similar mid-size scale and a comparable mix of corporate, healthcare, and consumer clients across the Southeast. A regional peer competing for similar Mid-South accounts.
• EP+Co (formerly Erwin Penland): Greenville, South Carolina-based creative advertising agency of comparable size and capability set, with a similar mix of regional and national consumer clients. Operates in an adjacent Southeastern geography.
• Big Communications: Birmingham, Alabama-based integrated marketing agency of similar mid-size scale serving consumer and corporate clients across the Southeast. Comparable as a regional full-service peer competing for similar Tennessee and Mid-South RFPs.

Emerging players

• MBB Agency: Mid-size full-service agency with similar capabilities in branding, advertising, PR, and digital serving consumer and corporate clients. Comparable in scale and integrated service mix to Walker & Associates.

Direct peers

• Red Deluxe Brand Marketing: Memphis-based brand marketing agency offering advertising, digital, and PR services to Mid-South clients. Directly comparable by geography, scale, and service mix.
• archer>malmo: Memphis-based full-service advertising, branding, and digital agency recognized alongside Walker & Associates at the 2014 VOX Awards. Comparable in offering (advertising, PR, digital) and geography, making it the most directly competitive peer in the Memphis market.
• Sullivan Branding: Memphis-based branding and marketing agency serving regional enterprise and government clients with integrated brand strategy and creative services. Directly comparable as a Memphis-headquartered firm competing for similar Mid-South accounts.
• inferno: Memphis-headquartered full-service advertising and digital agency serving consumer and B2B clients. Comparable in scale, location, and integrated service offering, making it a direct Memphis-market peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/walkerassoci
• YouTubeyoutube.com/user/walkerassoc
• Facebookfacebook.com/walkerassoc
• LinkedInlinkedin.com/company/walker---associates-inc-
• Instagraminstagram.com/walkerassoc
• Pinterestpinterest.com/walkerassoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walker & Associates