Art For Kids

What Art For Kids does

Art For Kids Hub (AFKH) is a family-owned educational content company founded in 2012 in Arroyo Grande, California by Rob and Teryn Jensen and their four children (Jack, Hadley, Austin, and Olivia). The company produces step-by-step drawing video lessons taught primarily by Rob, often with family members co-drawing, designed to make every child feel capable of creating art. Its content library spans more than 3,000 lessons across categories including animals, food, holidays, seasons, characters from books/TV/video games, vehicles, origami, and painting, with new lessons released weekly.

The company distributes content across a multi-platform stack: a free ad-supported YouTube channel (10M+ subscribers, 220+ countries), a free ad-supported website (ArtForKidsHub.com) with searchable lesson catalogs and themed playlists, and a premium subscription tier (ArtForKidsHub.tv) priced at $5.99/month with a 7-day free trial. The premium tier removes ads, adds exclusive member-only lessons, enables offline downloads, and is delivered via native apps for Apple TV, Roku, iOS, Android, and web browsers. Ancillary revenue streams include physical drawing books published through DK/Penguin Random House, digital eBooks, branded apparel and art supplies, and an Amazon affiliate store for recommended art products.

The business is operated by approximately 17 people, including the six-member Jensen family, with no institutional investment, public listing, or M&A activity in its history. Go-to-market is product-led and community-led: YouTube serves as the top-of-funnel acquisition channel, the website functions as mid-funnel search/SEO, and the paid membership app is the bottom-of-funnel monetization layer. Customer segments are primarily families with children (drawing together at home) with a secondary educator segment (K-8 teachers using lessons in classrooms).

Name

Art For Kids

Legal name

Art For Kids Hub

Website

https://artforkidshub.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Art For Kids Hub is a family-owned educational content company founded in 2012 that produces step-by-step drawing video lessons for children, monetizing through YouTube ads, a $5.99/month premium membership, published books, and branded merchandise across 220+ countries.

Ownership category

akta.pro rank

Product category

Children's Art Education

NAICS

Fine Arts Schools (611610)

akta.pro primary industry

Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)

akta.pro secondary industries

Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK), Kids & Family Curated Content Platforms (MPACAKAL), Children’s Activity & Workbook Publishing (MPAJAFAG)

Keywords

• Kids drawing lessons
• Children art education
• Step-by-step tutorials
• Art instruction videos
• Family art activities

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Premium Membership Subscription: Ad-free membership at ArtForKidsHub.tv offering exclusive lessons, offline downloads, and apps for TV, phone, and tablet. This is the primary paid revenue stream.
2. YouTube Ad Revenue: Free ad-supported YouTube channel generates advertising revenue from the 10M+ subscriber base.
3. Merchandise and Books: Sale of branded merchandise including t-shirts, as well as published drawing books through DK/Penguin Random House partnership.
4. eBooks: Digital How-To-Draw eBooks available for purchase in the shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Art For Kids Hub produces and distributes step-by-step drawing lesson videos and educational content for children. The portfolio includes a free website and YouTube channel (10M+ subscribers), a paid premium membership at ArtForKidsHub.tv, native mobile and TV apps, physical drawing books published by DK/Penguin Random House, eBooks, branded apparel/merchandise, and branded art supplies (AFKH Markers), reaching users in 220+ countries.

Product overview

Art For Kids Hub is a family-run educational content company offering free and premium drawing lessons for children through multiple platforms. The core offering consists of step-by-step drawing tutorials taught by Rob and his family (Teryn, Jack, Hadley, Austin, and Olivia), available across three main channels: the free ad-supported ArtForKidsHub.com website (with 3,000+ lessons), the premium ad-free ArtForKidsHub.tv membership ($5.99/month with offline downloads), and the YouTube channel (10M+ subscribers). The company also sells physical drawing books through major retailers, digital eBooks through its shop, and branded art supplies. Content spans seasonal themes (Spring, Summer, Autumn, Winter), holidays, animals, food, characters from books/TV/movies/video games, and special techniques like origami and painting. New lessons are released weekly.

Differentiator

Problem solved

Functional benefit

Products and services

• Art For Kids Hub Free Website and YouTube Channel A free, ad-supported hub of step-by-step drawing lessons available on artforkidshub.com and the AFKH YouTube channel (10M+ subscribers), giving children and families free access to guided drawing tutorials across 220+ countries.
• Art For Kids Hub Premium Membership (ArtForKidsHub.tv) A $5.99/month premium subscription streaming service at ArtForKidsHub.tv providing subscribers with the full library of 3,000+ drawing lessons and additional premium content for an ad-free, deeper engagement experience.
• AFKH Mobile and TV Apps Native applications on iOS, Android, Apple TV, Roku, and Amazon Fire TV that deliver the AFKH drawing lesson library across mobile and television devices, rated 4.5 stars on the App Store.
• Art For Kids Hub Drawing Books Physical children's drawing books published in partnership with DK/Penguin Random House, packaging AFKH step-by-step lessons into offline, take-home practice books for kids.
• Art For Kids Hub eBooks Digital eBook editions of AFKH drawing lessons sold as standalone digital downloads for children and families who prefer devices over print.
• AFKH Branded Apparel and Merchandise Art For Kids Hub branded apparel and merchandise sold through the dedicated shop at shop.artforkidshub.com (and select retail partners) for fans of the brand.
• AFKH Art Supplies (Markers) AFKH-branded art supplies (including AFKH Markers) sold to give children the physical tools they need to follow along with the drawing lessons.

Quantifiable outcome

• 10M+ YouTube subscribers demonstrate massive audience reach and brand loyalty
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• DK/Penguin Random HousecoreStrategic or Co-development PartnerPublished drawing books through DK/Penguin Random House partnership, making Art For Kids Hub branded books available through major retail channels including their official books page at sites.prh.com/dk-draw-with-art-for-kids-hub
• AmazonminorGTM or Marketing PartnerArt supplies shop integrated through Amazon storefront, allowing viewers to purchase recommended art supplies through affiliate links

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ABCmouse (Age of Learning): Subscription-based early-learning platform for ages 2-8 covering reading, math, science, and art. Comparable as a paid kids education subscription competing for the same family/parent wallet share; substantially larger and more established but less specialized in drawing.
• Khan Academy Kids: Free educational app and platform from Khan Academy targeting early learners (ages 2-7). Comparable as a credible, brand-strong free/structured learning destination for young children, though much broader in scope (literacy, math, SEL) than Art For Kids Hub's drawing focus.
• PBS Kids: Major public-media kids brand with video, games, and educational content reaching millions of children. Comparable as a trusted, brand-strong free kids educational media destination, though broader in scope and supported by public funding rather than subscription.
• Crayola: Iconic kids art supplies brand with educational content, lesson plans, and creative tools for families and schools. Comparable as an incumbent in the kids art instruction and supplies category with deeper retail and classroom distribution, though structured as a products-led rather than content-first model.

Direct peers

• KinderArt: Long-running kids art education site offering drawing lessons, art projects, and curriculum resources for parents and teachers. Comparable as a content-first art instruction destination for children with both free and paid materials.
• Draw So Cute: One of the largest direct competitors in the kids step-by-step drawing YouTube category. Offers similar free draw-along video lessons for children and competes for the same audience of families and educators searching for kid-friendly art instruction.
• Super Simple: Kids educational content brand best known for Super Simple Songs, with a YouTube-first distribution model plus premium subscription (Super Simple Plus). Highly comparable in business model — free ad-supported YouTube + paid ad-free tier — though skewed toward music rather than drawing.
• Busy Beavers: Long-running kids educational content YouTube channel and brand with millions of subscribers across multiple channels. Comparable as a YouTube-native kids educational content publisher competing for the same family screen-time and offering premium membership options.
• Art Projects for Kids: Site providing step-by-step drawing projects for K-12 classrooms, including free lessons and teacher memberships. Comparable in focusing on classroom-ready drawing instruction with a similar audience to ArtForKidsHub's educator segment.
• Cartooning 4 Kids: YouTube channel and website publishing cartoon-style draw-along lessons for kids. Closely comparable in format (step-by-step video instruction), target audience (children learning to draw), and content breadth (characters, animals, holidays).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/artforkidshub
• LinkedInlinkedin.com/company/art-for-kids

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art For Kids