art heart

What art heart does

Art Heart is a Mumbai-based, founder-owned online art gallery and social initiative, established in 2015 as a proprietary concern by Bihari K. Lund along with three co-founders (Amol R. Satre, Vandana S. Lund, and Sharan B. Lund). The company sells original, handmade paintings created by handpicked Indian artists at its signature annual Monsoon Art Camps, held each year since 2016 at the Chinmaya Vibhooti, Kolvan venue between Lonavala and Pune (with a pandemic-driven pause in 2020 and 2021). Each artwork is authenticated, documented on video at the camp, and accompanied by a signed certificate of authenticity.

The business model is built on a differentiated 'four-way win-win' pricing structure: the buyer pays roughly 30-40% of each painting's price directly to a registered charitable organisation of their choice, with the balance paid to Art Heart (subject to 12% GST). Pricing is quote-based and not publicly listed; sales are consummated through WhatsApp, phone, or email after viewing in person or virtually, with free art advisory included. Supporting offerings include framing services, custom artwork commissions, gift cards, and published journals ('Rediscovering Language of Art'). Distribution is direct-to-collector with international shipping available to most countries and a secondary focus on corporate and hospitality buyers procuring art for offices and hotels.

Technically, Art Heart operates a lightweight e-commerce storefront (artheart.in) with no proprietary technology stack, no AI capabilities, and no APIs or integrations disclosed. With approximately 7 employees, sole-proprietorship legal structure, no external funding, and no patents or certifications, Art Heart is best characterised as a values-driven lifestyle social enterprise rather than a venture-scalable technology business.

Name

art heart

Legal name

Art Heart

Website

https://artheart.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Art Heart is a Mumbai-based, founder-owned online art gallery founded in 2015 that sells original handmade paintings created by Indian artists at annual Monsoon Art Camps. It serves individual collectors and corporate buyers through a consultative, quote-based model with a built-in charitable donation component.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Supply Chain, Personnel, Others

Revenue model

1. Original Artwork Sales: Art Heart sells original paintings created at their annual art camps. Each purchase is structured as a four-way win-win: the buyer pays approximately 30-40% of the painting price directly to a registered charitable organisation of their choice, and the balance to Art Heart. This is a one-time transaction model with no recurring revenue component. All artworks are original, handmade, and unique — they are not reproduced as prints or digital copies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Art Heart sells original, handmade paintings created by handpicked Indian artists at its annual Monsoon Art Camps, complemented by free art advisory, framing, custom artwork commissions, and gift cards. Each purchase is structured as a 'four-way win-win' in which the buyer directs 30–40% of the painting price to a registered charitable organisation of their choice, with the balance paid to Art Heart. All artworks are original, handmade, and unique — never reproduced as prints — and are accompanied by artist-signed authenticity certificates.

Product overview

Art Heart is an online art gallery and social initiative founded in 2015 that sells original handmade artworks created by Indian artists at annual Monsoon Art Camps held at Chinmaya Vibhooti, Kolvan. The core product is the collection of Original Paintings spanning various mediums (acrylic, oil, mix media on canvas). Supporting offerings include Art Advisory Services, Framing Services, Custom Artwork Commissions, Gift Cards, and Publications ('Rediscovering Language of Art' journals). The platform emphasizes authenticity—each artwork is created in front of the Art Heart team, documented in videos, and accompanied by a signed authenticity certificate. The company operates a unique social commerce model where 30-40% of each purchase is donated to a registered charitable organization of the buyer's choice.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Paintings Handmade, unique original paintings created by handpicked Indian artists at Art Heart's annual Monsoon Art Camps. Artworks span multiple mediums including acrylic, oil, and mixed media on canvas, and are accompanied by an artist-signed authenticity certificate. Each purchase directs 30–40% of the painting price to a registered charitable organisation of the buyer's choice.
• Gift Cards Gift cards available in customisable amounts, redeemable toward the purchase of original artworks from Art Heart. Personalised art advisory is included to help the recipient select an artwork.
• Framing Services Artwork framing service available to buyers, charged separately for unframed works and included in price when the artwork is already framed by the artist.
• Custom Artwork Commissions Facilitation service connecting collectors with artists who accept commissions for similar works when desired pieces are unavailable or reserved.
• Art Advisory Services Free personalised art consultation helping collectors and corporate/hospitality buyers select artworks suited to their home, office, or hospitality space, including guidance on gift selections.

Quantifiable outcome

• Every purchase generates 30-40% of the painting price as a charitable donation to a registered charitable organisation of the buyer's choice.
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Etsy: Global online marketplace for handmade and original goods, including a significant art category — comparable as a transactional channel for original handmade art, though Etsy is a broad marketplace rather than a curated gallery and lacks the annual-camp community model.
• Amazon Handmade / Amazon Art: Large-scale e-commerce incumbent that has operated dedicated art and handmade categories, providing mass-market exposure to original artworks — a broad competitor in the same buyer intent (original art purchase) but lacking Art Heart's curation, provenance documentation, and community-driven GTM.

Direct peers

• Artfinder: Online art marketplace connecting buyers with original artworks from independent artists worldwide, with a curated gallery-style presentation similar to Art Heart's e-commerce site and a comparable focus on emerging and mid-career artists.
• Saatchi Art: Global online art gallery that sells original paintings from a large international roster of artists directly to collectors, with a curated marketplace and artist-led listings — directly comparable to Art Heart's core model of selling original handmade paintings to individual and corporate buyers.
• Mojarto: One of India's largest online art platforms, selling original paintings and sculptures by Indian artists to individual and corporate buyers across the country — the closest Indian direct competitor to Art Heart, sharing the same target market and supply base.
• ArtZolo: India-based online art marketplace offering original and limited-edition artworks from Indian artists, with similar buyer segments (collectors, corporate, hospitality) and a comparable product mix of paintings, sculptures, and prints to Art Heart.
• Artsy: Online art marketplace aggregating galleries, auction houses, and artists, with a primary, secondary, and advisory layer — comparable to Art Heart in its role as a discovery and acquisition channel for original fine art from independent artists.
• Singulart: International online art gallery selling original paintings and sculptures by selected contemporary artists directly to collectors, with curated artist rosters and a similar consultative, advisor-supported sales motion to Art Heart.

Regional players

• DAG (Delhi Art Gallery): Established Indian art gallery with physical spaces and a focus on modern and contemporary Indian art — comparable to Art Heart in its curation of Indian artists and target collectors, though DAG operates primarily as a brick-and-mortar gallery and leans more toward established names.
• Vadehra Art Gallery: Leading Indian contemporary art gallery representing established Indian artists across Delhi and beyond — comparable in its role of intermediating between Indian artists and collectors, though with a focus on higher-end established artists rather than the emerging roster Art Heart cultivates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/art-heart

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about art heart