Fluent

What Fluent does

Fluent IMC is a 5-person integrated marketing communications (IMC) agency headquartered in Westbrook, Maine, founded in 2012 by Marnie Grumbach. The agency delivers brand strategy, marketing planning, digital advertising, public relations, earned media campaigns, and fractional CMO leadership to clients concentrated in Maine and the regional Northeast US market. Customer segments span professional services firms (law, accounting, wealth management), non-profits, financial institutions, broadband and telecommunications providers, and healthcare organizations. Notable named clients include Dentons, GoNetspeed, Machias Savings Bank, Maine Connectivity Authority, Avesta Housing, Southern Maine Agency on Aging, and Taro Health.

The agency does not develop proprietary software. Its technology stack is conventional for marketing services: WordPress CMS with WP Engine hosting and WordFence security for client website builds, Google Ads and Meta (Facebook) platforms for paid media execution. Competitive differentiation rests on the IMC methodology that unifies owned, paid, earned, and shared media channels, and on a fractional leadership model that embeds senior-level marketing oversight into client organizations. The firm accumulated 7 Golden Arrow Awards from the Maine Public Relations Council in 2023 (4 Gold, 3 Silver), establishing recognized authority within the regional communications market.

Fluent IMC monetizes through three service lines: Consulting + Projects (customized audits, annual strategy, campaign ideation, media training), Agency Partner (recurring paid media buying, earned media strategy, thought leadership programs), and Fractional Leadership (interim CMO, marketing director, or communications director engagements). Pricing is not publicly disclosed. The firm is privately held, founder-controlled, with no institutional investment or parent company, and grows primarily through referrals, case studies, and thought leadership content rather than outbound sales or paid acquisition.

Name

Fluent

Legal name

Fluent IMC

Website

https://fluentimc.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Fluent IMC is a 5-person integrated marketing communications agency in Westbrook, Maine, founded in 2012, serving professional services firms, non-profits, and financial institutions in the Northeast US through brand strategy, PR, paid media, and fractional CMO engagements.

Ownership category

akta.pro rank

Product category

Marketing Communications Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Integrated marketing communications
• Marketing strategy consulting
• Fractional CMO services
• Public relations services
• Digital advertising services

Headquarters

HQ city

Westbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting + Projects: Brand, marketing and communications audits; qualitative client/audience interviews; annual marketing and communications strategy development; campaign ideation and implementation; media training programs. Offered as customized project scopes.
2. Agency Partner Services: Ongoing agency partnership for paid media campaign strategy and buying, communications and earned media strategy, thought leadership programs, brand strategy and identity development, and go-to-market campaigns.
3. Fractional Leadership Engagements: Senior-level marketing or communications leadership (Interim CMO, marketing director, or communications director) at fractional full-time salary. Includes long-term fractional CMO engagements for ongoing senior oversight.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Fluent IMC is a small integrated marketing communications agency that helps businesses and non-profits establish credibility, educate new audiences, and amplify brand messages through unified paid, earned, owned, and shared media strategies. Its three core service lines are Consulting + Projects (audits, qualitative interviews, annual marketing/communications strategy, campaign ideation, media training), Agency Partner engagements (paid media strategy and buying, earned media strategy, thought leadership, brand and go-to-market campaigns), and Fractional Leadership (interim or long-term fractional CMO, marketing director, or communications director engagements).

Product overview

Fluent IMC is a small integrated marketing communications (IMC) agency that provides a unified portfolio of three interconnected service offerings: Consulting + Projects (strategic audits, interviews, annual planning, campaign ideation, and media training), Agency Partner (paid media, earned media strategy, thought leadership, and brand campaigns), and Fractional Leadership (senior-level CMO/marketing director support on a part-time basis). The agency also maintains a Blog/Ideas + Insights content resource. The company operates as a service-based consultancy rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting + Projects Customized strategic marketing and communications engagements that include brand, marketing and communications audits; qualitative client and audience interviews; annual marketing and/or communications strategy development; campaign ideation and implementation planning; and media training programs for client spokespeople. Designed for businesses and non-profits seeking a defined project scope of strategic work.
• Agency Partner Full-service ongoing agency engagement providing paid media campaign strategy and buying execution across broadcast and digital channels, communications and earned media strategy, thought leadership and executive visibility programs, and brand strategy, identity, and go-to-market campaign execution for businesses and non-profits.
• Fractional Leadership Senior-level marketing or communications leadership provided at a fraction of a full-time executive salary, including interim CMO, marketing director, or communications director engagements, as well as limited long-term fractional CMO arrangements providing ongoing senior-level oversight of a client's marketing program.

Quantifiable outcome

• 7 Golden Arrow Awards from Maine Public Relations Council in 2023 (4 Gold, 3 Silver)

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• The Castle Group: Boston integrated PR, marketing, and branding agency serving professional services, healthcare, education, and non-profit clients. Highly comparable to Fluent in client verticals (particularly non-profits and professional services) and integrated service offering, though larger.
• PAN Communications: Boston-based integrated marketing and PR agency serving B2B technology, healthcare, and professional services. Highly comparable to Fluent in offering integrated marketing communications to mid-market clients in the Northeast, though significantly larger in scale.
• Brownstein Group: Philadelphia integrated brand, advertising, PR, and digital marketing agency. Comparable to Fluent in providing full-service integrated marketing communications to mid-market clients, but at significantly larger scale and with broader geographic reach.
• Allen & Gerritsen: Philadelphia/Boston integrated marketing agency offering brand, advertising, digital, and PR services. Comparable to Fluent in delivering integrated marketing communications to mid-market and regional clients across professional services and consumer verticals.
• Sutcliffe & Co: New England-based full-service marketing, branding, PR, and digital agency serving mid-market and non-profit clients. Highly comparable to Fluent in integrated service offering, client verticals, and regional New England focus, though slightly larger.
• RH Strategic: Washington, D.C.-based PR and integrated communications firm specializing in non-profits, associations, and public sector clients. Comparable to Fluent in serving mission-driven organizations with integrated communications, though operating at national scale.
• Small Army Creative: Boston-based small integrated creative and PR agency serving consumer, B2B, and non-profit clients. Comparable to Fluent in offering integrated brand and communications services to similar client profiles, but with a larger team and broader geographic reach.

Regional players

• Singer Associates: San Francisco-based PR and integrated marketing agency serving non-profits, government, and professional services. Comparable to Fluent in integrated communications focus and non-profit/government client mix, but serving the West Coast market.
• Vault Communications: Mid-Atlantic integrated PR and marketing agency serving non-profits, healthcare, and professional services. Comparable to Fluent as a regional integrated communications firm serving mission-driven and B2B clients, though larger and operating in a different geography.

Broad incumbents

• Walker Sands: Chicago-based integrated B2B marketing and PR agency serving technology, professional services, and non-profit clients. Comparable to Fluent in integrated marketing communications offering, but operating nationally with a much larger team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FluentIMCMaine
• LinkedInlinkedin.com/company/fluent-imc/?viewAsMember=true

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fluent