Artikel2 (tidigare Emmaus Stockholm)

What Artikel2 (tidigare Emmaus Stockholm) does

Artikel2 is a Swedish non-profit organization, founded in 1970 as Emmaus Stockholm and rebranded to its current name in 2023, operating from its headquarters in Hägersten, Stockholm. The organization runs five physical second-hand retail stores across the Stockholm metropolitan area (Farsta, Kista, Liljeholmen, Slussen, Solna) and an online storefront on the Tradera marketplace, collectively reselling 686,039 articles and an additional 4,497 articles online in 2025. Beyond retail, Artikel2 operates a textile collection and sorting infrastructure handling over 3,000 tonnes of donated clothing annually with a 90% reuse/recycling rate, supplying sorted textiles to corporate buyers within the EU and operating a dedicated corporate collection service. The organization also pursues a development cooperation mandate, running Sida-funded and ESF-funded projects focused on Western Sahara media freedom (with partner Equipe Media, 2025\u20132028) and labor market integration for disadvantaged groups in Järva (with Tensta Träff and MISA).

Artikel2's revenue model blends earned income from second-hand retail and B2B textile sales (totaling approximately 58 million SEK in 2025, up from ~35 million SEK in 2021) with grant funding from Sida and the Swedish ESF Council, plus donations facilitated by its 90-konto certification. It serves four primary constituencies: individual donors and second-hand shoppers, corporate partners seeking circular textile solutions, Swedish municipalities procuring textile collection services (e.g., Nacka Municipality), and disadvantaged job seekers participating in work training programs (382 participants in 2025, with a 4.4/5 satisfaction rating). The underlying technology is conventional\u2014manual sorting and evaluation by trained staff against the EU waste hierarchy, supported by ISO 9001/14001/45001-certified management systems. Leadership comprises Secretary General Brian Kelly and a board chaired since May 2026 by sustainability executive Charlotta Szczepanowski (formerly of Coop, Riksbyggen, and currently Vi skogen).

Name

Artikel2 (tidigare Emmaus Stockholm)

Legal name

Artikel2

Website

https://artikel2.se

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Artikel2 is a Stockholm-based Swedish non-profit operating five second-hand retail stores, textile collection and sorting services, corporate circular textile solutions, and Sida/ESF-funded development cooperation projects (Western Sahara advocacy and labor market integration for disadvantaged groups), funded through retail revenue, grants, and donations.

Ownership category

akta.pro rank

Product category

Second-hand Retail and Textile Reuse

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Donation, Resale & Textile Recycling Coordination (HSAFABAI)

akta.pro secondary industries

Material Reuse & Upcycling Services (Non-recycling Transformation) (EUAIANAJ), Industrial Laundry & Textile Waste Services (Non-hazardous) (EUAIAGAI)

Keywords

• Second-hand retail
• Textile collection
• Circular economy
• Work integration
• Development cooperation

Headquarters

HQ city

Hägersten (Stockholm)

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Second-hand Retail Sales: Sale of donated clothing, textiles, and goods through 5 physical second-hand stores in the Stockholm area and online through Tradera. Revenue supports operational costs and social programs.
2. Textile Sales to B2B Customers: Sale of sorted textiles to customers within the EU, primarily those with their own retail stores, to maximize traceability and ensure EU compliance. Also occasional sales outside EU in third or fourth tier markets.
3. Grant Funding from Sida: International development cooperation funding from Sida (Styrelsen för internationellt utvecklingssamarbete) for human rights and development projects, including Western Sahara advocacy and media support projects.
4. ESF Funding for Social Integration Projects: European Social Fund financing through Svenska ESF-rådet for labor market integration and anti-discrimination projects.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Artikel2 is a non-profit second-hand retailer and circular textile handler that collects donated clothing and goods from individuals, corporations, and municipalities, sorts them according to the EU waste hierarchy, and resells them through five physical stores in the Stockholm area and via the Tradera online marketplace. It complements the retail operation with work-training programs for people far from the labor market, corporate bulk-sales services, and Sida/ESF-funded development cooperation projects (including Western Sahara media-freedom and anti-discrimination initiatives).

Product overview

Artikel2 operates as a non-profit second-hand retail and development organization offering physical and online second-hand sales, textile collection and sorting services, and corporate sales. The core product portfolio includes five physical second-hand stores across the Stockholm region, an online Tradera store, textile collection services processing approximately 90% of materials for reuse/recycling, and corporate sales. Development cooperation projects include 'Tystnad som dödar' (Western Sahara media project) and 'Raserade barriärer' (labor market inclusion project), supported by Sida and Swedish ESF Council. Additional services include school lectures and circular textile consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical second-hand stores in Stockholm
• Online second-hand sales via Tradera
• Textile collection and sorting service
• Second-hand sales for corporate customers
• Circular textile management consulting
• School lectures on circular economy and consumption
• Tystnad som dödar — Western Sahara media freedom project
• Raserade barriärer — labor market inclusion feasibility study

Quantifiable outcome

• 90% reuse/recycling rate for collected textiles
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Equipe MediacoreStrategic or Co-development Partner · 1 November 2025Partnership with the Western Saharan independent media collective Equipe Media for the project 'Tystnad som dödar' (Silence that Kills) to strengthen independent media reporting from occupied Western Sahara. The project runs from November 2025 to November 2028 and is financed by Sida. Equipe Media documents human rights violations while facing persecution from Moroccan authorities.
• Tensta TräffcoreStrategic or Co-development Partner · 1 October 2025Local meeting place with strong roots in the Järva area of Stockholm, contributing knowledge about target groups and contact with young people. Partner in the 'Raserade barriärer' (Demolished Barriers) feasibility study on structural discrimination against Afro-Swedes in the labor market.
• MISAcoreStrategic or Co-development Partner · 1 October 2025Organization working with employment-oriented initiatives for persons with disabilities, contributing experience in work integration and contacts with young people far from the labor market. Partner in the 'Raserade barriärer' feasibility study.
• Western Sahara Resource Watch (WSRW)supportingStrategic or Co-development PartnerBrussels-based non-profit organization that plays a crucial role in monitoring and highlighting the illegal exploitation of Western Saharan assets. Artikel2 provides financial support and collaboration to enable WSRW to monitor ongoing trade, corporate activities, renewable energy production, and legal proceedings.
• Nacka Vatten och AvfallsupportingChannel Partner/ Reseller/ DistributorWon public procurement contract with Nacka Municipality to handle textile and goods collection at Boo Kretsloppscentral, the largest recycling center in Nacka Municipality.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Others

• Tradera: Sweden's largest C2C online marketplace; an existing channel partner for Artikel2's online resale and a comparable circular-economy digital infrastructure player in the Nordic market.

Direct peers

• Stadsmissionen Stockholm: Stockholm-based non-profit social enterprise operating second-hand stores and social programs in the same metro area; competes for donated goods and shoppers while pursuing overlapping labor-market integration goals.
• Erikshjälpen: Swedish non-profit second-hand retail chain with nationwide physical stores and textile collection; directly competes for donations, retail customers, and second-hand textile volumes in the same Stockholm catchment.
• Myrorna: The Swedish Salvation Army's second-hand retail and textile-collection operator; runs physical stores and donation infrastructure across Sweden with the same circular economy and social mission model as Artikel2.
• Beyond Retro: Vintage and second-hand apparel retailer with a strong Swedish presence and physical stores; competes for the same resale consumer and overlap with Artikel2's curated clothing assortment.
• Humana Second Hand: Nordic second-hand retail and textile-collection operator owned by the Humana aid organization; comparable business model combining donation-based resale with social-impact funding and B2B textile sales.
• Emmaus Sverige: Swedish federation of the same Emmaus movement that Artikel2 (formerly Emmaus Stockholm) originated from; runs other local Emmaus second-hand collectives across Sweden with comparable model.

Broad incumbents

• Stena Recycling: Large Nordic recycling and waste-management operator with textile-collection capabilities serving municipalities; a broader incumbent competing for the same municipal textile contracts.
• Sellpy (H&M Group): H&M-owned second-hand resale platform competing for the same circular-fashion consumer; brings corporate scale and digital reach that dwarfs non-profit operators like Artikel2.

Emerging players

• Renewcell: Swedish textile-to-textile recycling company addressing the downstream end of the same circular-textile value chain; relevant as a potential offtake partner or competitor for sorted textile feedstock.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/artikeltva
• Facebookfacebook.com/artikeltva
• LinkedInlinkedin.com/company/artikel2
• Instagraminstagram.com/artikeltva

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artikel2 (tidigare Emmaus Stockholm)