Art of Movement

What Art of Movement does

Art of Movement is a single-location multidisciplinary wellness studio based in Hilversum, Netherlands, founded in 2004 by movement therapist Stephanny Turton Kat. The studio integrates four core service lines under a fascia-based methodology: Pilates Inspiration (small-group mat classes focused on strength, stability, and coordination), Release & Restore (fascia-targeted recovery sessions using balls and rollers), Basic Care & Bewegingstherapie (rehabilitative movement therapy for injury and overuse recovery), and Cranio Sacraal Therapie (individual manual therapy sessions priced at €90/60 minutes and €130/90 minutes, partially reimbursable via Dutch supplementary health insurance). The practice serves individual consumers seeking sustainable movement routines, clients with specific health complaints (stress, chronic pain, burnout, trauma), and retreat participants, with additional offerings including yoga classes and an annual week-long Ibiza Retreat priced from €1,900 to €2,300 per attendee.

The underlying "technology" is a proprietary, awareness-driven movement framework built on repetition and progressive loading rather than high-intensity training, refined over 25+ years of clinical practice by the founder. The business operates on a hybrid revenue model combining subscription/recurring revenue from membership-based group classes, pay-as-you-go professional services revenue from individual cranio and coaching sessions, and episodic one-time revenue from retreats and workshops. GTM is direct-to-consumer through the physical studio, with marketing primarily via educational blog content, email newsletters, and customer testimonials. The studio holds professional registrations with RBCZ and VBAG, uses Bsport for booking/membership management and Zorglink for healthcare records, and collaborates with a small network of independent practitioners to extend class offerings.

Name

Art of Movement

Legal name

Art of Movement

Website

https://artofmovement.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Art of Movement is a single-location wellness studio in Hilversum, Netherlands, offering fascia-based Pilates, movement therapy, and Cranio Sacral Therapy to individual consumers, plus annual Ibiza retreats, under a proprietary methodology developed by founder Stephanny Turton Kat since 2004.

Ownership category

akta.pro rank

Product category

Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

akta.pro secondary industries

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work) (THAGAMAI)

Keywords

• Pilates studio services
• Cranio sacral therapy
• Movement therapy
• Fascia release training
• Wellness retreat experiences

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Cranio Sacral Therapy Sessions: Individual therapy sessions lasting 60 or 90 minutes. VAT-exempt healthcare service. Sessions scheduled every 3-4 weeks. Partially reimbursable through Dutch supplementary health insurance.
2. Group Pilates & Movement Classes: Small group mat classes in formats including Pilates Inspiration, Release & Restore, and Basic Care. Membership-based model with regular weekly schedules.
3. Private Movement Coaching: One-on-one personalized movement training and coaching sessions with experienced instructors. Tailored to individual needs and goals.
4. Retreats & Workshops: Multi-day immersive retreats including the annual Ibiza retreat (November 2026) with accommodation options ranging from shared to private suites. Additional add-ons include coaching, cranio sessions, massage, and private movement lessons.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Art of Movement is a wellness and movement therapy studio in Hilversum, Netherlands that delivers small-group mat classes (Pilates Inspiration, Release & Restore, Basic Care & Bewegingstherapie, and yoga), individual Cranio Sacral Therapy sessions, private movement coaching, and immersive retreat experiences (one-day local events and an annual week-long Ibiza retreat). All services are built on a fascia-focused methodology that integrates Pilates, Somatic Movement Education, Myofascial Release, and Cranio Sacral Therapy into a single coherent practice.

Product overview

Art of Movement is a single-location wellness studio in Hilversum offering an integrated suite of movement and body-awareness services. Its core offering spans three complementary movement programs — Pilates Inspiration (strength and control), Release & Restore (fascia-targeted recovery), and Basic Care & Bewegingstherapie (rehabilitation) — alongside individual Cranio Sacraal Therapie sessions. Additional offerings include yoga classes, One Day Retreats, and the Ibiza Retreat residential program. All services are delivered in small-group or one-on-one settings by a team of independent professionals, coordinated through a membership-based model.

Differentiator

Problem solved

Functional benefit

Brands

• Pilates Inspiration: Group Pilates training focused on building strength, stability, and coordination with attention to technique and execution.
• Release & Restore
• Basic Care & Bewegingstherapie
• Cranio Sacraal Therapie

Products and services

• Pilates Inspiration Group-based Pilates training focused on building strength, stability, and coordination through precise, controlled movement. Offered in small groups or as private sessions, emphasizing technique over volume as the foundation for physical development. Intended for adults seeking recurring movement practice.
• Release & Restore Fascia-targeted group session using balls and rollers to reduce tension and create space in the body. Focused on recovery, circulation, and relaxation rather than strength building, intended as a complement to strength training. For adults seeking myofascial release and recovery.
• Basic Care & Bewegingstherapie Gentle, body-aware approach to recovery and rebuilding confidence in movement. Targets people recovering from injuries or overload, establishing a foundation before progressing to more demanding training. For individuals with rehabilitation needs.
• Cranio Sacraal Therapie Gentle manual therapy targeting the fascial connective tissue system to restore natural balance between body and mind. Activates the body's innate self-healing capacity to address pain, movement limitations, and stored emotions. Offered as individual 60-minute (€90) or 90-minute (€130) sessions, with partial insurance reimbursement available. For individuals with specific health complaints.
• Yoga Classes Yoga movement sessions included in the regular class schedule alongside Pilates and movement therapy classes, offered at the Hilversum studio.
• Private Movement Coaching One-on-one personalized movement training and coaching sessions delivered by experienced instructors. Tailored to individual client needs and goals, providing more customized progression than group classes.
• One Day Retreat Single-day retreat event focused on conscious movement, tension release, nervous system calming, breathing exercises, relaxation, and recharging. A day dedicated to body and mind.
• Ibiza Retreat Week-long residential retreat on Ibiza at Can Rosa villa, combining conscious movement, breathwork, body awareness, healthy eating, rest, and personal development. Includes accommodation options (shared room €1,900, private room €2,100, suite €2,300) and optional extras such as coaching, cranio sessions, massage, and private movement lessons.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Patty Hoyng-Coebergh (PH Body Balance)minorOthersExternal movement instructor collaborating with Art of Movement. Operates independently under PH Body Balance brand while working with the studio's shared methodology and vision.
• Nanneke Kuis (Nu-Flow)minorOthersExternal practitioner collaborating with Art of Movement. Operates independently under Nu-Flow brand while working within the studio's collaborative practice environment.
• Esther Keijer (Pilates by Es)minorOthersIndependent Pilates instructor collaborating with Art of Movement. Operates under Pilates by Es brand while contributing to the studio's class offerings.
• BsportcoreTechnology or IntegrationBooking and membership management software platform used for class scheduling, member administration, and online account management. Customers can manage their subscriptions and newsletter preferences through this system.
• ZorglinkcoreTechnology or IntegrationHealthcare software system used for cranio sacral therapy documentation and patient records management. Supports the practice's healthcare operations and compliance requirements.
• RBCZ (Register Beroepsbeoefenaren Complementaire Zorg)coreOthersProfessional registration chamber for complementary healthcare practitioners in the Netherlands. Art of Movement's cranio sacral therapy practice falls under RBCZ disciplinary jurisdiction, providing professional credibility and regulatory oversight.
• VBAGcoreOthersProfessional association for complementary healthcare practitioners. Studio's cranio sacral therapy services are registered with VBAG, and clients can access independent complaint procedures through this body.
• Quasir / Stichting ZorggeschilminorOthersIndependent complaints authority for healthcare disputes. Available to clients who wish to file complaints about treatments, providing additional layers of professional accountability.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Equinox: Premium global fitness club operator offering Pilates, movement classes, and adjacent wellness/Recovery services. Relevant as a broad incumbent in the premium movement and wellness space that Art of Movement competes with at the high end.
• Club Pilates: The largest Pilates-focused studio franchise in the world, offering group reformer and mat classes at scale. Comparable to Art of Movement's Pilates Inspiration program, but operating as a far broader national/international chain rather than a methodology-driven boutique studio.

Direct peers

• SLT (Strength Lengthen Tone): Premium boutique fitness studio chain built around signature Pilates-based, low-impact strength classes in small groups. Directly comparable on small-group Pilates positioning, premium pricing, and recurring membership model.
• Six Senses: Luxury wellness resort and spa brand offering multi-day immersive retreats integrating movement, bodywork, nutrition, and personal development. Directly comparable to Art of Movement's Ibiza retreat offering at the high end of the wellness retreat category.
• Aro Hā Wellness Retreat: Multi-day integrative wellness retreat combining mind-body practices, movement, nutrition, and personal development. Directly comparable to the Ibiza retreat's integrated, transformative positioning.
• Solidcore: Boutique fitness brand built around Pilates-based microformer workouts in small group settings with high instructor attention. Comparable on small-group Pilates delivery, premium positioning, and recurring revenue model.
• Kamalaya: Holistic wellness retreat in Koh Samui offering integrated programs combining movement, body therapies, and mind-body practices. Closely comparable to the Ibiza retreat's integrated movement-plus-therapy-plus-personal-development format.
• BodyHoliday: All-inclusive Caribbean wellness resort offering daily fitness classes, spa therapies, and personalized wellness programming. Comparable as a multi-modality wellness retreat destination with integrated movement and therapy offerings.

Emerging players

• F45 Training: Global boutique fitness franchise offering group functional training classes. Comparable as a small-group, instructor-led class model and as evidence of how boutique fitness concepts can scale via franchise.

Regional players

• SanoBains / Center for Cranio Sacral Therapy Netherlands: Representative Dutch and Benelux-based cranio sacral therapy practices that compete directly with Art of Movement's individual CST offering. Comparable on insurance-reimbursable complementary therapy positioning within the same Dutch regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/art-of-movement

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art of Movement