What Arts & Minds does

Arts & Minds is a 501(c)(3) public charity (EIN: 27-3733512) founded in 2010 and headquartered in New York City that provides free, art-centered programs for adults with memory loss, Alzheimer's disease, or other dementias, together with their care partners. Its core offering combines guided gallery conversations with hands-on art-making workshops, delivered through three primary channels: museum-based programs at 15+ partner institutions (The Metropolitan Museum of Art, Studio Museum in Harlem, El Museo del Barrio, The Jewish Museum, The Frick Collection, and others), community programs at senior centers and memory-care facilities (Riverstone Memory Center, PSS Manhattanville, Morningside Retirement and Health Services, SAGE Center), and online programs via Zoom launched in March 2020. Programs are offered in English and Spanish through the 'Arts & Minds en Español' sub-brand, addressing disproportionate dementia rates in Black and Latinx communities across Upper Manhattan. The organization was co-founded by neurologist Dr. James M. Noble (Columbia University / Harlem Hospital) and museum educator Carolyn Halpin-Healy, a pairing that anchors its clinical credibility and pedagogical depth.

The business model is a nonprofit donation-and-grant-funded structure: programs for people with dementia and care partners are free of charge, supported by contributions from individuals, corporations, donor-advised funds, and bequests, alongside grants from the New York State Council on the Arts, the Mellon Foundation, the Laurie M. Tisch Illumination Fund, and other institutional funders. A secondary revenue stream is the 'Engaging Arts & Minds' Online Training Course priced at $350 per person, which scales the organization's methodology by training museum educators, teaching artists, social workers, and dementia care specialists at other institutions to deliver similar programs. Arts & Minds self-describes as a 'very lean organization' with approximately 20 personnel (including four part-time staff and the co-founders) and a network of contracted teaching artists, and has published research in peer-reviewed venues including Neurology and Museum & Society. It received the 2015 Rosalinde Gilbert Innovations in Alzheimer's Disease Caregiving Legacy Award and the 2026 Candid Gold Transparency seal.

Name

Arts & Minds

Legal name

Arts & Minds

Website

https://artsandminds.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Arts & Minds is a New York-based 501(c)(3) nonprofit that delivers free, museum-based and online art programs for adults with dementia and their care partners, funded by donations, grants, and a paid professional training course for educators.

Ownership category

akta.pro rank

Product category

Dementia Care and Creative Aging Services

NAICS

Fine Arts Schools (61161)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dementia Companion & Engagement Care (HSABAEAA)

akta.pro secondary industries

Visual Arts Instruction (Drawing, Painting, Sculpture) (EDAMAAAA), Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA), Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH)

Keywords

• Dementia care programs
• Art therapy services
• Museum education
• Caregiver support
• Community arts programs

Headquarters

HQ city

New York, NY

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) public charity (EIN: 27-3733512), Arts & Minds relies heavily on charitable donations from individuals, corporations, and donor-advised funds. Donations are tax-deductible. The organization accepts matching gifts, bequests, and honor/memory gifts.
2. Professional Training Fees: The organization generates revenue through its 'Engaging Arts & Minds' online training course at $350 per person. Customized training for organizations is also offered for fees.
3. Foundation and Government Grants: Arts & Minds receives funding from multiple foundations and government arts councils including the New York State Council on the Arts, Mellon Foundation, Laurie M. Tisch Illumination Fund, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Arts & Minds is a nonprofit that delivers free, person-centered art programs for adults living with memory loss, Alzheimer's, or dementia and their care partners. Core offerings combine guided gallery conversations at partner museums with hands-on art-making workshops, delivered in-person at NYC museums and community sites, online via Zoom, and in bilingual (English/Spanish) formats. The organization also sells a $350 professional training course ("Engaging Arts & Minds") that teaches museum educators, teaching artists, and dementia care specialists to replicate its methodology.

Product overview

Arts & Minds is a non-profit organization offering a suite of art-centered programs for adults with memory loss, Alzheimer's, or dementia and their care partners. The core offerings include museum-based programs at partner institutions across New York City (Studio Museum in Harlem, The Met, El Museo del Barrio, The Jewish Museum, The Frick Collection), online programs via Zoom, and community programs at senior centers. The organization also provides bilingual (English/Spanish) programming through its Arts & Minds en Español sub-brand. A professional training program called 'Engaging Arts & Minds' teaches the methodology to other institutions. Programs combine guided gallery conversations with hands-on art-making workshops in watercolor, collage, and other mediums.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum-Based Programs Free 90-minute in-person art-centered programs held at 15+ partner museums in New York City, including the Studio Museum in Harlem, The Metropolitan Museum of Art, El Museo del Barrio, The Jewish Museum, and The Frick Collection. Each session combines a guided gallery conversation with a hands-on art-making workshop (watercolor, collage, etc.) and is open to adults with memory loss, Alzheimer's, or dementia and their care partners.
• Online Programs (Arts & Minds at Home) Free virtual programs conducted via Zoom (Mondays and Tuesdays 2:00–3:00 pm ET), enabling participants to join art conversations and art-making activities from home. Materials are provided separately and programs are accessible nationally and beyond.
• Community Programs Art programs delivered on-site at community partners including Morningside Retirement and Health Services, PSS Manhattanville Senior Center, SAGE Center (LGBTQ+ seniors), Riverstone Memory Center, and Columbia University's Alzheimer's Disease Research Center. Sessions are offered in English and Spanish and bring the Arts & Minds methodology to older adults who cannot easily visit museums.
• Personally Tailored Sessions Private one-on-one or small-group sessions with Arts & Minds museum educators or teaching artists for personalized art conversation or art-making. Available at museums, at the participant's home, or via Zoom; pricing available on inquiry.
• Engaging Arts & Minds Online Training Course Self-paced professional development course on Canvas with three live online sessions, totaling 10–20 hours across four modules, priced at $350 per person. Designed for museum educators, teaching artists, dementia care specialists, social workers, and art therapists who want to launch or strengthen dementia-friendly programming. Course cycles include Fall 2026 (September 16 – December 4), Winter/Spring 2027, and Spring/Summer 2027.
• Arts & Minds en Español Spanish-language version of Arts & Minds programming, including sessions at El Museo del Barrio and The Met, and online programs delivered in partnership with the NYU Langone Family Support Program. Designed for Spanish-speaking people with dementia and their families.
• Caregivers at The Met Dedicated program at The Metropolitan Museum of Art for caregivers of those living with dementia, held on the third Thursday of each month. Focuses on art exploration alongside caregiver self-care and meaningful shared engagement.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, secondary and minor.

• Studio Museum in HarlemcoreStrategic or Co-development PartnerFounding partner museum where Arts & Minds launched its pilot program in 2010. Arts & Minds has been providing weekly programs at the Studio Museum for over five years. The museum's mission to serve the Harlem community aligns with Arts & Minds' focus on underserved populations.
• The Metropolitan Museum of ArtcoreStrategic or Co-development PartnerMajor partner museum where co-founder Carolyn Halpin-Healy originally trained and where Arts & Minds provides regular programs including Spanish-language programming. Programs held monthly at The Met.
• El Museo del BarriocoreStrategic or Co-development PartnerPartner museum for Spanish-language programs since 2015. Arts & Minds en Español serves the Latinx community at El Museo del Barrio and The Met.
• The Jewish MuseumsecondaryStrategic or Co-development PartnerPartner museum providing art programs for dementia patients and their care partners in New York City.
• The Frick CollectionsecondaryStrategic or Co-development PartnerPartner museum for dementia-friendly programs in New York City.
• National Gallery of Art (Washington DC)coreStrategic or Co-development PartnerArts & Minds co-founder Carolyn Halpin-Healy helped develop the 'Just Us' program at NGA in 2017, training museum staff on designing programs for dementia patients. Nearly 2,000 patrons have attended 178 tours.
• The Smithsonian InstitutionsecondaryStrategic or Co-development PartnerArts & Minds has provided training to Smithsonian staff for implementing dementia-friendly programs.
• Columbia University Irving Medical Center (Alzheimer's Disease Research Center)coreStrategic or Co-development PartnerCo-founder Dr. James Noble is a neurologist at Columbia. Arts & Minds runs bilingual programs in partnership with Columbia Community Partnership for Health. Columbia has provided funding and clinical expertise.
• NYU Langone HealthcoreStrategic or Co-development PartnerArts & Minds provides art programs for members of NYU Langone's Alzheimer's Disease & Related Dementias Family Support Program. Bilingual online programs offered in partnership.
• Riverstone Senior Life ServicessecondaryChannel Partner/ Reseller/ DistributorArts & Minds brings programs to Riverstone Memory Center in Washington Heights. Bilingual programs held twice monthly.
• PSS Manhattanville Senior CentersecondaryChannel Partner/ Reseller/ DistributorCommunity partnership bringing art programs to seniors at PSS Manhattanville Center.
• Morningside Retirement and Health ServicessecondaryChannel Partner/ Reseller/ DistributorCommunity partnership bringing art programs to seniors in Morningside Heights.
• SAGE CentersecondaryChannel Partner/ Reseller/ DistributorArts & Minds programs offered at the Edie Windsor SAGE Center for LGBTQ+ seniors in Chelsea.
• Art Center of the BluegrassminorStrategic or Co-development PartnerArts & Minds educator traveled to Kentucky to train Art Center of the Bluegrass staff to start similar programs. Funded by Hudson Ellis Fund of Blue Grass Community Foundation.
• Museums Serving Elders Professional Development Program, TaiwanminorStrategic or Co-development PartnerInternational training partnership bringing Arts & Minds methodology to Taiwan. Dean WanChen Liu noted museum professionals in Taiwan 'profited enormously' from the expertise.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Meet Me at MoMA (Museum of Modern Art): MoMA's pioneering program for individuals with Alzheimer's and their caregivers offering interactive gallery experiences; a parallel New York City museum-based program run by a single museum rather than a multi-institution nonprofit like Arts & Minds.
• Moment by Moment (Fine Arts Museums of San Francisco): Moment by Moment is the Fine Arts Museums of San Francisco's program offering gallery tours and art-making for people with dementia; directly comparable museum-based dementia program but embedded inside a single museum rather than a multi-institution nonprofit.

Direct peers

• ARTZ Philadelphia: ARTZ Philadelphia provides arts and cultural experiences for people with dementia, their caregivers, and communities; directly comparable as a peer nonprofit using museums and the arts to serve the same dementia population.
• SPARK! Alliance: SPARK! is a consortium of cultural institutions offering programs for individuals with memory loss and their care partners; directly comparable as a museum-based arts-engagement model for dementia that operates as a multi-institution network similar to Arts & Minds' licensed approach.
• Music & Memory: Music & Memory is a nonprofit that brings personalized music and art-based experiences to people with dementia and other cognitive challenges; directly comparable as a non-pharmacological creative-arts intervention deployed across healthcare and community settings.
• TimeSlips: TimeSlips is a nonprofit that uses creative storytelling and the arts to improve the lives of people with dementia; directly comparable to Arts & Minds as both operate arts-based engagement programs targeting the same participant population of people with memory loss and their caregivers.

Broad incumbents

• Alzheimer's Association: The largest US nonprofit focused on Alzheimer's care, support, and research; a broader incumbent in the dementia-services space with overlapping participant and caregiver audiences but delivering education, support groups, and research rather than museum-based arts engagement.
• Family Caregiver Alliance: National nonprofit providing caregiver support, education, and policy advocacy; comparable as an incumbent serving the same care-partner population that Arts & Minds targets alongside its dementia participants.
• Alzheimer's Foundation of America: National nonprofit providing services and education for people with dementia and their families; comparable incumbent that overlaps with Arts & Minds on the dementia population served but delivers broader support services rather than arts-specific programming.

Others

• National Gallery of Art - Just Us Program: The National Gallery of Art in Washington DC operates 'Just Us,' a docent-led program for visitors with dementia that Arts & Minds co-founder Carolyn Halpin-Healy helped develop in 2017; comparable as an adjacent museum-based dementia program institutionally tied to Arts & Minds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/artsandmindsorg
• Facebookfacebook.com/artsandmindsorg
• LinkedInlinkedin.com/company/arts-&-minds
• Instagraminstagram.com/artsandmindsorg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Arts & Minds