1440 Foods

What 1440 Foods does

1440 Foods is a branded sports and active nutrition consumer packaged goods (CPG) company headquartered in New York that manufactures and distributes protein bars, protein powders, and high-protein snacks across the United States. The company operates a portfolio of four complementary brands: Pure Protein (the #1 selling protein bar brand in the United States), Body Fortress (America's #1 selling muscle and strength developing powder brand), MET-Rx (a heritage brand with over 30 years of research in workout fuel), and FITCrunch (acquired in November 2024, featuring uniquely textured products such as the 6-layer baked bar). It sells through grocery chains, drug stores, value retailers, health and fitness specialty stores, gyms, CrossFit boxes, and direct-to-consumer brand websites, with manufacturing operations in Jeffersonville, Indiana and Charleroi, Pennsylvania.

The company generates revenue through one-time product sales of branded nutritional products, with trade promotion and pricing managed through retailer negotiations. Its go-to-market is sales-led, with field sales teams managing direct relationships with major retail accounts (including Ahold Delhaize, CVS, Walgreens, Rite Aid, Dollar Tree, Dollar General, Vitamin Shoppe, and GNC) supported by broker partners and distributor networks such as Muscle Foods and Village Grocers. Customer segments span performance athletes seeking high-protein supplementation, health-conscious everyday consumers seeking better-for-you snacking options, busy on-the-go consumers needing convenient portion-controlled nutrition, and retail and fitness channel partners.

1440 Foods was formerly the sports and active nutrition division of The Bountiful Company and currently operates as a portfolio company under private equity firm Bain Capital. Its leadership team includes CEO and Board Member Alex Medicis (formerly FITCrunch founder/CEO, appointed following the November 2024 acquisition), CFO Rafael Texeira, Chief Innovation Officer David Del Pozo, Chief Supply Chain Officer Danillo Figueiredo, Chief Transformation Officer Gui Santos, Chief Sales Officer Mike Burkett, Vice President of Human Resources Keli Taylor, General Manager of Canada Todd Kelly, and General Counsel Cintia Andrietta. The company is pursuing continued expansion through brand acquisitions, co-branded product collaborations (including Pebbles protein bars with Post Holdings announced in April 2026), multi-channel distribution buildout, and formal entry into Canada.

Name

1440 Foods

Legal name

Worldwide Sport Nutritional Supplements Inc

Website

https://1440foods.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

1440 Foods is a Bain Capital-owned sports and active nutrition CPG company operating four brands (Pure Protein, Body Fortress, MET-Rx, FITCrunch) that manufacture and distribute protein bars, powders, and snacks across U.S. grocery, drug, value, and health-and-fitness retail channels.

Ownership category

akta.pro rank

Product category

Sports and Active Nutrition

NAICS

Food Manufacturing (311), Snack Food Manufacturing (31191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Health/Protein Snack Bars Manufacturing (AFAKAIAN), Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

Keywords

• Sports nutrition products
• Protein bar manufacturing
• Active nutrition brands
• Protein powder supplements
• Functional snack foods

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Branded CPG Product Sales: 1440 Foods generates revenue through the sale of branded protein bars, snacks, drinks, and protein powders across multiple retail channels. The company operates a portfolio of established sports and active nutrition brands including Pure Protein, Body Fortress, MET-Rx, and FITCrunch, selling through grocery, drug, value, health & fitness, and specialty retail channels.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

1440 Foods is a sports and active nutrition company that manufactures and sells branded protein bars, protein powders, high-protein snacks, and drinks. The company operates a portfolio of four complementary brands—Pure Protein (the #1 selling protein bar brand in the U.S.), MET-Rx (workout fuel with 30+ years of research), Body Fortress (America's #1 selling muscle and strength developing powder brand), and FITCrunch (protein bars with unique 6-layer baked texture)—distributed through grocery, drug, value, health and fitness, and specialty retail channels nationwide.

Product overview

1440 Foods is a sports and active nutrition company operating as a portfolio of complementary brands: Pure Protein (the #1 selling protein bar brand offering high-protein, low-sugar snacks), Met-Rx® (high-performance workout fuel with 30+ years of research), Body Fortress (America's #1 selling muscle-building protein powder brand), and FitCrunch (an acquired brand featuring uniquely textured protein bars like the 6-layer baked bar). The company provides functional nutrition products spanning protein bars, protein powders, and high-protein snacks targeting everyday consumers and performance athletes.

Differentiator

Problem solved

Functional benefit

Brands

• Pure Protein: #1 selling protein bar brand with a full line of protein-packed snacks and drinks made for everybody looking for high-protein, low-sugar, great-tasting snacks.
• MET-Rx
• Body Fortress
• FITCRUNCH

Products and services

• Pure Protein The #1 selling protein bar brand in the U.S., offering a full line of protein-packed snacks and drinks designed for consumers seeking high-protein, low-sugar, great-tasting snacks to energize their days.
• MET-Rx A high-performance workout fuel brand that has dedicated over 30 years of research to developing protein-based products and other nutrients to enhance workout performance and prepare athletes for training and recovery.
• Body Fortress America's #1 selling muscle and strength developing powder brand, offering premium protein powders that give performance athletes the power to train harder and rebuild lean muscle faster.
• FITCrunch A protein bar brand founded by celebrity chef Robert Irvine, featuring uniquely textured products like the 6-layer baked bar that combine indulgence with protein for an active lifestyle.

Quantifiable outcome

• Pure Protein is the #1 selling protein bar brand in the U.S.
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and flagship.

• FITCrunch (Union Capital Associates, L.P. and founders)coreStrategic or Co-development Partner · 1 November 20241440 Foods acquired FITCRUNCH, a protein bar brand founded by celebrity chef Robert Irvine, from Union Capital Associates, L.P., and its founders. The founder and CEO of FITCRUNCH became the CEO of 1440 Foods, strengthening the company's active nutrition portfolio with products featuring uniquely textured items like the 6-layer baked bar.
• Post HoldingsflagshipStrategic or Co-development Partner1440 Foods collaborated with Post Holdings to launch co-branded Pebbles protein bars as part of a broader 'newstalgia' trend where beloved consumer brands are brought into new product formats like high-protein snacks and limited-time offerings.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Orgain: Orgain makes clean-ingredient protein shakes, powders, and bars sold through grocery and natural channels; a direct peer in high-protein, low-sugar nutrition with overlapping retail and digital channels.
• Simply Good Foods (Atkins): Simply Good Foods owns Atkins and Owonder protein snacks/shakes; comparable focus on protein-forward and weight-management CPG sold through grocery and club channels targeting similar everyday health-conscious consumers as 1440 Foods.
• Quest Nutrition: Quest sells high-protein bars, powders, and snacks through grocery and nutrition channels with the same better-for-you positioning as Pure Protein and FITCRUNCH; a direct CPG peer in the active nutrition set.
• BellRing Brands (Premier Protein): BellRing owns Premier Protein, the leading RTD protein shake, and Dymatize protein powders; directly comparable to 1440 Foods' portfolio of protein shakes, bars, and powders serving the same mass and health channels.

Broad incumbents

• General Mills: General Mills owns Nature Valley, Fiber One, and protein-forward snack brands competing across the same grocery snack-bar shelf set where Pure Protein leads; a broad incumbent with overlap in high-protein nutritional bar subcategory.
• Post Holdings: Post Holdings is a diversified packaged foods platform and 1440's co-manufacturing/licensing partner on the Pebbles protein bar; a broader incumbent in the cereal and snack-bar space with comparable go-to-market through grocery.
• The Hershey Company: Hershey competes in protein-forward snacks (e.g., ONE Brands protein bars) across mass and convenience channels; a broader incumbent CPG with overlapping protein bar and snack positioning to 1440's portfolio.
• Mars, Incorporated (Kind, RXBAR): Mars owns Kind and RXBAR, both major better-for-you bar brands with grocery and convenience distribution overlapping Pure Protein and FITCRUNCH; a broad incumbent CPG with protein and nutritional bar comparables.
• Glanbia Performance Nutrition (Optimum Nutrition): Glanbia owns Optimum Nutrition, BSN, and other sports nutrition brands with protein powders and supplements sold through GNC, Vitamin Shoppe, and online; a broader incumbent directly comparable to Body Fortress and MET-Rx in the sports nutrition powder/supplement channel.
• Mondelez International (Clif Bar): Mondelez owns Clif Bar, a major energy/protein bar portfolio with grocery, club, and natural retail presence; a broader incumbent competitor across the protein and snack-bar category where Pure Protein holds the #1 position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/worldwide-sport-nutritional-supplements-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1440 Foods