ArtWine
ArtWine is a family-owned South Australian winery founded in 2008 by Judy and Glen Kelly, producing 17+ emerging Mediterranean varieties across Adelaide Hills and Clare Valley vineyards and selling DTC through cellar door, online store, and a tiered quarterly wine club subscription, plus wholesale via Empire Liquor.
- Company typePrivate
- Founded2008
- HeadquartersWoodside, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What ArtWine does
ArtWine is a family-owned Australian winery founded in 2008 by Judy and Glen Kelly, producing estate-grown wines from 17+ emerging Mediterranean varieties across two vineyards in South Australia: the Bird in Hand Road vineyard in Woodside (Adelaide Hills Wine Region) and the Springfarm vineyard in Clare Valley. Each variety is matched to its optimal climate - cooler Adelaide Hills for whites such as Grüner Veltliner, Albariño, Fiano, Arneis, Viognier, and Riesling; warmer Clare Valley for reds such as Montepulciano, Cabernet Franc, Tempranillo, and Grenache. All wines are single-vineyard, estate-grown, vegan-friendly, and produced with minimal intervention and minimal sulphites; the company is a member of Sustainable Winegrowing Australia and operates a significant solar installation.
The business monetises through three primary revenue streams. Direct-to-consumer sales run through the architecturally-designed Adelaide Hills cellar door (seated guided tastings at $25/person, walk-in wine bar, seasonal lawn experiences, corporate events up to 50 people) and an online store with a six-bottle minimum and free domestic shipping on dozens. Recurring revenue comes from the Front Palate Wine Club, which delivers quarterly six-packs in three tiers - Mixed at $160, White at $140, Red at $175 - plus a Custom Club option shipped twice yearly, all carrying minimum 20% member discounts and exclusive pre-release access. Wholesale is channeled through Empire Liquor for South Australian retail and on-premise accounts, with interstate enquiries handled directly by co-owner Judy Kelly.
ArtWine has accumulated 41-42 trophies across prestigious Australian wine shows including the Australian Alternative Varieties Wine Show, Sydney Royal Wine Show, Adelaide Hills Wine Show, Clare Valley Wine Show, Winestate Magazine, and the Australian Single Vineyard Wine Show, establishing category authority in alternative Mediterranean varietals. The portfolio now spans sparkling, white, rosé, red, and fortified wines, with January 2025 releases extending the range to include Ti Amo Arneis (new estate-grown Adelaide Hills fruit) and a first Falanghina vintage. The company is bootstrapped, with no external investors, private equity, or parent company affiliations disclosed.
ArtWine firmographics
Firmographics- Name
- ArtWine
- Legal name
- Artwine
- Website
- https://artwine.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ArtWine is a family-owned South Australian winery founded in 2008 by Judy and Glen Kelly, producing 17+ emerging Mediterranean varieties across Adelaide Hills and Clare Valley vineyards and selling DTC through cellar door, online store, and a tiered quarterly wine club subscription, plus wholesale via Empire Liquor.
- Ownership category
- akta.pro rank
ArtWine industry classification
Industry- Product category
- Winery
- NAICS
- Wineries (312130), Wineries (31213)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where ArtWine is headquartered
LocationHeadquarters
- HQ city
- Woodside
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
ArtWine business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Direct-to-consumer sales of estate-grown wines through cellar door (tastings, glasses, bottles) and online store with free shipping on dozen orders within Australia
- Wine Club Subscriptions: Quarterly wine club shipments (6 packs delivered in February, May, August, November) with member pricing offering minimum 20% discount and free shipping. Three tiers: Mixed ($160), White ($140), Red ($175) per quarterly shipment
- Wholesale Distribution: Wholesale wine sales to South Australian retailers and restaurants through Empire Liquor distributor. Interstate wholesale handled directly. Stocked in numerous retail bottle stores and restaurants within South Australia
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Front Palate Mixed Wine Club - $160 per quarter |
| Subscription | Quarterly | White Wine Club - $140 per quarter |
| Subscription | Quarterly | Red Wine Club - $175 per quarter |
| Subscription | Multi-year contract | Custom Club - Twice yearly |
| Unit Pricing | Pay-as-you-go | Cellar Door Tasting Experience - $25 per person |
| Unit Pricing | Pay-as-you-go | Online Wine Orders - Minimum 6 bottles |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
ArtWine product offering
Product offeringCore offering
ArtWine produces and sells estate-grown wines from 17+ emerging Mediterranean varieties (including Albariño, Fiano, Grüner Veltliner, Tempranillo, Montepulciano, Cabernet Franc, Grenache, Viognier, Sangiovese, Graciano, Arneis and Falanghina) across two single-vineyard estates in the Adelaide Hills and Clare Valley regions of South Australia. Distribution combines a cellar door tasting and retail venue, an online wine store, a quarterly wine club subscription program, and wholesale channels through Empire Liquor and direct interstate enquiries.
Product overview
ArtWine is a family-run winery producing over 20 different wines from 17+ emerging Mediterranean varieties across two vineyards in Adelaide Hills and Clare Valley. The core product portfolio includes Sparkling, White Wines (Fiano, Grüner Veltliner, Albarino, Arneis, Viognier, Riesling, Pinot Gris, Prosecco), Rosé & Red Wines (Grenache, Cabernet Franc, Tempranillo, Montepulciano, Graciano, Sangiovese, Gamay), and Fortified wines. The Front Palate Wine Club offers three subscription tiers (Mixed, White, Red) delivering quarterly selections, while the Custom Club allows twice-yearly curated selections. Cellar door experiences include guided tastings ($25/person), seasonal lawn visits, group bookings, and corporate events. Distribution is handled through Empire Liquor for South Australia and directly for interstate wholesale.
Differentiator
Problem solved
Functional benefit
Products and services
- Estate-Grown Mediterranean Wine Range Estate-grown, single-vineyard wine portfolio of 17+ emerging Mediterranean varieties, sold direct to consumers (cellar door, online) and wholesale to trade; minimal sulphites and vegan-friendly.
- Front Palate Wine Club - Mixed Quarterly subscription delivering a mixed six-pack of ArtWine's award-winning emerging Mediterranean varieties to members' doors, priced at $160 per quarter with free shipping and member benefits.
- Front Palate Wine Club - White Quarterly subscription delivering a curated selection of new-release white wines including emerging Mediterranean varieties, priced at $140 per quarter with free shipping and full member benefits.
- Front Palate Wine Club - Red Quarterly subscription delivering the winemaker's selection of red wines including new releases, priced at $175 per quarter with free shipping and full member benefits.
- Custom Wine Club Twice-yearly (April and September) wine club subscription where members choose their own dozen-pack from available stock, with wine club preferential rates and no separate membership fee.
- Cellar Door Tasting Experience Seated guided tasting of at least six wines with an Adelaide Hills cheese tasting plate, local lavosh and house-roasted almonds at the Woodside cellar door, priced at $25 per person.
- Functions, Group & Corporate Bookings Private cellar-door venue hire for celebrations, group tastings (up to 8), and corporate events / client lunches (up to 50 people), 35 minutes from Adelaide CBD, with tailored experiences, grazing platters and award-winning wines.
- Ti Amo Arneis New-release Arneis (Italian white variety from Piedmont) produced from estate-grown vines in the Adelaide Hills, released as a wine-club-member exclusive.
- Falanghina (First Vintage) First vintage of Falanghina, an Italian white variety from Campania (southern Italy), planned to be aged on lees for added complexity and texture as part of Artwine's expanding Mediterranean white range.
Quantifiable outcome
- 41+ trophies awarded across wine shows
- +3 more outcomes
Companies that use ArtWine
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
ArtWine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ArtWine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Empire LiquorcoreSouth Australian wholesale distributor handling all SA wholesale enquiries. Located at Unit 5/900 South Road, Edwardstown SA 5039. Contact: +61 (0) 8 8371 0888 or [email protected]. Stocks Artwine wines in numerous retail bottle stores and restaurants throughout South Australia.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
ArtWine competitors and assessment
Company assessmentDirect peers
- Petaluma: Premium Australian winery with strong presence in Adelaide Hills and Clare Valley, focused on single-vineyard, terroir-driven wines. Comparable two-region estate with DTC distribution.
- Shaw + Smith: Adelaide Hills winery specialising in cool-climate varieties including Sauvignon Blanc, Riesling, Pinot Noir, and Shiraz. Directly comparable as a premium Adelaide Hills DTC estate with a strong cellar door and wine club focus.
- Torbreck Vintners: Boutique Barossa Valley winery focused on Rhône-style varietals and Rhône-inspired Mediterranean blends. Comparable positioning around alternative/Mediterranean varietals, premium DTC, and wine club model.
- d'Arenberg: McLaren Vale family-owned winery known for alternative Mediterranean varietals (including Fiano, Tempranillo, Montepulciano) with an iconic cellar door experience. Directly comparable for Mediterranean varietal strategy and quirky DTC branding.
- Wirra Wirra: McLaren Vale boutique winery with strong DTC, cellar door and wine club. Comparable as a premium SA family-owned estate pursuing Mediterranean-influenced varietals.
- Bird in Hand Winery: Adelaide Hills winery located on the same Bird in Hand Road corridor as ArtWine's cellar door. Comparable as a premium boutique Adelaide Hills estate with cellar door, wine club, events, and Mediterranean-influenced varietals.
Broad incumbents
- Henschke: Iconic family-owned Adelaide Hills/Eden Valley winery with premium single-vineyard wines and strong cellar door. Comparable family-run premium estate model but at a higher price point and broader varietal scope.
- Penfolds: Australia's most iconic wine brand spanning multiple regions and varietals. Comparable as a premium SA winery with multi-region sourcing but operates at vastly larger scale and broader portfolio.
- Yalumba Wine Company: Family-owned South Australian winery (founded 1849) producing a broad portfolio across Barossa and Eden Valley. Comparable as a SA family winery but operates at much larger scale across mainstream varietals.
Regional players
- The Lane Vineyard: Adelaide Hills boutique winery with cellar door, wine club and events. Comparable as an Adelaide Hills DTC estate but at smaller distribution scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ArtWine social profiles
Digital presenceArtWine financial estimates
Financial estimateRevenue estimate
Valuation estimate
ArtWine leadership team
Management profileNumber of profiles
Profiles2 records
ArtWine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ArtWine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ArtWine
What does ArtWine do?
ArtWine produces and sells estate-grown wines from 17+ emerging Mediterranean varieties (including Albariño, Fiano, Grüner Veltliner, Tempranillo, Montepulciano, Cabernet Franc, Grenache, Viognier, Sangiovese, Graciano, Arneis and Falanghina) across two single-vineyard estates in the Adelaide Hills and Clare Valley regions of South Australia. Distribution combines a cellar door tasting and retail venue, an online wine store, a quarterly wine club subscription program, and wholesale channels through Empire Liquor and direct interstate enquiries.
Is ArtWine a public or private company?
ArtWine is a private company. It is classified as family owned and is currently operating.
When was ArtWine founded?
ArtWine was founded in 2008. It employs 11 to 50 people.
Where is ArtWine based?
ArtWine is headquartered in Woodside, Australia, in the Oceania region.
How does ArtWine make money?
Three revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Subscriptions and wholesale Distribution.
Who are ArtWine's main competitors?
Direct peers on record are Petaluma, Shaw + Smith, Torbreck Vintners, d'Arenberg, Wirra Wirra and Bird in Hand Winery. Broad incumbents are Henschke, Penfolds and Yalumba Wine Company. The Lane Vineyard is listed as a regional player.
Does ArtWine have an API?
No public API is recorded for ArtWine.
What industry is ArtWine in?
ArtWine's product category is Winery. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 5180.