ART WITH A HEART IN HEALTHCARE INC

What ART WITH A HEART IN HEALTHCARE INC does

Art with a Heart in Healthcare Inc (AWAHIH) is a 501(c)(3) non-profit organization founded in 2001 by cousins Lori Guadagno and Lisa Landwirth Ullmann, headquartered in Jacksonville, Florida. The organization delivers personalized fine art experiences to patients and families in healthcare facilities, primarily through one-on-one bedside sessions and group sessions in hospital playrooms conducted by Artists-in-Residence. It also provides virtual programming including video art sessions, printable coloring pages, music, and storytelling, along with Art-to-Go bags containing art supplies that patients can retain. Since founding, AWAHIH reports serving over 150,000 patients and families and delivering more than 5,500 Art-to-Go bags.

The organization's core operational footprint is concentrated in Jacksonville, Florida, with active service partnerships at Wolfson Children's Hospital, Baptist Health, Ascension St. Vincent's, and Nemours Children's Health. AWAHIH operates with a small team (8 employees) and does not sell a technology product; its core technology footprint is limited to a Wix-hosted website, Constant Contact email newsletters, and standard social media profiles. Additional arts partnerships exist with Jacksonville Arts and Culture and MOCA Jacksonville.

AWAHIH's business model is entirely donation-driven, funded through individual donations, corporate sponsorships, foundation grants, and fundraising events. The organization offers all services free of charge to beneficiaries. Its fundraising infrastructure includes two annual events — the Golf Tournament (September 14, 2026, 2nd annual) and the 25th Anniversary Gala (October 24, 2026) — with sponsorship tiers ranging from $2,500 to $15,000. Major financial supporters include The Keyser Foundation, The M Lane Charitable Foundation, Florida Blue Foundation, The Carter Family, The Jay Fund, USAble Life, and the City of Jacksonville.

Name

ART WITH A HEART IN HEALTHCARE INC

Legal name

Art with a Heart in Healthcare Inc

Website

https://artwithaheart.info

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Art with a Heart in Healthcare Inc is a 501(c)(3) non-profit founded in 2001 that delivers personalized fine art sessions to patients and families in Jacksonville, Florida healthcare facilities, funded through donations, grants, and fundraising events.

Ownership category

akta.pro rank

Product category

Arts in Healthcare Services

NAICS

Independent Artists, Writers, and Performers (7115), Arts, Entertainment, and Recreation (71)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYTHAJAHAF

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

Keywords

• Arts in healthcare
• Patient wellness programs
• Therapeutic art services
• Nonprofit healthcare support
• Creative healing programs

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: AWAHIH operates as a 501(c)(3) non-profit organization funded primarily through donations from individual donors, corporate sponsors, and foundation grants. The organization hosts annual fundraising events including a golf tournament and anniversary gala.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Art with a Heart in Healthcare (AWAHIH) is a 501(c)(3) non-profit organization that delivers personalized fine art experiences to patients and families in Jacksonville-area healthcare facilities. Its Artists-in-Residence conduct one-on-one bedside sessions, group sessions in hospital playrooms, virtual art sessions for isolated patients, and distribute Art-to-Go Bags containing art supplies (crayons, markers, colored pencils, model magic clay) for continued creative engagement.

Product overview

Art with a Heart in Healthcare (AWAHIH) is a non-profit organization offering a unified suite of arts and healing services to patients and families in healthcare facilities. The core offering consists of personalized fine art sessions—delivered one-on-one at bedside or in group settings by Artists-in-Residence—complemented by digital programming including video art sessions, printable coloring pages, music, and storytelling. The organization also provides Art-to-Go bags containing art supplies (crayons, markers, colored pencils, model magic clay) that patients can keep. Services are primarily focused on pediatric and adult patients in Jacksonville, Florida healthcare facilities including Wolfson Children's Hospital, Baptist Health, Ascension, and Nemours.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Fine Art Sessions One-on-one bedside and group art sessions delivered by Artists-in-Residence inside partner hospitals (Wolfson Children's Hospital, Baptist Health, Ascension St. Vincent's, Nemours Children's Health), providing pediatric and adult patients and their families with personalized creative experiences to enhance the healing process and restore a sense of self during illness.
• Let's Make Art Digital Resources

Quantifiable outcome

• Over 150,000 patients and families served since 2001
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and moderate.

• Wolfson Children's HospitalcoreStrategic or Co-development PartnerPrimary pediatric hospital partner where AWAHIH delivers bedside and group art sessions to young patients. The hospital hosts tours for sponsors and features AWAHIH programs as part of patient care services.
• Baptist HealthcoreStrategic or Co-development PartnerMajor healthcare system partner where AWAHIH provides art programs for adult patients and families. Services include bedside sessions and playroom activities.
• Ascension St. Vincent'scoreStrategic or Co-development PartnerHealthcare partner receiving AWAHIH art program services for patients and families.
• Nemours Children's HealthcoreStrategic or Co-development PartnerPediatric healthcare partner receiving AWAHIH art programming services for children and families.
• Jacksonville Arts and CulturemoderateStrategic or Co-development PartnerArts and culture organization supporting arts programming in healthcare settings.
• MOCA JacksonvillemoderateStrategic or Co-development PartnerMuseum of Contemporary Art Jacksonville partner for arts programming.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Children's Healing Center: Non-profit providing creative play and arts experiences for children with weakened immune systems. Comparable to AWAHIH's pediatric programming at Wolfson Children's and Nemours, focused on supporting hospitalized children through creative engagement.
• Foundation for Art and Healing: Non-profit focused on harnessing the power of creative expression to enhance well-being and recovery. Comparable to AWAHIH in its mission of using arts engagement as a therapeutic and healing tool for individuals facing health challenges.
• Open Studio Project: Non-profit offering community-based arts programs for healing and self-expression, including for people affected by trauma, illness, and social isolation. Comparable to AWAHIH in using creative art-making as a tool for emotional restoration.

Others

• Meow Wolf: Arts and entertainment company creating immersive, interactive art experiences. Tangentially related to AWAHIH's mission of using art for emotional and sensory engagement, though primarily commercial and entertainment-focused rather than healthcare-specific.

Direct peers

• Hospital Audiences Inc. (HAI): Non-profit that provides arts programming, including live music, dance, and creative engagement, to patients in hospitals, nursing homes, and other healthcare settings. Directly comparable in its mission to bring personalized arts experiences to patients in care facilities.
• RxArt: Non-profit organization that commissions contemporary artists to create site-specific installations and projects for hospitals and healthcare facilities. Directly comparable to AWAHIH as a non-profit bringing artistic experiences into clinical settings to improve patient environments.
• The Creative Center at University Settlement: Non-profit offering arts programming for patients, caregivers, and healthcare staff in New York City hospitals and cancer centers. Comparable to AWAHIH as a non-profit delivering bedside art sessions to patients and families in clinical settings.

Broad incumbents

• National Arts Strategies: Non-profit that supports creative leadership and arts organizations through programs and consulting. Less directly comparable but relevant in the broader ecosystem of arts-driven social impact organizations that AWAHIH operates within.
• Health Arts Research Centre (HARC) at NYU Langone: Academic research center within a major health system that studies the impact of the arts on health outcomes. Comparable to AWAHIH's healing-through-arts mission at a research and institutional scale.

Regional players

• Imagine Arts (formerly Young Audiences): Non-profit providing arts-in-education and community programming in various U.S. regions. Comparable in mission to AWAHIH's non-profit arts programming, though focused on schools more than healthcare facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/artheartjax
• YouTubeyoutube.com/user/ArtwithaHeart1
• Facebookfacebook.com/artwithaheartinhealthcare
• LinkedInlinkedin.com/company/art-with-a-heart-in-healthcare-inc
• Instagraminstagram.com/artwithaheartinhealthcare
• Pinterestpinterest.com/artwithaheartjax
• TikToktiktok.com/@artwithaheartjax

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ART WITH A HEART IN HEALTHCARE INC