What ASA CENTRAL osiguranje d.d. does

ASA CENTRAL osiguranje d.d. (Sarajevo) is a joint-stock non-life insurance company incorporated in Bosnia and Herzegovina and a member of the ASA Group conglomerate. The company underwrites a comprehensive non-life book spanning four pillars: vehicle insurance (mandatory auto liability/AO, Kasko, Mali kasko, roadside assistance, bonus protection, border insurance, vessel liability), personal lines (accident, travel health, ski, voluntary health), property lines (ASA CENTRAL DOM home, mobile device, buildings-under-construction, assembly, glasses, pet insurance), and commercial lines (goods-in-transit, carrier liability, general liability, professional liability). Distribution is hybrid: the largest physical sales network in BiH (121 branches across 5 sales regions, 150+ sales points), over 100 authorized agents/brokers, bank-embedded channels via ASA Banka and Raiffeisen Assistance, and a direct digital webshop at webshop.asa-osiguranje.ba. The technology stack is anchored on three customer-facing portals — Webshop for policy purchase, prijava-stete for damage reporting, and "Sam svoj procjenitelj" for smartphone-photography-based damage self-assessment with human assessor escalation.

The revenue model is recurring non-life insurance premiums priced via individual risk assessment, with discounts for online purchase, bonus transfer, multi-policy holders, and disability status; pricing is quote-based and not publicly disclosed. The customer base is broad-based across individual consumers (Fizička lica) and legal entities (Pravna lica), with auto liability being the anchor product in a market where it is mandatory. The management team is led by President of the Management Board Feđa Morankić with members Arnes Hadžiosmanović, Željko Pervan, and Amar Gradaščević (appointed May 2026); the Supervisory Board is chaired by Mensur Šačirović. The company claims market leadership as the largest domestic insurer in BiH and is actively investing in brand visibility (Football Association of BiH sponsorship for the 2026 World Cup), branch expansion (new Zenica office, 2026-06), and digital self-service.

Name

ASA CENTRAL osiguranje d.d.

Legal name

ASA CENTRAL osiguranje d.d.

Website

https://asacentral.ba

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

ASA CENTRAL osiguranje d.d. is the largest non-life insurance company in Bosnia and Herzegovina, underwriting vehicle, personal, property, and commercial policies for individuals and businesses via 121 branches, 150+ sales points, 100+ agents, bank partners, and an online webshop.

Ownership category

akta.pro rank

Product category

Non-Life Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Health and Medical Insurance Carriers (524114)

SIC

Insurance Carriers, Nec (6399), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

akta.pro secondary industry

Individual AD&D Insurance (Direct-to-Consumer) (FSAIALAC)

Keywords

• Non-life insurance
• Motor vehicle insurance
• Property insurance
• Personal accident insurance
• Liability insurance

Headquarters

HQ city

Sarajevo

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Non-Life Insurance Premiums: The company generates revenue primarily through insurance premiums from non-life insurance products including vehicle insurance (AO, Kasko), property insurance, personal accident insurance, travel health insurance, assistance services, and liability insurance for both individuals and legal entities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ASA CENTRAL osiguranje d.d. is a non-life (P&C) insurance company that underwrites and distributes a full suite of general insurance products — motor vehicle, property/home (ASA CENTRAL DOM), personal accident, travel health, voluntary health, construction, cargo/transport, liability, and specialty covers (mobile devices, glasses, pets, ski). Products are sold to both private individuals (Fizička lica) and legal entities/businesses (Pravna lica) through its own branch network, agents, brokers, banking partners, and an online webshop.

Product overview

ASA CENTRAL osiguranje d.d. is a non-life insurance company offering a comprehensive portfolio of insurance products organized into four main categories: vehicle insurance (including mandatory auto liability, comprehensive Kasko, mini-Kasko, roadside assistance, bonus protection, border insurance, and vessel liability), personal insurance (accident, travel health, ski, and voluntary health insurance), property insurance (home, mobile device, construction, assembly, glasses, and pet insurance), and business insurance (cargo, carrier liability, general and professional liability). The company also operates a digital self-service platform called 'Sam svoj procjenitelj' (Self-Estimator) enabling customers to submit damage assessments via smartphone photography. Products are primarily distributed through the company's webshop for online purchase, a network of over 150 sales locations across Bosnia and Herzegovina, and insurance agents/brokers.

Differentiator

Problem solved

Functional benefit

Brands

• ASA CENTRAL DOM: Home insurance product for residential properties
• ASA CENTRAL

Products and services

• Motor Vehicle Insurance (Osiguranje vozila) Comprehensive and statutory motor vehicle cover including mandatory auto liability, offered to private individuals and businesses in BiH.
• ASA CENTRAL DOM (Home Insurance) Property insurance covering households and residential buildings against standard property risks, targeted at individual homeowners.
• Travel Health Insurance (Putno zdravstveno osiguranje) Health insurance for individuals traveling abroad, providing medical coverage during trips.
• Ski Insurance Specialty insurance covering ski-related risks (injury, equipment) for individuals on ski trips.
• Voluntary Health Insurance Voluntary health insurance supplementing statutory health coverage, offered to individuals.
• Mobile Device Insurance Insurance covering damage, theft or loss of personal mobile phones and similar devices.
• Eyewear (Glasses) Insurance Specialty insurance covering breakage or loss of prescription glasses and eyewear for individuals.
• Pet Insurance Insurance covering veterinary costs and risks for household pets, targeted at individual pet owners.
• Cargo / Transport Insurance Commercial insurance covering goods and cargo in transit, targeted at businesses shipping or receiving goods.
• Construction Insurance Insurance covering construction and erection projects against material damage and related risks, for construction companies and project owners.
• Liability Insurance Commercial general and professional liability insurance covering third-party claims, offered to businesses.
• Personal Accident Insurance Insurance providing compensation for bodily injury, disability or death resulting from accidents, for individuals.

Quantifiable outcome

• Fastest and most transparent claims settlement in Bosnia and Herzegovina
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Nogometni/Fudbalski savez Bosne i Hercegovine (Football Association of Bosnia and Herzegovina)flagshipGTM or Marketing Partner · 11 June 2026Marketing partnership and sponsorship with the Football Association of Bosnia and Herzegovina, supporting the national football team. The partnership includes campaign 'Iza snova. Uz one koji vjeruju. Za one koji dolaze' and ASA CENTRAL Nogometni kviz promotion during the 2026 World Cup.
• ASA Group (ASA Testing centar, ASA Banka, ASA Šped, ASA Rent, ASA Gradnja, ASA Energija, ASA Trading, ASA Finance, ASA Nekretnine, Prevent Invest, Prevent Direkt, Eurofarm Centar, DUF Blago, BamCard, Establish)coreStrategic or Co-development PartnerASA CENTRAL osiguranje is part of the ASA Group conglomerate, a diversified business group in Bosnia and Herzegovina. The company leverages synergies with other ASA Group members including ASA Banka, ASA Testing center (vehicle inspection), ASA Šped (logistics), and other group companies for integrated service offerings and cross-referrals.
• ASA Banka d.d. SarajevocoreChannel Partner/ Reseller/ DistributorBanking partner within the ASA Group for distribution of insurance products through bank channels.
• Raiffeisen AssistanceminorChannel Partner/ Reseller/ DistributorAssistance services partner for road help and emergency services.
• Elvedin MuzaferijaminorGTM or Marketing PartnerSkiing sponsor - extended sponsorship contract with Elvedin Muzaferija, a Bosnian alpine skier.
• Over 100 Insurance Agents and BrokerscoreChannel Partner/ Reseller/ DistributorExtensive network of authorized insurance agents and brokers including ASA AGENT d.o.o., Prvi Broker FBiH, Prvi Broker RS, FORTIS brokersko društvo, and many others operating across Bosnia and Herzegovina.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Euroherc osiguranje d.d. A regional non-life insurer with significant Bosnia and Herzegovina operations offering motor, property and casualty products, directly comparable in product mix and customer segments to ASA CENTRAL.
• Adriatic osiguranje d.d. Domestic non-life insurer operating in Bosnia and Herzegovina across motor, property, accident and other lines, competing head-to-head with ASA CENTRAL for the same local corporate and consumer policyholders.
• Sarajevo osiguranje d.d. Bosnia and Herzegovina-based non-life insurer offering motor, property and personal lines; competes directly with ASA CENTRAL in the BiH retail and SME markets.
• UNIQA osiguranje d.d. Sarajevo: Local subsidiary of Austrian-based UNIQA Group selling motor, property, health and accident insurance in BiH; competes for identical customer segments including bancassurance-led distribution.

Regional players

• Triglav osiguranje d.d. Slovenia-headquartered regional insurer with Western Balkans footprint offering non-life and some life products; comparable in portfolio mix and target customer segments to ASA CENTRAL despite its Slovenian base.
• Croatia osiguranje d.d. Croatian market-leading insurer with cross-border presence offering motor, property and casualty lines; comparable regional non-life operator with overlapping customer profiles in the Western Balkans corridor.
• Grawe osiguranje d.d. Austrian-rooted insurance group active across Central and Southeast Europe; sells comparable motor, property and personal accident products in the region against ASA CENTRAL's local offering.

Broad incumbents

• Generali osiguranje: Global insurance incumbent with Central and Eastern European operations across multiple lines; competes with ASA CENTRAL in non-life segments as part of a much broader multinational portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4RYVmYqWI1Hsx7ssvFATtA
• Facebookfacebook.com/asacentral.ba
• LinkedInlinkedin.com/company/asacentral
• Instagraminstagram.com/asacentral.ba

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASA CENTRAL osiguranje d.d.