What Virginia Lottery does

Virginia Lottery is a state government agency of the Commonwealth of Virginia, established under Virginia Code Title 58.1, Chapter 40 in 1987 and headquartered at 600 E. Main Street, Richmond. It operates the exclusive state-authorized lottery in Virginia and additionally functions as the regulator for sports wagering, casino gaming, and daily fantasy sports. The agency employs 101–250 staff and is governed by a seven-member Lottery Board appointed by the Governor, with Kelly T. Gee serving as Executive Director under the authority of §58.1-4000 et seq. Its mandated social purpose is funding Virginia's K-12 public school system, with cumulative contributions of $14,502,990,000 since 1999.

The product portfolio comprises three primary lines. (1) Draw Games: traditional lottery drawings including multi-state Mega Millions and Powerball and Virginia-only Cash 5, Pick 3/4/5, Millionaire for Life, Bank a Million, Cash Pop, Keno, and Cash4Life. (2) Scratchers: instant-win tickets priced from $1 to $50. (3) Print 'n Play: digital instant games (X The Money, Bingo, Crossword) priced $2–$20 with top prizes up to $250,000. Supporting products include VSports (virtual Basketball, Football, Horse Racing), Raffle Zone experience prizes (e.g., the $20 Commanders Golden Pass Raffle), and the Virginia Lottery Rewards loyalty program (monthly earning cap 10,000 points; redemption cap 5,000 points for free play; 12-month expiration). The core platform rests on a mainframe-based lottery gaming system with computer-generated game communication and geo-location verification to confirm players are physically within Virginia before allowing online purchases.

The business model is consumer-facing across two revenue streams. Transaction-fee revenue is generated from unit-priced scratchers ($1–$50), draw game tickets, and online digital purchases conducted through valottery.com or the iOS/Android mobile app. Licensing/royalty revenue is generated through regulatory oversight of licensed sportsbooks, casino operators (including the Boyd Gaming / Pamunkey Indian Tribe Norfolk project), and DFS permit-holders, with the lottery also serving as tax collector for taxes that benefit other Commonwealth priorities. Distribution spans thousands of licensed retail storefronts across Virginia (selling physical tickets, scratchers, and operating vending machines), the digital platform, and Play Now tablets at select bars and restaurants that allow in-person play without account creation. Customer acquisition is supported by an Affiliate Partner Program (commission-based referrals, launched July 1, 2020), multi-channel organic social (Facebook, Twitter, Instagram, YouTube, LinkedIn), and Email/SMS alert systems; social media promotions are governed by Director's Order Number Seventy-Six (2023). Customer segments are horizontally oriented: Adult Virginia Residents (18+) for primary lottery participation, Gaming Enthusiasts for sports and casino betting, and Loyalty Program Members for the rewards ecosystem.

Name

Virginia Lottery

Legal name

Virginia Lottery

Website

https://valottery.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Virginia Lottery is the Commonwealth of Virginia's state-run lottery agency, operating draw games, scratchers, Print 'n Play, VSports, and digital/mobile gaming for adult Virginia residents, with proceeds funding K-12 public schools and additional regulatory oversight of sports betting, casino gaming, and daily fantasy sports.

Ownership category

akta.pro rank

Product category

State Lottery Gaming

NAICS

Gambling Industries (7132), Other Gambling Industries (713290), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Sportsbooks (Online & Mobile Operators) (MPAEACAA)

Keywords

• State lottery games
• Instant win scratchers
• Online lottery platform
• Sports betting regulation
• Casino gaming oversight

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Lottery Ticket Sales: Traditional lottery ticket sales including draw games (Mega Millions, Powerball, Pick games, Cash 5, Bank a Million, Millionaire for Life, Cash4Life) and instant scratcher games sold through retail locations and online platforms.
2. Online Game Purchases: Digital sales of lottery games through the website and mobile app. Players deposit funds into accounts and purchase computer-generated and instant games online.
3. Sports Betting Regulation: The Virginia Lottery regulates sports wagering in Virginia. Taxes generated by sports wagering benefit Commonwealth priorities.
4. Casino Gaming Regulation: The Virginia Lottery regulates casino gaming in Virginia, including oversight of permanent and temporary casino facilities.
5. Daily Fantasy Sports Regulation: Virginia Lottery has regulatory oversight over daily fantasy sports (DFS) with authority over permits, investigations, and enforcement. Proposed 10% tax on DFS revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Virginia Lottery operates the official state lottery for the Commonwealth of Virginia, selling draw games (Mega Millions, Powerball, Pick 3/4/5, Cash 5, Keno, Cash Pop, BankaMillion, Millionaire for Life, Cash4Life), instant-win Scratchers ($1 to $50), Print 'n Play digital instant games, and VSports virtual sports betting. Products are distributed through licensed retailers, the valottery.com website, iOS/Android mobile apps, Play Now tablets at select hospitality venues, and a Rewards loyalty program. Proceeds fund K-12 public education; the agency also regulates sports wagering, casino gaming, and daily fantasy sports in Virginia.

Product overview

Virginia Lottery operates a comprehensive lottery gaming platform offering three primary product lines: Draw Games (traditional lottery drawings including multi-state games like Mega Millions and Powerball, plus Virginia-only games like Cash 5, Pick games, Millionaire for Life, and Keno), Scratchers (instant-win tickets at price points from $1 to $50), and Print 'n Play digital instant games. Additional offerings include VSports virtual sports betting, a Raffle Zone with sports-themed experience prizes, an online/mobile platform for digital game purchases, Play Now Tablets deployed at retail partner locations, and a Rewards loyalty program. The platform is accessible via the main website (valottery.com), native mobile applications for iOS and Android, and in-store tablet kiosks at participating restaurants. Over 140 instant games are available online with new games added weekly.

Differentiator

Problem solved

Functional benefit

Products and services

• Draw Games Traditional lottery draw games where players select numbers and wait for official drawings, including multi-state games (Mega Millions, Powerball, Cash4Life) and Virginia-only games (Cash 5, Pick 3/4/5 with FIREBALL, BankaMillion, Millionaire for Life, Cash Pop, Keno). Sold through retail and online.
• Mega Millions Multi-state lottery game with jackpots starting at $20 million, available for online purchase and retail play to adult Virginia residents.
• Powerball Multi-state lottery game known for very large jackpots, available for online purchase and retail play to adult Virginia residents, with an optional Power Play multiplier.
• Cash 5 with EZ Match Virginia-only draw game with a $311,000 jackpot and an optional EZ Match feature for additional instant winning chances.
• Pick 3 with FIREBALL Daily draw game where players select three digits, with a FIREBALL substitution feature that allows extra ways to win.
• Pick 4 with FIREBALL Daily draw game where players select four digits, with a FIREBALL substitution feature for additional winning opportunities.
• Pick 5 with FIREBALL Daily draw game where players select five digits, with a FIREBALL substitution feature for additional chances to win.
• Millionaire for Life Draw game offering a top prize of $1,000,000 per year for life to the winner.
• Bank a Million Draw game with a guaranteed $1,000,000 prize paid after taxes to the winner.
• Cash Pop Lottery game with multiple daily drawing times where players select numbers hoping to match the numbers revealed in the drawing.
• Keno Draw game with drawings every 4 minutes and a top prize of $1 million, where players select numbers hoping to match those drawn.
• Cash4Life Multi-state draw game offering $1,000 per day for life or $1,000,000 annually for life as top prize options.
• Scratchers Instant-win scratch-off tickets available at price points from $1 to $50, with prizes revealed immediately upon scratching. Sold at retail and as digital instant games online.
• Print 'n Play Digital instant games including X The Money, Bingo, Crossword, and themed variants, purchased online with outcomes revealed instantly.
• X The Money (Print 'n Play) Print 'n Play game family with four price tiers ($2, $5, $10, $20) offering top prizes up to $250,000, featuring multipliers up to 50X.
• VSports Virtual sports betting games including Basketball, Football, and Horse Racing, available for online play through the Virginia Lottery platform.
• Raffle Zone Sports-themed raffle games offering experience-based prizes including season tickets, suite access, and special events tied to Washington Commanders and Washington Capitals teams, priced at $20 per ticket.
• Virginia Lottery Mobile App Mobile application available on iOS and Android enabling online lottery game purchases, ticket scanning to earn Rewards points, and account management for adult Virginia residents.
• Play Now Tablets Tablet-based lottery game play deployed at select retail partners including Glory Days Grill restaurants, Paddys 32 Steakhouse & Pub, Preston's Pub, and Fatty's Winghouse, allowing play without requiring an online account and with prizes redeemable at the retailer.
• Virginia Lottery Rewards Program Loyalty program allowing players to earn points through ticket purchases and non-spend activities, redeemable for free plays, promotional entries, and experiential prizes. Monthly earning cap of 10,000 points and redemption cap of 5,000 points for free play, with points expiring after 12 months.
• Casino Gaming Regulation Regulatory oversight by the Virginia Lottery of casino gaming in Virginia, including oversight of permanent and temporary casino facilities and licensing of operators, with tax revenues benefiting Commonwealth priorities.
• Sports Betting Regulation Regulatory oversight by the Virginia Lottery of sports wagering in Virginia, including licensing of operators, with tax revenues from sports wagering benefiting other Commonwealth priorities.
• Daily Fantasy Sports Regulation Regulatory oversight by the Virginia Lottery of daily fantasy sports (DFS) in Virginia, including authority over permits, investigations, and enforcement, with a proposed 10% tax on DFS revenue.

Quantifiable outcome

• $14.5 billion+ generated for Virginia K-12 public schools since 1999

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Boyd Gaming and Pamunkey Indian TribecoreStrategic or Co-development Partner · 6 November 2025Norfolk casino development partnership between Boyd Gaming and Pamunkey Indian Tribe. A temporary casino opened with 132 slot machines next to Harbor Park, operating until a permanent casino launches in fall 2027. The permanent facility will include a larger gaming hall, hotel, and amenities as part of a comprehensive entertainment complex.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• International Game Technology (IGT): Major lottery technology vendor and operator of state lotteries internationally, providing systems, terminals, and iLottery platforms. Compares as the upstream technology and operating-services peer for state lottery organizations.
• Multi-State Lottery Association (MUSL): Non-profit association that administers multi-state games like Powerball and Mega Millions in which Virginia Lottery participates. Direct enabling peer for the largest draw-game products.

Direct peers

• Maryland Lottery and Gaming: Operates Maryland's lottery, including draw games, scratchers, and casino/sports betting oversight. Direct neighbor-state peer with analogous regulatory breadth.
• Ohio Lottery Commission: State lottery offering traditional draw games, scratchers, keno, and digital play including mobile app. Similar mid-sized jurisdiction profile and educational-funding mandate.
• Georgia Lottery Corporation: State-operated lottery with HOPE scholarship funding mandate, scratchers, draw games, and digital play. Similar high-revenue, education-funded state lottery model.
• Pennsylvania Lottery: Direct state-lottery peer offering draw games, scratch-offs, keno, and iLottery. Operates online play with mobile app; comparable in geographic scale and product diversification.
• North Carolina Education Lottery: Regional state lottery with similar education-funding mandate, draw games, scratch-offs, and growing online presence. Closely comparable in mission and product scope.
• Massachusetts State Lottery: State-operated lottery offering draw games, scratch tickets, keno, and iLottery via mobile/web. Comparable in size and product breadth, with a similar focus on education/public-benefit funding.
• Tennessee Education Lottery Corporation: State lottery with education-funding mandate, offering draw games, scratchers, and iLottery via mobile app. Comparable in mandate and digital maturity.
• New York State Gaming Commission / New York Lottery: Operates the New York State Lottery, the largest US state lottery by revenue, with a comparable multi-product portfolio (draw games, scratch-offs, mobile app, and Take 5/Mega Millions/Powerball). Highly comparable in mandate and operating model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VirginiaLottery
• YouTubeyoutube.com/user/VirginiaLottery
• Facebookfacebook.com/valottery
• LinkedInlinkedin.com/company/virginia-lottery
• Instagraminstagram.com/virginialottery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Lottery