ASA University Bangladesh (ASAUB)
ASA University Bangladesh is a private, UGC-approved university in Dhaka founded in 2007, operating four faculties across six departments and offering BBA, MBA, LL.B, LL.M, MPH, B.Pharm, and related undergraduate and graduate programs primarily to Bangladeshi students, with a flagship pharmacy program dually accredited by UGC and the Bangladesh Pharmacy Council.
- Company typePrivate
- Founded2007
- HeadquartersDhaka, Bangladesh
- Headcount101–250
- GTM typeB2C
- OfferingServices
What ASA University Bangladesh (ASAUB) does
ASA University Bangladesh (ASAUB) is a private, UGC-approved university founded in 2007 and headquartered in Dhaka, Bangladesh. It operates four faculties — Business Administration, Law, Arts & Social Science, and Science & Engineering — across six departments (Business Administration, Law, English, Public Health, Pharmacy, and Applied Sociology) offering undergraduate and graduate programs including BBA, MBA, LL.B, LL.M, BA, MA, MPH, B.Pharm, and BSS. The university follows a North American-style trimester/credit-hour academic system and serves Bangladeshi students seeking professional and applied degrees, with no international student pipeline disclosed.
The university's flagship technical-academic offering is its B.Pharm program, which holds dual accreditation from the University Grants Commission (UGC) and the Bangladesh Pharmacy Council. ASAUB operates a 1,10,000 square-foot fully air-conditioned campus inside ASA Tower in Shyamoli, Dhaka, and is constructing a permanent campus in Uttara 3rd Phase. Revenue is generated through tuition and academic fees — disclosed B.Pharm total cost is BDT 5,27,410 — with a tiered waiver system (25–100%) based on academic merit and special-category criteria; the institution has disbursed over Tk 76 crores in financial aid since inception. The university supports students through a Career Counseling Centre, central library, computer/internet labs, and an online admission portal operated via Orbund.
ASAUB maintains international academic partnerships with CARD-MRI (Philippines), Soongsil University (Korea), Universiti Teknologi Sarawak (Malaysia), Putra University Malaysia, KBU International University, and icddr,b for research collaboration and faculty/student exchange. It also holds industry partnerships with Sanofi, Eskayef, GlaxoSmithKline, Opsonin Pharma, and Incepta Pharmaceuticals for student placement and applied research. The institution is led by Vice Chancellor Prof. Dr. S. M. Rezaul Karim, employs approximately 106 staff, and is affiliated with the ASA Group through its name and trustee structure, providing reputational and capital backing unusual for a private university of its scale.
ASA University Bangladesh (ASAUB) firmographics
Firmographics- Name
- ASA University Bangladesh (ASAUB)
- Legal name
- ASA University Bangladesh
- Website
- https://asaub.edu.bd
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ASA University Bangladesh is a private, UGC-approved university in Dhaka founded in 2007, operating four faculties across six departments and offering BBA, MBA, LL.B, LL.M, MPH, B.Pharm, and related undergraduate and graduate programs primarily to Bangladeshi students, with a flagship pharmacy program dually accredited by UGC and the Bangladesh Pharmacy Council.
- Ownership category
- akta.pro rank
ASA University Bangladesh (ASAUB) industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Academic Medical Centers & Teaching Hospitals (University-Affiliated) (EDAHAGAA)
Keywords
Where ASA University Bangladesh (ASAUB) is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices2 records
Markets served
ASA University Bangladesh (ASAUB) business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Tuition and Academic Fees: Primary revenue stream from tuition fees charged for undergraduate and graduate programs. Fees vary by program with B.Pharm total cost at BDT 5,27,410. Additional fees include admission fees, examination fees, and various service charges.
- Financial Aid Administration: The university administers a significant financial aid program, having granted over Tk 76 crores in financial aid to students. This includes tuition fee waivers based on merit (SSC/HSC results) and special categories (freedom fighters, staff children, siblings).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | B.Pharm Merit-Based Full Waiver (100%) |
| Subscription | Multi-year contract | B.Pharm Merit-Based 50% Waiver |
| Subscription | Multi-year contract | B.Pharm Merit-Based 40% Waiver |
| Subscription | Multi-year contract | B.Pharm Merit-Based 30% Waiver |
| Subscription | Multi-year contract | B.Pharm Merit-Based 25% Waiver |
| Subscription | Multi-year contract | B.Pharm Standard Rate |
| Subscription | Multi-year contract | Special Category Waivers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ASA University Bangladesh (ASAUB) product offering
Product offeringCore offering
ASA University Bangladesh (ASAUB) is a private university in Dhaka, Bangladesh that delivers undergraduate and graduate degree programs across four faculties: Business, Law, Arts & Social Science, and Science & Engineering. It operates six academic departments offering programs including BBA, MBA, LL.B (Hons.), LL.M, BA (Hons.) in English, MA in English, BSS (Hons.) in Applied Sociology, B.Pharm (Hons.), and Master of Public Health (MPH), following a North American trimester, credit-hour, letter-grade system. The university also provides supporting services such as a Career Counseling Centre, central and departmental libraries, computer laboratories, and an online admission portal.
Product overview
ASA University Bangladesh (ASAUB) is a private university offering undergraduate and graduate education across four faculties: Business, Law, Arts & Social Science, and Science & Engineering. The university operates six academic departments providing degree programs in Business Administration (BBA/MBA), Law (LL.B/LL.M), English (BA/MA), Public Health (MPH), Pharmacy (B.Pharm), and Applied Sociology (BSS). ASAUB follows the North American system of trimesters and credit hours. The institution provides supporting services including a Career Counseling Centre, central and departmental libraries, computer laboratories, and an online admission portal. The Department of Pharmacy is accredited by both UGC and Bangladesh Pharmacy Council, while the institution maintains a Centre for Socio-Economic Research for academic research activities.
Differentiator
Problem solved
Functional benefit
Brands
- Faculty of Business: Offers BBA and MBA programs including MBA Regular and Executive formats.
- Faculty of Law
- Faculty of Arts & Social Science
- Faculty of Science & Engineering
- Centre for Socio-Economic Research (CSER)
- ASAUB Career Counseling Centre (ASAUBCCC)
Quantifiable outcome
- Tk 76+ crores in financial aid provided to students
- +2 more outcomes
Companies that use ASA University Bangladesh (ASAUB)
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
ASA University Bangladesh (ASAUB) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ASA University Bangladesh (ASAUB) partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- CARD-MRI (Philippines)coreCARD-MRI from Philippines has maintained ongoing collaboration with ASAUB since 2017, with multiple visits to the university (2017, 2018 multiple visits). The partnership involves academic exchange, research collaboration, and departmental visits, particularly with the Pharmacy Department.
- Soongsil University, KoreacoreMoU signed for cooperation and collaboration in education and research between ASAUB and Soongsil University, Korea. Includes faculty exchange programs and joint research initiatives.
- Universiti Teknologi Sarawak (UTS)coreMoU with Universiti Teknologi Sarawak for academic cooperation and collaboration in education and research between the two institutions.
- icddr,bcoreCollaboration with icddr,b (International Centre for Diarrhoeal Disease Research, Bangladesh) for scientific research activities. Faculty and students visit icddr,b for research orientation. Dr. Firdausi Qadri from icddr,b has served as keynote speaker at university seminars.
- ideSHiminorJoint collaboration with ideSHi for research activities, particularly in the Department of Pharmacy. Students have visited ideSHi facilities for research exposure.
- ASM (American Society for Microbiology)minorJoint seminars organized with ASM for scientific research activities. ASM provides benefits for scientific research in Bangladesh through member programs.
- Bangladesh Pharmacy CouncilcoreAccreditation body for the B.Pharm program. The Department of Pharmacy is accredited by Bangladesh Pharmacy Council.
- Bangladesh Red Crescent SocietyminorCollaboration for humanitarian and disaster management training. Joint seminars on World Humanitarian Day organized.
- OXFAM BangladeshminorCollaboration for humanitarian programs. OXFAM representatives have participated in university seminars on disaster management.
- UNIC Dhaka (United Nations Information Centre)minorJoint organization of events including World Human Rights Day seminars and World Humanitarian Day programs. UN Secretary-General messages shared at events.
- Putra University MalaysiaminorResearch collaboration with Putra University Malaysia (Universiti Putra Malaysia) in the field of research activities.
- Sanofi Bangladesh Ltd.minorSanofi Bangladesh Ltd. has provided industry expertise through workshop facilitation on Tablet Manufacturing and Quality Control. Mr. Ishtiaq Ahmed, Sr. Manager from Sanofi served as keynote speaker.
- Eskayef Bangladesh Ltd.minorEskayef Bangladesh Ltd. has collaborated for industry workshops. Mr. Mohammad Moniruzzaman, Sr. Deputy Quality Assurance Manager, served as keynote speaker at quality control workshop.
- GlaxoSmithKline Bangladesh Ltd.minorJoint organization of Hepatitis B Virus awareness program. GlaxoSmithKline provided technical experts for discussion on Hepatitis B and Cervical Cancer.
- Opsonin Pharma LimitedminorIndustrial visit destination for Pharmacy students. Students toured production unit, quality assurance department, warehouse, packaging and other manufacturing departments.
- Incepta Pharmaceuticals Ltd.minorMr. Mahbubul Karim, Director Technical Operations from Incepta served as keynote speaker for seminar on Role of Pharmacist in Industrial Pharmacy.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
ASA University Bangladesh (ASAUB) competitors and assessment
Company assessmentDirect peers
- University of Liberal Arts Bangladesh: Private Dhaka university focused on liberal arts, business, media, and science programs. Comparable to ASAUB as a smaller private university targeting similar undergraduate student demographics.
- State University of Bangladesh: Private university in Dhaka with business, law, science, and arts programs. Comparable to ASAUB as a similarly-positioned private higher education institution in Bangladesh.
- Independent University, Bangladesh: Private Dhaka-based university with undergraduate and graduate programs across business, engineering, science, and humanities. Directly comparable to ASAUB in faculty mix, scale, and target student segments.
- North South University: One of Bangladesh's largest and oldest private universities, offering undergraduate and graduate programs across business, engineering, and sciences. Comparable to ASAUB as a multi-faculty private university in Dhaka competing for the same student pool.
- Daffodil International University: Large private university in Dhaka with strong emphasis on science, engineering, and IT programs alongside business and humanities. Comparable to ASAUB as a private university offering multi-disciplinary programs in Bangladesh.
- East West University: Private Dhaka university offering business, law, social science, science, and engineering programs. Comparable to ASAUB as a competing mid-size private university targeting undergraduate students in Bangladesh.
- Southeast University: Private university in Dhaka offering business, engineering, science, and arts programs. Comparable to ASAUB as a similarly-sized private university competing for Bangladeshi undergraduate students.
- BRAC University: Premier private university in Dhaka backed by the BRAC social enterprise, offering programs across business, law, engineering, and health sciences. Directly comparable to ASAUB as a mission-driven private university in Dhaka.
- World University of Bangladesh: Private Dhaka university offering multi-disciplinary undergraduate and graduate programs. Comparable to ASAUB as a private university of similar scale operating in the same local market.
- American International University-Bangladesh: Long-established private university in Dhaka following a North American-style curriculum, offering business, engineering, science, and arts programs. Comparable to ASAUB in academic structure (trimester/credit-hour system) and target market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ASA University Bangladesh (ASAUB) social profiles
Digital presenceASA University Bangladesh (ASAUB) compliance and trust
Trust signalCompliance2 records
ASA University Bangladesh (ASAUB) financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASA University Bangladesh (ASAUB) leadership team
Management profileNumber of profiles
Profiles10 records
ASA University Bangladesh (ASAUB) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASA University Bangladesh (ASAUB) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASA University Bangladesh (ASAUB)
What does ASA University Bangladesh (ASAUB) do?
ASA University Bangladesh (ASAUB) is a private university in Dhaka, Bangladesh that delivers undergraduate and graduate degree programs across four faculties: Business, Law, Arts & Social Science, and Science & Engineering. It operates six academic departments offering programs including BBA, MBA, LL.B (Hons.), LL.M, BA (Hons.) in English, MA in English, BSS (Hons.) in Applied Sociology, B.Pharm (Hons.), and Master of Public Health (MPH), following a North American trimester, credit-hour, letter-grade system. The university also provides supporting services such as a Career Counseling Centre, central and departmental libraries, computer laboratories, and an online admission portal.
Is ASA University Bangladesh (ASAUB) a public or private company?
ASA University Bangladesh (ASAUB) is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ASA University Bangladesh (ASAUB) founded?
ASA University Bangladesh (ASAUB) was founded in 2007. It employs 101 to 250 people.
Where is ASA University Bangladesh (ASAUB) based?
ASA University Bangladesh (ASAUB) is headquartered in Dhaka, Bangladesh, in the Asia region.
How does ASA University Bangladesh (ASAUB) make money?
Two revenue lines are on record. Tuition and Academic Fees are the primary driver. The others are financial Aid Administration.
Who are ASA University Bangladesh (ASAUB)'s main competitors?
Direct peers on record are University of Liberal Arts Bangladesh, State University of Bangladesh, Independent University, Bangladesh, North South University, Daffodil International University, East West University, Southeast University, BRAC University, World University of Bangladesh and American International University-Bangladesh.
Does ASA University Bangladesh (ASAUB) have an API?
No public API is recorded for ASA University Bangladesh (ASAUB).
What industry is ASA University Bangladesh (ASAUB) in?
ASA University Bangladesh (ASAUB)'s product category is Higher Education. Its primary akta.pro industry code is EDAHAGAA, Academic Medical Centers & Teaching Hospitals (University-Affiliated). Its NAICS code is 6113 and its SIC code is 8200.