The American School of Benguerir

What The American School of Benguerir does

The American School of Benguerir (ASB) is a non-profit K-12 American international school located in Benguerir, Morocco, adjacent to University Mohammed VI Polytechnique (UM6P) within the planned Green City development. Opened in September 2021, ASB is the third school governed by the American School of Tangier Corporation (AST Corp), a Delaware-registered non-profit that also operates the American School of Tangier (founded 1950) and the American School of Marrakesh (founded 1995). The school currently enrolls students from Age 2 through Grade 10, with plans to extend through Grade 12 by 2027, delivering a college-preparatory American curriculum aligned to AERO standards and offering an English-immersion Introductory Program, Learning Support Services, and an after-school enrichment program covering sports, arts, music, chess, and robotics.

The school's core technology stack is built around third-party digital learning platforms integrated into instruction and administration: IXL for adaptive practice, Raz-Kids for reading, Seesaw for student portfolios, Google Classroom for classroom management, Follett Destiny for library operations, ESL Library for English-language learning, and PTC Fast for parent-teacher conference scheduling. MAP Growth assessments are used for admissions testing in Grades 2-12. Admissions are managed through the OpenApply online portal combined with a direct admissions office that handles inquiries, applications, campus visits, and rolling enrollment decisions.

ASB generates revenue primarily through recurring annual tuition (ranging from 43,100 MAD for Preschool KG0 to 120,600 MAD for High School Grades 9-12) supplemented by one-time application (1,000 MAD), registration (25,000 MAD), and development (6,000 MAD) fees. The customer base is composed predominantly of UM6P-affiliated families, who receive admissions priority, alongside local Moroccan and expatriate families in the Benguerir region seeking American-style international education. A 1:6 faculty-to-student ratio, 100% international faculty, and average class size of 15 underpin the educational delivery model. The school operates with approximately 33 employees and is pursuing Middle States Association, International Baccalaureate, and 2013 US-Morocco Bilateral Agreement recognition, following the accreditation pathway already established by its sister schools.

Name

The American School of Benguerir

Legal name

The American School of Benguerir

Website

https://asb.ac.ma

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

The American School of Benguerir is a non-profit K-12 American international school in Benguerir, Morocco, serving UM6P-affiliated, local, and expatriate families with an AERO-standards college-preparatory curriculum and a 1:6 faculty-to-student ratio under the AST Corp network.

Ownership category

akta.pro rank

Headquarters

HQ city

Benguerir

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tuition Revenue: Annual tuition collected at multiple levels: Preschool (KG0-KG3 ranging from 43,100 to 69,000 MAD), Lower School Grades 1-5 (98,800 MAD), Middle School Grades 6-8 (105,400 MAD), and High School Grades 9-12 (120,600 MAD). Payment options include full payment with 5% discount by priority date or three equal installments on August 15, December 15, and March 15.
2. Application and Registration Fees: One-time non-refundable fees including 1,000 MAD application fee and 25,000 MAD registration fee upon acceptance. Development fee of 6,000 MAD applied according to fee schedule.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The American School of Benguerir (ASB) is a K-12 American international school offering a college-preparatory education based on AERO standards, spanning Early Childhood (ages 2-5), Lower School (Grades 1-5), Middle School (Grades 6-8), and High School (Grades 9-12). The school delivers personalized instruction with an average class size of 15 and a 1:6 faculty-to-student ratio, supported by an English Immersion program, Learning Support Services, after-school activities, and digital learning platforms.

Product overview

The American School of Benguerir (ASB) is a K-12 American international school that operates as a unified educational institution rather than a modular software platform. The school offers a comprehensive American-style education based on AERO standards, structured into multiple educational levels: Early Childhood Education (Preschool KG0-KG3, ages 2-5), Lower School (Grades 1-5), Middle School (Grades 6-8), and High School (Grades 9-12). Supporting the core academic program are specialized programs including the Introductory/English Immersion Program for English language learners, Learning Support Services for diverse learner needs, an After-School Activities Program (covering sports, arts, clubs, and enrichment), and Digital Learning Resources (IXL, Raz-Kids, Follett Destiny, Seesaw, Google Classroom). The school also facilitates parent-teacher engagement through a Parent-Teacher Organization. ASB opened in September 2021 and currently offers classes from Age 2 to Grade 10, with plans to extend to Grades 11-12 by 2026-2027.

Differentiator

Problem solved

Functional benefit

Products and services

• K-12 American International School Program Comprehensive K-12 American international school program following AERO standards, providing a college-preparatory education from age 2 through Grade 12 for families in Benguerir, Morocco.
• Early Childhood Education (Preschool KG0-KG3) Balanced early childhood program for children aged 2-5 (KG0-KG3) with emphasis on social and emotional development through classroom and outdoor activities.
• Lower School Program (Grades 1-5) Lower school program with core classes in Mathematics, Science, English, and Humanities supplemented by Visual Arts, Music, Dance, Physical Education, ICT, Arabic, and French. Annual tuition 98,800 MAD.
• Middle School Program (Grades 6-8) Middle school program continuing AERO standards with core academic subjects and additional enrichment courses. Annual tuition 105,400 MAD.
• High School Program (Grades 9-12) College preparatory high school program following AERO standards; graduates receive an American High School Diploma. Annual tuition 120,600 MAD. Grades 11 and 12 planned to open in 2026 and 2027.
• Introductory/English Immersion Program Customized English immersion program for students in Grades 2-8 with little to no English; intensive language support with mainstreaming into regular classes, typically after one year.
• Learning Support Services Learning Support Department helping students become independent learners through early identification, family collaboration, and differentiated instruction; supports learning needs, gifted and talented needs, ESL needs, and social-emotional needs.
• After-School Activities Program Structured after-school program for students from PreK-12 covering sports, visual arts, music, drama, dance, soccer, math contests, chess, robotics, community service, and creative writing.
• College Preparatory Program College preparatory program preparing students for university acceptance, particularly American universities; school year runs September to June.

Quantifiable outcome

• Average class size of 15 students enabling personalized attention
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• American School of Tangier (AST)flagshipStrategic or Co-development Partner · 1 January 2021ASB is a sister school of AST, which opened in 1950. Both schools are governed by the American School of Tangier Corporation (ASTC). AST is accredited by the Middle States Association and recognized under the Bilateral Agreement with the US Government.
• American School of Marrakesh (ASM)flagshipStrategic or Co-development Partner · 1 January 2021ASB is a sister school of ASM, which opened in 1995. Both schools are governed by the American School of Tangier Corporation (ASTC). ASM is accredited by the Middle States Association and the International Baccalaureate Organization. ASM's leadership experience informed ASB's establishment.
• University Mohammed VI Polytechnique (UM6P)coreStrategic or Co-development Partner · 1 January 2021ASB is located near UM6P in the Green City of Benguerir. Children of UM6P staff and faculty receive priority in the admissions process. The school was developed with contributions from UM6P contributors.
• American School of Tangier Corporation (ASTC)flagshipStrategic or Co-development PartnerASTC is the non-profit corporation registered in Delaware that governs all three American schools in Morocco (AST, ASM, ASB). The Board of Trustees provides institutional oversight, long-term planning, and strategic direction while maintaining continuity across all schools.
• Middle States Association (MSA)coreStrategic or Co-development PartnerMSA is a worldwide leader in accreditation and school improvement with over 125 years of experience and 2700 schools. ASB will pursue accreditation by MSA Commission on Elementary and Secondary Schools. Sister schools AST and ASM are already MSA accredited.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• International School of Casablanca: Larger established international school in Morocco offering multiple curricula including American tracks. A broader incumbent in the Moroccan international school market that competes for the same premium-paying families ASB targets.
• British International School of Casablanca: Established international school in Morocco offering British curriculum programs. Competes with ASB for the same affluent, internationally-minded Moroccan and expatriate families choosing between US and UK educational pathways.

Direct peers

• Rabat American School: Another US-accredited international school in Morocco serving K-12 students with an American curriculum. Targets the same expatriate and globally-mobile Moroccan families as ASB, especially embassy and diplomatic households, and competes for students across the country.
• American School of Marrakesh (ASM): Direct sister school under the same AST Corp non-profit governance; offers the same American-style K-12 program in Morocco. ASM is the operational template ASB was built from and is already MSA- and IB-accredited, making it the closest comparable on curriculum, governance, and accreditation pathway.
• American School of Tangier (AST): Flagship sister school of the AST Corp network, opened in 1950, also offering an American international program in Morocco. Operates under the same corporate umbrella and is the institutional reference point for ASB's accreditation and Bilateral Agreement strategy.
• George Washington Academy (Rabat): Morocco-based American-style international school serving K-12 students. Overlaps directly with ASB on curriculum philosophy (American standards, college prep) and target customer (English-speaking expatriate and Moroccan families).
• Casablanca American School: American international K-12 school in Morocco offering a similar US-style curriculum to expatriate and local families. Competes with ASB for the same Morocco-based families seeking American-style international education, particularly those willing to consider Casablanca over Benguerir.

Emerging players

• United School of Casablanca: Newer international school in Morocco positioning around American and IB-style programs. A younger market entrant competing for similar early-stage international school demand, particularly among local Moroccan families seeking premium education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/The-American-School-of-Benguerir-101247209048577
• LinkedInlinkedin.com/company/asb-benguerir
• Instagraminstagram.com/americanschoolofbenguerir

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The American School of Benguerir