Asociación de Bananeros del Magdalena y La Guajira - ASBAMA

What Asociación de Bananeros del Magdalena y La Guajira - ASBAMA does

Asociación de Bananeros del Magdalena y La Guajira (ASBAMA) is a non-profit trade association founded in 1996 and headquartered in Santa Marta, Colombia, that represents banana producers across the departments of Magdalena, Cesar, and La Guajira. The organization functions as a knowledge and advocacy hub rather than a technology product company: it distributes agroclimatic bulletins, operates a phytosanitary diagnostic laboratory focused on Fusarium R4T containment, and deploys satellite imagery for plantation detection. Its membership base spans large commercializers (Banasan, Grupo Agrovid, Uniban, Técnicas Baltime, Daabon) and more than 500 small producers, collectively accounting for approximately 50% of Colombia's banana exports via the Port of Santa Marta.

ASBAMA's business model is membership-funded, supplemented by project-based grants from multilateral partners including FAO, CIRAD, CAF, GIZ, and GEF-7. The association has built a dense institutional network with Colombian public entities (MINAGRICULTURA, ICA, AGROSAVIA, CORPAMAG, Banco Agrario, SAC, IDEAM, ADR) and runs the annual Colombian Banana Congress as a convening and lobbying platform. Under Executive President José Francisco Zúñiga Cotes, appointed in 2018, ASBAMA has prioritized biosecurity, climate adaptation, and small-producer inclusion.

The operating structure is lean: five employees support governance, technical assistance, and program execution. There are no patents, certifications, or proprietary technology platforms disclosed; technical capabilities rely on partnerships rather than in-house R&D. Revenue, headcount trends, and membership dues are not publicly disclosed, limiting financial visibility.

Name

Asociación de Bananeros del Magdalena y La Guajira - ASBAMA

Legal name

Asociación de Bananeros del Magdalena y La Guajira

Website

https://asbama.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

ASBAMA is a Colombian non-profit trade association founded in 1996 that represents banana producers in Magdalena, Cesar, and La Guajira, serving 500+ small producers and major commercializers responsible for roughly half of Colombia's banana exports via Santa Marta.

Ownership category

akta.pro rank

Product category

Agricultural Producers Association

NAICS

Business Associations (813910)

SIC

Agricultural Services (700)

akta.pro industry

PRIMARYBPAGALAL

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

Keywords

• Banana producers association
• Agricultural guild services
• Phytosanitary disease management
• Banana sector advocacy
• Agricultural industry congress

Headquarters

HQ city

Santa Marta

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership dues: ASBAMA operates as a guild funded by membership dues from banana producers and commercializers in Magdalena, Cesar, and La Guajira departments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

ASBAMA is a non-profit banana producers' guild representing producers and commercializers in the Magdalena, Cesar, and La Guajira departments of Colombia. It provides industry advocacy for fair international prices, phytosanitary and disease-prevention programs (notably Fusarium R4T), sustainability and security initiatives, and member-facing publications and events including the annual Congreso Bananero Colombiano.

Product overview

ASBAMA is a trade association for banana producers in the Magdalena and La Guajira regions of Colombia. The organization offers publications including informative bulletins, agroclimatic bulletins, and annual management reports. It also organizes the Congreso Bananero del Caribe Colombiano as its flagship annual event. The association focuses on sustainability, disease prevention (particularly Fusarium R4T), fair pricing advocacy, and community development.

Differentiator

Problem solved

Functional benefit

Products and services

• Boletines Agroclimáticos (Agroclimatic Bulletins) Regular publications providing climate analysis and agricultural recommendations for banana cultivation in the Magdalena, Cesar, and La Guajira regions, intended for member producers and commercializers.
• Boletín Informativo (Informative Bulletin) Informative bulletin published by ASBAMA covering news, events, and updates about the banana sector in the Magdalena and La Guajira regions, distributed to members and the public.
• Informes de Gestión (Annual Management Reports) Annual management reports documenting ASBAMA's activities, projects, and financial performance, distributed to stakeholders and the public.
• Congreso Bananero Colombiano (Colombian Banana Congress) Annual banana industry congress bringing together producers, researchers, and stakeholders to discuss challenges, innovations, and sustainability in the Colombian Caribbean banana sector.

Quantifiable outcome

• 50% of Colombia's banana exports
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Ministerio de Agricultura y Desarrollo Rural (MINAGRICULTURA)coreStrategic or Co-development PartnerGovernment ministry overseeing agricultural policy. ASBAMA works with MINAGRICULTURA on sector regulations, policies, and support programs for banana producers.
• Instituto Colombiano Agropecuario (ICA)coreStrategic or Co-development PartnerColombian agricultural institute responsible for phytosanitary regulations. ASBAMA has signed four agreements with ICA to implement preventive actions against Fusarium R4T, including inaugurating the first phytosanitary diagnostic laboratory in Magdalena.
• AGROSAVIAcoreStrategic or Co-development PartnerColombian agricultural research corporation. ASBAMA collaborates with AGROSAVIA on Fusarium R4T containment strategies, disease management, and agricultural research for banana cultivation.
• Corporación Autónoma Regional del Magdalena (CORPAMAG)majorStrategic or Co-development PartnerRegional environmental authority. ASBAMA signed an environmental agenda agreement to promote compliance with environmental regulations and develop water resource use projects.
• Banco Agrario de ColombiamajorChannel Partner/ Reseller/ DistributorState agricultural bank providing financial services to the agricultural sector. ASBAMA promotes the bank's products and services to banana producers.
• Sociedad de Agricultores de Colombia (SAC)minorStrategic or Co-development PartnerNational agricultural society representing farmers. ASBAMA participates in joint initiatives and policy advocacy through this organization.
• IDEAMminorStrategic or Co-development PartnerInstitute of Hydrology, Meteorology and Environmental Studies providing climate data and environmental research.
• Agencia de Desarrollo Rural (ADR)minorStrategic or Co-development PartnerRural development agency supporting agricultural projects and small producers in rural areas.
• FAO World Banana ForumcoreStrategic or Co-development PartnerInternational platform under FAO for coordination on sustainable banana production. ASBAMA participates in the forum and collaborates on sustainability initiatives and environmental promotion.
• CIRADmajorStrategic or Co-development PartnerFrench agricultural research institution specializing in tropical crops. CIRAD experts present at ASBAMA congresses on topics including Sigatoka Negra management, Foc R4T evolution, and pesticide reduction strategies.
• CAF - Banco de Desarrollo de América LatinamajorStrategic or Co-development PartnerDevelopment bank for Latin America. CAF participates in ASBAMA congresses discussing agricultural infrastructure development and sustainable agribusiness financing.
• GIZ - Cooperación Alemana para el DesarrollomajorStrategic or Co-development PartnerGerman development cooperation agency. GIZ presents strategies and proposals for Fusarium R4T challenges and opportunities for the Colombian banana sector.
• GEF - Fondo para el Medio Ambiente MundialmajorStrategic or Co-development PartnerGlobal Environment Facility providing funding for environmental projects. ASBAMA participates in the GEF-7 project for recovery of the Ciénaga Grande de Santa Marta ecosystem.
• AUGURAmajorStrategic or Co-development PartnerAssociation of banana growers, primarily in Antioquia. AUGURA and ASBAMA jointly reject criminal actions affecting the sector and advocate for security measures.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Asociación de Bananeros de Colombia (AUGURA): AUGURA is the Colombian banana growers' association based primarily in Antioquia/Uraba, representing the country's other major banana cluster. It is the most direct functional peer to ASBAMA — both are nonprofit banana producer guilds that jointly denounce security threats and represent producers in international markets.
• Asociación de Exportadores de Banano del Ecuador (AEBE): AEBE is the Ecuadorian banana exporters' association representing the world's leading banana exporter. It is directly comparable to ASBAMA in mission: advocacy for fair pricing, market access, and phytosanitary defense for banana producers/exporters in a neighboring Andean country.

Emerging players

• Fairtrade International: Fairtrade International operates the Fairtrade certification system covering banana supply chains globally. Comparable to ASBAMA's sustainability and producer-protection agenda, with overlapping focus on fair pricing and ethical supply chains across the same Latin American producer base.
• Rainforest Alliance: Rainforest Alliance certifies bananas against sustainability criteria that ASBAMA members must increasingly meet for export. It is comparable as an emerging/thematic player defining the certification regime ASBAMA helps its members comply with.

Broad incumbents

• Fyffes: Fyffes is a major European-headquartered banana producer and importer with significant Latin American sourcing. Comparable as a broad incumbent shaping European market pricing — directly relevant given ASBAMA's EU fair-pricing advocacy.
• Dole Food Company: Dole is a global fresh-produce incumbent with significant banana operations and Latin American sourcing. Comparable as a broad incumbent exerting pricing and standards influence on the same export channels that ASBAMA's members depend on.
• Fresh Del Monte Produce: Fresh Del Monte is a major vertically integrated banana producer and shipper operating across Latin America. It overlaps with ASBAMA's territory as both a buyer and competitor in regional banana supply, and serves overlapping end markets including the US.
• Chiquita Brands International: Chiquita is one of the world's two largest banana marketing and shipping companies with extensive Colombian supply relationships. It is a broad incumbent in the same value chain ASBAMA represents, providing a benchmark for export logistics, US market concentration, and pricing dynamics.

Others

• CIRAD: CIRAD is the French agricultural research center specializing in tropical crops including bananas. It is a documented ASBAMA partner providing Fusarium R4T and Sigatoka Negra expertise; comparable as a technical research counterpart enabling ASBAMA's phytosanitary differentiation.
• FAO World Banana Forum: The FAO World Banana Forum is an international multi-stakeholder platform covering sustainable banana production, trade, and prices. ASBAMA is an active collaborator, and the Forum is comparable as a knowledge/advocacy ecosystem that competes for sector-attention and convening authority.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/asbama_
• YouTubeyoutube.com/channel/UCJki5X9T8UiEVwpJ11WsBPQ
• Facebookfacebook.com/Asbama-1681733275383470
• Instagraminstagram.com/asbama_
• LinkedInlinkedin.com/company/asociaci%C3%B3n-de-bananeros-del-magdalena-y-la-guajira-asbama

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Asociación de Bananeros del Magdalena y La Guajira - ASBAMA