Asbury Audio Inc

What Asbury Audio Inc does

Asbury Audio Inc is a privately held live event production company headquartered in Farmingdale, New Jersey, providing integrated audio, lighting, video, rigging, and staging services to the Northeast regional concert and events market. The company operates a "one-call" service model that bundles equipment rental with technical and production crew, with all staff being members of IATSE Local #21. It serves concert venues, theaters, amphitheaters, event organizers, and live entertainment companies, with named clients including The Stone Pony, Paramount Theater, Convention Hall, PNC Bank Arts Center, Jones Beach Amphitheater, The Prudential Center, and entertainment companies such as Live Nation, Madison Marquette, and Concerts East.

The company maintains an extensive inventory of professional-grade equipment, including ADR line arrays (L2821, One), Meyer Sound systems (Mica, Melodie, HP700 subs), JBL VRX/PRX systems, and SPetrak custom-designed point source systems. Its console inventory spans Avid Profile and SC48, Midas Pro and M-series, Midas Heritage, and APB Spectra analog consoles, complemented by vintage and boutique analog outboard equipment. Signal processing is supported by Dolby DLP/Lake, Meyer Galileo, and XTA DP series processors. Beyond core production services, Asbury Audio sells professional audio equipment across brands such as APB, ADR, Audix, Crown, Digidesign/Avid, JBL, and Yamaha, and provides in-house repair services for all audio equipment it carries.

The company's go-to-market is sales-led and relationship-driven, focused on delivering rider-friendly equipment quality comparable to large touring companies while providing regional-scale personalized service. Revenue is generated through three streams: equipment rental and production services (primary), equipment sales, and in-house repair services. Distribution is direct to venues, event organizers, and entertainment companies. The company holds an A+ rating from the Better Business Bureau, operates as a private company with no disclosed funding or ownership, and shows no public-facing software platform, API, or AI/ML capability.

Name

Asbury Audio Inc

Legal name

Asbury Audio

Website

https://asburyaudio.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Asbury Audio Inc is a privately held live event production company based in Farmingdale, NJ, providing integrated audio, lighting, video, rigging, and staging services with IATSE Local 21 crew to Northeast concert venues, entertainment companies, and event organizers.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Other Sound Recording Industries (51229)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)

akta.pro secondary industry

Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL)

Keywords

• Live event production
• Concert audio services
• Lighting and video production
• Rigging and staging
• Professional sound systems

Headquarters

HQ city

Farmingdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Audio, Lighting, Video, and Staging Services: Provides comprehensive one-call sales and service for audio, lighting, video, and staging equipment along with technical and production crew for the entertainment and event industries. Revenue generated through equipment rental, sales, and technical services for concerts and events.
2. Equipment Sales: Sales of audio equipment including brands such as APB Dynasonics, ADR Audio, Audix, B&C, BSS, CBI, Crown, Digidesign/Avid, DBX, Earthworks, Fender, Fuchs, JBL, Link USA, Marshall, Powersoft, Radial Engineering, Soundcraft, and Yamaha.
3. In-House Repair Services: Provides in-house repair services for all audio equipment brands they carry and work with.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Asbury Audio provides one-call sales and service for audio, lighting, video, and staging, along with technical and production crew for the entertainment and event industries. The company specializes in concerts and events in the Northeast regional market, delivering rider-friendly professional-grade equipment (including ADR, Meyer Sound, and JBL PA systems, Avid/Midas consoles, and Dolby/Lake processing) backed by IATSE Local 21 union technicians. It also sells professional audio equipment and provides in-house repair services for the brands it carries.

Product overview

Asbury Audio provides an integrated suite of live event production services for the entertainment industry, encompassing audio, lighting, video, and rigging and staging. The core offering centers on Audio and Backline Services (including ADR, Meyer Sound, and JBL PA systems; Avid, Midas, and APB mixing consoles; Dolby, Lake, and XTA processing; and comprehensive backline), complemented by Lighting and Video Services and Rigging and Staging Services. The company also offers equipment sales across major professional audio brands (APB, ADR, Audix, Crown, Digidesign/Avid, JBL, Yamaha, etc.) and in-house repair services for all audio equipment. Technical and production crew are provided through IATSE Local #21 membership, serving the Northeast regional concert and events market.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio and Backline Services Full-service audio production and backline equipment rental for concerts and events, including PA systems (ADR line arrays, Meyer Sound, JBL VRX/PRX), mixing consoles (Avid Profile/SC48, Midas Pro/M series, APB Spectra, Midas Heritage), processing equipment (Dolby DLP/Lake, Meyer Galileo, XTA DP series), and a full inventory of new and vintage backline gear.
• Lighting and Video Services Professional lighting design, lighting equipment, and video production services for entertainment events and venues, supporting concerts and live productions in the Northeast market.
• Rigging and Staging Services Professional rigging and staging solutions for concerts, events, and installations, supporting the safe setup and execution of live productions.
• Equipment Sales Sales of professional audio equipment spanning major brands including APB Dynasonics, ADR Audio, Audix, B&C, BSS, CBI, Crown, Digidesign/Avid, DBX, Earthworks, Fender, Fuchs, JBL, Link USA, Marshall, Powersoft, Radial Engineering, Soundcraft, and Yamaha.
• In-House Repair Services In-house repair services for all audio equipment brands the company carries and works with, supporting equipment maintenance and longevity for clients.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• IATSE Local 21coreOthersAll crew and technicians are proud members of IATSE Local #21, the International Alliance of Theatrical Stage Employees union representing entertainment industry professionals. This partnership ensures access to trained, professional technicians and crew members for productions and events.
• Live NationminorChannel Partner/ Reseller/ DistributorListed as a client company, indicating an ongoing service relationship for audio, lighting, and staging services at Live Nation-produced events in the Northeast region.
• Madison MarquetteminorChannel Partner/ Reseller/ DistributorListed as a client company, providing entertainment production services for Madison Marquette-managed venues and events, including The Stone Pony Summer Stage.
• Concerts EastminorChannel Partner/ Reseller/ DistributorListed as a client company, indicating service relationship for concert promotion and event production services.

Scale indicators2 records

Expansion highlights4 records

Direct peers

• Sound Image: Touring and live event audio production company providing PA systems, consoles, and crew for major concert tours. Directly comparable in audio equipment fleet, console inventory, and concert/event customer base.
• Bandit Lites: Major concert touring lighting company providing lighting design, fixtures, and crew for tours and events. Comparable as a discipline-specific live event production services provider working with the same promoters and venues.
• Rat Sound Systems: Concert touring audio and backline production company serving major tours and festivals. Comparable in audio reinforcement, system design, and crew services for live entertainment events.
• Clair Brothers: Professional audio reinforcement company specializing in concert touring and live events with a fleet of line array systems (including their own proprietary designs). Comparable as a touring-grade audio provider serving major artists and venues.
• Upstaging: Concert touring lighting, audio, and trucking company serving major tours and festivals. Comparable as a discipline-overlapping live event production services provider in the concert touring space.

Regional players

• Maryland Sound International: Mid-Atlantic audio production company serving concerts, tours, and events with PA systems and crew. Comparable regional audio reinforcement provider with overlapping East Coast touring and event market.
• Atomic Lighting: Northeast/Mid-Atlantic lighting and production services provider for concerts, corporate events, and special events. Comparable regional production services competitor with overlapping venue and event client base.
• Mid-America Sound: Audio, lighting, and staging production services provider serving concerts, corporate events, and live productions in the Midwest. Comparable regional full-service live event production competitor.

Broad incumbents

• PRG (Production Resource Group): One of the world's largest providers of audio, lighting, video, and staging for live events and tours. Directly comparable as an end-to-end production services competitor, but operating at a vastly larger national/international scale.
• Solotech: Canadian-based live event production company offering audio, lighting, video, and staging with a large national/international footprint. Comparable integrated offering but with broader geographic reach and larger balance sheet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asbury-audio-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asbury Audio Inc