Mid-America Sound

Name

Mid-America Sound

Legal name

Mid-America Sound Corporation

Website

https://midamericasound.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Motion Picture and Sound Recording Industries (512), Audio and Video Equipment Manufacturing (33431)

SIC

Services-Motion Picture & Video Tape Production (7812), Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro industry

PRIMARYMPAIAJAD

Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Hardware & Instruments (Instruments, Pro Audio, DJ Gear)

SECONDARYMPAIAJAB

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Hardware & Instruments (Instruments, Pro Audio, DJ Gear)

SECONDARYMPAIAHAK

Rehearsal & Pre-Production Studios (Rehearsal Rooms, Backline)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Production Services (Studios, Producers, Session Musicians)

Keywords

• Concert production services
• Live event audio
• Stage lighting rental
• Event rigging systems
• Professional sound equipment

Headquarters

HQ city

Greenfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Sales: Mid-America Sound operates as a dealer for numerous equipment companies worldwide. They sell new equipment including microphones, lighting fixtures, audio gear, video equipment, and more. They also offer a wide variety of used gear for sale.
2. Event Production Services: Full-service concert and event production including audio, lighting, video, rigging, roofs, and staging solutions. Services include design, equipment preparation, load-ins, equipment operation, troubleshooting, and loadouts.
3. Installation & Design Services: Installation and design team assists with larger project design requirements for permanent audio system installations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mid-America Sound is a full-service concert and event production company providing audio, lighting, video, staging, rigging, roof systems, backline, installation/design services, and equipment sales. The company also rents a 5,000 sq. ft. tour tech and rehearsal facility in Greenfield, Indiana, and serves events ranging from intimate gatherings to stadium-scale concerts.

Product overview

Mid-America Sound is a full-service concert and event production company offering integrated audio, lighting, video, staging, rigging, and backline services. The company operates on a platform model providing individual divisions (Audio, Video, Lighting) that work together on productions, supplemented by facility rentals (tour tech/rehearsal space, conference room, black box configuration), equipment sales, and installation/design services. Core products include LED walls (Road Ready 4.8, Blade Series 3.9, Shine Series 3.9), lighting control systems (grandMA and Avolites consoles), and comprehensive staging/rigging solutions. The company serves events ranging from intimate gatherings to stadium concerts across tours, festivals, corporate events, and private functions.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio Production Services Full-service audio production division providing sound reinforcement, equipment rental, and system design for events ranging from intimate press conferences to stadium concerts.
• Lighting Production Services State-of-the-art lighting equipment and services including automated fixtures, conventional fixtures, LED fixtures, control consoles, special FX, and follow spots.
• Video Production Services Video production services featuring LED walls, processing equipment, and video switching and distribution for indoor and outdoor events.
• Staging and Roof Systems Mobile staging solutions and roof systems for outdoor events, festivals, and concert productions.
• Truss and Rigging Services Truss systems and rigging equipment including support from James Thomas Engineering, CM Lodestar Hoists, Stagemaker Hoists, Motion Labs, and Tyler Truss Systems.
• Installation and Design Services Professional installation and custom design services for permanent audio, lighting, and video systems in venues.
• Backline Equipment Rental Premium backline equipment rental including drum kits, amplifiers, keyboards, and DJ setups for touring artists and events.
• Tour Tech and Rehearsal Space Rental 5,000 sq. ft. tour tech and rehearsal space with 80ft x 60ft x 40ft load bearing grid, 600 amp 3-phase power, and technical support for touring productions.
• Equipment Sales and Purchasing Dealer for numerous audio, lighting, and video equipment brands with new and used gear available for purchase.

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

44 partnerships are on record, tiered core.

• L-AcousticscoreTechnology or IntegrationL-Acoustics is a featured speaker brand used by Mid-America Sound for their audio systems. The company utilizes a full-line of L-Acoustics speakers and their engineers are L-Acoustics certified. L-Acoustics logo appears prominently on their website and marketing materials.
• DiGiCocoreTechnology or IntegrationDiGiCo is a featured console brand in Mid-America Sound's audio inventory, including Quantum 5, Quantum 338, SD Racks, and D Racks. DiGiCo is listed as one of the primary console manufacturers they represent and utilize.
• YamahacoreTechnology or IntegrationYamaha consoles are featured in Mid-America Sound's audio inventory, including DM7 and M32 models. Yamaha is one of the primary console brands they represent and utilize for professional audio applications.
• AVID/VenuecoreTechnology or IntegrationAVID/Venue is a featured console brand (S6L 32D/24D/24C, Stage 64) in Mid-America Sound's audio equipment inventory, used for professional live sound applications.
• MartincoreTechnology or IntegrationMartin is a featured lighting fixture brand including Viper XIP, Aura PXL, and Quantum Wash. Martin is one of the primary lighting manufacturers represented and utilized by Mid-America Sound.
• grandMAcoreTechnology or IntegrationgrandMA is a featured lighting console brand including grandMA 3 Full-size, 3 Light, and grandMA2 Light. grandMA is one of the primary control console manufacturers utilized by Mid-America Sound.
• ShurecoreTechnology or IntegrationShure is a featured wireless microphone brand used by Mid-America Sound. Shure is one of the primary wireless equipment manufacturers represented and utilized for professional audio events.
• SennheisercoreTechnology or IntegrationSennheiser is a featured wireless equipment brand used by Mid-America Sound for professional audio applications. Sennheiser wireless systems are part of their equipment inventory.
• JBL ProfessionalcoreTechnology or IntegrationJBL Professional is a featured speaker brand with a full-line of JBL speakers utilized in Mid-America Sound's audio systems. JBL is one of the primary speaker manufacturers they represent.
• MidascoreTechnology or IntegrationMidas is a featured console brand including RIVAGE PM3/PM5/PM7, Rio D2, and RPio. Midas is one of the primary console manufacturers represented and utilized by Mid-America Sound.
• ChauvetcoreTechnology or IntegrationChauvet is a featured lighting fixture brand including Colorstrike M, COLORado Pixel Bar 16, Maverick MK2 Wash, and Cloud 9. Chauvet is one of the primary lighting manufacturers represented.
• Clay PakycoreTechnology or IntegrationClay Paky is a featured lighting fixture brand utilized by Mid-America Sound. Clay Paky logo appears on their website and marketing materials as one of the manufacturers they represent.
• ElationcoreTechnology or IntegrationElation is a featured lighting fixture brand including Platinum Beam 5R and LED Blinders. Elation is one of the lighting manufacturers represented and utilized by Mid-America Sound.
• Crown InternationalcoreTechnology or IntegrationCrown International is an audio amplifier brand utilized by Mid-America Sound as part of their professional audio equipment inventory.
• Clear-ComcoreTechnology or IntegrationClear-Com is a featured communication equipment brand used by Mid-America Sound for intercom and communication systems during events.
• James Thomas EngineeringcoreTechnology or IntegrationJames Thomas Engineering is a featured brand for trussing and rigging equipment utilized by Mid-America Sound. They also distribute CM Lodestar Hoists and Motion Labs products.
• AvolitescoreTechnology or IntegrationAvolites is a featured lighting console brand including Diamond 9, Sapphire, Arena, and Quartz models. Avolites is one of the primary lighting control manufacturers represented.
• RobecoreTechnology or IntegrationRobe is a featured lighting fixture brand utilized by Mid-America Sound for professional lighting applications.
• MA LightingcoreTechnology or IntegrationMA Lighting is a featured lighting control console brand utilized by Mid-America Sound for professional lighting control applications.
• dbxcoreTechnology or Integrationdbx is an audio processing brand utilized by Mid-America Sound as part of their signal processing and audio equipment inventory.
• DPA MicrophonescoreTechnology or IntegrationDPA Microphones is a featured microphone brand used by Mid-America Sound for professional audio applications. DPA is one of the microphone manufacturers they represent.
• EAWcoreTechnology or IntegrationEAW (Eastern Acoustic Works) is a featured speaker brand utilized by Mid-America Sound as part of their professional audio equipment inventory.
• Ross VideocoreTechnology or IntegrationRoss Video is a featured video processing brand utilized by Mid-America Sound for video wall processing and control applications.
• INFiLEDcoreTechnology or IntegrationINFiLED is a featured LED display brand utilized by Mid-America Sound for their video wall installations.
• AKGcoreTechnology or IntegrationAKG is a microphone brand represented and utilized by Mid-America Sound for professional audio applications.
• Audio TechnicacoreTechnology or IntegrationAudio Technica is a microphone and audio equipment brand represented and utilized by Mid-America Sound.
• BSScoreTechnology or IntegrationBSS is an audio processing brand utilized by Mid-America Sound as part of their signal processing equipment.
• Countryman AssociatescoreTechnology or IntegrationCountryman Associates is a microphone brand represented and utilized by Mid-America Sound for professional audio applications.
• LAB.GRUPPENcoreTechnology or IntegrationLAB.GRUPPEN is an amplifier brand represented and utilized by Mid-America Sound for professional audio power amplification.
• Radial EngineeringcoreTechnology or IntegrationRadial Engineering is an audio equipment brand utilized by Mid-America Sound for signal processing and DI applications.
• T.C. ElectroniccoreTechnology or IntegrationT.C. Electronic is an audio processing brand represented and utilized by Mid-America Sound for professional audio applications.
• AshlycoreTechnology or IntegrationAshly is an audio equipment brand represented and utilized by Mid-America Sound for signal processing and amplification.
• Atlas SoundcoreTechnology or IntegrationAtlas Sound is an audio equipment brand represented and utilized by Mid-America Sound for professional audio applications.
• Beyer DynamiccoreTechnology or IntegrationBeyer Dynamic is a microphone brand represented and utilized by Mid-America Sound for professional audio applications.
• EarthworkscoreTechnology or IntegrationEarthworks is a microphone brand represented and utilized by Mid-America Sound for professional audio applications.
• Klark TeknikcoreTechnology or IntegrationKlark Teknik is an audio processing brand represented and utilized by Mid-America Sound for professional audio applications.
• König & MeyercoreTechnology or IntegrationKönig & Meyer is a brand represented for audio equipment stands and accessories utilized by Mid-America Sound.
• TascamcoreTechnology or IntegrationTascam is an audio recording equipment brand represented and utilized by Mid-America Sound for professional audio applications.
• WhirlwindcoreTechnology or IntegrationWhirlwind is a brand represented for audio cables and connectors utilized by Mid-America Sound for professional audio applications.
• LyciancoreTechnology or IntegrationLycian is a spotlight brand utilized by Mid-America Sound for follow spot applications.
• Robert JuliatcoreTechnology or IntegrationRobert Juliat is a spotlight brand utilized by Mid-America Sound for follow spot and specialty lighting applications.
• AyrtoncoreTechnology or IntegrationAyrton is a featured lighting fixture brand including Perseo and Ghibli models utilized by Mid-America Sound for professional lighting applications.
• Stagemaker HoistscoreTechnology or IntegrationStagemaker Hoists are featured rigging equipment utilized by Mid-America Sound for professional event production.
• Tyler Truss SystemscoreTechnology or IntegrationTyler Truss Systems is featured trussing equipment utilized by Mid-America Sound for professional event production.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• L-Acoustics: Premium professional audio equipment manufacturer and a key technology partner of Mid-America Sound. Relevant as a supplier whose certified integrator network and brand-driven demand influence Mid-America Sound's competitive positioning and equipment sales business.

Broad incumbents

• PRG (Production Resource Group): Global leader in entertainment and event production solutions spanning audio, video, lighting, and rigging. Comparable as a full-service event production company, though significantly larger and operating internationally with broader service breadth.
• Solotech: Large North American provider of audio, video, lighting, and rigging equipment and services for live events. Comparable in service offering and customer segments, but operates at much larger scale with offices across multiple countries.

Direct peers

• LD Systems: Houston-based full-service event production company providing audio, lighting, video, and staging for concerts, tours, and corporate events. Highly comparable as a regional-to-national full-service live event production company with similar product offering.
• Bandit Lites: Major U.S. concert lighting production company serving touring artists and festivals. Closely comparable as a dedicated live event production services provider with similar touring production customer base and equipment-driven service model.
• ATK Audiotek: U.S. event audio production company specializing in live sound for tours, broadcasts, and corporate events. Directly comparable as a professional live audio production services provider serving similar touring and venue customer base.
• Clair Global: One of the largest U.S. providers of live event audio, lighting, video, and touring production services. Directly comparable as a full-service concert and event production company serving touring artists, venues, and corporate clients with similar equipment-centric service model.
• Christie Lites: Major North American lighting and rigging equipment rental and production services company for live events. Comparable in serving touring productions, festivals, and corporate events with overlapping lighting and rigging service categories.
• Sound Image: U.S. provider of live event audio production services and touring sound reinforcement. Comparable as a concert and event audio production company serving touring artists and venues with similar equipment-centric delivery model.

Emerging players

• Verity Studios (drone shows) / alternative event tech: Provider of indoor drone show systems and related live event technology. Adjacent comparability in live event entertainment technology with potential overlap as event production continues to integrate new visual experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid-America Sound