Asbury United Methodist Church - Birmingham

What Asbury United Methodist Church - Birmingham does

Asbury United Methodist Church is a non-denominational operating unit of The United Methodist Church located at 6690 Cahaba Valley Road in Birmingham, Alabama, founded in 1986 with 73 employees. The organization delivers traditional and modern Protestant worship services to a multi-generational congregation, supplemented by age-tiered discipleship programming: Asbury KiDS (infants through 5th grade), RESET Student Ministry (middle and high school), 12 distinct adult Sunday School classes, Community Groups, and Heart Connection senior ministry. Beyond worship and formation, the church operates mission-driven community services including a food pantry, Giggles & Grace semi-annual consignment sale (which in 2025 funneled more than $50,000 in donated goods and $26,000 in shopping assistance to local families), and international mission partnerships spanning Costa Rica, Bulgaria, South Sudan, and Uganda.

The business model is donation-driven rather than revenue-generative. Primary income streams are voluntary tithes and offerings collected in worship, facilitated through the PushPay digital giving platform; the Grow Together annual stewardship campaign targets 75% active-household participation in Estimate of Giving and 4% year-over-year growth in General Ministries contributions. Secondary revenue includes nominal unit-based fees for summer programs ($15-$75), recreation league fees ($135-$150), yoga drop-in classes ($5/session), and mission trip costs ($1,200 for Costa Rica, partially offset by Youth Service Fund earnings). Organizational structure includes three operational subsidiaries — CASA (early childhood day school), Anchor Community Respite Ministry, and Recreation — and is governed by a Church Council with a Finance Committee under Executive Director David Miller and Finance Director Leah Gardner. Financial oversight is exercised via annual external audit (Haley & Woods performed the 2024 audit) and a Church Council-approved annual operating budget (2026 budget approved February 17, 2026).

Distribution operates through three modalities: in-person worship at the Birmingham campus, online livestream and archived content via YouTube, and digital distribution of devotional and sermon content through Buzzsprout-hosted podcasts and the Amplify Media video library. The church does not develop proprietary technology and is not a producer of AI/ML capability. Since 2022, the congregation has collectively dispersed more than $2.2 million to local and global mission partners, signaling the financial throughput of the underlying donation base.

Name

Asbury United Methodist Church - Birmingham

Legal name

Asbury United Methodist Church

Website

https://asburybham.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Asbury United Methodist Church is a 1986-founded, 73-employee congregation in Birmingham, Alabama, offering traditional and modern worship services, age-tiered children's, student, and adult discipleship programs, a food pantry, international mission partnerships, and digital content distribution funded through voluntary tithes.

Ownership category

akta.pro rank

Product category

Religious Services and Faith-Based Ministry

NAICS

Religious Organizations (8131), Religious Organizations (81311)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industries

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD), Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL), Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

Keywords

• Religious services
• Faith-based ministry
• Worship services
• Community outreach
• Youth programs

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Technology or R&D, Marketing or Sales

Revenue model

1. Tithes and Offerings: The primary revenue stream comes from voluntary tithes and offerings collected during worship services. The church encourages members to commit a percentage of their income and increase giving as they are able. The first 10% of every gift to the General Budget is dedicated to mission work supporting local and global communities.
2. Online Giving: Secure online giving through PushPay platform allowing one-time gifts and recurring/automatic donations from checking/savings accounts or debit/credit cards. Members can set up recurring gifts on various schedules (weekly, biweekly, monthly).
3. Planned Giving: Legacy gifts through estate planning including cash, securities, qualified retirement plan/IRA assets, life insurance, or real estate. These gifts support the future ministry and mission of the church.
4. Stock and Wire Transfers: Contributions can be made through appreciated stock or qualified charitable distributions (QCDs) from IRAs for donors 70½ or older, providing tax benefits while supporting the church.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Asbury United Methodist Church is a faith-based congregation offering weekly Traditional and Modern Worship Services complemented by age-tiered discipleship ministries (children, students, adults, seniors), small-group fellowship, summer camps, recreation sports leagues, faith-development milestones, weddings/baptisms/funerals, and an early-childhood day school. The church also runs extensive local and global mission programs (food pantry, consignment sale, Costa Rica and Bulgaria trips, Uganda child sponsorship, South Sudan clean-water fundraising) and distributes digital content via podcast, YouTube livestream, and Amplify Media.

Product overview

Asbury United Methodist Church offers a comprehensive suite of faith-based programs and services organized around worship, discipleship, and community service. The church provides Traditional and Modern Worship Services as its core Sunday offerings, complemented by age-specific ministries including Asbury KiDS (infants to 5th grade), RESET Student Ministry (middle and high school), and Adult Sunday School Classes with 12 distinct options. Additional programs include Community Groups for small group fellowship, Summer Programs featuring VBS and camps, Recreation Programs with Upward Sports and soccer leagues, and Milestones Program for faith development from birth through high school. The church operates mission initiatives including Costa Rica Mission Projects, Mission Bulgaria Shoeboxes, and a Food Pantry. Digital offerings include Amplify Media video library and the Asbury B'Ham Podcast featuring sermons and devotionals. Giggles & Grace is a semi-annual consignment sale that funds ministry work. The Grow Together campaign drives annual giving goals.

Differentiator

Problem solved

Functional benefit

Brands

• Giggles & Grace: Semi-annual consignment sale offering gently used children's and baby items, supporting local families and funding ministry work
• RESET Student Ministry
• Asbury KiDS
• Heart Connection

Products and services

• Traditional Worship Services
• Modern Worship Services
• Asbury KiDS Children's Ministry
• RESET Student Ministry
• Adult Sunday School Classes
• Community Groups (Life Groups)
• Food Pantry
• Giggles & Grace Consignment Sale
• Summer Programs (VBS and Camps)
• Recreation Programs
• Milestones Program
• Confirmation
• Costa Rica Mission Projects
• Mission Bulgaria Shoeboxes
• Amplify Media Video Library
• Asbury B'ham Podcast
• Heart Connection (Senior Ministry)
• CASA at Asbury Day School
• Grow Together Annual Generosity Campaign

Quantifiable outcome

• Given over $2.2 million to local and global missions since 2022
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Grace Klein CommunitycoreStrategic or Co-development PartnerLocal nonprofit receiving support through Asbury's mission giving. Asbury contributes funds to support their food ministry operations helping families facing food insecurity in the Birmingham area.
• King's HomecoreStrategic or Co-development PartnerLocal ministry receiving mission support from Asbury. King's Home provides care and services that align with Asbury's mission to serve the community.
• Prodigal PotteryminorStrategic or Co-development PartnerLocal nonprofit ministry receiving support. Asbury also partners with them for Mission Mondays summer program where children visit and learn about their mission.
• Urban MinistrycoreStrategic or Co-development PartnerBirmingham-based nonprofit receiving mission support from Asbury to serve the local community through various outreach programs.
• Rise Against HungercoreStrategic or Co-development PartnerInternational meal packaging organization supported through Asbury's global missions. Church participates in meal packaging events to fight hunger globally.
• UMCOR (United Methodist Committee on Relief)coreStrategic or Co-development PartnerOfficial relief and humanitarian organization of the United Methodist Church receiving support from Asbury through connectional giving.
• Pray, Love, Unite Ministries (PLUM)coreStrategic or Co-development PartnerMission organization co-founded by Ben Nelson that coordinates Mission Bulgaria. Asbury partners to pack and ship Christmas shoeboxes and supports ongoing mission work in Bulgarian villages.
• Costa Rica Mission Projects (CRMP)coreStrategic or Co-development PartnerFounded and led by Wil and Yolanda Bailey, CRMP is a support ministry for the Evangelical Methodist Church of Costa Rica. Asbury sends mission trips annually to support building projects, VBS, and other ministry initiatives. CRMP coordinates building projects and Vacation Bible Schools primarily in southern Costa Rica since 2003.
• Sozo Children UgandaminorStrategic or Co-development PartnerAsbury RESET Student Ministry sponsors Daudi through Sozo Children Uganda, supporting a child living in a family-style home with care, education, and support.
• Water is BasiccoreStrategic or Co-development PartnerOrganization that educates and employs women in South Sudan to launch and manage well-repair businesses. Asbury's 2026 VBS raised $22,270 for clean water initiatives, exceeding a $10,000 goal.
• Bundles of HopeminorStrategic or Co-development PartnerLocal diaper bank and family support organization. Asbury partners through Mission Mondays summer program for hands-on service learning.
• Red BarnminorStrategic or Co-development PartnerLocal mission organization. Asbury partners through Mission Mondays summer program where children visit and serve.
• Oak Mountain MissionsminorStrategic or Co-development PartnerLocal missions ministry receiving donated items from Asbury's Giggles & Grace sale and supporting community outreach.
• Camp SumatangacoreStrategic or Co-development PartnerRetreat center for 75 years providing rest, spiritual growth, and community for children and families. Asbury is a proud supporter and promotes summer camp opportunities.
• UMVIM (United Methodist Volunteers in Mission)minorStrategic or Co-development PartnerConnectional mission organization enabling short-term mission opportunities. Asbury connects members with UMVIM for mission experiences.
• PushPaycoreTechnology or IntegrationDigital giving platform used by Asbury for secure online donations, one-time and recurring gifts, and giving management.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Peachtree Road United Methodist Church: Large flagship United Methodist Church in Atlanta with traditional and contemporary services, extensive adult programming, global missions, and a comparable profile of suburban member base.
• St. Luke's United Methodist Church: Large multi-campus United Methodist Church in Orlando, FL with comparable breadth of traditional and modern worship, children's, student, and missions programs serving a similar suburban demographic.
• Canterbury United Methodist Church: Large United Methodist Church in Birmingham/Mountain Brook area with comparable multi-generational programming. Amanda Fuller, Asbury's Director of Kids, previously served at Canterbury for 15+ years, confirming direct program and market overlap.
• Mount Bethel United Methodist Church: Large suburban Atlanta-area UMC with multi-generational ministries, recreation programs, and missions — comparable in denomination affiliation and program structure to Asbury.
• Highland Park United Methodist Church: Major United Methodist Church in Dallas serving an affluent suburban community with extensive traditional/modern worship options, children's and student ministries, and global missions — closely comparable in size and program breadth to Asbury.
• Christ United Methodist Church: Large United Methodist Church with extensive children's, youth, and missions programs serving a suburban demographic; directly comparable in denomination, worship style mix, and ministry breadth.

Broad incumbents

• North Point Community Church: Large multi-campus church in suburban Atlanta; non-denominational but operates a comparable scale of children's, student, and adult ministries and is a leading digital content producer among U.S. churches.
• Elevation Church: Large multi-site church based in Charlotte, NC with comparable contemporary worship style, student ministry, and significant digital content reach — a benchmark for growth-oriented mid-sized American churches.

Emerging players

• Camp Sumatanga: United Methodist-affiliated retreat center in Alabama that partners directly with Asbury on summer camps; comparable faith-based programming for children and families within the same Alabama UMC conference ecosystem.

Regional players

• Church of the Highlands: One of the largest churches in the Birmingham metro and Alabama. While non-denominational, it competes for the same pool of Birmingham-area Christian families and donor dollars, making it the most relevant regional comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xyoutube.com/asburybham
• YouTubeyoutube.com/asburybham
• Facebookfacebook.com/asburybham
• Instagraminstagram.com/asburybham
• LinkedInlinkedin.com/company/asbury-united-methodist-church---birmingham

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asbury United Methodist Church - Birmingham