Asbury Lanes, LLC

What Asbury Lanes, LLC does

Asbury Lanes, LLC operates a single-location multi-format entertainment venue in Asbury Park, New Jersey, combining a vintage bowling alley, a live concert hall, and an on-site diner (The Diner) serving New Jersey classics with a full bar. The venue is physically attached to The Asbury Hotel and operates under the Sage Hospitality Group umbrella alongside the Asbury Ocean Club sister property, with cross-promotion and shared event space including the Baronet Rooftop.

The company monetizes across five revenue streams: bowling lane rentals at $10 per person per game on a half-hour basis (walk-in and via Explore Tock reservations), concert ticket sales routed through the AXS ticketing platform, food and beverage sales at the diner with menu items priced $3–$19 plus a 20% gratuity, private event hosting (weddings, corporate, celebrations), and ancillary services such as a $5 coat check. No proprietary technology is built in-house; the venue relies on industry-standard platforms (AXS, Explore Tock, BentoBox, AudioEye, reCAPTCHA) and integrates with Sage Hospitality Group's marketing and privacy infrastructure.

The customer base is fragmented and consumer-facing, comprising entertainment seekers, all-ages concertgoers, families, and private event hosts drawn to the venue's historic character and Jersey Shore location. With 11 disclosed employees and a single physical footprint, Asbury Lanes functions as a boutique entertainment asset within a larger hospitality portfolio rather than a scaling independent operator.

Name

Asbury Lanes, LLC

Legal name

Asbury Lanes, LLC

Website

https://asburylanes.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Asbury Lanes, LLC operates a single historic entertainment venue in Asbury Park, New Jersey, combining bowling, live concerts, a diner, and private events under the Sage Hospitality Group portfolio, serving consumer walk-ins, concertgoers, families, and private event hosts.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Bowling Centers (71395), Bowling Centers (713950)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

akta.pro secondary industry

Nightlife Events & Club Tickets (THAJAFAK)

Keywords

• Live concert venue
• Vintage bowling alley
• Diner restaurant
• Private event hosting
• Entertainment venue

Headquarters

HQ city

Asbury Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Bowling Revenue: Bowling lanes are rented on a half-hour basis at $10 per person per game. Revenue is generated from walk-in customers and reservations.
2. Concert Ticket Sales: The venue hosts concerts featuring national and local artists. Tickets are sold through AXS ticketing platform and at the box office. The venue likely earns revenue through ticket sales commissions.
3. Food and Beverage (Diner): The on-site Asbury Lanes Diner serves breakfast, lunch, and dinner with a menu featuring creative spins on New Jersey classics. Menu items range from $3 to $19. A full bar is also available. Bowling customers can order food at the window.
4. Private Event Booking: The venue hosts private events including weddings, corporate events, holiday parties, and semi-private events. A limited-time promotion offers waived site fees and complimentary bar package upgrades for bookings made before September 13, 2026.
5. Coat Check: Coat check service available at the bowling counter for $5 per coat.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Asbury Lanes is a historic multi-purpose entertainment venue in Asbury Park, NJ that operates a live concert hall featuring national and local touring artists, a vintage bowling alley offering lane rentals at $10 per person per game, and an on-site diner serving New Jersey-inspired breakfast, lunch, and dinner with a full bar. The venue also hosts private events including weddings, corporate gatherings, and celebrations, with additional event capacity through the Baronet Rooftop at the adjacent Asbury Hotel.

Product overview

Asbury Lanes is a multi-faceted entertainment venue combining a historic vintage bowling alley, a full-service diner, and a concert hall with both indoor and rooftop spaces (Baronet Rooftop). The venue offers bowling at $10 per game with lane rentals, The Diner restaurant serving New Jersey classics with a full bar, live concerts featuring national and local talent with ticketing via AXS, and private event hosting for weddings, corporate events, and celebrations. Bowling and dining operate as walk-in/first-come first-served services, while concerts and private events require advance booking.

Differentiator

Problem solved

Functional benefit

Brands

• The Diner: On-site diner serving breakfast and lunch/dinner items including breakfast platters, sandwiches, salads, shakes, and boozy shakes

Products and services

• Concerts

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Asbury HotelcoreStrategic or Co-development PartnerThe Asbury Hotel is attached to the Asbury Lanes venue and serves as a sister property. The hotel is the recommended place to stay for customers attending events at Asbury Lanes. Lost and found for Asbury Lanes goes through The Asbury Hotel. The partnership includes access to the Baronet Rooftop event space for concerts and events.
• Asbury Ocean ClubminorStrategic or Co-development PartnerAsbury Ocean Club is a sister property located across the street from Asbury Lanes, offering a luxury hotel experience. It is recommended as a nearby accommodation option for Asbury Lanes event attendees.
• AXScoreChannel Partner/ Reseller/ DistributorAXS is the primary ticketing platform for Asbury Lanes concerts. Customers can purchase tickets online through AXS, transfer tickets, and receive refunds for canceled shows through AXS. The box office handles in-person sales and will call.
• Explore TockcoreTechnology or IntegrationExplore Tock provides the reservation system for bowling lane bookings and diner reservations at Asbury Lanes. The platform allows customers to book bowling sessions and dining experiences online.
• Rockit Academy / Rockit Live FoundationminorStrategic or Co-development PartnerRockit Academy is New Jersey's #1 Live Music Education school for young musicians. Their Rockit Live Foundation is a 501(c)(3) nonprofit organization. Asbury Lanes hosts Rockit Academy events, including the 'Rockit Academy Presents: 90s/00s & Warped Tour Tribute' concert.
• Space of BalanceminorStrategic or Co-development PartnerSpace of Balance organizes silent disco events at Asbury Lanes, including the 'Shake It In Silence: Late Night Silent Disco' events on Baronet Rooftop.
• Baronet RooftopcoreChannel Partner/ Reseller/ DistributorBaronet Rooftop is an event space located at The Asbury Hotel (210 5th Ave, Asbury Park, NJ) that hosts select Asbury Lanes concerts and events, including album release shows and rooftop performances. This space extends Asbury Lanes' event capacity.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Punch Bowl Social: Punch Bowl Social operates multi-concept entertainment venues featuring bowling, dining, and bar experiences, often paired with private event programming. It mirrors Asbury Lanes' positioning as a hybrid bowling-restaurant-event venue serving groups and casual diners.
• Brooklyn Bowl: Brooklyn Bowl is a bowling alley, live music venue, and restaurant in Brooklyn, NY. It is the closest direct peer to Asbury Lanes, combining vintage bowling with national touring acts and a full bar/dining menu in a single venue — the same hybrid model Asbury Lanes operates.

Broad incumbents

• Main Event Entertainment: Main Event operates large-format family entertainment centers with bowling, dining, and private event offerings. It competes for the same bowling-plus-events customer segment as Asbury Lanes, though its venues are suburban, mass-market centers rather than urban heritage locations.
• House of Blues: House of Blues is a national chain of music venues that pair live concerts with full-service restaurants and bars. It overlaps with Asbury Lanes' concert-plus-F&B model, but operates at much larger scale and as part of Live Nation's broader portfolio.
• The Fillmore: The Fillmore is a national historic live music venue brand operated by Live Nation that hosts national touring acts. It compares to Asbury Lanes on the concert/venue side, leveraging heritage branding to attract premium touring talent — though without the bowling and diner components.
• Lucky Strike Entertainment: Lucky Strike Entertainment (formerly Bowlero) is the largest operator of bowling and entertainment centers in North America. It competes in the same bowling-center category as Asbury Lanes, but at scale and with a broader, more standardized concept rather than a heritage music-venue identity.

Emerging players

• Round1 Bowling & Entertainment: Round1 is a Japanese-origin bowling and entertainment chain offering bowling, arcade games, and dining. It competes for the same multi-activity family and group entertainment spend as Asbury Lanes, with a similar bowling-centric hybrid format.
• Topgolf: Topgolf is a tech-enabled sports entertainment concept combining competitive play with food, beverage, and event spaces. It overlaps with Asbury Lanes' hybrid competitive-play-plus-hospitality positioning, although Topgolf's core offering is golf rather than bowling.

Others

• Sage Hospitality Group: Sage Hospitality Group is the parent organization of Asbury Lanes, operating The Asbury Hotel, Asbury Ocean Club, and Baronet Rooftop. It is comparable as the strategic operator coordinating cross-property customer flow, programming, and event space utilization that underpins Asbury Lanes' demand.

Regional players

• The Stone Pony: The Stone Pony is the iconic Asbury Park live music venue directly competing for concerts, audiences, and bar/restaurant spend within the same neighborhood as Asbury Lanes. It is highly comparable as a regional competitor for concert-goers visiting the Jersey Shore.

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/asbury.lanes
• Instagraminstagram.com/asburylanes
• LinkedInlinkedin.com/company/asbury-lanes-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asbury Lanes, LLC