Asbury Park School District

What Asbury Park School District does

Asbury Park School District is a New Jersey public K-12 school district headquartered at 1200 Bangs Avenue, Asbury Park, NJ 07712, serving students from preschool (ages 3-4) through grade 12 across four schools: Asbury Park High School, Dr. Martin Luther King Jr. Middle School, Bradley Elementary School, and Thurgood Marshall Elementary School. The district delivers a comprehensive educational program that includes early childhood education using the Creative Curriculum, special education services through its Child Study Team, athletics across fall/winter/spring seasons, music, theater, and debate programs, plus food services operated by Sodexo. It maintains 505,000 square feet of educational and administrative space across roughly 12 acres of athletic turf and play area.

The district operates an Information Technology Center (ITC) founded in the 1970s that provides GAAP-compliant budget and payroll administrative services to over 45 school districts and agencies via an internet-based platform, functioning as a regional shared-services hub. Core technology systems include Genesis SIS/SMS (Harris Computer Systems) for student and school management, IncidentIQ for facilities and IT work orders, Office 365 for district email, Nutrislice for meal menus, SchoolMessenger Presence for communications, HIBster for bullying incident tracking, and a mobile app on Google Play and Apple App Store. Standardized testing runs on PARCC and Pearson Access Next, with Dynamic Learning Maps for students with significant cognitive disabilities.

As a public government entity, the district charges no tuition to district residents and is funded through local property taxes, New Jersey state aid, and federal funding. It is governed by an elected Board of Education under New Jersey Department of Education oversight, including the Quality Single Accountability Continuum (QSAC) review process. Edwin J. Ruiz serves as Acting Superintendent of Schools, supported by Ivy Brown (Business Administrator/Board Secretary), John Cancel (Director of Information Technology), and other departmental leadership.

Name

Asbury Park School District

Legal name

Asbury Park School District

Website

https://asburypark.k12.nj.us

Company type

Public

Operating status

Operating

Headcount range

251–500 employees

Short description

Asbury Park School District is a New Jersey public K-12 school district operating four schools (PreK-12) and an Information Technology Center that provides shared budget and payroll services to over 45 regional districts, funded by local taxes, state aid, and federal sources.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (611110), Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Public School Districts (K–12) (EDADABAA)

akta.pro secondary industries

Public Elementary Schools (EDAJAAAB), Preschool Programs within Childcare Centers (EDACABAL)

Keywords

• K-12 public education
• Preschool early childhood programs
• Special education services
• Student athletics programs
• Shared administrative services

Headquarters

HQ city

Asbury Park, NJ

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Public Education Funding: As a public school district in New Jersey, Asbury Park School District is funded through a combination of local property taxes, state aid from the New Jersey Department of Education, and federal funding. The district operates under state mandates and is subject to state oversight including QSAC (Quality Single Accountability Continuum) reviews.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Asbury Park School District is a public K-12 school district that provides free preschool through 12th-grade education to district residents across four schools. It delivers standard curriculum and instruction, athletics and arts programs, special education and Child Study Team services, food services, and facilities operations. The district also runs an Information Technology Center that supplies GAAP-compliant budget and payroll administrative services to more than 45 external school districts and agencies.

Product overview

Asbury Park School District operates as a single-district educational organization providing a comprehensive K-12 education system across four schools: Asbury Park High School (grades 9-12), Dr. Martin Luther King Jr. Middle School (grades 6-8), Bradley Elementary School (PreK-5), and Thurgood Marshall Elementary School (PreK-5). The district offers early childhood preschool programming using Creative Curriculum, comprehensive athletics programs, special education services through its Child Study Team, and curriculum & instruction services including PARCC assessment preparation. Technology-enabled services include Genesis SIS for student information management, Genesis SMS for observations, and a district mobile application. The district also provides food services, facilities management, and security services to support the educational mission.

Differentiator

Problem solved

Functional benefit

Products and services

• Asbury Park High School
• Dr. Martin Luther King Jr. Middle School
• Bradley Elementary School
• Thurgood Marshall Elementary School
• Preschool Program
• Athletics Program
• Special Services and Child Study Team
• Food Services
• Information Technology Center (ITC) Shared Administrative Services
• Asbury Park School District Mobile Application

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Genesis (by Harris Computer Systems)coreTechnology or IntegrationThe district uses Genesis SIS (Student Information System) for student data management and Genesis SMS for school management. Genesis is provided by Harris Computer Systems and serves as the district's primary administrative and academic platform.
• SodexominorOthersThe district uses Sodexo for food services. Sodexo provides the district's meal program with a minimum of 6 sides daily, fresh garden salad greens, fruits and vegetables, and locally-grown items when seasonally available.
• Over 45 School Districts and Agencies (ITC Consortium)minorOthersThe district's Information Technology Center (ITC) provides GAAP-compliant budget and payroll administrative services to over 45 school districts and agencies across the region.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Freehold Borough School District: Borough-based public school district in Monmouth County operating PreK-8 with a comparable small-district profile and student-services mix, serving a similar demographic mix under NJDOE oversight.
• Tinton Falls School District: Monmouth County public school district operating PreK-8 with comparable program breadth including special education, athletics, and before/after-care services under the same state funding framework.
• Ocean Township School District (Monmouth County): Monmouth County public school district serving a diverse PreK-12 population with comparable program breadth including athletics, arts, special education, and food services under the same state funding/oversight model.
• Eatontown Public Schools: Monmouth County public school district of similar size, operating PreK-12 across multiple buildings with a comparable mix of special education, athletics, and community-outreach programming under NJDOE oversight.
• Red Bank Borough Public School District: Borough-based public school district in Monmouth County serving a diverse, urban student body across primary and secondary schools under NJDOE oversight. Comparable in size, demographic profile, and program scope to APSD.
• Neptune Township School District: Adjacent Monmouth County district serving a comparable mix of urban and suburban students across multiple schools PreK-12. Similar scale, similar student services portfolio, and operates under the same NJDOE regulatory regime as APSD.
• Long Branch Public Schools: Neighboring Monmouth County, NJ public school district of similar size and urban/suburban profile, operating multiple schools serving PreK-12 with comparable program breadth including athletics, special education, and food services. Most direct peer to APSD given geographic adjacency and demographic similarity.
• West Long Branch Public Schools: Small borough school district in Monmouth County immediately adjacent to Asbury Park, operating PK-8 with a comparable student-services and athletic program mix under the same state regulatory framework.

Broad incumbents

• Camden City School District: Urban New Jersey public school district of comparable demographic profile to Asbury Park, operating PreK-12 schools under the same NJDOE funding and accountability regime. Useful broader-incumbent reference for how New Jersey urban districts deploy technology and wraparound services at scale.
• Newark Public Schools: Largest urban public school district in New Jersey, serving as a broad incumbent comparable for APSD on urban K-12 education delivery, NJDOE oversight, special education, and school nutrition programs at meaningfully larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_jptGHv3CUtxlK3U9QOQBQ
• Facebookfacebook.com/asburyparkschools
• Instagraminstagram.com/asburyparkschools
• LinkedInlinkedin.com/company/asbury-park-school-district

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asbury Park School District