ASB-Wohnen und Pflege

What ASB-Wohnen und Pflege does

ASB Wohnen und Pflege is a non-profit social care provider operating under the German Arbeiter-Samariter-Bund (ASB) network through three Hessen-registered GmbH entities: ASB Wohnen und Pflege GmbH (elderly care), ASB Gesellschaft für soziale Einrichtungen Hessen mbH (ambulatory disability support, child and youth welfare), and ASB Soziale Projekte Hessen gGmbH (residential care for chronic psychiatric illness). The organization runs 10 facilities across Hessen — covering Lohfelden, Bad Emstal, Bad Nauheim (two sites), Baunatal (two sites), Erzhausen, Karben, Kassel, and Flörsheim-Weilbach — employing more than 450 staff and serving over 500 people daily through inpatient care, short-term care, day care, senior-friendly housing, dementia residential communities, ambulatory integration assistance, educational assistance, and parent-child housing.

The business model is funded primarily through German statutory long-term care insurance (Pflegeversicherung), social welfare reimbursements for Eingliederungshilfe and Kinder- und Jugendhilfe, private pay, and a supplementary donation pipeline processed via local cooperative banks. Go-to-market is sales-led but referral-driven: families access services through social-services referrals, direct inquiries to individual facilities, and community engagement, with services delivered exclusively in-person at physical locations. Pricing is not publicly disclosed and varies by location and care grade.

Leadership is split between two Geschäftsführer — Lars Peter covering elderly care and Daniela Neubert covering ambulatory disability, child/youth, and psychiatric residential services — under the parent ASB Landesverband Hessen e.V. headquartered in Frankfurt am Main. Technology infrastructure is described as standard cloud-based data management with no proprietary AI/ML capability, no public API, and no consumer-facing mobile application; the operation is fundamentally labor-intensive, with technology limited to administrative and website functions.

Name

ASB-Wohnen und Pflege

Legal name

Arbeiter-Samariter-Bund Wohnen und Pflege Hessen GmbH

Website

https://asb-wohnen-pflege.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ASB Wohnen und Pflege is a German non-profit social care provider operating 10 facilities across Hessen through three GmbH entities, delivering elderly care, psychiatric residential services, ambulatory disability support, and child/youth welfare to over 500 people daily with 450+ employees under the ASB national network.

Ownership category

akta.pro rank

Product category

Residential Care Services

NAICS

Nursing and Residential Care Facilities (623), Assisted Living Facilities for the Elderly (623312), Other Residential Care Facilities (62399), Services for the Elderly and Persons with Disabilities (624120), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Respite Care for Adults with Disabilities / Special Needs (HSABAGAI)

akta.pro secondary industries

Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI), Home & Community-Based Services (HCBS) Coordination & Case Management (HSABAIAM)

Keywords

• Elderly care services
• Residential nursing care
• Senior living facilities
• Disability support services
• Child and youth assistance

Headquarters

HQ city

Lohfelden

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Care Services Revenue: Revenue generated from providing care services including full inpatient care, short-term care, day care, senior-appropriate living, residential communities for people with dementia, care for chronically mentally ill individuals, ambulatory support for people with intellectual and psychological disabilities, educational assistance for youth, and parent-child facilities. Funded through German social insurance (Pflegeversicherung), government subsidies, and private pay.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ASB-Wohnen und Pflege operates residential and ambulatory care services for elderly, disabled, and mentally ill individuals, as well as child and youth assistance programs across 10 locations in Hessen, Germany. The organization runs full inpatient care, short-term care, day care, senior-friendly housing, dementia shared-living communities, residential homes for people with chronic mental illness, ambulatory disability support, and parent-child housing, serving more than 500 people daily through over 450 employees.

Product overview

ASB Wohnen und Pflege is a social care services provider operating through three legal entities: ASB Wohnen und Pflege GmbH (focused on elderly care), ASB Gesellschaft für soziale Einrichtungen Hessen mbH (providing child welfare and disability services), and ASB Soziale Projekte Hessen gGmbH (specializing in mental health residential care). The organization operates 10 facilities across Hesse, Germany, offering a coordinated portfolio of residential, day, and short-term nursing care; senior living communities; specialized housing for dementia patients; mental health residential services with structured daily programs; ambulatory disability support; child and youth assistance; and parent-child housing. Together, these services serve more than 500 people daily with over 450 employees, providing a continuum of care from independent senior living through intensive nursing and psychiatric support.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Time Residential Care (Vollstationäre Pflege)

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Audiopedia FoundationminorStrategic or Co-development Partner · 1 January 2026ASB supports the Audiopedia Foundation campaign to collect MicroSD cards for the Audiopedia initiative, which provides women worldwide with access to vital audio knowledge on topics such as pregnancy, health, nutrition, violence protection, women's rights, education, and family planning - particularly in regions where women cannot read, write, or access the internet. The company collects MicroSD cards at its locations to support this project.
• Soroptimist International Club Kassel Elisabeth SelbertminorStrategic or Co-development Partner · 1 January 2026Partnership in the 'Ganz Kassel sammelt MicroSD-Karten' campaign to collect microSD cards for the Audiopedia Foundation. The Soroptimist club initiated the campaign and partnered with ASB's Sozialgruppe Kassel to collect donations.
• ASB Landesverband Hessen e.V.coreOthersParent organization - ASB Wohnen und Pflege GmbH, ASB Gesellschaft für soziale Einrichtungen Hessen mbH, and ASB Soziale Projekte Hessen gGmbH are all subsidiaries of ASB Landesverband Hessen e.V. based in Frankfurt am Main. The ASB network includes the federal association, state, regional, district, and local associations, and over 100 GmbHs.
• Sozialgruppe KasselminorStrategic or Co-development PartnerCollaboration with Sozialgruppe Kassel in the MicroSD card collection campaign for Audiopedia. Mike Alband-Nau, Chairman of Sozialgruppe Kassel, handed over the donation box to ASB management.
• Raiffeisenbank Baunatal e.G.minorGTM or Marketing PartnerBanking partner for general donations and the Fahrrad-Rikscha project funding. Donations can be made to the ASB account at Raiffeisenbank Baunatal.
• Kasseler SparkasseminorGTM or Marketing PartnerBanking partner for specific project donations including the Gasgrill project in Erzhausen, Hollywood-Schaukel in Weilbach, and Insektenhotel project.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Alloheim Senioren-Residenzen: Alloheim is one of Germany's largest private operators of residential and ambulatory care facilities with a national footprint. Comparable service offering (full-time care, short-term care, day care, senior living) but operates for-profit at much larger scale.
• Korian Deutschland: Korian operates a large portfolio of inpatient care facilities, assisted living, and home care services in Germany under the European Clariane umbrella. Comparable service categories at significantly greater scale and as a for-profit operator.
• Kursana Care GmbH: Kursana operates residential care homes and assisted living facilities across Germany, focusing on full-time care and short-term/respite care. Comparable service mix to ASB's elderly care facilities, especially Kurzzeitpflege.
• Orpea Deutschland (Emeis): Orpea/Emeis operates residential care, assisted living, and rehabilitation facilities across Germany. Comparable in service portfolio to ASB's elderly care vertical but as a large European for-profit chain.

Direct peers

• Diakonie Deutschland: Diakonie operates a large network of inpatient elderly care, disability services, and youth welfare facilities across Germany via regional member organizations. Closely comparable in service portfolio and faith-affiliated non-profit structure.
• Malteser Deutschland: Malteser Hilfsdienst runs elderly care, hospice, and social service programs across Germany under a welfare organization structure. Comparable in non-profit operating model and breadth of care services.
• DRK (Deutsches Rotes Kreuz) Soziale Dienste: The German Red Cross operates residential and ambulatory care services for the elderly, families, and persons with disabilities. Direct peer in non-profit welfare care delivery across Germany.
• Caritas Altenhilfe: Caritas provides residential elderly care, psychiatric housing, and family/child welfare services through regional associations. Directly comparable welfare-operator model with overlapping service lines.
• Johanniter Seniorenhäuser: Johanniter-Unfall-Hilfe operates residential care, ambulatory care, and hospice services across Germany as a welfare organization. Direct comparable to ASB-Wohnen und Pflege in mission, funding model, and service mix.

Regional players

• AWO (Arbeiterwohlfahrt) Hessen: AWO Hessen is a regional welfare organization operating inpatient elderly care, youth welfare, and family services in Hessen. Closely comparable to ASB-Wohnen und Pflege in geography, non-profit structure, and service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/asb-wohnen-und-pflege

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASB-Wohnen und Pflege