Ascot Park Hotel
Ascot Park Hotel is Invercargill's largest hotel and conference centre in Southland, New Zealand, owned by ILT. It offers 116+ accommodation units, four dining venues, eight function rooms for up to 600 guests, and gaming, serving corporate, leisure, wedding, and event customers.
- Company typePrivate
- Founded1976
- HeadquartersInvercargill, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Ascot Park Hotel does
Ascot Park Hotel is a hotel and conference centre located in Invercargill, Southland, New Zealand, operated by the Invercargill Licensing Trust (ILT), a community-owned organisation established in 1944. The property was founded in 1976 and formally opened in 1980, sitting on 17 acres of grounds. Physical inventory comprises 92 hotel rooms, 24 motel units, and one-bedroom apartments, complemented by four dining venues and gaming facilities. Its core functional offering centres on four revenue streams: accommodation, food and beverage, conferences and events (with eight function rooms capable of hosting up to 600 guests), and gaming.
The property serves a diverse customer mix including corporate conference and incentive groups, wedding and social-event clients, leisure travellers, and sports teams requiring group accommodation. Eight conference rooms position the venue as the largest functions and conferences facility in Southland, supporting both single-day events and multi-day residential conferences. Qualmark certification provides independent validation against New Zealand tourism quality standards. Customer segments are accessed through a combination of direct bookings via the property's own website, traditional offline channels, and the ILT Mainstay loyalty programme.
Revenue mechanics operate across the four streams with B2B event contracts providing a counter-cyclical anchor to the more consumer-driven accommodation and F&B demand. Community ownership by ILT — which operates 23 establishments and employs 650 people across the region and returns approximately NZ$8M annually to the Southland community — shapes the governance and reinvestment framework, distinguishing the property from typical investor-owned regional hotels. Pricing utilises a mix of rack rates, seasonal promotional packages (Stay 2 Save, Summer Break, Matariki specials), and direct-bonus incentives to drive direct-channel volume.
Ascot Park Hotel firmographics
Firmographics- Name
- Ascot Park Hotel
- Legal name
- Ascot Park Hotel
- Website
- https://ascotparkhotel.co.nz
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ascot Park Hotel is Invercargill's largest hotel and conference centre in Southland, New Zealand, owned by ILT. It offers 116+ accommodation units, four dining venues, eight function rooms for up to 600 guests, and gaming, serving corporate, leisure, wedding, and event customers.
- Ownership category
- akta.pro rank
Ascot Park Hotel industry classification
Industry- Product category
- Hotel and Conference Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Other Traveler Accommodation (72119)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Business & Corporate Full-Service Hotels (THAGAAAE)
- akta.pro secondary industries
- Urban & Downtown Full-Service Hotels (THAGAAAA), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Resort Convention Hotels (THAGALAC)
Keywords
Where Ascot Park Hotel is headquartered
LocationHeadquarters
- HQ city
- Invercargill
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Ascot Park Hotel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Accommodation: The hotel generates primary revenue from room bookings across six accommodation types: 92 hotel rooms (Superior King, Superior Queen Queen, Deluxe King, Deluxe King Suite, Luxury King Suite), 24 motel units, and 1-bedroom apartments. Room pricing varies by type with direct booking discounts available.
- Food & Beverage: On-site dining venues include EMBERZ Restaurant (breakfast and dinner), EMBERZ Bar, EMBERZ Courtyard, and Ascot Sports Bar. Revenue from restaurant meals, bar sales, and room service. Catering services for conferences and events also generate F&B revenue.
- Conferences & Events: The hotel hosts conferences, weddings, and private functions in eight dedicated function rooms. Revenue from venue hire, catering packages, and event planning services. The combined conference area can accommodate up to 600 guests.
- Gaming: Ascot Sports Bar features 18 gaming machines (pokies) and TAB facilities, generating gaming revenue through the Lucky Clover Gaming Bar and Ascot Sports Bar.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Motel Units - Affordable stand-alone accommodation |
| Subscription | Pay-as-you-go | Superior Rooms - Comfortable spacious studios |
| Subscription | Pay-as-you-go | Deluxe Rooms - Open spacious studio rooms with extras |
| Subscription | Pay-as-you-go | Deluxe King Suite - Next level space for families |
| Subscription | Pay-as-you-go | Luxury King Suite - Premium indulgence |
| Subscription | Pay-as-you-go | 1 Bedroom Apartments - Self-catering alternative |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Ascot Park Hotel product offering
Product offeringCore offering
Ascot Park Hotel operates a full-service hotel and conference centre in Invercargill, New Zealand, offering 116+ accommodation units across six room types, four on-site food and beverage venues (EMBERZ Restaurant, EMBERZ Bar, EMBERZ Courtyard, and Ascot Sports Bar), eight configurable function rooms for conferences, weddings, and events up to 600 guests, recreational facilities (pool, spa, sauna, fitness centre), and gaming (TAB and 18 pokie machines). The property serves both leisure travellers and corporate event clients under one integrated hospitality offering.
Product overview
Ascot Park Hotel operates as a single-property hospitality venue offering a comprehensive suite of services unified under one roof. The accommodation portfolio comprises six distinct room types: Motel Units (self-rated 3-star affordable stand-alone studios), Superior Queen Queen and Superior King rooms (comfortable studios with direct parking), Deluxe King rooms (spacious studios with spa baths, also usable as meeting rooms), Luxury King Suites (premium suites with Nespresso and double spa bath), and 1 Bedroom Apartments (self-contained with kitchenettes). On-site dining encompasses four distinct venues: EMBERZ Restaurant (fine dining breakfast and dinner), EMBERZ Courtyard (outdoor dining), EMBERZ Bar (casual bar with all-day menu), and Ascot Sports Bar (live sport, TAB, gaming). Events and conferences form a major pillar, centered on eight configurable function rooms including the Oreti Room (138m2), Waiau Room (largest at 26x12m), and Combined Conference Area (up to 600 guests). Supporting services include wedding packages, pool party hire, outcatering, and event theming. A loyalty programme (Mainstay) provides repeat-guest benefits.
Differentiator
Problem solved
Functional benefit
Products and services
- Motel Units Stand-alone studio motel accommodation offering affordable comfort with queen bed and single bed, car parking directly outside, and 3-star self-rating. Targets budget-conscious leisure travellers and sports groups seeking interconnecting room options.
- Deluxe King Room
Companies that use Ascot Park Hotel
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Ascot Park Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Ascot Park Hotel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ILT (Invercargill Licensing Trust)flagshipILT is the parent organization owning and operating Ascot Park Hotel. Established in 1944, ILT is a community-owned organization with 23 establishments (hotels, motels, bars) employing approximately 650 people. ILT contributes over $8 million annually to community grants, donations, and sponsorships, with total contributions reaching $208 million. ILT's mandate is quality hospitality, public wellbeing, and community profit distribution.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Ascot Park Hotel competitors and assessment
Company assessmentDirect peers
- Heritage Queenstown: Full-service resort hotel in Queenstown with extensive conference and event facilities, multiple F&B outlets, and leisure amenities. Comparable as a South Island regional full-service hotel with significant MICE capability.
- Monarch Hotel Invercargill: Established Invercargill hotel offering accommodation, restaurant, bar, and conference/function facilities. A direct local competitor for both transient room nights and Southland MICE/wedding event share.
- Heartland Hotel Queenstown: NZ regional full-service hotel with accommodation, restaurant, bar, and conference facilities in Queenstown. Comparable product mix to Ascot Park (rooms + F&B + conferences) at a different but adjacent South Island regional node.
- Distinction Te Anau Hotel & Villas: Regional Southland full-service hotel and conference venue in Te Anau, serving the same broader Southland tourism and corporate market. Comparable in offering accommodation, F&B, and event facilities in a non-gateway NZ destination.
- Distinction Luxmore Hotel Te Anau: Second Distinction property in Te Anau focused on the corporate/conference market in Southland. Comparable as a regional NZ full-service hotel with substantial meeting and event infrastructure targeting similar Southland MICE demand.
- The Langlands Hotel: Invercargill full-service hotel with accommodation, dining, bar and event facilities, referenced in Ascot Park's own management-team data. Competes head-to-head for corporate, leisure, and wedding demand in the same city catchment.
- Kelvin Hotel Invercargill: Full-service hotel located in central Invercargill offering accommodation, conference facilities, and on-site dining. Directly comparable as the principal Invercargill competitor for both room nights and mid-size conference/event business.
Broad incumbents
- Sudima Hotel Christchurch Airport: NZ-owned hotel chain operating full-service and limited-service hotels with conference facilities across the country. Comparable accommodation and event product, but operates as a multi-property chain rather than a single regional venue.
- Millennium Hotel Queenstown: Part of Millennium Hotels New Zealand, a multi-property chain with full-service hotels and conference venues nationwide including Queenstown. Comparable lodging/event product at a larger chain scale, anchoring a broader NZ portfolio rather than a single regional property.
- Copthorne Hotel Queenstown Lakefront: NZ full-service hotel under the Millennium/Copthorne banner with accommodation, dining, and conference facilities in Queenstown. Comparable South Island full-service product but positioned within a national chain portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Ascot Park Hotel social profiles
Digital presenceAscot Park Hotel compliance and trust
Trust signalCompliance1 record
Ascot Park Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ascot Park Hotel leadership team
Management profileNumber of profiles
Profiles8 records
Ascot Park Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ascot Park Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ascot Park Hotel
What does Ascot Park Hotel do?
Ascot Park Hotel operates a full-service hotel and conference centre in Invercargill, New Zealand, offering 116+ accommodation units across six room types, four on-site food and beverage venues (EMBERZ Restaurant, EMBERZ Bar, EMBERZ Courtyard, and Ascot Sports Bar), eight configurable function rooms for conferences, weddings, and events up to 600 guests, recreational facilities (pool, spa, sauna, fitness centre), and gaming (TAB and 18 pokie machines). The property serves both leisure travellers and corporate event clients under one integrated hospitality offering.
Is Ascot Park Hotel a public or private company?
Ascot Park Hotel is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Ascot Park Hotel founded?
Ascot Park Hotel was founded in 1976. It employs 11 to 50 people.
Where is Ascot Park Hotel based?
Ascot Park Hotel is headquartered in Invercargill, New Zealand, in the Oceania region.
How does Ascot Park Hotel make money?
Four revenue lines are on record. Accommodation is the primary driver. The others are food & Beverage, conferences & Events and gaming.
Who are Ascot Park Hotel's main competitors?
Direct peers on record are Heritage Queenstown, Monarch Hotel Invercargill, Heartland Hotel Queenstown, Distinction Te Anau Hotel & Villas, Distinction Luxmore Hotel Te Anau, The Langlands Hotel and Kelvin Hotel Invercargill. Broad incumbents are Sudima Hotel Christchurch Airport, Millennium Hotel Queenstown and Copthorne Hotel Queenstown Lakefront.
Does Ascot Park Hotel have an API?
No public API is recorded for Ascot Park Hotel.
What industry is Ascot Park Hotel in?
Ascot Park Hotel's product category is Hotel and Conference Services. Its primary akta.pro industry code is THAGAAAE, Business & Corporate Full-Service Hotels, with a secondary code of THAGAAAA, Urban & Downtown Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7011.