ASEAN New Zealand Business Council

What ASEAN New Zealand Business Council does

ASEAN New Zealand Business Council (ANZBC) is a non-profit Incorporated Society founded in 1997 and headquartered in Auckland, New Zealand. It operates as a bilateral business council serving New Zealand enterprises, government agencies, and SMEs with commercial or policy interests across the ten ASEAN member states. ANZBC represents New Zealand at APEC Business Advisory Council (ABAC) meetings and holds the Secretariat role for the ASEAN Business Alliance, coordinating activity across ASEAN business chambers.

ANZBC's core offerings are membership subscriptions, annual convening events (the ASEAN Forum and the ASEAN Business Alliance Conference), and monthly networking events. Member-facing technology is limited to the Glueup platform, which handles membership administration, event registration, and newsletter distribution to an audience of approximately 2,000 subscribers. There is no proprietary product, software, or data product disclosed.

Revenue is generated primarily through tiered annual membership fees ranging from NZD 100 to NZD 750, supplemented by event sponsorship and likely government or grant support given the ABAC and ASEAN Business Alliance roles. The organisation is led by an Executive Committee chaired by Kathleen Morrison and an Executive Director, Liz Bell, supported by a nine-person staff.

Name

ASEAN New Zealand Business Council

Legal name

ASEAN New Zealand Business Council INC

Website

https://asean.org.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ASEAN New Zealand Business Council is a non-profit Incorporated Society founded in 1997 in Auckland, New Zealand. It serves as a membership-based bilateral business council connecting New Zealand enterprises, government agencies, and SMEs with ASEAN counterparts through convening events, networking, and ABAC representation.

Ownership category

akta.pro rank

Product category

Business Association / Trade Council Services

NAICS

Business Associations (813910), Professional Organizations (813920), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600), International Affairs (9721)

akta.pro primary industry

Multilateral Diplomacy & International Representation (UN, Regional Bodies) (BPAIAIAC)

akta.pro secondary industries

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Technical Committees, Working Groups & Expert Panels (BPADANAB)

Keywords

• Business networking services
• Trade association services
• ASEAN market entry
• Corporate membership programs
• Market intelligence resources

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Membership Fees: Annual membership subscriptions based on organization size. Corporate membership tiers range from NZD 100/year for small businesses, self-employed, retired, and students to NZD 500/year for medium businesses (11-100 employees) and NZD 750/year for large corporations (100+ employees) and industry associations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The ASEAN New Zealand Business Council is a member-based incorporated society that provides tiered corporate membership, networking events, and advocacy services connecting New Zealand businesses with the 10 ASEAN markets. Its offerings include annual membership subscriptions (NZD 100–750 based on organization size), the ASEAN Business Alliance reciprocal chamber network, signature annual conferences (ASEAN Forum in NZ and ASEAN Business Alliance Conference in ASEAN), member-only market information packs, and partner discount programs.

Product overview

The ASEAN New Zealand Business Council (ANZBC) is a member-based business council, not a technology product company. It operates as a networking and advocacy organization connecting New Zealand businesses with ASEAN trading partners. The organization offers a unified membership platform with multiple service tiers and programs including corporate membership, the ASEAN Business Alliance network, signature events (ASEAN Forum and ASEAN Business Alliance Conference), market information packs, and a newsletter. The infrastructure is built on third-party platforms including Glueup for event management and LinkedIn for social connectivity, rather than proprietary technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Membership Services Tiered annual membership program (NZD 100–750 per year based on organization size) providing community access to a 2,000+ subscriber network, member-only events, event discounts, ASEAN Business Alliance access, advocacy to the ASEAN Secretariat, and business expo participation for New Zealand businesses and individuals seeking ASEAN connections.
• ASEAN Business Alliance Network Reciprocal membership network of partner chambers and associations in Malaysia, Thailand, Vietnam, Singapore, New Zealand, and Myanmar, providing ANZBC members with in-market support, business matching, and Special Interest Groups across the ASEAN region.
• ASEAN Forum Annual signature conference held in New Zealand to advance the Comprehensive Strategic Partnership between New Zealand and ASEAN through increased trade and business ties, featuring networking and policy engagement.
• ASEAN Business Alliance Conference Annual signature conference held in the ASEAN region that complements the New Zealand-hosted ASEAN Forum, providing in-region business networking and matching opportunities for ANZBC members.
• Membership Advantage Program Member benefits program offering special offers and discounts on products and services (including hotel bookings via partners such as Swiss-Belhotel International) for ANZBC members.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• ASEAN Business AlliancecoreStrategic or Co-development PartnerThe ABA is a network consisting of local NZ chambers/associations in Malaysia, Thailand, Vietnam, Singapore, New Zealand, and Myanmar. ANZBC serves as the Secretariat for this alliance. The ABA provides reciprocal membership rights to each partner organization, enabling ANZBC members to access in-market benefits across the ASEAN region.
• New Zealand Trade and Enterprise (NZTE)coreStrategic or Co-development PartnerGovernment trade agency providing Trade Commissioners and Business Development Managers across ASEAN markets. Works alongside ANZBC to assist companies expanding into ASEAN.
• Ministry of Foreign Affairs and Trade (MFAT)coreStrategic or Co-development PartnerGovernment ministry with Heads of Mission covering all 10 ASEAN nations. ANZBC works alongside MFAT to support NZ-ASEAN trade relations.
• Asia New Zealand FoundationsupportingStrategic or Co-development PartnerFoundation supporting New Zealand's connections with Asia, part of the network of partner organizations assisting companies with ASEAN expansion.
• KEA New ZealandsupportingStrategic or Co-development PartnerNetwork connecting New Zealanders abroad and supporting international business connections, listed as partner resource for ASEAN business.
• Education New ZealandsupportingStrategic or Co-development PartnerGovernment agency promoting New Zealand education internationally, partner in the ASEAN business assistance network.
• Natural Products NZsupportingStrategic or Co-development PartnerIndustry association for natural health products, partner organization for ASEAN business resources.
• ASEAN SecretariatcoreStrategic or Co-development PartnerThe official ASEAN intergovernmental body. ANZBC provides advocacy to the ASEAN Secretariat as part of its core mandate.
• ASEAN Business Advisory Council (ABAC)coreStrategic or Co-development PartnerANZBC serves as New Zealand's representative at ABAC meetings, where business experts run working groups throughout the year with reports sent to Ministers. New Zealand is active in NTB, Trade Facilitation, Customs, and Healthcare working groups.
• ANZ BanksupportingGTM or Marketing PartnerMajor banking partner with executive representation on ANZBC Executive Committee (Gareth Coleman, Head of Trade and Supply Chain NZ). ANZ logo appears on ASEAN Partners section of website.
• RE/MAXsupportingGTM or Marketing PartnerReal estate partner displayed in ASEAN Partners section of the ANZBC website.
• JP AssociatessupportingGTM or Marketing PartnerProfessional services partner displayed in ASEAN Partners section of the ANZBC website.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• KEA New Zealand: An Auckland-based network connecting globally-mobile New Zealanders to advance NZ's international business interests, including in Asia. Comparable as an NZ-headquartered membership network linking Kiwi businesspeople to international markets and trade opportunities.
• ExportNZ: A division of BusinessNZ providing export advice, training, and networking for NZ exporters across global markets. Comparable as a membership-based organization supporting NZ firms' international expansion, with overlapping SME and exporter audiences.
• Auckland Business Chamber: One of NZ's largest regional chambers of commerce, providing international trade services, events, and advocacy to its Auckland-based members. Comparable in business model and core offering of trade support, networking, and tiered membership for NZ firms.
• New Zealand China Council: A Wellington-based bilateral business council advancing NZ-China trade and investment, governed by a council of business leaders. Comparable in structure, mission, and tiered membership model as a country-specific council bridging NZ firms to a major Asian trading partner.
• AmCham New Zealand: The American Chamber of Commerce in New Zealand, a membership-based chamber facilitating US-NZ business connections. Comparable in structure as a foreign-affiliated bilateral business chamber with tiered membership, events, and advocacy services.
• ASEAN-Australia Business Council: The Australian sister organization of ANZBC, focused on promoting bilateral trade between Australia and the 10 ASEAN economies. Directly comparable as a regional bilateral business council with overlapping mandate, member base composition, and engagement with ASEAN institutions.
• New Zealand International Business Forum: An Auckland-based forum for NZ business leaders engaged in international trade and economic policy, including APEC and WTO work. Comparable as a business-led policy and advocacy body with government and multilateral engagement on international trade.

Broad incumbents

• BusinessNZ: New Zealand's largest business advocacy body, an umbrella organization representing enterprises across sectors. Comparable as a non-profit, membership-funded business advocacy organization, though much broader in scope than ANZBC's ASEAN focus.
• Asia New Zealand Foundation: A well-established NZ non-profit building Asia capability and connections across business, media, education, and culture. Comparable as an NZ-based Asia-engagement institution with overlapping member/partner networks and government funding, though broader in scope beyond trade.

Emerging players

• NZ-ASEAN Business Alliance LinkedIn: The digital counterpart to the ASEAN Business Alliance network, providing a digital presence for cross-border chamber collaboration. Comparable as the network ANZBC itself administrates, representing the same alliance from the digital/discovery angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/asean-nz-business-council

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASEAN New Zealand Business Council