New Zealand International Business Forum

What New Zealand International Business Forum does

The New Zealand International Business Forum (NZIBF) is a non-profit membership-based advocacy organization founded in 2007 and headquartered in Auckland that brings together New Zealand's largest exporters and business organizations to promote open, sustainable trade. Its membership roster spans the country's most strategically important export sectors — including Fonterra and the Dairy Companies Association of New Zealand (dairy), Zespri and NZ Apples & Pears (horticulture), Beef + Lamb New Zealand and the Meat Industry Association (red meat), Sealord (seafood), NZ Wine, Watties/Kraft Heinz and the Food & Grocery Council (food processing), Fisher & Paykel Healthcare (medical devices), Westpac New Zealand (financial services), and MinterEllison Rudd Watts (legal) — together with cross-sector bodies such as Business New Zealand, Export New Zealand, and the Auckland Business Chamber. The Forum positions itself as the collective voice of New Zealand business in international trade, providing a unified channel for exporter perspectives into government policy and international negotiations.

NZIBF does not develop or deploy proprietary technology products. Its deliverables are informational and advocacy-based, distributed via its website (nzibf.co.nz): annual Chair Reports documenting the organization's activities and strategic priorities; government submissions to the Ministry of Foreign Affairs and Trade and Parliamentary Select Committees (e.g., on the NZ–India FTA, non-tariff barriers, and trade in essential supplies); media releases on trade policy positions; and original research such as the December 2025 report on US tariff impacts on New Zealand's major exports and a 2024 study on sourcing from China. The Forum also communicates exporters' perspectives through earned media channels, including opinion pieces published via Newsroom.

NZIBF's business model is a recurring membership-subscription revenue stream paid by enterprise members, with no publicly disclosed fee schedule. Distribution is entirely domestic in scope: the Forum sells direct engagement to enterprise members (board seats, advocacy representation, networking with other major exporters) and distributes its own publications via its website and through direct advocacy with government officials. The organization is led by Executive Director Felicity Roxburgh, operates with 11–50 staff, and is governed by a board drawn from its constituent member organizations. Its GTM motion is community-led: it recruits additional leading exporters and industry associations into the collective and monetizes the value of that collective through annual membership dues.

Name

New Zealand International Business Forum

Legal name

New Zealand International Business Forum

Website

https://tradeworks.org.nz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The New Zealand International Business Forum (NZIBF) is a non-profit membership-based trade advocacy organization that brings together New Zealand's largest exporters and industry bodies to provide a collective voice on international trade policy, government advocacy, and FTA negotiation outcomes.

Ownership category

akta.pro rank

Product category

Trade Policy Advocacy

akta.pro industry

PRIMARYBPADAMAC

Export Promotion & Market Access Support

Business & Public Services/International Organizations & Development/International Trade & Economic Development

SECONDARYBPADAMAG

Trade Finance, Export Credit & Risk Mitigation

Business & Public Services/International Organizations & Development/International Trade & Economic Development

SECONDARYBPADANAB

Technical Committees, Working Groups & Expert Panels

Business & Public Services/International Organizations & Development/International Standards, Policy & Regulatory Cooperation

Keywords

• Trade policy advocacy
• Export industry association
• Government trade submissions
• International trade research
• Business membership forum

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: NZIBF is funded through membership fees paid by leading New Zealand exporters and business organisations. The Forum brings together these members to collectively advocate for open, sustainable trade policies and provide a unified voice to government on trade and investment issues affecting New Zealand's global competitiveness.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

NZIBF brings together leading New Zealand exporters and business organisations to collectively advocate for open, sustainable trade and provide a unified voice to government on trade and investment issues. It sells membership access to expert trade policy analysis, government advocacy representation, and networking among major internationally-oriented New Zealand companies, supplemented by published research reports, formal government submissions, and media releases on trade policy matters.

Product overview

The New Zealand International Business Forum is a membership-based advocacy organization, not a technology product company. Its offering consists of publications and reports on trade policy, including annual Chair Reports, government submissions on trade agreements, research reports on trade impacts (such as US tariffs and the NZ-India FTA), and media releases. These are distributed to member organizations through the publications portal on their website. There is no software platform, application, or digital product offered — only informational content and advocacy services.

Differentiator

Problem solved

Functional benefit

Products and services

• NZIBF Publications A collection of research reports, submissions to government, and media releases covering trade policy, tariffs, and free trade agreements affecting New Zealand exporters, distributed to member organisations and the public via the website publications portal.
• Chair Reports Annual reports from the NZIBF Chair documenting the organisation's activities, strategic priorities, and advocacy work on international trade issues, available to members and the public via the publications portal.
• Government Submissions Formal submissions to New Zealand government bodies including the Ministry of Foreign Affairs and Trade and Parliamentary Select Committees on trade agreements and policies.
• Trade Impact Reports Research reports analysing the impact of global trade developments on New Zealand exports, including US tariff impacts and FTA assessments, published to inform members and policymakers.
• Media Releases Official statements and announcements from NZIBF on trade policy positions, FTA support, and industry advocacy, distributed to media and the public via the website and earned media channels.

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Beef + Lamb New ZealandcoreStrategic or Co-development PartnerBoard member organisation representing New Zealand's red meat sector. Provides expertise on primary industry trade issues and contributes to the Forum's collective advocacy on behalf of NZ exporters.
• Business New ZealandcoreStrategic or Co-development PartnerBoard member representing New Zealand's broader business community. Brings enterprise perspectives on trade policy impacts across multiple sectors.
• Dairy Companies Association of New ZealandcoreStrategic or Co-development PartnerBoard member representing dairy processing sector, one of New Zealand's most significant export industries.
• Export New ZealandcoreStrategic or Co-development PartnerBoard member providing direct exporter representation and perspectives to the Forum.
• Food & Grocery CouncilcoreStrategic or Co-development PartnerBoard member representing New Zealand's food and grocery manufacturing sector in trade discussions.
• Meat Industry AssociationcoreStrategic or Co-development PartnerBoard member representing New Zealand's meat processing and export industry, a major contributor to NZ's trade economy.
• New Zealand Apples & PearscoreStrategic or Co-development PartnerBoard member representing New Zealand's horticultural export sector, contributing expertise on fresh produce trade issues.
• New Zealand WinecoreStrategic or Co-development PartnerBoard member representing New Zealand's wine industry, a growing export sector with significant trade interests.
• SealordcoreStrategic or Co-development PartnerBoard member representing New Zealand's largest seafood company, contributing to fisheries and seafood trade discussions.
• ZespricoreStrategic or Co-development PartnerBoard member representing the world's leading kiwifruit marketing company, bringing expertise in horticultural export marketing and trade.
• FonterracoreStrategic or Co-development PartnerBoard member representing New Zealand's largest dairy co-operative and one of the world's major dairy exporters.
• Watties (Kraft Heinz)coreStrategic or Co-development PartnerBoard member representing a major New Zealand food processing company with significant export operations.
• Westpac New ZealandcoreStrategic or Co-development PartnerBoard member representing the financial services sector, providing banking and trade finance perspectives to the Forum.
• Auckland Business ChambercoreStrategic or Co-development PartnerBoard member representing Auckland's business community, contributing regional business perspectives to national trade discussions.
• Fisher & Paykel HealthcarecoreStrategic or Co-development PartnerBoard member representing New Zealand's medical device manufacturing sector, bringing non-primary industry exporter perspectives.
• New Zealand GovernmentcoreStrategic or Co-development PartnerThe Forum works with government on strategic trade and investment issues. Strong connections with trade officials enable collaboration on policies affecting NZ's global competitiveness.
• International Partners and MediaminorStrategic or Co-development PartnerThe Forum works with international partners and media to communicate exporters' perspectives and highlight how global decisions impact New Zealand's primary industries.

Recent moves5 records

Expansion highlights4 records

Direct peers

• ExportNZ: New Zealand exporter-advocacy body and NZIBF board member. Closely aligned mission of supporting NZ exporters and influencing trade policy, with overlapping membership and shared advocacy on FTAs and market access.
• Auckland Business Chamber: Regional business chamber providing advocacy and trade-related services to Auckland-based exporters. An NZIBF board member, it operates a comparable membership model focused on trade facilitation and government representation at a sub-national level.
• BusinessNZ: New Zealand's largest business advocacy organisation, representing the broader business community on economic and trade policy. Directly comparable to NZIBF as a membership-based industry body influencing NZ government policy, and is itself an NZIBF board member.

Broad incumbents

• CBI (Confederation of British Industry): UK's premier business lobby group engaging government on trade, industrial strategy, and investment. Comparable institutional role of mediating between large exporters and national government on international trade policy.
• Australian Industry Group: Peak industry association representing Australian employers across sectors including manufacturing, construction, and services. Comparable model of membership-based cross-sector advocacy on trade and economic policy in a neighbouring open economy.
• International Chamber of Commerce: Global business organisation advocating open trade and investment rules through bodies like the WTO. Operates at vastly larger scale with the same core function of business-led international trade policy advocacy.

Others

• NZ Trade and Enterprise: New Zealand government's international trade and investment promotion agency. Comparable mission of growing NZ exports but as a Crown entity rather than a private member-led forum — represents the public-sector counterpart to NZIBF's private advocacy function.
• Asia New Zealand Foundation: New Zealand non-profit building Asia knowledge and connections to support trade and cultural ties. Complementary role in NZ's trade-promotion ecosystem, especially around Asian market access — a key focus of NZIBF's FTA work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/tradeworksnz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Zealand International Business Forum