A SECOND CHANCE PUPPIES AND KITTENS RESCUE INC

What A SECOND CHANCE PUPPIES AND KITTENS RESCUE INC does

A Second Chance Puppies and Kittens Rescue, Inc. is a 501(c)(3) nonprofit animal welfare organization founded in October 2007 and headquartered in Royal Palm Beach, Florida. It operates a foster-based rescue model in Palm Beach County with no physical shelter, placing animals in volunteer foster homes and showcasing cats and kittens in PETCO and PETSMART store catteries plus regular adoption events. Since founding, the organization reports rescuing over 14,500 animals, with current inventory of approximately 36 cats and 36 dogs available for adoption and 35 animals eligible for sponsorship.

The technical stack is built on the RescueGroups.org platform, providing an online animal listing and adoption application system, plus integration with Network for Good and PayPal for donation processing and iGive for shopping-linked contributions. Engagement features include a Live Kitten Cam streaming on The Pet Collective and listing syndication across more than a dozen pet-adoption directories including Petfinder and Adopt a Pet. The organization runs a specialized Nursery Program for pregnant and nursing animals, a Foster-to-Adopt placement program, and an Animal Sponsorship Program with tiered monthly giving. A Lost Pet service leverages facial recognition through the Petco Love Lost national database.

The business model is donation-driven: the organization is 100% volunteer-run with no paid staff and explicitly receives no government funding or grants. Revenue streams comprise one-time and recurring donations, adoption fees ranging $125-$325 per animal (covering spay/neuter, vaccines, microchip, and 30 days of Trupanion insurance), and tiered monthly sponsorships starting at $10 and topping out at $1,000 per month for business partners. Customer segments are individual adopters, donor households (20,000+ email subscribers and 66,000+ Facebook fans), foster volunteers, and a network of veterinary hospital partners (Gardens Animal Hospital, River Bridge Vet, Boca Vet). Marketing is conducted through Facebook, email newsletters, the Live Kitten Cam, retail store events, and earned local media coverage in Palm Beach Post, Wellington Town Crier, and The Observer.

Name

A SECOND CHANCE PUPPIES AND KITTENS RESCUE INC

Legal name

A Second Chance Puppies and Kittens Rescue, Inc.

Website

https://asecondchancerescue.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

A Second Chance Puppies and Kittens Rescue is a 100% volunteer-run, foster-based 501(c)(3) nonprofit in Palm Beach County, Florida, rescuing over 14,500 dogs and cats since 2007 through PETCO and PETSMART retail partnerships and a community-funded donation and sponsorship model.

Ownership category

akta.pro rank

Product category

Animal Rescue and Adoption Services

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Foster & Volunteer Network Programs (BPAGAIAF), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK)

Keywords

• Animal rescue services
• Pet adoption
• Foster-based rescue
• Animal sponsorship
• No-kill shelter alternatives

Headquarters

HQ city

Royal Palm Beach, Florida

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Relies solely on community donations and fundraising events. No government funding or grants. Accepts one-time and recurring donations via Network for Good, PayPal, and Zelle. Also receives employer matching contributions.
2. Adoption Fees: Fees vary by species, breed, and age: Dogs $150-$325, Cats $125-$150. Includes spay/neuter, vaccines, microchip, wellness visit, and 30 days free Trupanion insurance.
3. Animal Sponsorship: Monthly sponsorship program starting at $25/month to support specific animals in foster care. Also includes business sponsorship tiers (Chihuahua $50/month to Great Dane $1,000/month) with marketing benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

A Second Chance Puppies and Kittens Rescue is a 100% volunteer, foster-based 501(c)(3) nonprofit that rescues homeless pregnant and nursing dogs, cats, and their offspring, placing them in volunteer foster homes until adoption. The organization facilitates pet adoptions through online applications, in-store cattery displays at PETCO and PETSMART, and adoption events across Palm Beach County, Florida. All services to adopters are free of charge beyond adoption fees, with the organization funded entirely by community donations, recurring sponsorships, and adoption fees.

Product overview

A Second Chance Puppies and Kittens Rescue operates a web-based animal rescue and adoption platform built on the RescueGroups.org infrastructure. The core offering consists of an animal listing and adoption management system through which rescue animals (primarily dogs and cats, with focus on pregnant/nursing mothers and their offspring) are presented for adoption, foster-to-adopt placement, and sponsorship. The organization maintains a live Kitten Cam streaming feature, partners with Petco Love Lost for lost pet reunification, operates in-store cattery displays at PetSmart and Petco locations, and accepts donations through integrated payment processors including Network for Good and PayPal. All services are provided free of charge to adopters, with the organization funded entirely through charitable donations.

Differentiator

Problem solved

Functional benefit

Products and services

• Animal Adoption Platform Website-based animal adoption listing and management system displaying available dogs and cats for adoption, tracking adoption status, and facilitating the online application process for prospective adopters in Palm Beach County.
• Foster-to-Adopt Program Program allowing prospective adopters to temporarily foster an animal in their home to assess compatibility before committing to full adoption, helping match the right pet with the right family.
• Retail Cattery Program Permanent in-store cattery displays at PetSmart West Boynton and Petco Wellington locations where adoptable cats are showcased, with adoption counselors available during scheduled adoption events.
• Online Donation System Secure online donation platform accepting credit/debit card donations through Network for Good and PayPal, with recurring monthly sponsorship options and one-time gifts supporting animal care operations.
• Animal Sponsorship Program Monthly sponsorship program allowing donors to support specific animals in foster care with contributions starting at $25/month, plus business sponsorship tiers from $50 to $1,000 per month with marketing benefits.
• Nursery Program Specialized foster program accepting pregnant and nursing dogs and cats, providing safe environments for mothers to raise their puppies or kittens until they reach adoption-ready age.

Quantifiable outcome

• Over 14,500 animals rescued since founding in 2007
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, strategic and minor.

• PETSMARTcoreChannel Partner/ Reseller/ DistributorEstablished partnership with PETSMART stores in Palm Beach County for displaying adoptable cats and kittens in store catteries and hosting adoption events.
• PETCOcoreChannel Partner/ Reseller/ DistributorPartnership with PETCO stores for displaying cats and kittens in store catteries and conducting regular adoption events at Wellington location.
• TrupanioncoreGTM or Marketing PartnerPet insurance partner providing 30-day free trial medical insurance for all adopted pets with no waiting period through the rescue's partnership.
• Pilots N PawsstrategicStrategic or Co-development PartnerAviation volunteer network that transports rescue animals from overcrowded shelters. Partnership has saved hundreds of dogs through air transport.
• Network for GoodminorGTM or Marketing PartnerDonation processing partner enabling secure credit/debit card donations to the rescue organization.
• VolunteerMatchminorGTM or Marketing PartnerVolunteer recruitment platform connecting potential volunteers with the organization's opportunities.
• iGiveminorGTM or Marketing PartnerOnline shopping donation portal where purchases generate contributions to the rescue organization.
• Gardens Animal HospitalcoreOthersVeterinary partner providing medical care for rescued animals in the Palm Beach Gardens area.
• River Bridge VetcoreOthersVeterinary partner providing medical services for rescued animals.
• Boca VetcoreOthersVeterinary partner providing medical care for rescued animals in the Boca Raton area.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• PetSmart Charities: Charitable arm of PETSMART that funds and partners with thousands of in-store adoption programs. Direct partner-counterpart rather than competitor; comparable in operating in-store adoption events and shaping retail-channel adoption standards.
• Petco Love (formerly Petco Foundation): Charitable arm of PETCO that funds adoption, veterinary care, and lost-pet programs (including Petco Love Lost). Direct partner-counterpart and a key enabler of the rescue's in-store events and lost-pet services.
• Petfinder: Online pet adoption directory that lists the rescue's animals. Comparable as an enabling platform that distributes the rescue's inventory to a national adopter audience.

Broad incumbents

• ASPCA: National animal welfare organization operating shelter, rescue, and advocacy programs. Comparable as a high-profile donor magnet that competes for charitable giving in the same category.
• Humane Society of the United States: Largest U.S. animal welfare organization with national fundraising, advocacy, and direct rescue programs. Comparable as a fundraising competitor and indirect policy influence, though operates at vastly larger scale and broader scope.
• Best Friends Animal Society: National no-kill advocacy and rescue organization with sanctuary operations and a network of partner rescues. Highly comparable no-kill mission and active in supporting regional partner rescues including in Florida.

Regional players

• SPCA Florida: Central-Florida animal welfare organization operating an adoption center, veterinary clinic, and community programs. Comparable mission and program mix (adoptions, vet services, education) in an adjacent Florida region.

Direct peers

• Peggy Adams Animal Rescue League: Local Palm Beach County animal shelter and rescue league providing adoptions, spay/neuter, and community education. Directly comparable as a same-geography competitor for adopters, fosters, and donors in the organization's primary market.
• Big Dog Ranch Rescue: Large Florida-based dog rescue operating a dedicated rescue facility and pulling from high-kill shelters statewide. Comparable in mission and Florida donor base, though operates a physical ranch rather than a foster-only model.
• Tri-County Animal Rescue: Florida-based foster-based rescue serving Broward, Miami-Dade, and Palm Beach counties with dogs and cats. Comparable operating model (foster-based, donation-funded) and overlapping Palm Beach County service area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/asecondchancepuppiesandkittensrescue
• LinkedInlinkedin.com/company/a-second-chance-puppies-and-kittens-rescue-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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