Aseko, spol. s.r.o.

What Aseko, spol. s.r.o. does

Aseko, spol. s.r.o. is a Czech private limited company founded in 1990, headquartered in Vestec near Prague, that designs and manufactures automated pool water treatment systems marketed under the ASIN AQUA brand. The company began in gas detection and dew point measurement instrumentation before pivoting into water quality sensors and ultimately pool water treatment technology; it relocated to its current Vestec production facility in 1999 and underwent a major capacity expansion reconstruction in 2015. Core products include the ASIN AQUA family of dosing and control systems (Salt Pro, Salt NET, Salt, Salt eOX, Home Pro, Home, Home Oxy, Pro, NET, NET+), a range of membrane probes (CLF free chlorine, CLT total chlorine, pH, Redox), peristaltic and membrane dosing pumps (PP60 series, DDE, DDA), pool boxes, and an integrated chemical line (CHLOR PURE, OXY PURE, pH MINUS/PLUS, ALGICID, FLOC+C, SALT PURE, BALANCER, MAGNESIUM SALT, Super CHLOR). The technology stack combines proprietary electrolyzers with Ti30/TIIR electrodes, a self-learning dosing algorithm, and an IoT cloud platform (aseko.cloud) with mobile apps (Aseko Live, Aseko Remote) and a public API for third-party integration including an official Home Assistant integration.

The company serves two primary customer segments: residential pool owners (private pools up to 250 m³) and public/commercial pool operators (facilities up to 2,000 m³) across more than 30 countries, with a particularly dense presence in Central and Western Europe. Distribution is executed through a network of premium national distributors (PERAQUA Austria, Pollet Pool Group Belgium, Golden Coast UK, Welldana Denmark, Pahlén Sweden, OWM AG Switzerland, LAVITO France, MIDAS Austria/Switzerland, AquaticPlus+/Terra & Aqua UAE/Middle East) and over 100 regional dealers and pool builders in the Czech Republic and Slovakia, supplemented by a B2B partner portal and a direct sales/service contact in France. Annual production capacity is approximately 7,000 dosing and control systems. Revenue is generated through one-time hardware sales, recurring consumable (chemical and probe) replenishment, and subscription/cloud services.

Aseko is a privately held, founder-owned company with no disclosed external investors or funding rounds. Strategic growth has been supported by EU OPPIK co-funded projects for international trade fair participation (2023–2025), export support, and R&D in pool water quality control technology. The business model relies on a lean core team (~10 employees) outsourcing much of the sales and field service through the distributor network, while retaining in-house manufacturing of core electro-mechanical and probe components at the Vestec facility.

Name

Aseko, spol. s.r.o.

Legal name

ASEKO, spol. s r.o.

Website

https://asekopool.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Aseko is a Czech manufacturer of automated pool water treatment systems (ASIN AQUA series) serving residential and commercial pool operators across 30+ countries through a distributor network, with integrated IoT/cloud services and proprietary dosing technology.

Ownership category

akta.pro rank

Product category

Pool Water Treatment Equipment

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Water Testing & Chemical Balancing (HSAIALAB)

akta.pro secondary industries

Saltwater System Service (Salt Cells & Chlorinators) (HSAIALAF), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK)

Keywords

• Pool water treatment
• Automated dosing systems
• Salt electrolysis equipment
• Pool chemistry controllers
• Water quality sensors

Headquarters

HQ city

Vestec, Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Pool water treatment hardware systems: Sale of automated dosing and control systems (ASIN AQUA series), including electrolyzers, dosing pumps, probes, and accessories. One-time hardware purchase with varying tiers from compact units to professional systems.
2. Pool maintenance chemicals: Sale of branded pool chemicals including CHLOR PURE, OXY PURE, pH MINUS, pH PLUS, ALGICID, FLOC+C, SALT PURE, BALANCER, MAGNESIUM, and SUPER CHLOR in 20L containers.
3. Cloud services and mobile apps: Aseko Live and Aseko Remote apps available on App Store and Google Play. aseko.cloud web application. Remote monitoring and control functionality for pool management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Aseko designs, manufactures, and sells automated pool water treatment and dosing control systems under the ASIN AQUA family (Salt, Salt Pro, Salt NET, Salt eOX, Home, Home Pro, Home Oxy, NET, NET+, Pro, Pool Box) for private and public pools up to 2,000 m³. The offering is complemented by branded pool chemicals (CHLOR PURE, OXY PURE, pH regulators, FLOC+C, ALGICID, SALT PURE), sensor probes, dosing pumps, and the Aseko Cloud IoT platform with Aseko Live/Remote mobile apps for remote monitoring and control.

Product overview

Aseko, spol. s.r.o. is a European manufacturer of automatic pool water treatment systems. The product portfolio centers on the ASIN AQUA family of dosing and control systems, which includes multiple product lines addressing different pool sizes and treatment needs: the professional-grade ASIN AQUA Pro for commercial and large residential pools (up to 2,000 m³); the ASIN AQUA Home Pro and Home series for private pools (up to 250 m³); the ASIN AQUA Salt and Salt Pro line for salt electrolysis systems; the compact ASIN AQUA NET and NET+ with internet connectivity; and the chlorine-free ASIN AQUA Home Oxy and Salt eOX systems. Supporting these core systems are modular components including peristaltic dosing pumps (PP60 series), membrane pumps (DDE, DDA), water quality probes (CLF, CLT, pH, Redox), the ASIN Pool intelligent LAN controller, External Touch Display, and a range of pool chemicals (CHLOR PURE, OXY PURE, pH MINUS/PLUS, ALGICID, FLOC+C). Cloud services include the Aseko Live mobile app for real-time monitoring, aseko.cloud web application, and Aseko Remote for remote control. The ASIN AQUA systems feature self-learning dosing algorithms and integrate with Home Assistant for smart home automation.

Differentiator

Problem solved

Functional benefit

Products and services

• ASIN AQUA Salt Pro Next-generation salt electrolysis system for premium pool water treatment. Produces 30 g/h chlorine at 4 g/l salt concentration; includes filter pressure sensor, direct free chlorine measurement, automatic filter backwashing, VS pump control, and remote monitoring via Aseko Live/Remote apps. Designed for private pools up to 250 m³.
• ASIN AQUA NET Compact dosing and control device for automatic pool water treatment with internet connectivity. Offers three disinfection options for optimal chlorine management.
• ASIN AQUA Salt NET Compact high-efficiency electrolyzer for salt water pools with internet connectivity, designed for automatic salt water pool treatment.
• ASIN AQUA Pro Professional-grade dosing and control system for precise pool chemistry control and automated pool technology management with highly customizable settings. Suitable for public and private pools up to 2,000 m³.
• ASIN AQUA Home Pro Next-generation all-in-one system for private pools combining water treatment and pool technology management. Suitable for pools up to 250 m³.
• ASIN AQUA Salt State-of-the-art electrolyzer for salt electrolysis pool water treatment with intelligent system control functions. Integrates salinity and pH measurement and algaecide dosing pumps. Operates at 4 g salt per liter for private pools and whirlpools up to 90 m³.
• ASIN AQUA Home Luxury dosing and control system with advanced water treatment features and intelligent system control. Features peristaltic pumps for controlled dosing of disinfection, pH, Flocc, and Algaecide. Suitable for private pools up to 250 m³.
• ASIN AQUA Home Oxy Chlorine-free oxygen technology with pool technology management functions. Uses active oxygen-based chemistry for water treatment. Ideal for high temperatures and intense sunlight. For pools up to 250 m³.
• ASIN AQUA Salt eOX Electro-oxidation low-salt system for salt water pools. Advanced electrolyzer with electro-oxidation technology producing higher oxygen radicals and reduced chlorine concentration, using a titanium electrode with optimized Ru/Ir ratio. Suitable for pools up to 100 m³.
• ASIN AQUA Net+ Compact dosing device for automatic pool water treatment with internet connectivity. Features three disinfection options and an additional pump for flocculant dosing.
• ASIN AQUA Compact dosing device for automatic pool water treatment without internet connectivity.
• ASIN Pool Intelligent LAN controller for pool technology system integration and smartphone control. Allows remote monitoring and control of pool components via the Aseko Remote mobile app.
• ASIN SPA Simple chlorine-free water treatment solution for pools and spas.
• Pool Box Medium Pool water treatment technology housed in a thermally insulated box for easy outdoor installation, suitable for pools up to 50 m³.
• Aseko Cloud Services (Aseko Live, aseko.cloud, Aseko Remote) Suite of cloud-based services for real-time pool monitoring and remote control. Includes the Aseko Live mobile app (iOS/Android) with parameter history and limit alerts, the aseko.cloud web application for detailed monitoring, and the Aseko Remote smartphone app for remote control of pool technology via the ASIN Pool LAN controller (available to ASEKO Premium subscribers).
• Aseko Pool Chemicals (CHLOR PURE, OXY PURE, pH MINUS, pH PLUS, ALGICID, FLOC+C, POLY PURE, OXY PURE Ag, Super CHLOR, SALT PURE, BALANCER, MAGNESIUM SALT) Branded line of Aseko pool chemicals formulated for use with ASIN AQUA systems, including CHLOR PURE (10% sodium hypochlorite disinfectant), OXY PURE (chlorine-free oxidizer), pH MINUS/PLUS (pH regulators), ALGICID (non-foaming algaecide), FLOC+C and POLY PURE (polymeric flocculants/coagulants), OXY PURE Ag (hydrogen peroxide + silver), Super CHLOR (65-70% active chlorine), SALT PURE (premium 99.9% NaCl registered as a biocide precursor under BPR EU 528/2012), BALANCER (alkalinity adjuster), and MAGNESIUM SALT (mineral pool salt).

Quantifiable outcome

• Eliminates need for manual chlorine handling — salt electrolysis at 4g/l concentration produces chlorine automatically from dissolved salt
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature11 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• PERAQUA PROFESSIONAL WATER PRODUCTS GMBHcoreChannel Partner/ Reseller/ DistributorPremium distributor for Austria, managing national distribution of Aseko pool water treatment products through their online shop.
• Golden Coast LtdcoreChannel Partner/ Reseller/ DistributorPremium distributor for the United Kingdom, managing national distribution of Aseko pool water treatment products.
• Pollet Pool Group (PPG Belgium)coreChannel Partner/ Reseller/ DistributorPremium distributor for Belgium, part of the Pollet Pool Group network managing distribution through shop.polletpoolgroup.eu.
• Welldana Pool & SpacoreChannel Partner/ Reseller/ DistributorPremium distributor for Denmark, specializing in pool and spa equipment distribution.
• Pahlén ABcoreChannel Partner/ Reseller/ DistributorPremium distributor for Sweden, part of the established Pahlén Group handling pool equipment distribution.
• Home Assistant (open-source smart home platform)coreTechnology or IntegrationAseko Cloud provides an official ASEKO integration for Home Assistant, enabling users to connect their Aseko pool data with the smart home ecosystem for monitoring and automation alongside other connected devices. Technical documentation and GitHub-based integration provided by Aseko.
• OWM AGminorChannel Partner/ Reseller/ DistributorPremium distributor for Switzerland, managing national distribution of Aseko products.
• AquaticPlus+ / Terra & AquaminorChannel Partner/ Reseller/ DistributorDistributor network for the UAE and Middle East region, enabling Aseko's presence in Middle Eastern markets.
• LAVITO TechnologiesminorChannel Partner/ Reseller/ DistributorDistributor for France, handling national distribution of Aseko pool water treatment products.
• MIDAS Pool Products GmbHminorChannel Partner/ Reseller/ DistributorDistributor for Austria and Switzerland markets, handling pool products distribution.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Emerging players

• Sutro: US-based smart pool water monitoring and chemistry-as-a-service company. Comparable to Aseko Live/aseko.cloud on the software/monitoring side, with a subscription chemical-delivery model that overlaps with Aseko's consumables business.
• Ondilo: French smart-pool water quality monitor (ICO) that pairs with pool automation. Competes with Aseko in the smart-pool monitoring category and shares Aseko's European dealer-led GTM, but focuses on monitoring rather than integrated dosing.
• Riiot Labs (Blue by Riiot / Blue Connect): Belgian smart-pool water quality analyzer sold across Europe through pool dealers — comparable to Aseko's IoT-connected probe/cloud strategy and an adjacent competitor in the connected pool chemistry category.

Direct peers

• Maytronics: Israeli manufacturer best known for Dolphin robotic pool cleaners but also active in residential/commercial pool water treatment. Competes with Aseko at the pool-owner level with connected, branded solutions distributed through European pool dealers.
• AstralPool (Fluidra brand): Fluidra's European pool-equipment brand offering chlorinators, dosing equipment, and pool automation. Directly comparable to Aseko's ASIN AQUA portfolio, particularly in residential and small-commercial European pool channels.
• Waterco: Australian-headquartered pool equipment manufacturer with salt chlorinators, dosing systems, and filtration products distributed globally. Comparable product portfolio to Aseko and a useful APAC peer for geographic-expansion benchmarking.

Others

• Pollet Pool Group: Belgian pool-equipment distribution group and one of Aseko's named premium distributors. While a customer rather than a direct competitor, PPG's growing portfolio of in-house and partner pool-treatment brands (including dosing systems) means it is also an adjacent competitor to Aseko in European channels.

Broad incumbents

• Hayward Holdings: One of the largest North American pool equipment manufacturers with broad automation, sanitization, and pump portfolios (e.g., OmniLogic, AquaRite salt chlorination). Competes with Aseko in residential and commercial pool water treatment automation at a much larger scale.
• Pentair: Global pool equipment manufacturer offering IntelliChlor salt chlorination, automation controllers, and pumps. Competes directly with Aseko across residential and commercial pool automation, but as part of a much broader water-flow and treatment portfolio.
• Fluidra (Zodiac): Spanish-headquartered global pool equipment leader with Zodiac, Jandy, and Polaris brands. Overlaps with Aseko in pool automation, salt chlorination (e.g., AquaLink, TRi), and water treatment — and is a relevant European-headquartered comparable for a Czech manufacturer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aseko-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aseko, spol. s.r.o.