AS Energy

What AS Energy does

AS Energy (legal name ALQUILER SEGURO ENERGÍA S.A.) is a Spanish energy retailer (comercializadora) headquartered in Madrid that supplies electricity and natural gas to residential and small-business customers across Spain. The company was launched in 2021 by Alquiler Seguro S.A.U., an established Spanish rental/property management operator, in partnership with Vita Energy, with operating activities beginning in Q2 2021. AS Energy sells its core products — electricity under the Rayo Flexibilidad tariff and natural gas under four tiered tariffs (RL1–RL4) — with prices indexed to the OMIE electricity pool and MIBGAS gas market, plus a niche Tarifa Mientras Tanto for vacant properties. It is led by Consejero Delegado (CEO) Antonio Carroza.

The company has no proprietary technology platform; it operates within the standard Spanish retail energy framework, contracting with regional distribution network operators for physical supply and certifying its electricity as 100% renewable under the CNMC's Garantía de Origen scheme. Distribution is direct-to-consumer through a 900-number call centre, WhatsApp, the AS Energy mobile app, the Área de Clientes online portal, email and a physical office network with an online locator. Customer acquisition is driven primarily by an educational content-marketing engine (the Ideas blog), press coverage (Cinco Días/El País), and word-of-mouth through the COMUNIDAD AS loyalty programme, which links AS Energy to affiliated Alquiler Seguro group entities in rental, legal, contracting and property services.

The revenue model is recurring per-customer subscription-based billing for electricity and gas consumption, with monthly or bimonthly billing cycles based on consumption reads from the distribution company, or optional fixed monthly quotas. AS Energy deliberately offers no contract permanence for electricity, while gas carries a defined cancellation penalty (€60 first year, €40 subsequent years). No external venture or private equity funding, M&A activity, or revenue figures are disclosed in the available sources.

Name

AS Energy

Legal name

ALQUILER SEGURO ENERGÍA S.A.

Website

https://asenergy.es

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

AS Energy is a Madrid-based Spanish electricity and gas retailer launched in 2021 by Alquiler Seguro, selling residential and small-business energy supply under multi-tier tariffs indexed to OMIE and MIBGAS via direct digital and physical channels.

Ownership category

akta.pro rank

Product category

Retail Energy Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211), Utilities (22)

SIC

Electric Services (4911), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)

Keywords

• Electricity retail supply
• Natural gas supply
• Residential energy services
• Business energy supply
• Renewable energy certification

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Electricity supply: AS Energy generates revenue by selling electricity to residential and business customers in Spain. Customers are billed monthly or bimonthly based on actual or estimated consumption readings from the distribution company. The company also offers fixed monthly quotas as an alternative billing method.
2. Gas supply: AS Energy generates revenue through gas supply contracts with residential and business customers, billed on consumption with a fixed daily term component.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

AS Energy is a Spanish energy retailer (comercializadora de energía) that sells electricity and natural gas to residential households and businesses across Spain. It offers multiple tariff structures (Rayo Flexibilidad for electricity and tiered RL1–RL4 for gas, plus the Tarifa Mientras Tanto for empty properties), together with transparent billing, no-commitment electricity contracts, and CNMC-certified renewable energy. Customer service is delivered through phone, WhatsApp, a mobile app, an online customer portal, and a network of physical offices.

Product overview

AS Energy is a Spanish energy retailer (commercializadora de energía) offering electricity and natural gas supply services primarily to residential customers and businesses across Spain. The product portfolio consists of core energy supply with multiple tariff structures: electricity tariffs (Rayo Flexibilidad with uniform pricing) and gas tariffs (RL1-RL4 tiered by consumption), plus specialized offerings like Tarifa Mientras Tanto for vacant properties. Supporting services include a Customer Area online portal, mobile app, and COMUNIDAD AS loyalty program. Business energy solutions are available for commercial customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Electricity Supply (Luz) Retail electricity supply service for residential and business customers in Spain, offering tariff options including flat-rate (Rayo Flexibilidad) and time-of-use pricing, indexed to OMIE market prices, with no contract permanence and transparent billing.
• Natural Gas Supply Retail natural gas supply service for residential and business customers in Spain, with tiered tariffs (RL1–RL4) based on consumption levels, daily fixed term fees plus per-kWh gas charges, indexed to MIBGAS prices.
• Business Energy Solutions (Energía para Empresas) Tailored commercial electricity and gas supply services for small and medium-sized businesses in Spain, with competitive pricing and transparent billing for business accounts.

Quantifiable outcome

• Up to 50% reduction in monthly electricity spending by switching to off-peak hours with time-of-use tariffs
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Vita EnergyminorStrategic or Co-development Partner · 26 January 2021AS Energy was launched in partnership with Vita Energy. Alquiler Seguro (parent company of AS Energy) launched its own energy retailer 'AS Energy' together with Vita Energy. The company began operating in Q2 2021 as a sustainable, flexible, and affordable energy offering.
• Alquiler Seguro S.A.U.coreOthersAlquiler Seguro S.A.U. (CIF A85252500) is the parent company that launched AS Energy. It is the primary company within the AS Energy group and ecosystem (COMUNIDAD AS), providing cross-sell and referral opportunities for AS Energy's energy services.
• Generación Plus S.A.minorOthersPart of of COMUNIDAD AS. Provides energy and legal services alongside AS Energy. Located at Calle Pilar de Zaragoza 108, Esc B 1º dcha., 28028 Madrid.
• General de Contratas y Energías S.L.minorOthersPart of COMUNIDAD AS. An energy and contracting services company affiliated with AS Energy's ecosystem.
• Invermax Propiedades Rentables S.L.minorOthersPart of COMUNIDAD AS. A property/rental management company affiliated with AS Energy's loyalty ecosystem.
• Generación PlusLegal S.L.minorOthersPart of COMUNIDAD AS. A legal services company (DPO services for AS Energy) affiliated with AS Energy's ecosystem. Located at Avda. América 2, 28028 Madrid.
• Distribution Network Operators (Empresas Distribuidoras)coreTechnology or IntegrationAS Energy acts as an energy retailer (comercializadora) and contracts with regional electricity and gas distribution network operators to deliver physical supply to customers. AS Energy manages all interactions with distributors on behalf of customers, including contracting access, reading consumption data, and handling complaints.
• CNMC (Comisión Nacional de los Mercados y la Competencia)coreOthersAS Energy certifies its electricity supply through CNMC's Oficina Certificadora de Garantía de Origen, ensuring all energy supplied is sustainably sourced and certified. AS Energy also interacts with CNMC's SIPS (Sistema de Intercambio de Puntos de Suministro) system for point-of-supply data exchange.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Naturgy: One of Spain's largest integrated gas and electricity utilities, serving millions of residential and business customers. A traditional incumbent whose mass-market retail offering competes head-on with AS Energy's residential focus.
• Iberdrola: Spain's largest electricity utility with a dominant retail market share and a massive renewable generation portfolio. Operates as a broad incumbent against which AS Energy positions itself as an independent alternative.
• Repsol (Electricity and Gas Retail): Spanish integrated energy major operating a large retail electricity and gas business alongside its upstream and downstream operations. Operates in the same market but with vastly greater scale, brand recognition, and bundled offerings.
• Endesa: Major Spanish electricity utility (Enel group subsidiary) supplying electricity and gas to residential and business customers. A large incumbent peer in the same retail market, with significant customer base and brand presence.

Direct peers

• Holaluz: Barcelona-based independent electricity retailer focused on 100% green energy and transparent pricing for Spanish residential customers. Direct competitor to AS Energy in the same segment, with similar positioning around sustainability and customer-friendly billing.
• Som Energia: Spanish cooperative energy retailer supplying renewable electricity and gas to households and businesses. Competes directly with AS Energy on the green-energy and transparency value proposition, with a similar residential focus.
• Lucera: Spanish independent energy retailer offering 100% renewable electricity and gas to residential and small business customers. Direct competitor with comparable product positioning and channel mix.
• Audax Renovables: Spanish energy retailer and renewable generator supplying electricity and gas to residential and business customers across Iberia. A more scaled direct peer operating in the same retail commercialization space.
• Octopus Energy Spain: UK-founded digital energy challenger operating in Spain, offering transparent residential electricity and gas supply with smart-tariff innovation. A direct peer competing for the same switching residential customer base as AS Energy.

Emerging players

• Vita Energy: Spanish energy retailer that co-founded AS Energy in partnership with Alquiler Seguro in 2021. Operates in the same retail commercialization space in Spain, with overlapping customer segments and energy-supply capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/as-energy-espana

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AS Energy