Aserto Negocios
Aserto Negocios is a Bogotá-based international business development consultancy that organizes business matchmaking rounds for government trade promotion agencies and exporters across Latin America and Thailand.
- Company typePrivate
- Founded2021
- HeadquartersBogotá, Colombia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Aserto Negocios does
Aserto Negocios is a Bogotá-headquartered international business development consultancy that organizes business matchmaking events ("Ruedas de Negocios") connecting exporters from one country with qualified buyers in another. The firm serves primarily government export promotion agencies — including Apex Brasil, Promperú, Uruguay XXI, DITP Thailand, São Paulo Negócios, and Panama's Ministry of Commerce — along with industry associations and a small set of private sector clients across eight Latin American markets plus Thailand.
The core service is the design, promotion, and execution of in-person and (since 2020) virtual business rounds, structured around pre-qualified buyer-seller appointments, on-site logistics, and matchmaking through a distributed network of country-level senior consultants. The firm has no proprietary software platform; the deliverable is a curated event with documented operational outcomes such as 95–96% appointment fulfillment rates and the generation of 130–500 business appointments per round. The asset base is the personal relationships and local market knowledge held by the consultant network.
The business operates on a professional services revenue model, charging project-based consulting fees for matchmaking events and related advisory work. Distribution is direct engagement through the founder and consultant network, supplemented by LinkedIn and YouTube. The company is privately held and founder-controlled, with Carlos Giraldo (CEO/Founder, 25+ years in trade promotion including senior roles at ProColombia) and Mónica Perdomo (Director of Operations, 15+ years, ex-ProColombia) as the named leadership. No external funding, acquisitions, or institutional investment have been disclosed.
Aserto Negocios firmographics
Firmographics- Name
- Aserto Negocios
- Legal name
- Aserto Negocios
- Website
- https://asertonegocios.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aserto Negocios is a Bogotá-based international business development consultancy that organizes business matchmaking rounds for government trade promotion agencies and exporters across Latin America and Thailand.
- Ownership category
- akta.pro rank
Aserto Negocios industry classification
Industry- Product category
- International Trade Consulting
- NAICS
- Management Consulting Services (54161), Convention and Trade Show Organizers (561920)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Local Entity Setup & Expansion Advisory (Market Entry, Subsidiary Formation) (BPACAHAM)
Keywords
Where Aserto Negocios is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices5 records
Markets served
Aserto Negocios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consulting Services: Professional consulting fees for international business development advisory and strategic planning services for organizations seeking to expand into international markets.
- Matchmaking Services: Buyer-seller matchmaking and business networking event organization, including virtual business rounds and international trade missions for government export promotion agencies and private sector clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Aserto Negocios product offering
Product offeringCore offering
Aserto Negocios is an international business development consulting firm that designs, organizes, and executes Ruedas de Negocios (business matchmaking events), Macroruedas, virtual business rounds, and trade missions for government export promotion agencies and private sector clients across Latin America. Its core service combines regional consultant networks with a proprietary matchmaking methodology to qualify buyers and sellers, schedule appointments, and coordinate in-person or virtual trade missions.
Product overview
Aserto Negocios is a consulting firm specialized in International Business Development. The company operates as a single-service consulting practice rather than a software platform. Their core offering is professional services for international trade expansion, including the organization of business matchmaking events ('Ruedas de Negocios'), trade missions, and market entry facilitation for companies and government trade promotion agencies across Latin America.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 95-96% fulfillment rate on scheduled business appointments
- +2 more outcomes
Companies that use Aserto Negocios
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Aserto Negocios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aserto Negocios partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- PromperúcorePartnership with Peru's export promotion agency for 2020 virtual business round, connecting 15 Peruvian companies in software, digital marketing, and mining services with 230 Colombian buyers, resulting in 130 appointments with 95% fulfillment.
- São Paulo NegócioscoreCollaboration on III SP International Business Week 2020 to develop the first fully virtual business round in 2 months, convening 42 international buyers for 70 Brazilian companies with 220 appointments and 96% fulfillment.
- Ministerio de Comercio e Industrias de PanamáflagshipCollaboration on the 1st International Macro Business Round 2019 in Panama City, promoting Panamanian exports and the Zona Libre commercial platform to buyers from 6 Latin American countries, generating 500+ business appointments.
- Zona Libre de ColónflagshipPartnership with Panama's Free Trade Zone (Zona Libre de Colón) for international promotion of its commercial platform during the 2019 Macro Business Round with buyers from Colombia, Ecuador, Peru, Uruguay, Paraguay, and Argentina.
- Animasseg (Associação de Empresas de Segurança Industrial do Brasil)minorPartnership with Brazilian Industrial Safety Companies Association for organizing business rounds in Colombia, Peru, Ecuador, and Argentina to facilitate market entry for member companies.
- Uruguay XXIcorePartnership with Uruguay's export promotion entity for organizing business rounds in Panama, Colombia, and Ecuador for Uruguayan companies in services and agroindustry sectors. Multiple successful rounds conducted since 2016, establishing Aserto as a trusted provider.
- Apex BrasilcoreLong-term partnership with Brazil's trade and investment promotion agency for organizing multisectoral and specialized business rounds in Colombia. Aserto has been recommended by Apex Brasil as a preferred matchmaking provider among major Brazilian industry associations. Over 200 Brazilian companies have benefited from this partnership.
- DITP Thailand (Department of International Trade Promotion)corePartnership with Thailand's export promotion agency for organizing missions in Colombia (starting 2014), Peru, Ecuador, and Panama for Thai companies in food, auto parts, and construction sectors. Became trusted provider for DITP.
Scale indicators8 records
Recent moves6 records
Expansion highlights3 records
Aserto Negocios competitors and assessment
Company assessmentBroad incumbents
- ProColombia: Colombian government trade and investment promotion agency that organizes business matchmaking events for Colombian exporters; operated by former leaders of Aserto's CEO. A regional incumbent that competes for the same government trade promotion mandates.
- ApexBrasil: Brazilian Trade and Investment Promotion Agency, a long-standing client of Aserto, which also operates its own international matchmaking capabilities and is a major regional competitor for similar mandates across LATAM.
- Export Development Canada (EDC): Canadian government export credit agency facilitating international business for Canadian companies. Comparable to LATAM export promotion entities like Apex Brasil and Promperú that engage Aserto for matchmaking.
- Hong Kong Trade Development Council (HKTDC): Statutory body promoting Hong Kong's trade and business services globally through trade missions, business matching, and export promotion programs. Comparable to the model of government trade promotion agencies that Aserto serves as a delivery partner.
- TMF Group: Global provider of market entry, incorporation, and back-office services for companies expanding internationally. Overlaps with Aserto on cross-border market entry advisory, though at broader scale and with a compliance/incorporation focus.
Others
- International Chamber of Commerce (ICC): Global business organization facilitating cross-border trade, networking, and dispute resolution. Adjacent to Aserto's mission of connecting Latin American businesses with international counterparts through structured trade promotion.
- International Trade Centre (ITC): Joint UN/WTO agency supporting SME internationalization in developing economies through trade intelligence, matchmaking, and capacity building. An adjacent multilateral player in the same trade promotion ecosystem where Aserto's clients operate.
- Foreign Investment Advisory Service (FIAS): World Bank Group facility providing advisory on cross-border investment and trade policy, adjacent to the trade facilitation services Aserto delivers. Relevant ecosystem participant with public-sector mandate overlap.
Direct peers
- Altios International: International market entry and business development consultancy operating across multiple regions with services including partner search, market research, and trade missions. Comparable to Aserto in providing cross-border expansion advisory and matchmaking for mid-sized companies.
- ConnectAmericas: Inter-American Development Bank-supported B2B platform that connects Latin American SMEs with global buyers, offering matchmaking functionality directly comparable to Aserto's Ruedas de Negocios. Operates at greater scale via a digital platform model in the same regional market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Aserto Negocios social profiles
Digital presenceAserto Negocios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aserto Negocios leadership team
Management profileNumber of profiles
Profiles2 records
Aserto Negocios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aserto Negocios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aserto Negocios
What does Aserto Negocios do?
Aserto Negocios is an international business development consulting firm that designs, organizes, and executes Ruedas de Negocios (business matchmaking events), Macroruedas, virtual business rounds, and trade missions for government export promotion agencies and private sector clients across Latin America. Its core service combines regional consultant networks with a proprietary matchmaking methodology to qualify buyers and sellers, schedule appointments, and coordinate in-person or virtual trade missions.
Is Aserto Negocios a public or private company?
Aserto Negocios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aserto Negocios founded?
Aserto Negocios was founded in 2021. It employs 1 to 10 people.
Where is Aserto Negocios based?
Aserto Negocios is headquartered in Bogotá, Colombia, in the Latin America region.
How does Aserto Negocios make money?
Two revenue lines are on record. Consulting Services are the primary driver. The others are matchmaking Services.
Who are Aserto Negocios's main competitors?
Broad incumbents on record are ProColombia, ApexBrasil, Export Development Canada (EDC), Hong Kong Trade Development Council (HKTDC) and TMF Group. Others are International Chamber of Commerce (ICC), International Trade Centre (ITC) and Foreign Investment Advisory Service (FIAS). Direct peers are Altios International and ConnectAmericas.
Does Aserto Negocios have an API?
No public API is recorded for Aserto Negocios.
What industry is Aserto Negocios in?
Aserto Negocios's product category is International Trade Consulting. Its primary akta.pro industry code is BPACAHAM, Local Entity Setup & Expansion Advisory (Market Entry, Subsidiary Formation). Its NAICS code is 54161 and its SIC code is 8742.