Asesoria Martínez

What Asesoria Martínez does

Asesoría Martínez (legal entity: Asesoría Martínez Valero, S.L.) is a privately held Spanish professional services firm founded in 1997 and headquartered at Carrer Manuel Lopez Quereda 23, 03204 Elche (Alicante), Spain. The firm provides an integrated "asesoría integral" practice spanning three core advisory domains — tax (fiscal), labor (payroll, contracts, Social Security), and accounting (books, annual accounts, Commercial Registry filings) — complemented by in-house legal defense across civil, administrative, criminal, and labor practice areas. Its primary customers are small and medium-sized enterprises (pymes) and self-employed workers (autónomos) in the Elche market, with a secondary segment of individual taxpayers requiring personal income tax and inheritance planning.

The firm's technology footprint is modest and oriented around service delivery rather than product development: a WordPress-based bilingual (Spanish/English) website built with Elementor, Polylang, and WooCommerce; a password-protected client portal for document access and payroll downloads; and direct telematic integrations with Spanish public bodies including the RED system (TGSS for Social Security), CONTRATA system (INEM/SPEE for employment contracts), DELTA system (sick leave), and electronic filing channels with the Agencia Tributaria. There is no proprietary software product, no API, and no AI/ML capability disclosed. Distribution is purely direct: phone, in-person office consultations, and the client portal.

Commercially, the firm operates a sales-led, relationship-driven professional services model with revenue generated through engagement-based fees for ongoing compliance and consulting work. Pricing is not publicly disclosed and is negotiated per client. The firm maintains no external investment, no subsidiaries, and a flat ownership structure typical of founder-managed Spanish limited companies. Customer acquisition relies on local brand reputation (44 Google reviews rated "Excellent"), bilingual digital presence, organic social channels (Facebook, LinkedIn), and word-of-mouth referrals in the Elche market. Marketing channels also include a blog covering business consulting, IT, and corporate topics used as top-of-funnel content.

Name

Asesoria Martínez

Legal name

Asesoría Martínez Valero, S.L.

Website

https://asesoriamartinez.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Asesoría Martínez is a Spanish tax, labor, and accounting advisory firm founded in 1997 in Elche, serving local SMEs, self-employed workers, and individuals with integrated compliance and legal defense services.

Ownership category

akta.pro rank

Product category

Tax, Labor and Accounting Advisory Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Payroll Tax Filing, Compliance & Regulatory Reporting (BPAAAHAB)

akta.pro secondary industry

Benefits Deductions & Payroll Integration Administration (BPAAAHAF)

Keywords

• Tax advisory services
• Labor advisory services
• Accounting services
• SME consultancy
• Payroll management

Headquarters

HQ city

Elche

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Advisory Services: Tax, accounting, and labor advisory services provided to SMEs, self-employed workers, and individuals. Revenue generated through service fees for ongoing compliance and consulting engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Asesoría Martínez delivers an integrated advisory service (asesoría integral) covering three practice areas to clients in Elche (Alicante), Spain: (1) Tax Advisory — corporate tax, VAT, personal income tax, inheritance tax, tax audits and telematic tax filings; (2) Labor Advisory — payroll preparation, employment contracts, Social Security registration and monthly filings via the RED system; (3) Accounting Advisory — official accounting books, annual accounts filing at the Commercial Registry, and late accounting monitoring. The firm additionally provides legal defense services in civil, administrative, criminal and labor matters, and operates a secure client portal for digital document delivery.

Product overview

Asesoría Martínez offers an integrated advisory service (asesoría integral) encompassing three core service areas: Tax Advisory, Labor Advisory, and Accounting Advisory. These services are delivered through traditional consulting engagements complemented by an Online System for digital service delivery, including secure client portals and electronic government filing systems. The firm does not offer standalone software products but rather professional services where government system integrations (RED System for Social Security, CONTRATA for employment contracts, DELTA for sick leave, and telematic tax filing) are used as tools to deliver the advisory services rather than separate product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax Advisory Services Comprehensive Spanish tax consulting covering corporate tax, VAT, personal income tax, tax audits, inheritance and gift tax, transfer pricing, and representation in tax procedures. Serves both companies (SMEs) and individuals requiring ongoing fiscal compliance and one-off advisory work.
• Labor Advisory Services End-to-end Spanish labor management including monthly payroll preparation, drafting and registration of employment contracts, Social Security affiliation and high/low processing, monthly Social Security filings via the RED system (TC-1 / TC-2 forms), termination procedures, and SMAC (Servicio de Mediación, Arbitraje y Conciliación) attendance for the client. Serves SMEs, autónomos with employees and employers.
• Accounting Advisory Services Spanish accounting services including preparation and maintenance of official accounting books (Libro Diario, Libro de Inventario y Cuentas Anuales, Libro de Actas), filing of annual accounts at the Registro Mercantil, and late-accounting monitoring and regularization. Serves Spanish SMEs required to keep legal accounting.
• Legal Defense Services Legal representation and defense services by in-house lawyers covering civil, administrative, criminal and labor-law proceedings for existing advisory clients and on a one-off basis.
• Client Portal / Digital Service Delivery Secure password-protected online portal for existing clients providing digital access to payroll documents, contracts and other advisory deliverables, with direct electronic submission to public bodies through RED, CONTRATA and DELTA telematic systems.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Ministerio de TrabajocoreOthersSpanish Ministry of Labor providing regulatory framework and oversight for labor advisory services. Asesoría Martínez processes labor procedures through official government systems.
• Tesorería General de la Seguridad Social (TGSS)coreTechnology or IntegrationSpanish Social Security Treasury. Asesoría Martínez uses the RED system for telematic processing of Social Security procedures including payroll contributions (TC-1 and TC-2 forms).
• Agencia TributariacoreTechnology or IntegrationSpanish Tax Agency. Asesoría Martínez uses telematic systems for electronic submission of tax documents and fiscal procedures.
• Servicio Público de Empleo Estatal (INEM)coreTechnology or IntegrationPublic Employment Service. Asesoría Martínez uses the CONTRATA system for contracting procedures and employment registration.
• European Union Recovery Plan (Plan de Recuperación, Transformación y Resiliencia)minorOthersEU-funded recovery plan. Asesoría Martínez participates as a beneficiary or facilitator of EU Next Generation funds.
• ECOVUL ProjectminorOthersDisplayed promotional materials for ECOVUL 2023 project.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• TaxDown: Spanish digital tax advisory app targeting autónomos and individuals with low-cost personal income tax filing. Represents the disruptive threat to traditional advisory revenue streams.
• Declarando: Digital-first Spanish tax filing platform for autónomos and individuals. Competes for the same end client with a self-serve model that pressures traditional asesorías on price for basic tax services.
• Holded: Cloud accounting and ERP platform for Spanish SMEs and autónomos. Indirectly competes with asesorías by enabling clients to handle bookkeeping and invoicing in-house.
• Quipu: Cloud-based accounting and tax platform for Spanish SMBs and autónomos. Competes by enabling clients to reduce reliance on traditional advisory services for routine bookkeeping.

Broad incumbents

• RSM Spain: Mid-tier international accounting and advisory network with operations in Spain. Overlaps with Asesoría Martínez on tax, labor and accounting services for SMEs but serves a broader and more corporate client base.
• Wolters Kluwer Tax & Accounting Spain (a3): Provider of a3 software and integrated tax/accounting solutions used by Spanish asesorías and gestorías. Adjacent enabler of the same advisory market segment in which Asesoría Martínez operates.
• PwC Spain: Big-4 professional services firm offering tax, legal, labor and accounting services to Spanish businesses. Represents the upper-bound competitor for SME clients that scale up and outgrow regional asesorías.

Direct peers

• CECA Magán Abogados: Mid-sized Spanish advisory firm offering tax, accounting, labor, and legal services to SMEs and individuals. Highly comparable in service mix and integrated 'single point of contact' value proposition.
• A3 Asesores: Spanish network of integrated tax, labor, and accounting advisory firms serving SMEs and autónomos. Closely matches Asesoría Martínez's bundled service model and target client profile, with broader geographic coverage through partner offices.

Regional players

• Grupo Asesor Ros: Regional Spanish asesoría group providing integrated tax, labor and accounting services to SMEs. Comparable in service scope and SMB focus but operating in different regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AsesoriaMartinez
• LinkedInlinkedin.com/company/asesoria-mart%C3%ADnez

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asesoria Martínez