Asetronics
Asetronics AG is a privately held Swiss EMS provider in Bern delivering high-precision PCB assembly, contract manufacturing, and branded ASELight medical and street LED products to automotive, medical, industrial, and defence OEMs, supported by a Hong Kong procurement office and a new Bulgaria production site.
- Company typePrivate
- Founded1999
- HeadquartersBern, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Asetronics does
Asetronics AG is a privately held Swiss Electronic Manufacturing Services (EMS) company headquartered in Bern, providing high-precision PCB assembly and contract manufacturing to enterprise customers in the automotive, medical, industrial, and defence sectors. The company operates state-of-the-art SMT and THT production lines with performance up to 86,500 cph, complemented by advanced quality infrastructure including inline and offline 3D X-ray inspection (resolution down to 6 μm), 3D SPI, 3D AOI, in-circuit and flying-probe testing, conformal coating, and laser marking. Its full-service offering spans industrialization and NPI engineering, project management, global component procurement via a wholly-owned Hong Kong office, logistics, and lifetime after-sales support.
Beyond contract manufacturing, Asetronics sells a proprietary line of branded LED products under the ASELight brand, including surgical and examination luminaires (Aselight 50/70/120/160) for healthcare environments and a newer generation of outdoor street lights (Aselight Street 60/120, Aselight Cable 120) with integrated motion sensors and wireless networking. The company holds a comprehensive multi-standard certification stack — ISO 9001, ISO 14001, ISO 45001, IATF 16949, ISO 13485, and RoHS compliance — that functions as a regulatory gatekeeper into regulated OEM supply chains. Pricing is quote-based per project, with EXW (ex works) terms in Swiss francs and 30-day net payment.
The company is privately held, was spun off from Ascom in 2004 (with operating history tracing to 1852 via predecessor Hasler Works), employs approximately 45 people at headquarters, and recently extended its manufacturing footprint through a new wholly-owned production subsidiary, Asetronics Bulgaria Ltd, founded in 2025 in Veliko Tarnovo. Distribution is direct, enterprise-led, supported by trade-fair presence (notably Medica in Düsseldorf) and a multilingual digital presence.
Asetronics firmographics
Firmographics- Name
- Asetronics
- Legal name
- Asetronics AG
- Website
- https://asetronics.ch
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Asetronics AG is a privately held Swiss EMS provider in Bern delivering high-precision PCB assembly, contract manufacturing, and branded ASELight medical and street LED products to automotive, medical, industrial, and defence OEMs, supported by a Hong Kong procurement office and a new Bulgaria production site.
- Ownership category
- akta.pro rank
Asetronics industry classification
Industry- Product category
- Electronic Manufacturing Services (EMS)
- NAICS
- Industrial Machinery Manufacturing (33324), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Industrial Electronics Manufacturing Services (EMS) (IMAGAGAA)
- akta.pro secondary industries
- Automotive Lighting Assemblies Manufacturing (Headlamps/Taillamps/Interior Lamps/DRLs) (IMACAKAG), Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC)
Keywords
Where Asetronics is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices4 records
Markets served
Asetronics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- PCB Assembly Services: SMT and THT assembly services for electronic assemblies from prototype to large-scale series production, with automated testing and quality control
- Project Management Services: Structured project management from planning through NPI process to series production, coordinating all workflows precisely and efficiently
- Logistics Services: Customer-specific logistics solutions including material planning, flexible delivery quantities, sea freight to time-critical hand-carry shipments, and high-bay warehouse operations with FIFO principle
- Procurement Services: Global procurement capabilities through Hong Kong office, component sourcing from worldwide manufacturers and distributors, ensuring on-time availability of all required components
- Industrialization and Production Engineering: NPI (New Product Introduction) services including panel utilization analysis, production and testing process establishment, transition from prototype to series production
- After-Sales Service: Long-term support, maintenance, repairs, product modifications, and flexible change implementation throughout product lifecycle
- LED Lighting Products: Own branded products including street lights (Aselight Street 60/120, Aselight Cable 120) and medical lights (Aselight 50/70/120/160), sold as complete products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B EMS Services - Project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Asetronics product offering
Product offeringCore offering
Asetronics AG is a Swiss Electronic Manufacturing Services (EMS) partner that manufactures electronic assemblies using SMT and THT technologies, from initial concept and prototype through industrialization to large-scale series production, including comprehensive testing, conformal coating, logistics, and global component procurement. In parallel, the company designs, produces, and sells its own branded Aselight LED product line comprising surgical/examination medical luminaires and energy-efficient street/rope outdoor LED lights.
Product overview
Asetronics is an Electronic Manufacturing Services (EMS) company offering a portfolio of branded LED lighting products and contract manufacturing services. Their product lines include Aselight street lights (Aselight Street 120, Aselight Street 60, Aselight Cable 120) for urban and rural outdoor illumination, and Aselight medical lights (Aselight 160, Aselight 120, Aselight 70, Aselight 50) for surgical and examination applications. Complementing their proprietary products, they provide PCBA (Printed Circuit Board Assembly) manufacturing services for industrial, automotive, and medical technology customers, encompassing SMT assembly, THT assembly, testing, coating, and logistics from prototype through series production.
Differentiator
Problem solved
Functional benefit
Brands
- Aselight: LED lighting product brand including street lights (Aselight Street 120, Aselight Street 60, Aselight Cable 120) and medical lights (Aselight 160, Aselight 120, Aselight 70, Aselight 50) for healthcare environments.
- PCBA
Products and services
- PCBA (Printed Circuit Board Assembly) Manufacturing Service
Quantifiable outcome
- SMT assembly performance up to 86,500 cph
- +3 more outcomes
Companies that use Asetronics
Customer profileSegments4 records
Asetronics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Asetronics partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PCB Manufacturers in Far EastcoreDirect partnerships with specialized PCB manufacturers in the Far East, providing customers with short communication channels, high material quality, and attractive pricing.
- Cable Assembly Companies in Far EastcoreDirect partnerships with cable assembly companies in the Far East, enabling comprehensive manufacturing capabilities with competitive pricing.
- Global Manufacturers and DistributorsminorCollaborations with selected manufacturers and distributors worldwide who combine competitive prices with excellent quality for reliable and sustainable component supply.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Asetronics competitors and assessment
Company assessmentBroad incumbents
- Plexus Corp: Global mid-market EMS serving healthcare/life sciences, industrial, and aerospace/defence with high-mix, low-to-medium volume PCB assembly and full product realization. Comparable regulated-vertical mix but much larger scale.
- Flex Ltd: One of the world's largest EMS providers offering PCB assembly, design, and full product realization across automotive, health, and industrial. Sets the competitive benchmark for scale, supply chain leverage, and global footprint.
Direct peers
- Hanza Holding: Swedish-headquartered EMS and contract manufacturer serving industrial, medtech, and automotive customers via production clusters in Sweden, Germany, and the Baltics. Comparable dual-shore European model and similar vertical focus.
- Cicor Technologies: Swiss-headquartered EMS provider offering PCB assembly, microelectronics, and contract manufacturing for medical, industrial, and aerospace customers. Closest direct peer: shares Swiss origin, multi-vertical regulated-industry focus, and similar scale-up trajectory via European acquisitions.
- Note AB: Swedish EMS partner delivering PCB assembly, box-build, and NPI services to industrial, medtech, and defence customers across Northern Europe. Highly comparable business model, similar vertical mix, and similar mid-sized scale.
- Scanfil: Finnish-listed EMS provider offering PCB assembly, integration, and supply chain services to industrial, automotive, and medtech customers. Comparable in multi-vertical regulated focus, larger scale provides benchmark for Asetronics' growth trajectory.
- Enics: Swiss-rooted EMS partner specializing in industrial electronics, energy, and medical applications. Direct peer in business model (industrial EMS for regulated verticals) and geographic footprint (Switzerland + lower-cost European sites).
- GPV International: Danish EMS provider (acquired by Helogistics/now part of a private consortium) offering PCB assembly, box-build, and mechatronics to industrial, cleantech, and medtech customers. Comparable in regulated multi-vertical mix and European footprint.
- Katek Group: German EMS provider serving automotive, industrial, and medical customers with PCB assembly and electronics development. Comparable in German-speaking European mid-market positioning and regulated-vertical mix.
Others
- Trumpf Medical (TRUMPF): Leading manufacturer of surgical and examination lighting for operating rooms. Direct comparable for Asetronics' ASELight surgical luminaire line; illustrates the scale of competition Asetronics faces in branded medical lighting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Asetronics social profiles
Digital presenceAsetronics compliance and trust
Trust signalCompliance6 records
Asetronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asetronics leadership team
Management profileNumber of profiles
Profiles4 records
Asetronics subsidiaries and ownership
Company hierarchySubsidiaries2 records
Asetronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asetronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asetronics
What does Asetronics do?
Asetronics AG is a Swiss Electronic Manufacturing Services (EMS) partner that manufactures electronic assemblies using SMT and THT technologies, from initial concept and prototype through industrialization to large-scale series production, including comprehensive testing, conformal coating, logistics, and global component procurement. In parallel, the company designs, produces, and sells its own branded Aselight LED product line comprising surgical/examination medical luminaires and energy-efficient street/rope outdoor LED lights.
Is Asetronics a public or private company?
Asetronics is a private company. It is classified as unknown and is currently operating.
When was Asetronics founded?
Asetronics was founded in 1999. It employs 11 to 50 people.
Where is Asetronics based?
Asetronics is headquartered in Bern, Switzerland, in the Europe region.
How does Asetronics make money?
Seven revenue lines are on record. PCB Assembly Services are the primary driver. The others are project Management Services, logistics Services, procurement Services, industrialization and Production Engineering, after-Sales Service and LED Lighting Products.
Who are Asetronics's main competitors?
Broad incumbents on record are Plexus Corp and Flex Ltd. Direct peers are Hanza Holding, Cicor Technologies, Note AB, Scanfil, Enics, GPV International and Katek Group. Trumpf Medical (TRUMPF) is listed as an others.
Does Asetronics have an API?
No public API is recorded for Asetronics.
What industry is Asetronics in?
Asetronics's product category is Electronic Manufacturing Services (EMS). Its primary akta.pro industry code is IMAGAGAA, Industrial Electronics Manufacturing Services (EMS), with a secondary code of IMACAKAG, Automotive Lighting Assemblies Manufacturing (Headlamps/Taillamps/Interior Lamps/DRLs). Its NAICS code is 33324 and its SIC code is 3823.