What Inside Asian Gaming (IAG) does

Inside Asian Gaming (IAG) is a Macau-headquartered B2B media company founded in 2005 that serves the Asian gaming, integrated resort, and entertainment industry. The company produces original journalism — explicitly not aggregating from other outlets — through a daily English and Traditional Chinese email newsletter (IAG Breakfast Briefing), a monthly bilingual English and Traditional Chinese digital and print magazine (more than 240 issues published since launch), a long-running annual ranking (The Asian Gaming Power 50), video content, and a Japanese-language briefing issued on major Japan-related news. Its audience comprises senior casino executives, government officials and regulators, lawyers, investment bankers, and wealthy private investors across Macau, the rest of Asia, the US, and Europe, with print copies distributed into casino VIP clubs and five-star hotels in Macau.

IAG monetizes through advertising sold to gaming industry suppliers and service providers, and through event sponsorships and exhibitor fees. Its event portfolio includes IAG EXPO (a three-day festival at Newport World Resorts in Manila combining IAG Academy Summit, IAG Exhibition, IAG Academy IR Awards, and Manila After Dark), the Black Tie Asian Gaming Power 50 Gala Dinner in Macau, Macau After Dark and Manila After Dark networking events, and The Industry Party. IAG also operates as Lead Media Partner for G2E Asia, Asian Lead Media Partner for ICE Barcelona, and publisher of trade show dailies (G2E Asia Daily, MGS Daily, The Daily Download). Since 2021, IAG has expanded into education via IAG Academy and into paid professional services via IAG Consulting, including programs commissioned by the Philippine regulator PAGCOR.

On 31 December 2024, IAG completed a merger with US-based CDC Gaming under a newly formed common corporate parent, Complete Media Group (CMG), creating what the companies describe as the first truly global gaming media and events company physically based in the world's two leading integrated resort and terrestrial gaming markets (the US and Macau). In January 2025, CMG launched a third brand, Complete iGaming (CiG), covering online gaming across the Americas and Asia-Pacific. The company has approximately 16 employees and does not disclose revenue or funding.

Name

Inside Asian Gaming (IAG)

Legal name

Inside Asian Gaming

Website

https://asgam.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Inside Asian Gaming (IAG) is a Macau-based B2B media brand founded in 2005 covering the Asian gaming and integrated resort industry. It produces original daily newsletters, a monthly bilingual magazine, and operates networking events and trade show media partnerships for casino executives and decision-makers across Asia.

Ownership category

akta.pro rank

Product category

Trade Media and Events

NAICS

Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Game News & Reporting (Breaking News, Investigative) (MPAFAMAA)

akta.pro secondary industry

Gaming Culture, Opinion & Commentary (Columns, Think Pieces) (MPAFAMAH)

Keywords

• Gaming industry media
• B2B trade publications
• Integrated resort reporting
• Industry events conferences
• Bilingual digital newsletters

Headquarters

HQ city

Macau

HQ country

Macao SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Advertising: IAG generates revenue by delivering advertising to an affluent demographic of gaming industry decision makers including senior casino executives, government officials, lawyers, bankers, and wealthy private investors across Asia, the US and Europe.
2. Event Sponsorships and Exhibitions: IAG organizes and monetizes events including IAG EXPO (combining IAG Academy Summit, IAG Academy IR Awards, IAG Exhibition, and MAD Manila welcome cocktails), Asian Gaming Power 50 Gala Dinner, Macau After Dark, Manila After Dark, The Industry Party, and various conferences. Revenue comes from sponsorships, exhibitor fees, and ticket sales.
3. Subscription (Free Newsletter Model): IAG Breakfast Briefing is delivered free of charge to subscribers, supporting the advertising model by building a large engaged audience of industry professionals.
4. Advertising Enquiries: Detailed media kit outlining products, services and events is provided to potential advertisers. Contact: Jadeson Ho on +853 2883 6497 or [email protected], Caroline Iau on +853 2883 6497 or [email protected].

Distribution channels4 records

Marketing channels7 records

Core offering

Inside Asian Gaming is a B2B media brand that produces original journalism, daily email newsletters, monthly bilingual magazines, annual rankings, and a portfolio of industry events for the Asian gaming and integrated resort sector. It monetizes its audience primarily through advertising, event sponsorships and exhibitions, and IAG Consulting services delivered to casino operators, suppliers, regulators, and financial professionals across Asia, the US, and Europe.

Product overview

Inside Asian Gaming (IAG) is Asia's leading B2B digital and print media brand for the gaming, resort and entertainment industry. The company operates a multi-platform content portfolio comprising daily e-newsletters (IAG Breakfast Briefing in English and Chinese), monthly bilingual magazines, and special event publications. It produces signature annual rankings (Asian Gaming Power 50) and operates a network of networking events including Macau After Dark and Manila After Dark (MAD), The Industry Party, and the combined IAG EXPO festival. Since 2021, IAG has expanded into educational services through IAG Academy (offering IR Awards, Summits, and Exhibitions). The company also publishes industry daily publications for trade shows (G2E Asia Daily, MGS Daily, The Daily Download) and offers consulting services for the Asian gaming sector. In August 2026, IAG launched IAG EXPO Bridge, a proprietary show registration and networking platform. IAG operates as part of Complete Media Group following its merger with CDC Gaming in December 2024.

Differentiator

Problem solved

Functional benefit

Brands

• IAG Breakfast Briefing: Daily e-newsletter delivered at 8am Macau time in English and 11am in traditional Chinese each weekday, providing breaking industry news and updates
• The Asian Gaming Power 50
• Macau After Dark (MAD)
• Manila After Dark (MAD)
• IAG Academy
• IAG Academy IR Awards
• IAG Academy Summit
• IAG Exhibition
• IAG EXPO
• The Industry Party (TIP)
• IAG Japan
• G2E Asia Daily
• MGS Daily
• The Daily Download
• IAG Consulting
• Complete iGaming (CiG)

Products and services

• IAG Breakfast Briefing Daily bilingual e-newsletter delivering breaking news, updates, and analysis of the Asian gaming and integrated resort industry to subscribers, free of charge.
• IAG Magazine Monthly bilingual (English and Traditional Chinese) digital and print magazine with in-depth features, analysis, and opinion on the Asian gaming and integrated resort industry, distributed to senior executives, government officials, lawyers, and bankers.
• Asian Gaming Power 50 Annual ranking and gala celebration of the 50 most influential Asian gaming industry leaders, serving as a key benchmarking and recognition product for the industry.
• Macau After Dark (MAD) Recurring casual networking social event series held three times per year in Macau for operators, suppliers, and other gaming industry decision-makers.
• Manila After Dark (MAD) Recurring casual networking social event series held three times per year in Manila for operators, suppliers, and other gaming industry decision-makers.
• IAG Academy Educational arm of IAG launched in 2021 to advance professionalism within the Asian gaming industry through education, training, and gold collar knowledge work.
• IAG Academy IR Awards Annual black tie awards event celebrating the best of the Integrated Resort industry in the Asia-Pacific region, held since 2021.
• IAG Academy Summit Annual industry-leading conference under the IAG Academy educational arm, inaugurated in 2023, focused on integrated resort industry education and thought leadership.
• IAG Exhibition Full-scale industry product exhibition and showcase featuring shell scheme booths and raw space stands, launched in 2025 as part of IAG EXPO.
• IAG EXPO Combined three-day festival of gaming held annually in September at Newport World Resorts Manila, integrating IAG Academy Summit, IAG Academy IR Awards, IAG Exhibition, and the MAD Manila welcome cocktails.
• The Industry Party (TIP) Major networking event launched in July 2023, held alongside Macau-based industry trade shows as a gathering for the entire Asia-Pacific gaming industry.
• IAG EXPO Bridge Proprietary show registration and networking platform launched in August 2026 for the IAG EXPO event, enabling attendee registration and networking.
• IAG Consulting Consulting business unit of IAG offering consulting and revenue support services, plus tailor-made training and education programs, for businesses exploring or operating in the Asian gaming and integrated resort industry.
• G2E Asia Daily Official daily newspaper of the G2E Asia trade show, published by IAG in its capacity as Lead Media Partner.
• MGS Daily Official daily newspaper of the MGS Entertainment Show, published by IAG.
• The Daily Download Official daily digital record of ICE Asia, published by IAG as Asian Lead Media Partner for ICE Barcelona.
• IAG Japan Japanese-language edition of IAG featuring a monthly Japanese and English bilingual digital magazine and daily Japanese-language e-newsletter, published from January 2019 to January 2022; daily briefing continues for major Japan-related news.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, flagship and major.

• Complete Media Group (CMG)coreStrategic or Co-development Partner · 1 January 2025Newly formed common corporate parent for IAG and CDC Gaming following their merger on 31 December 2024. Represents the combined entity with 'Regional expertise, worldwide' philosophy. Later launched Complete iGaming (CiG) in January 2025 as third brand covering online gaming industry.
• CDC GamingcoreStrategic or Co-development Partner · 31 December 2024On 31 December 2024, IAG and CDC Gaming completed a merger, operating under newly formed common corporate parent Complete Media Group (CMG). The merger created the first truly global gaming media and events company with 20+ years of experience physically based in the world's two leading integrated resort and terrestrial gaming markets: the United States and Macau. The two brands continue to operate under existing names in their respective markets.
• CDC Gaming (Pre-merger)coreStrategic or Co-development Partner · 1 January 2018In 2018, IAG announced strategic partnership agreement with CDC Gaming, the leading US-based gaming media company covering the casino and IR industry in the Americas. Agreement covered collaboration in business development, editorial development, product development, strategy development, content sharing, cooperation at trade shows, and mutual audience/network expansion.
• G2E AsiaflagshipGTM or Marketing PartnerIAG is Lead Media Partner for G2E Asia and has managed the entire conference at G2E Asia events including G2E Asia Special Edition: Singapore, G2E Asia @ the Philippines and G2E Asia Online Conferences. IAG also publishes G2E Asia Daily and co-organizes the G2E Asia Awards.
• ICE Barcelona / ICE LondonmajorGTM or Marketing PartnerIAG is Asian Lead Media Partner for ICE Barcelona (as it was previously for ICE London). IAG has published The Daily Download, the official daily digital record of ICE Asia.
• MGS Entertainment ShowmajorGTM or Marketing PartnerIAG was Lead Media and Summit Production Partner for the MGS Entertainment Show up to its last show held in 2023. Also published MGS Daily, the daily newspaper of the MGS Entertainment Show.
• Regulating the GamemajorGTM or Marketing PartnerIAG and Regulating the Game announced Strategic Media Partnership for March 2027 event. IAG released official highlights video from Regulating the Game 2026 event.
• Newport World ResortscoreChannel Partner/ Reseller/ DistributorIAG EXPO is held at Newport World Resorts in Manila every year. IAG organizes its flagship exhibition, conference, and awards events at this venue. 2026 IAG EXPO scheduled for September 14-17 at Newport World Resorts.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CalvinAyre.com: Gaming industry news and media outlet covering both land-based and online gambling. Directly competes with IAG for B2B gaming audience attention, with a particular focus on the operator and supplier ecosystem.
• Asia Gaming Brief: B2B gaming intelligence and news publication focused on the Asian gaming industry. Competes with IAG for advertising revenue and reader attention across Asian jurisdictions, offering both news and paid research reports.
• GGRAsia: Asia-focused B2B gaming news and information outlet covering Macau and the broader Asian gaming market. Directly competes with IAG on daily news, analysis, and event coverage for the same audience of casino executives, regulators, and investors.
• CDC Gaming: Leading US-based B2B gaming media company covering the casino and integrated resort industry in the Americas. CDC Gaming merged with IAG on 31 December 2024 under Complete Media Group, making it both a direct peer and now a sister brand operating in the US market.

Broad incumbents

• GamblingCompliance: Subscription-based regulatory and compliance intelligence service for the global gambling industry. Comparable to IAG's coverage of the regulatory and policy angle, with a broader geographic mandate and a more institutional, paid-subscriber model.
• SBC News: B2B news and events company covering the sports betting and iGaming industry. Operates a similar content-plus-events model to IAG, with strong media partnerships and a growing roster of industry conferences and awards.
• CasinoBeats: B2B gaming media brand covering online casino and slots industry news, plus events. Comparable to IAG in its dual media-and-events model, though focused more on the online vertical and European markets.
• Gaming Intelligence: Global B2B gaming industry news and analysis provider covering land-based and online gaming. Operates as a broader incumbent covering the full global gaming industry with similar editorial-style content serving executives and analysts.

Regional players

• Yogonet: B2B gaming media outlet focused primarily on the Latin American gaming market. Comparable to IAG in scope and editorial format but covers a distinct geographic market, making it a regional rather than direct competitor.
• Casino Life Magazine: B2B gaming industry publication covering European and CIS markets with print and digital editions. Operates a similar bilingual/multilingual B2B media model to IAG but serves a different regional audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/InsideAsianGaming
• LinkedInlinkedin.com/company/insideasiangaming

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inside Asian Gaming (IAG)