Advanced Sports Group

Name

Advanced Sports Group

Legal name

Advanced Sports Group

Website

https://asgsportsfields.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Advanced Sports Group is a Georgia-based, privately held turnkey sports field construction firm serving K-12 schools, universities, municipalities, and adaptive play developers throughout the Southeastern United States with natural, synthetic, and hydronic-heated turf systems.

Ownership category

akta.pro rank

Product category

Sports Facility Construction

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Turf Management (Sports Fields, Golf Courses) (BPABADAC)

Keywords

• Sports field construction
• Turf installation services
• Natural turf fields
• Synthetic turf fields
• Athletic facility building

Headquarters

HQ city

Georgia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Sports Facility Construction Projects: One-time project-based revenue from constructing sports facilities and surfacing fields for institutional clients (schools, universities, municipalities). Each engagement is a custom contract. No recurring revenue streams are indicated.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Advanced Sports Group provides turnkey sports facility construction, delivering every phase of a field build — excavation, concrete, drainage, base stone, and turf installation — under a single contract. Offerings cover natural turf field construction (rootzone, drainage, irrigation, finish grading, and sod), synthetic turf field construction, specialized hydronic field heating for natural turf in cold climates, and adaptive play field surfacing for schools, universities, municipalities, and community organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Turf Field Construction Turnkey construction of natural turf sports fields including rootzone preparation, drainage systems, irrigation installation, finish grading, and sod installation, with specialized hydronic field heating systems available for natural turf fields in colder climates. Targeted at schools, universities, municipalities, and sports organizations in the Southeastern United States.
• Synthetic Turf Field Construction Construction and installation of synthetic (artificial) turf sports field surfaces throughout the Southeastern United States. Delivered as part of ASG's turnkey field build offering combining excavation, base stone, drainage, and turf installation.
• Adaptive Play Fields Design and construction of adaptive play fields featuring specialized surfacing solutions to accommodate various sports and recreational activities for athletes with diverse abilities and accessibility requirements. Offered to municipalities, schools, nonprofits, and community organizations seeking inclusive recreation facilities.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered unclear and minor.

• Strategic Partners (Unnamed)unclearOthersASG displays a 'Strategic Partners' logo section on its website homepage. The partner identities are not named in the visible text content. These partnerships likely relate to turf materials, drainage systems, or construction equipment suppliers that support ASG's turnkey field construction services.
• Community Partners (Unnamed)minorOthersASG displays a 'Community Partners' logo section on its website homepage. The partner identities are not named in the visible text content. These are likely local community organizations, sports leagues, or civic groups that ASG supports or collaborates with, indicating a community engagement strategy.

Scale indicators3 records

Direct peers

• Sprinturf: Synthetic turf manufacturer and installer serving schools, municipalities, and sports facilities across the U.S. Directly comparable in field surfacing services for institutional buyers.
• FieldTurf: Major synthetic turf manufacturer and installer serving K-12, collegiate, and professional sports facilities across North America. Comparable to ASG in synthetic turf field construction for institutional clients.
• GreenFields USA: Synthetic turf installer serving athletic facilities including schools, colleges, and municipalities across the U.S. Comparable to ASG in target customers and sports field surfacing focus.
• Hellas Construction: One of the largest sports construction companies in the U.S., providing turnkey natural and synthetic turf field construction for schools, universities, and municipalities nationwide. Directly comparable to ASG in service offering, customer base, and end-to-end delivery model.
• AstroTurf (Sport Group): Long-established synthetic turf brand with installation services for athletic fields at schools, universities, and municipalities. Direct competitor in synthetic sports turf field construction.
• Controlled Products (Sporturf): Manufacturer and installer of synthetic turf systems for athletic fields serving schools, parks, and recreation departments. Directly comparable to ASG in synthetic turf field construction for institutional clients.
• A-Turf: U.S. synthetic turf systems provider focused on athletic fields for schools, colleges, and parks. Comparable to ASG in target customer segments and field construction services.

Broad incumbents

• Tarkett Sports: Large global sports surfacing manufacturer and installer offering synthetic turf and track systems for schools, universities, and municipalities. Overlaps with ASG in sports facility surfacing with broader product range and international scale.
• Shaw Sports Turf: Broadline synthetic turf provider backed by a large flooring/fibers manufacturer, serving athletic fields at all levels. Overlaps with ASG in field surfacing but operates at greater scale and with broader product portfolio.

Emerging players

• Keystone Sports Fields: Regional sports field construction and turf installation company serving institutional clients in the Mid-Atlantic and surrounding states. Comparable to ASG in field construction focus but operating in a different geography.

Market position

Customer concentration

• YouTubeyoutube.com/channel/UC9M_PHKa4SJWFWxxGSt1NXw
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/advanced-sports-group
• Instagraminstagram.com/AdvancedSportsGroup
• TikToktiktok.com/@advancedsportsgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Sports Group