Ashburnham Golf Club

What Ashburnham Golf Club does

Ashburnham Golf Club is a private members' golf club founded in 1894 in Burry Port, Carmarthenshire, South Wales, operating an 18-hole championship links course designed by J.H. Taylor in 1910 (par 72, 7,008 yards from back tees). The club is ranked 6th in Wales by Golf World magazine, hosts regional and national championships including the 2025 Welsh Women's Open Strokeplay Championship, and maintains a 1924 clubhouse overlooking the Lougher Estuary. Core offerings include green-fee access to day visitors, a nine-tier membership programme (£50–£1,123.50 annually), customized society and group packages for groups of 12+, and open competitions throughout the year.

The club operates multiple ancillary revenue streams beyond green fees. The Swing Studio, equipped with a TrackMan 4 launch monitor, provides indoor virtual golf, swing analysis, and custom club fitting for a £240 annual member subscription. The Professional's Shop, led by Head PGA Professional Steve Williams, retails equipment from PING, TaylorMade, Callaway, Titleist, Srixon, Cleveland, Under Armour, Adidas, Glenmuir, Skechers, and Motocaddy, alongside coaching and custom-fitting services. Function Room Hire—comprising the Dining Room and Vardon Suite (up to 120 guests)—supports weddings, corporate events, funerals, christenings, and private parties. Tee-time reservations are processed through BRS Golf's online platform, supplemented by phone and walk-in channels.

The entity (Ashburnham Golf Company Limited) is privately held, UK-domiciled, and operates with a small core team (8 employees) and a member-elected governance structure (President, two Vice Presidents, Captain, Vice-Captain, and Board of Directors). Revenue is not publicly disclosed; the commercial model blends transactional (green fees, society packages, event hire, retail) and recurring (membership subscriptions, swing studio subscriptions) income. Geographic focus is regional (Wales), with no disclosed expansion beyond the existing site.

Name

Ashburnham Golf Club

Legal name

Ashburnham Golf Company Limited

Website

https://ashburnhamgolfclub.co.uk

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

1–10 employees

Short description

Ashburnham Golf Club is a private members' club in Burry Port, Wales, operating a 130-year-old championship links course (ranked 6th in Wales) with ancillary revenues from memberships, society packages, a TrackMan 4 swing studio, pro shop retail, and event/function venue hire.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910), Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYCRAMAGAC

Golf Bags, Carts & Travel Gear Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Golf Equipment & Apparel Retail

SECONDARYCRAMACAH

Golf Footwear & Apparel Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Athletic Footwear & Sport Apparel Retail

SECONDARYCRAMAGAB

Golf Balls Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Golf Equipment & Apparel Retail

SECONDARYCRAMAGAF

Golf Gloves, Headwear & Accessories Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Golf Equipment & Apparel Retail

Keywords

• Private golf club
• Golf course memberships
• Golf event hosting
• Golf swing studio
• Clubhouse hospitality

Headquarters

HQ city

Burry Port

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Green Fees: Visitors pay green fees for 18 or 36 holes of golf. Rates vary by day (weekday vs weekend), season (summer vs winter), and player category (adult, county card holder, junior). Special rates available for Dyfed County Card holders.
2. Membership Subscriptions: Annual membership subscriptions with multiple categories: Full (£1,123.50), 5 Day (£1,008.00), Colt 25-30 (£803.25), Colt 18-24 (£598.50), Twilight (£687.75), Country (£420.00), Junior (£52.50), Social (£50.00), Student (£262.50). Social members receive 7.5% discount on drinks and 15% off food.
3. Society and Group Packages: Customized packages for groups of 12+ golfers including golf-only options and packages with catering (coffee/breakfast, meals). Package names follow traditional golf club terminology: Brassie, Feathery, Mashie, Gutty, Rubber, Cleek, Jigger.
4. Function Room Hire and Events: Venue hire for weddings, private parties, meetings, christenings, corporate events, and wakes. Function room accommodates up to 72 dining, 100 seated for seminars, or 120 for parties. Two banqueting rooms available: The Dining Room and Vardon Suite.
5. Swing Studio Subscriptions: 12-month subscription for members only offering up to 6 hours per month of TrackMan studio use for £240 annually.
6. Pro Shop Sales and Services: Golf equipment retail and professional services including coaching, custom fitting, and golf lessons. Stocked brands include PING, TaylorMade, Callaway, Titleist, Srixon, Cleveland, Under Armour, Adidas, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Ashburnham Golf Club runs an 18-hole championship links golf course in Burry Port, Carmarthenshire, South Wales, founded in 1894. It sells golf memberships, visitor green fees, society and corporate golf days, lessons and swing-studio hire using TrackMan 4, clubhouse food and beverage, function-room hire for weddings and events, and pro shop merchandise. The offering is a bundled golf and hospitality experience aimed at individual members, visiting golfers, golf societies, and event customers.

Product overview

Ashburnham Golf Club operates as a traditional members' golf club offering a portfolio of services built around its championship links golf course. The core offering is the 18-hole Championship Links Golf Course, ranked 6th best in Wales. Supporting services include the Swing Studio with TrackMan 4 technology for virtual golf and custom fitting, the Professional's Shop with coaching services, and the Clubhouse & Bar. The club also operates a venue hire business through its Function Room, hosting weddings, corporate events, funerals, and christening services. Membership packages and green fee access provide primary revenue, while society packages, open competitions, and coaching/custom fitting services offer additional revenue streams. Tee booking is facilitated through BRS Golf integration.

Differentiator

Problem solved

Functional benefit

Brands

• Swing Studio: Indoor swing studio using Trackman 4 technology for coaching, custom fitting, and virtual golf
• SW Golf Coaching
• Professional's Shop

Products and services

• Golf Memberships Annual subscriptions granting individuals access to the 18-hole championship links course, clubhouse facilities, competitions, and member events at Ashburnham Golf Club. Membership categories include a one-off joining fee and recurring annual or monthly subscription fees.
• Green Fee Play (Pay-and-Play) Single-round or short-stay access to the 18-hole links course for visiting non-member golfers, with weekday and weekend rate differentials. Bookable online through the BRS Golf tee-time platform.
• Golf Society Days Packaged group golf days for societies and organised groups, typically 12+ players, bundling reserved tee times, on-course competition formats, and food and beverage.
• Function and Event Hire Hire of the clubhouse function suite for weddings, corporate events, birthdays, funerals, and other private occasions, bundled with catering and bar service. Optional golf activity add-ons available for corporate days.
• Pro Shop On-site retail of golf equipment, apparel, accessories, and custom fitting services, operated in conjunction with the club's PGA Professional.
• Swing Studio (TrackMan 4) Indoor swing studio equipped with TrackMan 4 launch monitor technology, available for hire by members and visitors for swing analysis, custom fitting, and coaching sessions.
• Golf Lessons and Coaching Individual and group golf tuition delivered by the club's PGA Professional, often combined with TrackMan 4 swing analysis in the swing studio and on-course coaching.
• Clubhouse Bar and Dining Food and beverage service in the clubhouse available to members, visiting golfers, and function/event guests, including bar service and dining.

Quantifiable outcome

• Ranked 6th best course in Wales by Golf World
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Southerndown Golf Club: Another championship links club in South Wales. Comparable as a same-region traditional links course with similar member/visitor/event business mix.
• Royal Porthcawl Golf Club: Championship links golf club in South Wales and one of the highest-ranked courses in Wales. Directly comparable as a members' links club in the same Welsh market, hosting elite amateur and professional championships.
• Gower Golf Club: Links club on the Gower Peninsula visible from Ashburnham's course. Comparable as a same-region traditional members' links club competing for Welsh golfer mindshare.
• Pennard Golf Club: Traditional Welsh links club known as 'the links in the sky', located on the Gower Peninsula. Comparable as a fellow Welsh members' links course competing for the same visitor, society, and member audiences.
• Tenby Golf Club: Coastal links club in Pembrokeshire, West Wales. Comparable as a Welsh links club with a similar blend of members, visitors, societies, and championship pedigree.
• Pyle & Kenfig Golf Club: Championship links course in Bridgend, South Wales. Comparable as a Welsh members' links club with similar tournament-hosting heritage and member/visitor mix.
• Machynys Peninsula Golf & Country Club: Championship parkland course near Llanelli, West Wales. Comparable as a regional Welsh course competing for society, corporate, and event business in the same South Wales corridor.

Broad incumbents

• Turnberry (Ailsa Course): Iconic UK championship links and multiple-time Open venue. Comparable as a benchmark for premium championship-links positioning and venue-hire/event capabilities, though at luxury-resort scale.
• Royal Birkdale Golf Club: Open Championship rota links club in England. Comparable as a heritage championship-links venue, though operating at a broader scale and with far greater brand reach than Ashburnham.
• Royal Troon Golf Club: Open Championship rota links club in Scotland with comparable championship-links positioning and tournament-hosting credentials, but at much larger scale and global recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AshburnhamGolf
• Facebookfacebook.com/ashburnhamgolfclub
• Instagraminstagram.com/ashburnham_golf_club
• LinkedInlinkedin.com/company/ashburnham-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashburnham Golf Club