Tenby Golf Club Limited

What Tenby Golf Club Limited does

Tenby Golf Club Limited operates a single 18-hole links golf course near the medieval walled town of Tenby in Pembrokeshire, South Wales, with views over Carmarthen Bay toward Caldey Island. The club positions itself as 'The Birthplace of Golf in Wales,' traces its origins to 1888, and is a regular host of National Championships. It is registered as a private limited company (company number 13036024) and operates on a year-round basis serving members, day visitors, golfing societies, and corporate clients.

The product portfolio is built around the links course as the core asset, supplemented by membership subscriptions, green fees, a Pro Shop, golf instruction from a PGA Teaching Professional, buggy and club hire, gift vouchers, and an online shop. Hospitality is delivered through The Links restaurant, the 19th Hole bar, and a multi-purpose Club Room available for private hire and themed events such as Burns Night, whisky tastings, and theatre performances. Online teeing is managed via third-party platform BRS Golf, payments via Stripe, and email marketing via Constant Contact.

The business model blends a recurring subscription layer (memberships) with transactional fees (green fees, F&B, retail, lessons, hire), event hire, and a growing bundled offering through Stay & Play packages with The Dunes 4-star accommodation. The club is community-engaged, with charity partnerships (DPJ Foundation, Paul Satori Foundation) and a public commitment to the Women in Golf Charter. Customer-facing channels span a website newsletter, an active social media presence across Facebook, Twitter/X, Instagram, and TikTok, plus TripAdvisor and Google Reviews. The club is GDPR compliant and operates with a small team of 11–50 employees.

Name

Tenby Golf Club Limited

Legal name

Tenby Golf Club Ltd

Website

https://tenbygolf.co.uk

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

11–50 employees

Short description

Tenby Golf Club Limited operates a historic 18-hole links golf course in Tenby, Pembrokeshire, Wales, serving members, day visitors, golfing societies, and corporate clients with memberships, green fees, hospitality, and stay & play packages.

Ownership category

akta.pro rank

Product category

Golf Club & Leisure Hospitality

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Links golf course
• Golf club membership
• Visitor green fees
• Golf hospitality services
• Golf event hosting

Headquarters

HQ city

Tenby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Green Fees & Tee Times: Revenue from visitors booking tee times online, with day visitor green fees charged for access to the 18-hole links course
2. Membership: Annual and periodic membership fees for club members providing unlimited/preferential access to the course and club facilities
3. Food & Beverage: Revenue from The Links restaurant, 19th Hole bar, and private hire events including dining, drinks, and catering services
4. Golf Services: Revenue from Pro Shop sales, golf lessons (PGA Teaching Professional), buggy hire, and equipment rental including clubs and caddies
5. Events & Private Hire: Revenue from hosting private events, corporate packages, sponsorship, and special dining events like Burns Night and whisky tastings
6. Stay & Play Packages: Revenue from bundled golf and accommodation packages, partnering with The Dunes 4-star accommodation
7. Gift Vouchers & Merchandise: Online shop sales including gift vouchers and golf merchandise

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Tenby Golf Club operates an 18-hole links golf course in Tenby, Pembrokeshire, Wales, offering year-round golf with sea views over Carmarthen Bay. The club provides green fees for visiting golfers, annual memberships, PGA professional lessons, equipment and buggy hire, a Pro Shop, on-site dining at The Links restaurant and 19th Hole bar, plus venue hire for private and corporate events.

Product overview

Tenby Golf Club operates as a traditional golf club with a single integrated product portfolio. The core offering is the 18-hole links golf course, complemented by an on-site Pro Shop and membership programme. Dining is served through The Links restaurant and 19th Hole bar, while visitors can purchase green fees, book Stay & Play packages, hire buggies or clubs, and buy gift vouchers. The club also offers venue hire for events through the Club Room and private hire services, plus corporate sponsorship packages. Online capabilities include a shop and tee time booking via an external partner platform (BRS Golf).

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Links Golf Course A championship-quality 18-hole links golf course set among rolling dunes with sea views over Carmarthen Bay to Caldey Island, regularly hosting National Championships and open year-round for members and visitors.
• Golf Club Membership Annual and periodic membership packages providing members with year-round access to the course and club facilities, including club room, Pro Shop, and dining venues.
• Pro Shop On-site golf shop offering equipment, apparel, accessories, and professional services for members and visitors, supported by the club's PGA Teaching Professional.
• Green Fees (Visitor Tee Times) Day visitor green fee packages for playing the 18-hole links course, with online booking available via BRS Golf.
• The Links Restaurant On-site dining venue offering Scottish-inspired cuisine, available for private hire and for special dining events including Burns Night.
• 19th Hole Bar Club bar serving lunch from 12pm to 4pm and open until 11pm, offering hot and cold drinks, a lunch menu, cakes, and hosting weekly board game sessions.
• Stay & Play Packages Combined golf and accommodation packages partnering with The Dunes 4-star accommodation, allowing visitors to stay and play at the club.
• Gift Vouchers Gift vouchers available for purchase online, suitable for gifting golf experiences or club services to others.
• Online Shop E-commerce platform for purchasing golf merchandise, equipment, and club-related items.
• Buggy Hire Golf buggy rental service for course navigation by visitors and members.
• Caddie & Golf Club Hire Equipment rental service including golf clubs and caddie services for visitors.
• Corporate Packages & Sponsorship Business hospitality packages and sponsorship opportunities for corporate clients seeking golf experiences for staff or clients.
• Event Hire & Private Hire Venue hire services for private events, corporate functions, and celebrations in the club's dining and function spaces.
• The Club Room Multi-purpose club room used for events, meetings, and private functions, hosting activities such as whisky tastings and board game sessions.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered minor.

• Penderyn DistilleryminorStrategic or Co-development PartnerCollaborates with Penderyn Distillery for whisky tasting events at the club, featuring Penderyn whiskies including Madeira Cask, Sherry Wood, Portwood, and Peated varieties.
• Tanners WinesminorStrategic or Co-development PartnerHosted cheese and wine events with Simon Barratt from Tanners Wines, featuring wine tastings paired with specialty cheeses and olives.
• DPJ FoundationminorOthersBurns Night event held in support of the DPJ Foundation, a Welsh rural charity. The charity connection provides community engagement and fundraising opportunities.
• Paul Satori FoundationminorOthersCharity Quiz & Curry Nights support the Paul Satori Foundation, featuring Richard Ormond as quizmaster with £5 of each £20 ticket going to the charity.
• Keep Wales TidyminorOthersParticipated in Spring Clean Cymru initiative organized by Keep Wales Tidy, hosting litter picking events around the golf club and surrounding areas.
• The Dunes (4-star accommodation)minorChannel Partner/ Reseller/ DistributorPartnership with The Dunes 4-star accommodation to offer Stay & Play packages. Guests can book accommodation with code TENBY10 for 10% discount. No need to worry about driving after events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Belfry Hotel & Resort: Major English golf resort with three courses, hotel, and large-scale corporate/society events operation. Comparable overlap in golf membership, corporate packages, and event hosting, but at significantly larger scale.
• Celtic Manor Resort: Large Welsh golf resort (host of the 2010 Ryder Cup) operating multiple courses, hotel rooms, and conference/event space. Overlaps with Tenby in golf, F&B, and corporate events but at a much larger resort scale.
• Gleneagles: Iconic Scottish luxury golf resort with multiple courses, hotels, and F&B operations. Comparable F&B, corporate, and event revenue streams but at resort scale well above Tenby.

Direct peers

• Royal Troon Golf Club: Scottish links club on the Open rota with members and visitor play, championship hosting, and on-site hospitality. Comparable links format, member/visitor monetization, and championship-driven demand, though at higher scale.
• Pennard Golf Club: Welsh links club on the Gower Peninsula operating a members-plus-visitors model with clubhouse dining and events. Comparable scale, course setting, and revenue mix to Tenby Golf Club.
• Nairn Golf Club: Traditional Scottish Highland links club with members, green-fee visitors, clubhouse dining, and event hosting. Comparable traditional club structure and tournament pedigree to Tenby.
• Royal St David's Golf Club: Historic Welsh links club in Harlech hosting national-level championships under a membership with visitor play model. Comparable in course type (coastal links), heritage positioning, and championship-hosting role to Tenby.
• Southerndown Golf Club: Welsh downland/links-style course near Bridgend with a traditional members-and-visitors offering and championship pedigree. Comparable in mix of subscription membership, green fees, and event hosting.
• Royal Liverpool Golf Club (Hoylake): English links club and Open rota venue operating a members-plus-visitors model with strong championship pedigree. Comparable in links golf positioning and event hosting to Tenby.
• Royal Porthcawl Golf Club: Premier Welsh links club on the Bristol Channel coast with a members-and-visitors model, championship pedigree, and similar South Wales golf-tourism positioning. Closest direct peer given shared geography, course type, and member/visitor mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xtwitter.com/TenbyGolfClub
• Facebookfacebook.com/TenbyGolf
• Instagraminstagram.com/tenbygolfclub1888
• TikToktiktok.com/@tenbygolfclub?lang=en
• LinkedInlinkedin.com/company/tenby-golf-club-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tenby Golf Club Limited