Asheville Wellness Tours

What Asheville Wellness Tours does

Asheville Wellness Tours is a private wellness tourism operator based in Asheville, North Carolina, founded in 2014 by Nicole Will and Kim Drye to deliver customizable wellness and yoga retreat experiences in the Blue Ridge Mountains of Western North Carolina. The company's portfolio spans roughly 18 discrete experiences — guided mindfulness hikes, goat yoga, yoga hikes, private yoga classes, forest bathing, mobile massage, SUP yoga, sound bath meditation, group tarot readings, Blue Ghost Firefly tours, cooking classes, winery tours, private chef service, and guided meditations — that can be booked individually, combined into pre-designed Mini-Retreat packages, or assembled into fully custom itineraries via a wellness concierge service.

The operating model is asset-light and human-intensive: three full-time staff coordinate a network of roughly 25 named independent contractor practitioners (certified forest therapy guides, licensed massage therapists, certified SUP yoga instructors, sound bath musicians, tarot readers, and yoga instructors). The company uses third-party Xola booking software for reservations and has no proprietary technology platform. Distribution is direct-to-consumer via website, phone, and email, supplemented by content marketing (Wellness Corner blog), email newsletter, a free planning guide lead magnet, Facebook organic social, and earned media coverage in Yoga Journal, USA Today, Lonely Planet, Forbes, Well+Good, and Garden and Gun.

Revenue is generated entirely through transactional experience bookings — per-person pricing for regularly scheduled public sessions ($45–$95) and base + per-additional-guest pricing for private experiences ($150–$990 base). The company also offers virtual experiences globally via Zoom and gift certificates redeemable across the menu. Customer segments include celebration groups (bachelorette parties, birthdays), corporate groups (team building and retreats), couples, solo travelers, and families — with no disclosed anchor contracts, subscription revenue, or enterprise retained accounts.

Name

Asheville Wellness Tours

Legal name

Asheville Wellness Tours

Website

https://ashevillewellnesstours.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Asheville Wellness Tours is a private Asheville, NC-based wellness tourism operator that curates and books customizable yoga, hiking, forest bathing, massage, and experiential retreats in the Blue Ridge Mountains for tourists, corporate groups, and celebration parties.

Ownership category

akta.pro rank

Product category

Wellness Tourism Services

NAICS

Tour Operators (56152), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)

akta.pro secondary industries

Wellness & Mindfulness Classes (Yoga Workshops, Meditation, Breathwork) (THAJAKAK), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI)

Keywords

• Wellness tour services
• Yoga retreat experiences
• Guided meditation sessions
• Forest bathing therapy
• Mobile massage services

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Wellness Experience Bookings: The company generates revenue through booking fees for individual wellness experiences including yoga hikes, goat yoga, forest bathing, tarot readings, sound baths, mobile massage, SUP yoga, guided meditations, cooking classes, winery tours, and private chef services. Experiences are priced per person or at base rates for private group bookings. The company also offers packaged mini-retreats combining multiple experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Asheville Wellness Tours curates and delivers guided wellness experiences in the Blue Ridge Mountains of Western North Carolina, including yoga hikes, goat yoga, forest bathing, sound bath meditations, mobile massage, group tarot readings, SUP yoga, guided meditations, cooking classes, winery tours, and private chef services. Customers can book individual experiences, pre-designed seasonal Mini-Retreat packages, or fully customized retreats, with a dedicated Corporate Retreats line and virtual experiences available online.

Product overview

Asheville Wellness Tours is a wellness and yoga retreat company offering customizable wellness experiences and tours in the Blue Ridge Mountains of Western North Carolina. The portfolio consists of individual core wellness experiences (Guided Mindfulness Hikes, Private Group Yoga Classes, Group Tarot Readings, Sound Bath Meditation, Goat Yoga, Yoga Hikes, Forest Bathing, Mobile Massage, Blue Ghost Firefly Night Tour, SUP Yoga, Winery Tours, Private Chef Service, Cooking Classes, and Guided Meditations), which can be booked individually or combined into pre-designed Mini-Retreat packages (seasonal themed packages) or fully Custom Retreats curated by wellness concierge. The company also offers Corporate Retreat services for team building and Virtual Group Experiences for remote participation. Gift Certificates are available for gifting any experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Mindfulness Hikes A guided hiking experience in the Blue Ridge Mountains that blends physical activity with mindfulness practices, including meditation and yoga components, available as regularly scheduled or private hikes for individuals, couples, and groups.
• Private Group Yoga Classes Customizable private yoga sessions delivered in-person at homes, vacation rentals, or outdoor locations for groups of varying sizes and skill levels.
• Group Tarot Readings In-person or virtual tarot card reading sessions designed for groups, intended to foster connection and meaningful conversation among friends, family, or corporate groups.
• Sound Bath Meditation Immersive meditation experience using instruments such as crystal bowls, gongs, didgeridoo, handpans, flutes, and chimes to promote relaxation and stress relief for groups.
• Goat Yoga Yoga sessions with baby goats held at a local farm, combining traditional yoga practice with animal-assisted wellness, offered as both regularly scheduled classes and private sessions.
• Yoga Hikes Guided hiking tours combined with mountaintop yoga sessions in the Blue Ridge Mountains, blending outdoor adventure with yoga practice.
• Forest Bathing Nature therapy walks inspired by Shinrin-Yoku, guided by certified forest therapy guides through local forests including the NC Arboretum, available as regularly scheduled or private sessions.
• Mobile Massage Licensed therapists bring spa-quality massage (Swedish, deep tissue, prenatal) directly to homes, hotels, or vacation rentals, with 30-, 60-, and 90-minute options and a prenatal surcharge.
• Blue Ghost Firefly Night Tour Twilight forest experience that culminates with viewing of Blue Ghost Fireflies and other summer firefly species in the Western North Carolina mountains.
• SUP Yoga Classes Stand-up paddleboard yoga on the French Broad River, suitable for all skill levels, with board rentals included and private group options available.
• North Carolina Winery Tour Guided private tours visiting three Asheville-area vineyards with tastings at two stops and round-trip transportation included.
• Private Chef Service Personal chef services that bring restaurant-quality meals to vacation rentals with customizable menus and accommodations for dietary preferences.
• Cooking Classes Private cooking classes led by local chefs at vacation rentals (or virtually) that teach various culinary styles using farm-to-table ingredients.
• Guided Meditations Various meditation styles including sound meditation, tea meditation, and standard guided sessions delivered in-person or online.
• Mini-Retreat Packages Pre-designed seasonal wellness retreat packages that bundle multiple experiences under themed concepts such as Detox/Retox, Recharge & Renew, The Ultimate Asheville, Blue Ghost Firefly Overnight Retreat, and Summits to Saunas.
• Custom Retreat Planning Personalized wellness concierge service that crafts custom itineraries combining multiple experiences, transportation, and lodging recommendations for individuals and groups.
• Corporate Retreats Team-building and wellness experiences for corporate groups, including yoga, meditation, cooking classes, and group activities, designed to enhance meetings and corporate retreats.
• Virtual Group Experiences Online wellness experiences including virtual tarot readings, meditation, yoga classes, cooking classes, and forest bathing delivered via Zoom for remote participants.
• Gift Certificates Purchasable gift certificates available in any denomination, redeemable for any virtual or in-person experience from the company's service menu.

Quantifiable outcome

• Guests return home feeling balanced and inspired instead of needing a vacation from their vacation

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Local Wellness Practitioners NetworkcoreOthersAsheville Wellness Tours maintains a curated network of local practitioners including spas, massage therapists, yoga instructors, forest therapy guides, tarot readers, sound bath musicians, and wellness practitioners. They also partner with local accommodations, transportation services, restaurants, zip lining courses, whitewater rafting companies, and rooftop bar tours. The company leverages these partnerships to offer comprehensive wellness retreat experiences.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BookRetreats: Online marketplace that aggregates and books wellness retreats globally. Directly comparable as a discovery and booking layer for the same buyer (wellness traveler) considering experiences similar to AWT's mini-retreats and custom retreats.
• Retreat Guru: Booking and management platform purpose-built for retreat leaders and centers. Comparable to AWT as both serve retreat organizers and travelers booking multi-experience wellness packages, though Retreat Guru operates as software rather than as an operator.

Broad incumbents

• Kripalu Center for Yoga & Health: Established yoga, meditation, and holistic health retreat center in the Berkshires. Comparable as a destination-based wellness retreat operator offering multi-day yoga/meditation programs, though at much larger scale and with on-site lodging.
• Canyon Ranch: Iconic U.S. wellness resort operator offering fitness, spa, and mind-body programming. Comparable as a long-standing incumbent in destination wellness retreats competing for the same discretionary wellness traveler.
• Miraval Resorts: Luxury wellness resort brand with multi-property footprint offering yoga, spa, mindfulness, and outdoor programming. Comparable in the wellness retreat category but at a luxury, all-inclusive price tier that competes for the same destination wellness traveler.
• Mindbody: Large SaaS platform for wellness studios, spas, and fitness businesses. Comparable as the broader incumbent whose booking software category AWT operates in (and whose tools could potentially disintermediate small operators via marketplace features).
• Wanderlust: Global yoga and wellness festival and retreat brand. Comparable in curating multi-modality wellness experiences (yoga, meditation, sound) for travelers, but at festival and large retreat scale versus AWT's boutique concierge model.

Regional players

• Soulful Outdoor Adventures (Asheville): Asheville-area outdoor experience provider offering guided hikes, SUP, and wellness-style adventures. Comparable as a direct local competitor targeting similar tourists with overlapping outdoor wellness activities.
• No Taste Like Home (Asheville foraging tours): Asheville-area experience operator running guided foraging and culinary tours. Comparable as a small Western NC tour operator in the experiential tourism space, illustrating the fragmented local competition AWT faces.
• The Foundry Asheville: Asheville-based boutique hotel and event venue offering curated local experiences. Comparable as another Asheville operator packaging curated local experiences and group retreats, with overlap on corporate retreat and group travel demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ashevillewellnesstours
• LinkedInlinkedin.com/company/asheville-wellness-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asheville Wellness Tours