Ashlands Primary

What Ashlands Primary does

Ashlands Primary School is a state-funded community primary school located on Leeds Road in Ilkley, West Yorkshire (LS29 8JY), serving children from Nursery (age 3) through Year 6 (age 11). Established approximately 70+ years ago at the foot of Ilkley Moor, the school converted from a community school to academy status in September 2023 and joined Moorlands Learning Trust, a Multi Academy Trust established by Ilkley Grammar School. The school operates under a Local Governing Body with six meetings per year plus a Finance and Resources Committee, and is led by Headteacher Donna Russell (Designated Safeguarding Lead) supported by Deputy Head Kathy Raine and Assistant Head Joanne Shepherd. Operating geographies are confined to the Ilkley/West Yorkshire catchment area under Bradford Council admissions.

The school's core educational offering comprises the Little Acorns Early Years Unit (Nursery and Reception) and main school provision for Years 1–6, delivering the National Curriculum across 14 subjects (Art, Computing, Design and Technology, English, Geography, History, Maths, MFL, Music, PE, Phonics, PSHE, Religious Education, Science) augmented by structured programmes: Read Write Inc phonics, White Rose Maths, Coram SCARF PSHE, and Beyond the Physical PE. Eco-Schools Green Flag Status (2023) underpins outdoor learning through a community garden, beehives, vegetable plots, outdoor classrooms, and Forest Schools. Wraparound services include Saplings Before & After School Club (7:30am–9:00am and 3:30pm–6:00pm) and an Early Years Holiday Club operating 48 weeks per year. The technology stack is Arbor (parent portal, payments, messaging), Tapestry (Early Years learning journal), Appetite (meal ordering via Hutchisons Catering from January 2026), and Schudio (website CMS). Reported outcomes — 66% combined RWM at KS2 (vs 62% national), 83% reading (vs 75%), 88% Science (vs 82%) — indicate above-average attainment.

Revenue is generated primarily through government per-pupil funding and Pupil Premium allocations, supplemented by nursery fees (£7.00/hour above funded hours), wraparound childcare (Saplings £4.00–£10.80/session, Holiday Club £45.50–£60/day), and school meals (£2.40 Nursery, £2.83 KS2). As a UK state academy, commercial revenue is not reported; the financial model is a per-pupil subsidy plus fee-for-service wraparound. Catering transitioned from Mellor's to Hutchisons Catering in January 2026 with on-site chef-led production. The school's distribution channel is the Bradford Council admissions process operating on behalf of Moorlands Learning Trust, with no geographic or channel expansion beyond West Yorkshire.

Name

Ashlands Primary

Legal name

Ashlands Primary School

Website

https://ashlandsprimary.org.uk

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Ashlands Primary School is a state-funded community academy in Ilkley, West Yorkshire, providing primary education from Nursery to Year 6 to local families, with wraparound childcare, school meals, and a Trust-backed curriculum under Moorlands Learning Trust.

Ownership category

akta.pro rank

Product category

Primary Education (K-6)

NAICS

Elementary and Secondary Schools (611110), Elementary and Secondary Schools (6111), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

akta.pro secondary industries

Nursery School Programs (2–4 Years) (EDACACAB), General Preschools (Play-Based) (EDACABAA)

Keywords

• Primary school education
• Early childhood education
• Wraparound childcare services
• Before and after school club
• Outdoor learning programmes

Headquarters

HQ city

Ilkley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Government Per-Pupil Funding: Core funding from the government based on pupil numbers. Reception and Key Stage 1 children receive Universal Free School Meals. Pupil Premium funding for eligible families.
2. Nursery Fees: Nursery admits children from age 3. Fees are £7.00 per hour for hours taken over and above funded hours. 15 and 30 hour funding is available. School lunch is £2.30 per day. Open 7.30am – 6.00pm up to 48 weeks per year.
3. Saplings Before and After School Club: Morning sessions 7.30am-9.00am and evening sessions 3.30pm-6.00pm. Breakfast Club options from £4.00-£8.00, PM sessions from £6.75-£10.80. Bookings via Arbor portal.
4. Early Years Holiday Club: Holiday club open 48 weeks per year for Nursery, Reception and Year 1. Fees: 9.00am-3.30pm £45.50, 8.00am-5.15pm £60. Parents can use childcare vouchers, Tax-Free Childcare, and extended hours funding.
5. School Meals: Key Stage 2 meals cost £2.83 per day. Nursery meals cost £2.40 per day. Hutchisons Catering provides freshly prepared meals from January 2026. Catering partner transition from Mellor's Catering.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ashlands Primary School delivers full primary education for children from Nursery (age 3) through Year 6 (age 11) following the National Curriculum, alongside fee-based wraparound childcare including before and after school club (Saplings), Early Years Holiday Club, nursery hours beyond government-funded entitlement, and school meals. The school also runs an Outdoor Learning and Eco-Schools programme with Forest Schools, a community garden with beehives and vegetable plots, and a Music Programme including orchestra, choir and paid instrument lessons delivered via the Bradford Music Education Hub.

Product overview

Ashlands Primary School is a community primary school offering a single-site educational provision for children from nursery through Year 6. The core offering comprises the Little Acorns Early Years Unit (Nursery and Reception), followed by main school education for Years 1-6. Supporting the core curriculum are add-on programmes including Saplings Before & After School Club, Early Years Holiday Club, Music Programme (with orchestra, choir, and instrumental lessons), PE and Sports Programme (partnered with Beyond the Physical), Outdoor Learning with Eco Schools (Green Flag Status achieved 2023), and Forest Schools. The school uses Arbor for parent communications, Tapestry for early years learning journals, and operates under the Moorlands Learning Trust since September 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Little Acorns Early Years Unit (Ashlands Nursery) Integrated nursery and reception unit providing early years education for children from age 3, with teacher-led care operating 7:30am-6pm up to 48 weeks per year. Fees £7.00 per hour for hours beyond funded entitlement; 15 and 30 hour government funding accepted.
• Little Acorns Reception Reception class providing Early Years Foundation Stage education with continuous outdoor provision and access to the Tapestry online learning journal for parents.
• Main School (Years 1 to 6) Primary education for Years 1 through 6 following the National Curriculum with 14 taught subjects including specialist teaching in Music, PE, Computing and MFL, supported by Read Write Inc phonics, White Rose Maths and Coram SCARF PSHE.
• Saplings Before & After School Club Wraparound childcare for pupils running 7:30am-9:00am and 3:30pm-6:00pm with activity clubs including Craft, Drama, Baking, Dance, Music, Coding and Movie Night. Bookings and payments via the Arbor portal.
• Early Years Holiday Club Holiday club for Nursery, Reception and Year 1 offering seasonally themed arts, crafts, baking, stories, music and outdoor activities. Open 48 weeks per year with standard day £45.50 and extended day £60.
• Music Programme Whole-school music provision including weekly singing assemblies, KS2 lunchtime singing club, Razzmatazz school orchestra on Friday mornings, and paid instrument lessons via the Bradford Music Education Hub covering untuned percussion, glockenspiel, recorder and ukulele.
• PE and Sports Programme Physical education programme delivered in partnership with Beyond the Physical, including Bikeability in Years 5-6 and swimming lessons in Year 3 at Ilkley Pool, alongside broader sports activities.
• Outdoor Learning and Eco-Schools Programme Environmental education programme featuring a community garden, outdoor classrooms, beehives producing honey, vegetable plots, a dipping pond and a wildflower garden, integrated across the curriculum.
• Forest Schools Outdoor learning activities incorporated across children's experiences, including Forest Schools sessions in Middleton Woods used as part of holiday club activities.
• School Meals Service School meal provision for KS2 at £2.83 per day and Nursery at £2.40 per day, freshly prepared on site by Hutchisons Catering with a seasonal 3-week rotating menu; meal pre-ordering via the Appetite system. Universal Free School Meals for Reception and KS1.

Quantifiable outcome

• 66% of pupils achieved expected standard in combined Reading, Writing and Maths at KS2 (vs 62% nationally)
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Hutchisons CateringcoreOthers · 1 January 2026From January 2026, Hutchisons Catering became the school's catering partner, replacing Mellor's Catering. They provide freshly prepared meals cooked from scratch on site daily, overseen by a dedicated chef manager. Operating a 3-week rotating seasonal menu using British ingredients sourced sustainably and locally.
• Moorlands Learning TrustcoreStrategic or Co-development Partner · 1 September 2023In September 2023, Ashlands Primary School converted to academy status and became part of Moorlands Learning Trust, a Multi Academy Trust set up by Ilkley Grammar School. The trust is responsible for admissions, holds statutory policies centrally, and provides shared expertise, resources, and career progression opportunities.
• Beyond the PhysicalcoreStrategic or Co-development PartnerOfficial partner providing physical literacy-informed and mastery-based PE Scheme of Work. Creates Masterful Movers, Skilful Solvers and Confident Connectors for transformational PE experiences.
• Cool MilkminorOthersCool Milk provides school milk for all pupils. Free for under 5s, subsided charge for over 5s. Parents register on Cool Milk portal for milk delivery.
• ArborcoreTechnology or IntegrationOnline parent portal and communication system used for messages, letters, emergency notifications, and payments for trips, Saplings, nursery and holiday club fees.
• Bradford Music Education HubminorOthersProvides music lesson teachers for Key Stage 2 instrument lessons, small group and individual lessons available. Runs the 'Delius School' programme for talented young musicians and subsidies for Free School Meals children.
• Coram EducationminorOthersSCARF programme provider for PSHE curriculum. Specialist help drawn from outside agencies alongside school nurse and Community Health Visitors.
• Read Write InccoreOthersPhonics programme used for systematic synthetic phonics teaching. Supplementing Letters and Sounds with resources from Twinkl Planit Phonics and Ruth Miskin scheme.
• White Rose MathscoreOthersMaths scheme of work used as the base for curriculum teaching across the school.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bright Horizons Family Solutions: International provider of nursery and wraparound childcare services; comparable on the wraparound care and nursery component that complements Ashlands' primary school core.
• Busy Bees Nursery: Large UK nursery chain offering comparable early-years provision for children aged 3+; comparable on the nursery/childcare component of Ashlands' offering.
• Bradford Council Schools Directorate: Local authority operating admissions on behalf of Moorlands Learning Trust; relevant as the upstream policy and admissions body shaping Ashlands' intake.
• Moorlands Learning Trust: The Multi-Academy Trust that Ashlands joined in 2023; comparable as the parent governance structure providing shared services, admissions, and oversight across member schools.

Direct peers

• Burley Oaks Primary School: Local Ilkley-area primary school offering comparable Nursery through Year 6 provision; directly competes for admissions in the same catchment.
• All Saints' CofE Primary School, Ilkley: Faith-affiliated primary school located in the same town as Ashlands; directly comparable age range, curriculum, and catchment dynamics.
• Addingham Primary School: Neighbouring primary school in the same Moorlands Learning Trust footprint serving a similar rural/semi-rural West Yorkshire community; directly comparable as a same-stage primary within the same MAT.

Regional players

• Ilkley Grammar School: Secondary school that founded Moorlands Learning Trust; relevant because Ashlands' pupils feed into this school and curriculum alignment across the trust is coordinated through it.

Others

• Woodcraft Folk: UK environmental and outdoor education charity aligned with Forest Schools ethos; thematically relevant given Ashlands' strong Eco-Schools and Forest Schools differentiation.

Emerging players

• Oasis Academy Trust: Large UK Multi-Academy Trust running primary and secondary academies; comparable as a MAT operating model providing centralised services to member primary schools.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ashlands-primary

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashlands Primary