AS Hotel dei Giovi

What AS Hotel dei Giovi does

AS Hotel dei Giovi is a 4-star hotel located in Cesano Maderno, in the Brianza area of Lombardy, northern Italy, approximately 15 km (20 minutes) from central Milan, 18 km from the Fiera Milano Rho exhibition center, and 9 km from the Monza Autodrome. The hotel is one of five properties operating under the AS Hotels brand (alongside AS Hotel Limbiate Fiera, AS Hotel Monza, AS Hotel Cambiago, and AS Hotel Sempione Fiera), sharing a central reservation center, unified website, and cross-property marketing. The property offers renovated modern-style rooms and suites, two modular meeting rooms accommodating up to 100 attendees, a Mediterranean restaurant, banquet facilities for private celebrations, and 150 on-site parking spaces including front-door parking.

The hotel operates a direct-to-consumer distribution model centered on the SimpleBooking reservation system integrated into the ashotels.it website, supplemented by a central phone reservation line (+39 0362 6440444), email, and WhatsApp inquiry support, with third-party OTA listings also available. Revenue is generated across four streams: room accommodation, meeting and event space rental, restaurant services, and banquets/private events. Pricing is not publicly disclosed, but direct bookings are incentivized with up to 10% savings via the '321GO' promotional code relative to third-party portals. Customer segments span business travelers attending major trade fairs (MICAM, LINEAPELLE, CPHI, EICMA, EASD, BI-MU, Artigiano in Fiera), leisure tourists attending Formula 1 at Monza and concerts at San Siro and Fiera Milano Live, and corporate event organizers booking meetings, seminars, and banquets. The hotel employs approximately 10 staff, with no disclosed management team, founders, or financial performance data in the available source material.

Name

AS Hotel dei Giovi

Legal name

AS Hotels

Website

https://ashoteldeigiovi.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AS Hotel dei Giovi is a 4-star hotel in Cesano Maderno, Italy, part of the five-property AS Hotels chain, serving business travelers attending Fiera Milano Rho trade fairs, leisure tourists at Monza events, and corporate meeting organizers with renovated rooms, modular meeting facilities, and a Mediterranean restaurant.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Corporate Conference Center Hotels (THAGALAF), Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodation services
• Meeting room rental
• Banquet and event hosting
• Hospitality services
• Business travel lodging

Headquarters

HQ city

Cesano Maderno

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodation Services: Revenue from room bookings across various room categories including standard rooms and suites. Rooms feature modern furnishings and the hotel offers parking in front of rooms.
2. Meeting and Event Spaces: Revenue from renting 2 modular meeting rooms capable of hosting events and meetings for up to 100 attendees. Ideal for business meetings and corporate events near Fiera Milano.
3. Restaurant Services: Revenue from the Mediterranean Restaurant offering land and sea specialties in a family atmosphere.
4. Banquets and Private Events: Revenue from hosting private celebrations and important moments with dedicated banquet facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

AS Hotel dei Giovi operates a 4-star hotel in Cesano Maderno, Brianza, providing guest accommodation through renovated rooms and suites, two modular meeting rooms for up to 100 attendees, an on-site Mediterranean restaurant, and banquet facilities for private celebrations. The hotel is positioned as a base for business travelers attending fairs at Fiera Milano Rho and events at Monza Autodrome, as well as leisure tourists visiting Milan and the Brianza region.

Product overview

AS Hotel dei Giovi is a 4-star hotel operating as a single-property hotel with multiple integrated service modules. The hotel offers accommodation (Camere e Suite), meeting and event facilities (Meeting rooms for up to 100 persons), dining (Ristorante Mediterraneo), banquet services (Banchetti ed Eventi), and venue rental (Location). Special promotional packages are available through the Offerte Speciali section, targeting business travelers attending fairs at Fiera Milano Rho, tourists visiting Milan, and those attending events at Monza Autodromo.

Differentiator

Problem solved

Functional benefit

Products and services

• Rooms and Suites (Camere e Suite) Renovated 4-star guest rooms and suites in modern style featuring practical and tailored solutions for business and leisure travelers, including front-of-room parking availability.
• Meeting Rooms (Meeting) Two modular meeting rooms for business meetings, conferences, seminars, and team events accommodating up to 100 attendees in the heart of Brianza.
• Mediterranean Restaurant (Ristorante Mediterraneo) On-site restaurant serving land and sea Mediterranean specialties in a family atmosphere, open to hotel guests and outside diners.
• Banquets and Events (Banchetti ed Eventi) Banquet and private event services for hosting celebrations and important moments, leveraging the hotel's dining facilities and modular event spaces.
• Special Offers and Event Packages (Offerte Speciali) Promotional packages tied to regional events including Milano Fashion&Jewels, MICAM & MIPEL, LINEAPELLE, CPHI Milano, EICMA, Artigiano in Fiera, Museo Hub Ondarossa, Fiera Milano Live concerts, San Siro concerts, I-Days, Formula 1 Gran Premio Monza, Monza Half Marathon, ACI Racing Weekend, and Radice Medical Academy courses.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AS HotelsflagshipOthersAS Hotel dei Giovi is one of five properties in the AS Hotels chain (AS Hotel Limbiate Fiera, AS Hotel Monza, AS Hotel Cambiago, AS Hotel Sempione Fiera). The hotel operates under the AS Hotels brand with shared reservation systems, central booking center, and cross-promotional marketing across properties.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Starhotels: Established Italian 4/5-star hospitality group operating business and event hotels in Milan and northern Italy—broad incumbent with overlapping fairs and meetings demand.
• UNA Hotels & Resorts: Italian 4-star hotel chain with multiple properties in the Milan metropolitan area; broader portfolio but overlapping business-traveler and meeting segments.

Direct peers

• AS Hotel Monza: Sister property within the AS Hotels group, also a 4-star hotel serving the Monza/Brianza area with similar meeting and F&B infrastructure. Directly comparable on positioning, brand, and target segments.
• NH Milano Fiera: International 4-star business hotel near Fiera Milano Rho with meeting facilities, restaurant, and parking—directly overlapping with AS Hotel dei Giovi's fair-exhibitor customer base.
• Best Western Plus Hotel Le Favare: Comparable 4-star full-service business hotel in the Milan suburban ring, sharing demand from Fiera Milano trade-fair attendees and corporate travelers.
• AS Hotel Sempione Fiera: Fifth AS Hotels property, located closer to Fiera Milano; competes directly for fair-season exhibitor bookings with the same pricing and service profile.
• AS Hotel Limbiate Fiera: Sibling AS Hotels property positioned near Fiera Milano, sharing the same SimpleBooking system, central reservation center, and target customer segments of fair/business travelers.
• Holiday Inn Milan Nord: International 4-star hotel north of Milan on the same trade-fair and Monza event corridor, with meeting rooms, restaurant, and ample parking.
• AS Hotel Cambiago: Another AS Hotels 4-star property in the Brianza/Milano corridor; same brand, distribution backbone, and mix of corporate and leisure demand.

Emerging players

• B&B Hotels Milano: European value-tier chain expanding in Milan, targeting price-sensitive fair attendees and weekend leisure travelers with simpler amenities—a partial overlap with AS Hotel dei Giovi's economy fair-season positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/as-hotel-dei-giovi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AS Hotel dei Giovi