AS Hotel Limbiate Fiera

What AS Hotel Limbiate Fiera does

AS Hotel Limbiate Fiera is a privately held 4-star hotel located at Corso Como 52 in Limbiate, in the northern periphery of Milan, Italy. The property is one of five hotels operating under the AS Hotels brand group (alongside AS Hotel Dei Giovi, AS Hotel Monza, AS Hotel Cambiago and AS Hotel Sempione Fiera) and is positioned at the geographic intersection of Milan city center (15 km), Fiera Milano-Rho (15 km) and Monza Autodromo (9 km), supported by a shuttle service to the Bovisio Masciago train station and to Fiera di Rho, plus a 170-space underground parking facility.

The hotel's product offering integrates accommodation (design rooms and suites), a modular 7-room congress center with capacity for events up to 400 attendees, the on-site Corso Como 52 restaurant and lounge bar, and dedicated banquet/event services ('Banchetti ed Eventi' and 'Location' venue rental). Supporting amenities include complimentary shuttle service to fairgrounds and airports, free Wi-Fi and a free parking garage. Underlying technology is limited to the SimpleBooking (Gruppo Vecomp) property management and online reservation engine, with no proprietary systems or AI capabilities.

The business model is a hybrid hospitality revenue mix. Primary revenue comes from overnight accommodation priced by season, stay length and booking channel, with a direct-booking strategy that offers up to 10% off via promo code '321GO' and 5% off for email newsletter signup to disintermediate OTAs. Secondary revenue streams are meeting and event hosting (conference rentals, catering, banquets) and food and beverage from the restaurant and bar. The customer base is event-driven and segmented into four primary use cases: business and trade fair travelers attending Fiera Milano-Rho events (primary), motorsport and entertainment event attendees (Monza F1, I-Days, San Siro concerts), corporate event organizers using the congress center, and leisure travelers visiting Milan. Distribution is direct-first through the hotel website, the central AS Hotels booking center (+39 0362 6440444), WhatsApp, phone and walk-ins, with third-party OTAs used for incremental visibility.

Name

AS Hotel Limbiate Fiera

Legal name

AS Hotel Limbiate Fiera

Website

https://ashotelimbiatefiera.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AS Hotel Limbiate Fiera is a privately held 4-star hotel in Limbiate, near Milan, Italy, serving trade fair attendees, motorsport event visitors, corporate event organizers and leisure travelers with rooms, a 400-seat congress center, restaurant and shuttle services.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

City/Urban Convention Hotels (THAGALAA)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodation
• Meeting rooms
• Corporate events
• Hospitality services
• Trade fair lodging

Headquarters

HQ city

Limbiate

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Room Bookings: Primary revenue from overnight accommodation in standard rooms and suites, with pricing varying by season, stay duration, and booking channel.
2. Meeting and Event Services: Revenue from conference and event hosting, including 7 modular meeting rooms with capacity up to 400 people. Catering, banquet services, and event venue rental.
3. Food and Beverage: Restaurant services at Corso Como 52 Restaurant, lounge bar, and special dining events (e.g., Ferragosto lunch).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

AS Hotel Limbiate Fiera operates a 4-star hotel property in Limbiate, near Milan, providing guest room accommodation, on-site dining, and 7 modular meeting rooms for up to 400 attendees. The property functions as a hospitality base for business travelers attending Fiera Milano-Rho and Monza Autodromo events, as well as leisure guests visiting the Milan metropolitan area. The hotel is part of the AS Hotels group, which manages 5 properties in northern Italy.

Product overview

AS Hotel Limbiate Fiera is a 4-star hotel offering integrated hospitality services as a unified hotel product. The core offerings include accommodation (Camere e Suite), a congress center for meetings and events (Meeting with 7 modular rooms up to 400 capacity), an on-site restaurant (Corso Como 52), and banquet/event services. Supporting amenities include complimentary shuttle service to the fairgrounds and airports, free parking (170-space garage), and free Wi-Fi. The hotel also markets seasonal special offers tied to local events including Milan trade fairs, Monza races, and concerts. The property positions itself for both business travelers (proximity to Fiera Milano-Rho and Monza racetrack) and leisure guests.

Differentiator

Problem solved

Functional benefit

Brands

• Corso Como 52 Restaurant: The hotel's restaurant serving land and sea specialties in a modern and elegant atmosphere.

Products and services

• Hotel Rooms and Suites

Quantifiable outcome

• 15km to Fiera di Milano-Rho (19 minutes)
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SimpleBooking (Gruppo Vecomp)coreTechnology or IntegrationSimpleBooking (powered by Gruppo Vecomp) provides the hotel's online booking engine and reservation management system. The platform handles room availability, pricing, and booking confirmations through iframe integration on the hotel website. Direct booking through this channel is incentivized with exclusive discounts.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• AS Hotel Dei Giovi: Fourth AS Hotels group property with shared brand and distribution. Comparable on group-level cost structure, cross-selling, and Milan-metro positioning.
• AS Hotel Monza: Another AS Hotels group property located in the Monza area, sharing brand standards, central reservation, and event-driven demand profile (Monza Autodromo, Fiera Milano).
• AS Hotel Sempione Fiera: Sister property within the same AS Hotels group, positioned for Fiera Milano-Rho trade-fair demand. Most direct comparable for room, MICE, and pricing dynamics at Limbiate Fiera.
• Best Western Plus Hotel Galileo Milan: Independently-branded 4-star hotel with meeting facilities serving the Fiera Milano-Rho and Linate Airport corridor — direct competitor for trade-fair and corporate event business.
• AS Hotel Cambiago: AS Hotels group property in the Milan metropolitan periphery with similar 4-star positioning and meeting facilities, offering a like-for-like benchmark on suburban Milan ADR and occupancy.
• Hotel Villa Torretta Milan Sesto: 4-star historic property in the Milan metro area with MICE capabilities, similarly positioned for trade-fair and corporate guests seeking suburban value versus central Milan.

Broad incumbents

• NH Milano Fiera: Part of NH Hotels, a major European chain with a 4-star property near Fiera Milano-Rho. Comparable on MICE capability, brand-distribution reach, and corporate RFP competition.
• Starhotels Business Palace: Italian 4-star chain hotel in southern Milan with conference facilities, overlapping on MICE and trade-fair demand and competing for group/corporate RFPs.
• Crowne Plaza Milan City: IHG upscale property near Fiera Milano and San Siro, competing for the same Monza/Milan event-driven and corporate MICE demand at a brand-anchored price point.
• Holiday Inn Milan Nord Zara: IHG-affiliated 4-star property in the northern Milan periphery with conference facilities. Competes for the same trade-fair, corporate, and event-driven demand as Limbiate Fiera.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/as-hotel-limbiate-fiera

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AS Hotel Limbiate Fiera