EOTech
EOTECH, LLC is a U.S. manufacturer of holographic weapon sights, magnifiers, riflescopes, pistol optics, and lasers, primarily serving military, law enforcement, and shooting sports customers through its proprietary HWS technology.
- Company typePrivate
- Founded1996
- HeadquartersAnn Arbor, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What EOTech does
EOTECH, LLC is a privately held U.S. designer, manufacturer, and marketer of electro-optic products and systems, headquartered in Ann Arbor, Michigan, and founded in 1995–1996. The company is best known for its proprietary Holographic Weapon Sight (HWS) technology, which uses laser holography to project a reticle at a fixed 200m distance, enabling parallax-free aiming, true two-eyes-open shooting, and continued functionality even when the sight window is obscured by debris or weather. The HWS was selected as the Close Combat Optic of the U.S. Special Operations Command (USSOCOM), and the G33 was selected as the Close Combat Magnifier, anchoring the brand's credibility in military and law enforcement markets.
EOTech's product portfolio spans holographic weapon sights (EXPS, XPS, and 5-series), magnifiers (G33, G43, G45), Holographic Hybrid Sights (HHS) that combine HWS with magnifiers, Vudu riflescopes in first and second focal plane configurations, EFLX and EFLX CE pistol optics, OGL visible aim lasers, and night vision and thermal products offered through partnerships with Edge Vision Systems, EOTAK, and MatrEX. Products are priced at premium tier points, ranging from $359 for the EFLX pistol optic to $2,999 for the OGL Standard laser, with riflescopes spanning $1,059–$2,279. The company emphasizes American manufacturing, enforces strict U.S. Department of Commerce export controls, and operates a multi-channel distribution model combining direct-to-consumer e-commerce, an authorized dealer network, and Pro Sales/ExpertVoice programs serving verified military and law enforcement buyers.
The business is a hardware-only model with no recurring subscription revenue. EOTech operates in the North American market as its primary geography, serving two primary customer segments: military and law enforcement (primary) and shooting sports and hunting (secondary). The company has 51–100 employees, closed a $13M funding round in 2020, and completed the acquisition of VK Integrated Systems in July 2025 to expand its systems integration capabilities. Recent activity includes four product launches in 2026 (EFLX CE, OGL C Commercial, Vudu 4-12x36 FFP, and HWS EXPS3 HD) and a leadership structure under CEO Matt Van Haaren, with Dennis Finnegan leading International and Government Business. The addressable North American thermal and night vision imaging scope market is projected to grow at 7.9% CAGR from $3,741M in 2024 to $6,293M by 2031.
EOTech firmographics
Firmographics- Name
- EOTech
- Legal name
- EOTECH, LLC
- Website
- https://eotechinc.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- EOTECH, LLC is a U.S. manufacturer of holographic weapon sights, magnifiers, riflescopes, pistol optics, and lasers, primarily serving military, law enforcement, and shooting sports customers through its proprietary HWS technology.
- Ownership category
- akta.pro rank
EOTech industry classification
Industry- Product category
- Firearms Optics
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Optical Instruments & Lenses (3827), Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)
- akta.pro primary industry
- Electro-Optical/Infrared (EO/IR) Sensors & Targeting Systems (IMABAGAC)
Keywords
Where EOTech is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Markets served
EOTech business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Optics Hardware Sales: EOTech generates revenue primarily through the sale of optical products including holographic weapon sights, magnifiers, riflescopes, pistol optics, and lasers. Products are sold as one-time purchases with no recurring subscription model.
- Accessories and Merchandise: Sales of branded gear including apparel, drinkware, tools, watches, and collaborative products with partner brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Holographic Weapon Sights (HWS) - EXPS Series |
| Unit Pricing | Pay-as-you-go | Holographic Weapon Sights (HWS) - XPS Series |
| Unit Pricing | Pay-as-you-go | Holographic Weapon Sights (HWS) - 5 Series |
| Unit Pricing | Pay-as-you-go | Magnifiers |
| Unit Pricing | Pay-as-you-go | Holographic Hybrid Sights (HHS) |
| Unit Pricing | Pay-as-you-go | Vudu Riflescopes |
| Unit Pricing | Pay-as-you-go | Pistol Optics |
| Unit Pricing | Pay-as-you-go | Lasers |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
EOTech product offering
Product offeringCore offering
EOTech designs and manufactures holographic weapon sights, magnifiers, hybrid holographic sights, riflescopes (Vudu line), pistol reflex optics (EFLX), and on-gun lasers (OGL) at its Ann Arbor, Michigan facility. The signature offering is the Holographic Weapon Sight (HWS), which uses laser transmission holography recorded in a holographic optical element to project a reticle, and is sold to military, law enforcement, professional shooters, hunters, and sport shooters.
Product overview
EOTech is a manufacturer of precision optics for military, law enforcement, and professionals. The company offers a comprehensive portfolio built around holographic weapon sight (HWS) technology as the core platform. The product portfolio includes: HWS holographic weapon sights (EXPS, XPS, and 5-series lines) providing fast target acquisition through advanced holography; G33, G43, and G45 magnifiers for enhanced range and precision; HHS (Holographic Hybrid Sights) combining HWS optics with magnifiers in integrated systems; Vudu riflescopes (1-10x, 1-6x, 3.5-18x, 5-25x, and 8-32x) in both first and second focal plane designs; EFLX and EFLX CE pistol optics for rapid target acquisition; OGL visible aim lasers in standard and commercial power variants; plus night vision and thermal products through Edge Vision Systems, EOTAK, and MatrEX partnerships. The ecosystem emphasizes interoperability, with magnifiers designed to work with all HWS models and common mounting standards across product lines.
Differentiator
Problem solved
Functional benefit
Brands
- HWS: Holographic Weapon Sight - EOTECH's flagship product line using holographic technology for weapon sights
- Vudu
- EFLX
- OGL
- HHS
- G45
- G33
- G43
Products and services
- HWS EXPS3
- HWS XPS2
- HWS 552
- HWS 512
- G45 5x Magnifier
- G33 3.25x Magnifier
- G43 3x Magnifier
- HHS VI (Holographic Hybrid Sight VI)
- HHS II (Holographic Hybrid Sight II)
- HHS VIII TAN
- Vudu 1-10x28 FFP Riflescope
- Vudu 5-25x50 FFP Riflescope
- Vudu 1-8x24 SFP Riflescope
- Vudu 3-9x32 SFP Riflescope
- Vudu 1-6x24 FFP Riflescope
- Vudu 3.5-18x50 FFP Riflescope
- Vudu 4-12x36 FFP Riflescope
- EFLX Pistol Optic
- EFLX CE Pistol Optic
- OGL Standard On-Gun Laser
- OGL C Commercial Power On-Gun Laser
- Pro Sales Program
Quantifiable outcome
- 1,000 continuous hours battery life at nominal setting 12 at room temperature for EXPS3
- +3 more outcomes
Companies that use EOTech
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
EOTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
EOTech partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Edge Vision SystemsminorEOTech partners with Edge Vision Systems for EVS night vision and thermal products, integrated under the Advanced Tech section of the EOTech website.
- EOTAKminorEOTech partners with EOTAK for tactical accessories, featured in the Advanced Tech section of the EOTech website.
- MatrEXminorEOTech partners with MatrEX for gel-based cooling technology, featured in the Advanced Tech section of the EOTech website.
- TEKTOminorCollaborative product partnership for TEKTO F1 Alpha Knife sold through EOTech's collabs section.
- GATORZminorCollaborative product partnership for GATORZ Delta Eyewear sold through EOTech's collabs section.
- CarharttminorCo-branded apparel products including lunch coolers and jackets sold through EOTech's branded gear collection.
- RescominorCollaborative EOTECH x Resco Watch product sold through branded gear collection.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
EOTech competitors and assessment
Company assessmentDirect peers
- Trijicon: Trijicon manufactures tritium- and battery-illuminated weapon sights (RMR, ACOG, VCOG) for military, law enforcement, and sporting markets. It directly competes with EOTech across pistol, carbine, and riflescope categories and shares the same government/defense customer base.
- Aimpoint: Aimpoint is the leading supplier of red-dot and electro-optic weapon sights to military and law enforcement worldwide (including USSOCOM predecessors and many allied SOF units). It is the most direct head-to-head competitor to EOTech in the military Close Combat Optic category.
- Sig Sauer Electro-Optics: Sig Sauer's Electro-Optics division produces the ROMEO pistol optics and tactical riflescopes for military, law enforcement, and commercial markets. It is a direct competitor to EOTech's EFLX and Vudu lines and shares the same retail and defense channels.
- Nightforce Optics: Nightforce makes high-end precision riflescopes (ATACR, NX8) widely used by military snipers and precision-rifle competitors. It directly competes with EOTech's Vudu FFP riflescope line in the long-range and tactical precision segments.
Broad incumbents
- Vortex Optics: Vortex Optics is a broad incumbent offering riflescopes, red dots, binoculars, and rangefinders across hunting, sport shooting, and tactical segments. It competes with EOTech's Vudu line on riflescopes and increasingly on consumer-grade pistol optics.
- Steiner Optics: Steiner Optics produces military and sporting optics including the DBAL (dual-beam aiming laser) frequently used by USSOCOM and conventional forces. It overlaps with EOTech's OGL laser and HWS lines in the defense and tactical markets.
- Leupold & Stevens: Leupold is a broad incumbent in precision riflescopes and tactical optics (Mark 5HD, DeltaPoint Pro) serving hunters, competitive shooters, military, and law enforcement. It is a direct competitor to EOTech's Vudu riflescope and EFLX pistol optics lines and shares major channel partners.
- L3Harris (EO/IR division): L3Harris's EO/IR and laser-designator divisions produce thermal-imaging and targeting systems for the US military. While not a direct price-tier competitor, it is a competing government-vendor in adjacent electro-optic and integrated night-vision categories.
Emerging players
- Primary Arms: Primary Arms offers reticle- and value-focused red dots and LPVOs (SLx, GLx) priced below EOTech's Vudu/HWS tiers. It represents the cost-competitive consumer-tier threat and overlaps in the dealer and online channels.
- Holosun Technologies: Holosun is an emerging player offering cost-competitive red-dot and pistol optics with multi-reticle systems and solar-failsafe features. It has rapidly gained share in the consumer and law enforcement markets, putting pricing pressure on EOTech's premium-priced offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
EOTech social profiles
Digital presenceEOTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
EOTech leadership team
Management profileNumber of profiles
Profiles2 records
EOTech funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EOTech M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EOTech
What does EOTech do?
EOTech designs and manufactures holographic weapon sights, magnifiers, hybrid holographic sights, riflescopes (Vudu line), pistol reflex optics (EFLX), and on-gun lasers (OGL) at its Ann Arbor, Michigan facility. The signature offering is the Holographic Weapon Sight (HWS), which uses laser transmission holography recorded in a holographic optical element to project a reticle, and is sold to military, law enforcement, professional shooters, hunters, and sport shooters.
Is EOTech a public or private company?
EOTech is a private company. It is classified as unknown and is currently operating.
When was EOTech founded?
EOTech was founded in 1996. It employs 101 to 250 people.
Where is EOTech based?
EOTech is headquartered in Ann Arbor, United States, in the North America region.
How does EOTech make money?
Two revenue lines are on record. Optics Hardware Sales are the primary driver. The others are accessories and Merchandise.
Who are EOTech's main competitors?
Direct peers on record are Trijicon, Aimpoint, Sig Sauer Electro-Optics and Nightforce Optics. Broad incumbents are Vortex Optics, Steiner Optics, Leupold & Stevens and L3Harris (EO/IR division). Emerging players are Primary Arms and Holosun Technologies.
Does EOTech have an API?
No public API is recorded for EOTech.
What industry is EOTech in?
EOTech's product category is Firearms Optics. Its primary akta.pro industry code is IMABAGAC, Electro-Optical/Infrared (EO/IR) Sensors & Targeting Systems. Its NAICS code is 334511 and its SIC code is 3827.