DA Bomb

What DA Bomb does

Da Bomb (legal entity Da Bomb LLC, dba Da Bomb Bath Fizzers) is a Minneapolis-based, privately held consumer bath products company founded by sisters Isabel and Caroline Bercaw (Forbes 30 Under 30, 2019). It manufactures and sells handmade bath bombs whose core differentiator is a hidden surprise — a toy, charm, jewelry piece, or novelty item — revealed as the bomb dissolves. The product portfolio has expanded beyond bath bombs into Extreme (prank) bombs, bath salts (jars, spheres, shots), fizz shots, shower steamers, body scrubs, gift sets, value packs, "Oddballs" (imperfect/overstock discounts), DIY instructional books authored by the founders, and character-licensed collections under license from Disney (Frozen, Princesses, Lilo & Stitch, Pixar), Marvel, Star Wars, Hot Wheels, and Barbie. The underlying physical technology is a simple proprietary formulation built on four core ingredients (sodium bicarbonate, citric acid, PEG-8 humectant, and fragrance) with cosmetic-grade non-staining pigments, packaged in a patented ventilated clamshell; the company also claims vegan, cruelty-free, gluten-free, nut-free, phthalate-free, paraben-free, and SLS-free certifications. All products are made in the USA.

Da Bomb monetizes through five revenue streams: (1) one-time DTC e-commerce sales on dabombfizzers.com (unit prices $4-$13, gift sets $22-$29, free shipping over $99); (2) the Tub Club monthly subscription box; (3) wholesale to brick-and-mortar retailers, with products in 25,000+ stores including Target, Walmart, Ulta Beauty, and Kroger; (4) licensing royalties from major entertainment IP holders; and (5) social commerce via TikTok Shop with a 17% affiliate commission program, plus wholesale via the Faire marketplace. The company serves three primary segments — families with children (drawn by the surprise element), adult self-care/gift buyers, and collectors/enthusiasts of themed and prank bomb lines — and operates exclusively in the US market. Distribution is omnichannel: DTC storefront, B2B wholesale (email/phone/Faire), retail store distribution, TikTok Shop, and Tub Club subscription. CEO Kim Bercaw oversees the founder-led business, which has no disclosed external funding and is privately held by the Bercaw family.

Name

DA Bomb

Legal name

Da Bomb LLC

Website

https://dabombfizzers.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Da Bomb Bath Fizzers is a Minneapolis-based, founder-led DTC and wholesale bath products company selling handmade bath bombs with hidden surprises, plus bath salts, shower steamers, scrubs, gift sets, and licensed character lines, distributed through its own e-commerce site, 25,000+ retail stores, and TikTok Shop.

Ownership category

akta.pro rank

Product category

Bath and Body Care

NAICS

Toilet Preparation Manufacturing (325620)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Bath Additives (Bath Bombs, Salts, Oils, Soaks) (CRABAEAE)

akta.pro secondary industry

Kids Bath Additives & Fun Bath (Bubble Bath, Bath Bombs) (CRABAJAO)

Keywords

• Bath bomb products
• Personal care items
• Bath and body care
• Beauty subscription boxes
• Licensed character merchandise

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: One-time purchases of individual bath bombs, bath salts, bath shots, shower steamers, and gift sets through e-commerce. Prices range from $4-$13 for individual items, with premium products like birthday boxes at $29.
2. Tub Club Subscription: Monthly subscription box delivering full-size bath bombs to subscribers' doorsteps, providing predictable recurring revenue.
3. Wholesale/B2B: Bulk sales to retail partners and wholesale distributors including Faire marketplace, generating revenue through volume-based pricing.
4. Licensed Product Royalties: Revenue from licensing agreements with major entertainment companies (Disney, Marvel, Star Wars, Hot Wheels, Barbie) for themed bath bombs.
5. Affiliate/Social Commerce: TikTok Shop affiliate program offering 17% commission to creators selling bath bombs through shoppable social content.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels11 records

Core offering

Da Bomb manufactures and sells handmade bath fizzers (bath bombs) with a surprise item inside each one, plus a complementary line of bath salts, shower steamers, body scrubs, bath/fizz shots, licensed character collections, curated gift sets, and a monthly subscription box. Products are U.S.-made with simple vegan, cruelty-free formulations and are sold direct-to-consumer, through mass retail, and via wholesale.

Product overview

Da Bomb is a direct-to-consumer bath products company founded by teenage sisterpreneurs Caroline and Isabel Bercaw, offering a diverse portfolio of handmade bath fizzers and related personal care products. The core product line centers on Bath Bombs featuring surprise toys or trinkets inside, supplemented by Extreme Bombs (prank-style surprises), Bath Salts in various themed varieties, Fizz/Bath Shots, Shower Steamers, and Body Scrubs. The portfolio includes licensed collaborations with major brands (Barbie, Disney, Hot Wheels, Marvel, Star Wars) and a subscription service (The Tub Club). Additional offerings comprise DIY instructional books, curated Gift Sets, Value Packs, and discounted Oddballs. All products are manufactured in the USA using simple ingredients (sodium bicarbonate, citric acid, PEG-8, fragrance) and are certified vegan, cruelty-free, gluten-free, nut-free, phthalate-free, paraben-free, and SLS-free.

Differentiator

Problem solved

Functional benefit

Products and services

• Bath Bombs Handmade 6.5 oz bath bombs formulated with sodium bicarbonate, citric acid, PEG-8, and fragrance, each containing a hidden toy, charm, figurine, keychain, or casual jewelry surprise revealed on dissolution. Sold to consumers seeking fun, simple-ingredient bath products.
• Extreme Bombs Prank-style bath bombs with novelty surprises including synthetic hair, dehydrated food items, and humor-themed reveals. Variants include Pickle Bomb, Stink Bomb, Chicken Soup Bomb, and Hair Ball.
• Bath Bomb Jars Jars containing 8 mini bath bombs and a mesh loofah, packaged for multi-use gifting and self-purchase.
• Bath Salts Scented bath salts in themed varieties (Bling, Earth, Flower, Galaxy, Party, Unicorn), offered as 16 oz Salt Jars, Salt Spheres, and Salt Shots.
• Fizz Shots Concentrated single-use bath fizzers in shot-sized packaging, offered in bright color and fragrance options for targeted single-bath experiences.
• Bath Shots Single-use concentrated bath products in both Fizz and Salt varieties, in Earth, Flower, Galaxy, Party, and Unicorn themes.
• Shower Steamers Mood-boosting shower products that release fragrance when exposed to water and steam, providing aromatherapy during showers.
• Blast Body Scrubs Body exfoliation products designed to complement the bath-fizzer experience.
• DIY Beauty Books Hardcover instructional books such as "Good Clean Beauty" and "Fizz Boom Bath" by founders Caroline and Isabel Bercaw, teaching readers to make bath bombs, body scrubs, and other DIY beauty products.
• Tub Club Subscription Box Monthly subscription delivering full-size, fragrant Da Bomb bath bombs to subscribers' doorsteps on a recurring basis.
• Gift Sets Pre-curated themed gift boxes, including the Birthday Box set of three bath bombs in a black gift box with confetti insert, plus holiday-themed bath bomb, bath salt, and accessory assortments.
• Licensed Character Bath Bombs Bath bombs and related products featuring licensed intellectual property including Barbie (Mattel), Disney properties (Frozen, Lilo & Stitch, Pixar, Princesses), Hot Wheels (Mattel), Marvel, and Star Wars.
• Value Packs Bulk purchasing options bundling multiple bath bombs at discounted pricing for value-oriented shoppers.
• Oddballs (Imperfect Inventory) Discounted bath bombs that may be cracked, have packaging errors, or other minor imperfections, sold at reduced prices.

Quantifiable outcome

• Clean water access for 10,064 people across 20 communities in Africa through The Water Project partnership

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• The Water ProjectcoreStrategic or Co-development Partner · 29 January 2024Social impact partnership where a portion of Earth Bomb proceeds funds clean water projects in rural Africa. Together, Da Bomb and The Water Project have built 20 new water projects serving approximately 10,064 people with safe, reliable water. The partnership includes rainwater containment systems and ongoing support for community water access.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Love Beauty and Planet: Love Beauty and Planet is a Unilever mass-market bath, body and hair care brand focused on simple, naturally inspired ingredients — directly comparable to Da Bomb's 'simple-ingredient' positioning in the same Target/Walmart aisles.
• eos Products: eos (Evolution of Smooth) is a mass-market personal care brand selling lip, body and shave products with strong mass-retail distribution. It competes with Da Bomb for the same impulse-buy shelf space at Target, Walmart and Ulta and shares a youthful, design-led brand aesthetic.
• Bath & Body Works: Bath & Body Works is the dominant US specialty retailer of bath, body and home fragrance products, including a significant bath-bomb and bath-additive assortment. It is a broad incumbent in the same shelf space Da Bomb occupies at Target, Ulta and Walmart.
• Dr. Teal's: Dr. Teal's is a leading mass-market bath-care brand best known for Epsom bath salts and bath foams, owned by PDC Brands. It competes with Da Bomb's bath-salt and bath-additive lines at Walmart, Target and Kroger price points.

Direct peers

• Lush: Lush is the most direct comparable — handmade bath bombs, bath products and cosmetics sold through DTC e-commerce and a global retail footprint. Lush competes head-on with Da Bomb in the surprise-inside, novelty, kid-friendly bath bomb category but at a much larger, internationally distributed scale.
• Tree Hut: Tree Hut is a fast-growing bath-and-body brand known for sugar and salt body scrubs at a similar accessible price point, sold in Target and Walmart. It overlaps with Da Bomb's body-scrub and bath-additive assortment and competes for the same impulse/gift shelf space.
• Body & Earth: Body & Earth is a DTC and Amazon-led bath-bomb and bath-salt brand at a similar price point and target buyer (families, gift buyers). It competes directly with Da Bomb in bath bombs, salts and fizzers sold via online marketplaces.
• The Crème Shop: The Crème Shop is a very close comparable: a small-to-mid beauty brand built around licensed character IP (Disney, Sanrio, etc.) sold through mass retail and DTC. Its licensed-IP-plus-affordable-gifting model closely mirrors Da Bomb's Disney/Marvel/Barbie bath-bomb playbook.

Emerging players

• Herbivore Botanicals: Herbivore is a premium, naturally derived bath, body and skincare brand sold DTC and through Sephora. It overlaps with Da Bomb's adult self-care and clean-ingredient customer segments but at a materially higher price point.
• Vitae Apothecary: Vitae Apothecary is a smaller DTC bath-and-body brand focused on simple, naturally derived bath soaks and oils. It overlaps with Da Bomb's bath-salt and clean-ingredient story at the indie-DTC end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dabombfizzers
• YouTubeyoutube.com/channel/UCUQ2ahQJHsim3ICGicWTKtA
• Facebookfacebook.com/dabombfizzers
• Instagraminstagram.com/dabombfizzers
• Pinterestpinterest.com/dabombfizzers
• TikToktiktok.com/@dabombfizzers

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DA Bomb