Asia Jewellers

What Asia Jewellers does

Asia Jewellers is a Bahrain-based luxury jewellery and watch retailer founded in 1962, operating as an authorized multi-brand boutique for over 60 international luxury houses including Cartier, IWC Schaffhausen, Van Cleef & Arpels, Panerai, Messika, Fabergé, Buccellati, Dior, and Audemars Piguet. The company runs 20+ physical boutiques across Bahrain's premier retail destinations including Al Aali Mall, City Center, Moda Mall, Seef Mall, and The Ritz-Carlton, supplemented by dedicated brand boutiques and a Service Center. It also offers the proprietary bridal jewellery line 'MJ by Mayyan Jaffar' and has extended into adjacent luxury fashion with boutiques for Bottega Veneta, Gianvito Rossi, Weekend Max Mara, and Marina Rinaldi at the Marassi development. The company is privately held by the Jaffar family, with Mohammed Jaffar serving as Chairman.

Revenue is generated through one-time retail sales of branded luxury goods at markup, with prices not publicly disclosed and customers directed to contact boutiques directly. Distribution combines in-store high-touch personal consultation with a WhatsApp ordering channel and an e-commerce website platform. The go-to-market motion is enterprise field sales through physical boutiques, targeting high-net-worth individuals and luxury gift buyers in the Bahrain market. Marketing activity spans Instagram, Facebook, LinkedIn, email newsletters, and annual participation at the Jewellery Arabia exhibition. The company employs 79 people and operates exclusively within a single-country domestic Bahrain footprint with no disclosed international expansion.

Name

Asia Jewellers

Legal name

Asia Jewellers

Website

https://asiajewellers.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Asia Jewellers is a Bahrain-based, family-owned luxury jewellery and watch retailer founded in 1962, operating 20+ boutiques as an authorized retailer for 60+ international luxury brands including Cartier and Van Cleef & Arpels, serving high-net-worth individuals.

Ownership category

akta.pro rank

Product category

Luxury Jewellery and Watch Retail

NAICS

Jewelry Retailers (458310), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Bridal & Engagement Jewelry Retail (CRAKAGAC)

akta.pro secondary industries

Bridal Jewelry Retail (Bridal Boutiques/Chains/Online) (CRAKACAH), Custom Bridal & Engagement Design (CRAKAHAB)

Keywords

• Luxury jewellery retail
• Luxury watch retail
• Authorized brand boutiques
• High-end timepieces
• Fine jewellery sales

Headquarters

HQ city

Manama

HQ country

Bahrain

HQ region

Middle East

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Jewellery and Watch Retail: One-time retail sales of luxury jewellery and timepieces through physical boutiques and direct sales. Revenue generated from markup on branded luxury goods as authorized retailer.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Asia Jewellers is a Bahrain-based multi-brand luxury jewellery and timepiece retailer operating as the official authorized retailer for over 60 international luxury brands. The company sells fine jewellery, luxury watches, bridal collections, fashion accessories, and gifts through physical boutiques across Bahrain's premier shopping malls. They also offer their own proprietary bridal jewellery line under the MJ by Mayyan Jaffar brand.

Product overview

Asia Jewellers is a Bahrain-based luxury jewellery and timepiece retailer operating as a multi-brand boutique. The company functions as the official authorised retailer for over 60 international luxury jewellery and watch brands. Their portfolio includes prestigious houses such as Cartier, IWC Schaffhausen, Van Cleef & Arpels, Panerai, Messika, Fabergé, Buccellati, Dior, and Pomellato, alongside fashion brands like Bottega Veneta and Gianvito Rossi. The company also offers its own proprietary bridal jewellery line under the MJ by Mayyan Jaffar brand. Asia Jewellers operates multiple boutique locations across Bahrain including Al Aali Mall, City Center, Moda Mall, Seef Mall, and The Ritz-Carlton. Their product categories encompass timepieces (luxury watches from brands like IWC, Panerai, Bovet, Ulysse Nardin), fine jewellery (rings, earrings, necklaces, pendants, bracelets), bridal jewellery, fashion accessories, and gifts. The company participates annually in Jewellery Arabia exhibition and serves as a destination for high-end jewellery collectors and investors seeking exclusive consignment pieces and limited edition collections.

Differentiator

Problem solved

Functional benefit

Brands

• MJ by Mayyan Jaffar: The company's own line of bridal jewellery designed by Mayaan Jaffar, presented at Jewellery Arabia 2018.

Products and services

• Cartier luxury jewellery and watches Prestigious French luxury jewellery and watch maison carried as an authorized retailer, known for iconic designs including Juste un Clou bracelets and Panthère collections. Sold to high-net-worth consumers in Bahrain through dedicated Cartier boutique locations.
• IWC Schaffhausen luxury watches Swiss luxury watch manufacturer specialising in precision-engineered timepieces, with pilot's watches as a signature collection. Sold to collectors and watch enthusiasts through dedicated IWC boutique locations in Bahrain.
• Van Cleef & Arpels high jewellery and timepieces Prestigious French jewellery maison known for Poetic Complications and high jewellery creations featuring exceptional gemstones, sold to luxury buyers in Bahrain through dedicated boutique locations.
• Panerai luxury watches Italian luxury watch brand known for instrument-grade dive watches including Luminor, Submersible, and Luminor Due collections. Sold to collectors through dedicated Panerai boutiques in Bahrain.
• Messika high jewellery Parisian high jewellery brand founded by Vallée de la Loire diamond dealer Valentin Messika, known for Move No. 10 and My Twin collections. Sold to luxury jewellery buyers through dedicated boutique in Bahrain.
• Fabergé luxury jewellery Historic Russian jewellery house famous for Imperial Eggs and the Colours of Love collection featuring egg-shaped diamond pendants, sold to collectors of heritage luxury jewellery in Bahrain.
• Buccellati Italian luxury jewellery Italian jewellery house founded in Milan in 1919, celebrated for Macri and Opera Tulle collections featuring intricate gold work and mother-of-pearl, sold to luxury jewellery buyers in Bahrain.
• Dior fine jewellery and luxury timepieces French luxury fashion house offering fine jewellery and luxury timepieces, sold to luxury fashion and jewellery buyers in Bahrain through Asia Jewellers boutiques.
• Pomellato Italian fine jewellery Italian fine jewellery brand from Milan known for Sabbia, Nuvole, and Arabesque collections featuring coloured gemstones and diamonds, sold to jewellery collectors in Bahrain.
• MJ by Mayyan Jaffar bridal jewellery (own brand) Asia Jewellers' proprietary bridal jewellery brand designed by Mayaan Jaffar, featuring pieces inspired by life's simple beauty for women and men seeking unique personalised jewellery. Sold to bridal and occasion-buying customers.
• Bottega Veneta leather goods and accessories Italian luxury fashion house known for Intrecciato leather weaving technique, offering handbags, accessories, and fashion items. Sold to luxury fashion buyers through dedicated boutique in Bahrain.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered core.

• CartiercoreChannel Partner/ Reseller/ DistributorAsia Jewellers is an authorized retailer of Cartier luxury jewellery and watches, operating dedicated Cartier boutiques and counters within their Bahrain locations.
• IWC SchaffhausencoreChannel Partner/ Reseller/ DistributorAuthorized retailer of IWC Schaffhausen luxury timepieces with dedicated boutique locations in Bahrain. Featured prominently in marketing and brand events.
• Van Cleef & ArpelscoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Van Cleef & Arpels high jewellery and timepieces with dedicated boutique locations in Bahrain including Marassi Galleria Mall.
• PaneraicoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Panerai luxury watches with dedicated boutique locations in Bahrain.
• MessikacoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Messika high jewellery. The Maison chose Manama for its new boutique in the Middle East with Asia Jewellers.
• FabergécoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Fabergé luxury jewellery and objects. Asia Jewellers showcases Fabergé collections including the Colours of Love line.
• BuccellaticoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Buccellati Italian luxury jewellery with OPERA collection and other signature lines.
• DiorcoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Dior luxury watches and jewellery through Asia Jewellers Bahrain locations.
• Arnold & SoncoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Arnold & Son luxury timepieces featured in the brand portfolio.
• PomellatocoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Pomellato Italian luxury jewellery including SABBIA collection and Pom Pom Dot collection.
• Pasquale BrunicoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Pasquale Bruni luxury jewellery including Giardini Segreti and Aleluiá collections.
• GarrardcoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Garrard British luxury jewellery brand, one of the historical houses featured at Asia Jewellers.
• BovetcoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Bovet 1822 luxury timepieces including Récital collection limited editions.
• Audemars PiguetcoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Audemars Piguet luxury watches featured at Jewellery Arabia exhibition.
• Bottega VenetacoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Bottega Veneta leather goods and accessories with dedicated boutique at Marassi location.
• Gianvito RossicoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Gianvito Rossi luxury footwear with dedicated boutique location.
• Weekend Max MaracoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Weekend Max Mara fashion and accessories.
• Marina RinaldicoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Marina Rinaldi luxury fashion.
• Hans D. KriegercoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Hans D. Krieger diamond jewellery including stud earrings and fine pieces.
• YEPREMcoreChannel Partner/ Reseller/ DistributorAuthorized retailer of YEPREM luxury jewellery, featuring Chevalier Collection. YEPREM has been featured prominently with celebrity endorsements.
• AS29coreChannel Partner/ Reseller/ DistributorAuthorized retailer of AS29 Belgian diamond jewellery founded by Audrey Savransky, known for rock 'n' roll inspired designs.
• PicchiotticoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Picchiotti Italian luxury fine jewellery, hand-crafted in Valenza since 1967.
• MoussaieffcoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Moussaieff luxury jewellery, one of the world-leading jewellery houses featured at Asia Jewellers.
• Stephen WebstercoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Stephen Webster luxury jewellery with distinctive designs.
• de GRISOGONOcoreChannel Partner/ Reseller/ DistributorAuthorized retailer of de GRISOGONO luxury jewellery and accessories.
• Fendi TimepiecescoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Fendi luxury watches including Forever Fendi Limited Edition.
• Ulysse NardincoreChannel Partner/ Reseller/ DistributorAuthorized retailer of Ulysse Nardin luxury timepieces, featured at Monaco Yacht Show events.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Al Majed Jewellery: Bahrain-headquartered multi-brand luxury jewellery and watch retailer carrying many of the same prestige maisons (Cartier, Rolex, Bulgari). The closest direct competitor operating in Asia Jewellers' home market with a comparable boutique-and-brand model.
• Malabar Gold & Diamonds: India-headquartered global jewellery retailer with strong GCC presence across Bahrain, UAE, Saudi, and Qatar. Similar mall-anchored multi-brand model targeting both HNW and mass-affluent luxury buyers.
• Damas Jewellery: UAE-based multi-brand luxury jewellery retailer with extensive GCC mall footprint and maison partnerships (Cartier, Tiffany & Co., Bulgari, etc.). Closely comparable as a regional multi-brand authorized retailer serving HNW clientele across the Gulf.
• Tanishq (Titan Company): India's largest branded jewellery retailer with select international store presence. Comparable as a multi-format, multi-brand jewellery chain with strong own-brand positioning and GCC expansion ambitions.
• Liali Jewellery: UAE-headquartered multi-brand luxury jewellery retailer with boutiques across the GCC including Bahrain. Operates a similar model of branded counters for premium maisons plus own-label collections.
• Pure Gold Jewellers: UAE-based multi-brand jewellery retailer with Gulf mall footprint and own-label collections. Comparable as a regional multi-brand authorized retailer targeting HNW and bridal segments.
• Joyalukkas: Global Indian-origin multi-brand jewellery chain with a substantial GCC retail network and own-brand diamond and gold collections. Comparable as a multi-brand authorized retailer with own-label extensions operating across Bahrain and the broader Gulf.

Broad incumbents

• Chow Tai Fook Jewellery: Hong Kong-headquartered global multi-brand jewellery conglomerate with hundreds of points of sale. Comparable as a large, established multi-format jewellery retailer with own-brand manufacturing and branded partnerships.
• Graff Diamonds: Global ultra-luxury single-brand high jewellery house with directly-operated boutiques in GCC luxury destinations. Comparable as a destination for HNW fine jewellery purchases, with overlapping customer base though different operating model (manufacturer-retailer vs. multi-brand retailer).
• Tiffany & Co. Global single-brand ultra-luxury jewellery retailer with directly-operated boutiques across the GCC. Comparable as a destination for HNW jewellery purchases, but operates a single-brand model versus Asia Jewellers' multi-brand authorized-retailer platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AsiaJewellers
• LinkedInlinkedin.com/company/asia-jewellers
• Instagraminstagram.com/asiajewellers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Jewellers