Asiana Travel

Name

Asiana Travel

Legal name

Asiana Travel

Website

https://asianatravel.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Tour Operators (561520), Travel Agencies (56151), Scenic and Sightseeing Transportation, Land (48711)

SIC

Transportation Services (4700), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)

akta.pro secondary industries

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA), Events-Integrated Corporate Travel (TMCs with Meetings/Groups) (THACAAAH), Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG), Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE)

Keywords

• Destination management services
• Inbound tour operations
• MICE event management
• Southeast Asia tour packages
• Corporate group travel

Headquarters

HQ city

Hanoi, Hanoi

HQ country

Vietnam

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tour Package Sales: Sale of comprehensive tour packages covering Vietnam, Laos, Cambodia, Thailand, and Myanmar. Packages include accommodation, transportation, meals, entrance fees, and guided tours. Pricing varies from approximately $277 to over $1,200 per person depending on duration and included services.
2. MICE and Corporate Events: Specialized MICE services including incentive trips, conferences, gala dinners, and corporate celebrations. Services include end-to-end event management, venue selection, transportation, and custom program design.
3. B2B Partner Services: Providing ground services, itinerary design, and operational support for international tour operators and travel agencies. Revenue generated through commissions and service fees from partner bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Asiana Travel is a destination management company (DMC) that designs, sells, and operates multi-day tour packages across five Southeast Asian destinations (Vietnam, Laos, Cambodia, Thailand, and Myanmar). The company delivers cultural, beach, adventure, and city-break itineraries of 5–10 days through both a website-based direct enquiry channel and a global B2B partner network of more than 500 tour operators. It also provides specialized MICE (Meetings, Incentives, Conferences, Exhibitions) and education travel services for corporate groups and institutions.

Product overview

Asiana Travel operates as a destination management company (DMC) offering a comprehensive portfolio of tour products organized across eight core tour categories: Top Selling Tours, Day Trips, City Breaks, Classic Tours, Daily Departure Tours, Beach Holidays, Active & Adventure Tours, and Special Tours. The product portfolio spans five destinations: Vietnam, Laos, Cambodia, Thailand, and Myanmar. Individual tour packages range from 4-10 days and cover specific itineraries such as Majestic Vietnam with Phu Quoc Beach, 5D4N Da Nang-Ba Na Hill-Hoi An, 8 Days Hanoi-Halong-Mai Chau-Pu Luong-Saigon, and 10 Days Hanoi-Halong-Hoian-Da Nang-Hue-Saigon-Ben Tre. Beyond standard tour packages, the company offers specialized MICE and Education Travel services for corporate groups and educational institutions, as well as B2B Partner Services for global tour operators. The product architecture is structured as a unified platform supporting both individual traveler bookings (B2C) and partner-mediated group travel (B2B2C), with dedicated operational teams across Southeast Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Majestic Vietnam with Phu Quoc Beach
• 5D4N Da Nang – Ba Na Hill – Hoi An
• 5D4N Da Lat – Mui Ne – Ho Chi Minh
• 8 Days Hanoi – Halong – Mai Chau – Pu Luong – Saigon
• 10 Days Hanoi – Halong – Hoian – Da Nang – Hue – Saigon – Ben Tre
• 6D5N Ho Chi Minh – My Tho – Phu Quoc
• 5D4N Hanoi – Ninh Binh – Ha Long Bay
• Majestic Vietnam – North to Central with Siem Reap
• Honeymoon Special Hanoi – Halong Bay – Da Nang 8 Days Tour
• MICE and Education Travel Services
• B2B Partner Services

Quantifiable outcome

• Serving over 100,000 international tourists annually through B2B partner network
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Vietnam AirlinescoreStrategic or Co-development PartnerAirlines partner for flight arrangements and coordinated travel services. Listed as a business type option in partner inquiry forms for tour operators.
• Laos AirlinescoreStrategic or Co-development PartnerAirlines partner for regional flight services within Laos and connecting routes.
• Thailand AirlinescoreStrategic or Co-development PartnerAirlines partner for Thailand regional routes and international connections.
• Malaysia AirlinescoreStrategic or Co-development PartnerAirlines partner for Malaysia regional routes and international connections.

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Intrepid Travel: Global small-group adventure tour operator with deep Southeast Asia presence including Vietnam, Cambodia, Laos, Thailand, and Myanmar. Comparable in destination portfolio and small-group tour product, though larger and B2C-led.
• Vietravel: Vietnam's largest domestic tour operator (publicly listed as VTR on HOSE) offering inbound, outbound, and domestic tours plus MICE. A much larger incumbent serving overlapping destinations and customer segments.
• Saigontourist: State-affiliated Vietnamese tourism group operating hotels, tour operations, and inbound services across Vietnam. A broader incumbent with overlapping inbound tour and MICE offerings.

Direct peers

• SITA World Travel: Global DMC with established Southeast Asia operations providing inbound ground handling and tour packages across Indochina. Comparable in B2B tour-operator serving model and multi-country product.
• Hoi An Express: Vietnam-based inbound tour operator and DMC offering packaged tours, MICE, and ground handling services primarily in Vietnam and Indochina. Directly comparable in inbound B2B model and Southeast Asia focus.
• Diethelm Travel: Long-standing Indochina and Southeast Asia DMC providing ground handling, FIT, and group tours across Vietnam, Laos, Cambodia, Thailand, and Myanmar. Comparable in product mix (multi-country itineraries, MICE, B2B focus) and partner relationships with international tour operators.
• Buffalo Tours: Inbound DMC specializing in Southeast Asia including Vietnam, Cambodia, Laos, Thailand, and Myanmar with strong B2B distribution to international tour operators. Comparable destination footprint and group-tour product structure.
• Asian Trails: Inbound DMC covering Thailand, Vietnam, Cambodia, Laos, and Myanmar with B2B partner servicing and FIT/group tour packages. Closely comparable destination footprint and inbound ground-handling model.
• Travel Authentic: Vietnam-focused inbound DMC providing curated multi-country tours across Indochina with B2B partner servicing. Similar in operating geography and packaged tour approach.
• EXO Travel: Established Southeast Asia DMC offering multi-country tours across Vietnam, Cambodia, Laos, Thailand, and Myanmar, with similar B2B tour-operator servicing model, MICE capability, and inbound focus. Directly comparable in destination portfolio and product structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/asiana-travel-official

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asiana Travel