Asian Australian Alliance

What Asian Australian Alliance does

Asian Australian Alliance (AAA) is a nonprofit advocacy network founded in 2013 and headquartered in Sydney, NSW, Australia, operating with approximately 8 employees. The organization empowers Asian Australians through community projects, workshops, mentoring, campaigns, and public awareness initiatives focused on combating racism — particularly during the COVID-19 pandemic — and on addressing the so-called "Bamboo Ceiling" in professional advancement. It serves Asian Australians as a single horizontal constituency, organized through five branches: the core AAA network, the Asian Australian Alliance Women's Forum (AAAWF), the Asian Australian Rainbow Alliance (AAuRA), the Asian Australian Alliance Youth (AAAYL), and the Movement of Asian Australian Academics. Leadership is provided by Founder and National Convener Erin Wen Ai Chew, supported by state-level conveners in Victoria, NSW, and Tasmania.

AAA's flagship product is the COVID-19 Racism Incident Report — a multilingual incident-reporting survey available in English, Traditional Chinese, Simplified Chinese, and Korean, developed in partnership with Democracy in Colour, Diversity Arts Australia, Per Capita Thinktank (via Research Fellow Osmond Chiu), and media outlet Being Asian Australia. Outputs include a 2020 Preliminary Report, a 2021 Comprehensive Survey Report, and a COVID-19 Racism and Social Commentary Report. The organization also publishes press statements, open letters to political figures, and maintains a Community Resource Directory cataloguing allied organizations. Distribution is exclusively organic: a WordPress website and social media accounts on Facebook, Twitter, and Instagram (two handles).

The revenue model is community donations and volunteer support; the website explicitly solicits contributions and does not sell products or services. No funding rounds, parent organization, or institutional investors are disclosed, and revenue is not publicly reported. GTM is community-led via digital channels and partnerships with allied advocacy organizations.

Name

Asian Australian Alliance

Legal name

Asian Australian Alliance

Website

https://asianaustralianalliance.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Asian Australian Alliance is a Sydney-based nonprofit advocacy network, founded 2013, that empowers Asian Australians through community projects, caucuses (Women's Forum, Rainbow Alliance, Youth, Academics), and the multilingual COVID-19 Racism Incident Report, funded by donations and volunteers.

Ownership category

akta.pro rank

Product category

Community Advocacy Services

NAICS

Social Advocacy Organizations (8133), Human Rights Organizations (813311), Civic and Social Organizations (81341)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Community Engagement & Social Integration Programs (Clubs, Events, Volunteering) (EDAIAKAE)

akta.pro secondary industry

Cultural, Identity & Inclusion Programs (EDALAHAF)

Keywords

• Community advocacy
• Anti-racism campaigns
• Social commentary
• Cultural empowerment
• Public awareness

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations and Volunteer Support: The organization relies on community donations and volunteer support to fund its advocacy work, campaigns, and awareness programs. The website mentions 'We need your support to do our work — contact us to learn how you can be apart of us or donate.'

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Asian Australian Alliance is a nonprofit advocacy network that empowers Asian Australians through community engagement, mentoring, workshops, campaigns, and public awareness initiatives. It runs a COVID-19 Racism Incident Report program (multilingual survey and incident-tracking mechanism) and maintains a Community Resource Directory of allied organizations. The organization operates multiple caucuses — Women's Forum, Rainbow Alliance, Youth, and Movement of Asian Australian Academics — to address racism, discrimination, and the "Bamboo Ceiling."

Product overview

Asian Australian Alliance (AAA) is an advocacy network that operates as a platform for change for Asian Australians through community engagement, mentoring, and public awareness campaigns. The organization operates multiple specialized caucuses (Women's Forum, Rainbow Alliance, Youth, Academics) alongside its core advocacy functions. Key offerings include the COVID-19 Racism Incident Report—a multilingual survey and tracker system developed in collaboration with Democracy in Colour, Diversity Arts Australia, and Per Capita Think Tank—and a Community Resource Directory. The organization focuses on addressing racism, creating public awareness, and pushing beyond the 'Bamboo Ceiling' through workshops and campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• COVID-19 Racism Incident Report A multilingual (English, Traditional Chinese, Simplified Chinese, Korean) reporting mechanism and survey system that tracks and analyzes racism incidents against Asians and Asian-Australians, producing incident data and published reports used for advocacy.
• Community Resource Directory A compiled directory listing names of organizations, bodies, networks, and community groups relevant to and providing support for the Asian/Asian Australian community, accessible through the AAA website.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Osmond Chiu (Research Fellow, Per Capita Thinktank)coreStrategic or Co-development Partner · 1 April 2020Co-author of the COVID-19 Racism Incident Reports. Research Fellow at Per Capita Thinktank who provided analytical expertise for the racism incident reporting mechanism.
• Per Capita ThinktankcoreStrategic or Co-development Partner · 1 April 2020Think tank whose Research Fellow Osmond Chiu co-authored the COVID-19 Racism Incident Reports, providing research and policy analysis expertise.
• Democracy in ColourcoreStrategic or Co-development Partner · 1 January 2020Project partner in the COVID-19 Coronavirus Racism Incident Report initiative. Contributed to data collection and analytical work on racism incidents against Asians and Asian Australians during the pandemic.
• Diversity Arts AustraliacoreStrategic or Co-development Partner · 1 January 2020Project partner in the COVID-19 Coronavirus Racism Incident Report. Contributed to the initiative aimed at documenting and addressing racism during the pandemic.
• Being Asian AustraliacoreStrategic or Co-development Partner · 1 January 2020Media outlet collaborating as part of the activist-writer-media-advocacy network to document COVID-19 related racism incidents and amplify Asian Australian voices.
• Asian Australian FoundationminorOthersListed in the Community Resource Directory as a related organization serving the Asian Australian community.
• Asian Australian Lawyers AssociationminorOthersListed in the Community Resource Directory as a related professional organization serving the Asian Australian community.
• Chinese Australian ForumminorOthersListed in the Community Resource Directory as a related advocacy organization serving the Chinese Australian community.
• Chinese Community Council Of AustraliaminorOthersListed in the Community Resource Directory as a related community organization serving Chinese Australians.
• Democracy in ColorcoreStrategic or Co-development PartnerColor-coded by race progressive organization focused on racial justice. Project partner for the COVID-19 Racism Incident Report. Listed in Community Resource Directory.
• All Together NowminorOthersListed in the Community Resource Directory as a related organization providing anti-racism resources.
• Asia Society AustraliaminorOthersListed in the Community Resource Directory as a related organization promoting Asia-Australia connections.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Asian Australian Foundation: Philanthropic/grantmaking organization supporting the Asian Australian community; listed in AAA's Community Resource Directory and represents a comparable community-support model in the same ethnic-advocacy space.
• Chinese Community Council of Australia: National umbrella body for the Chinese Australian community; appears in AAA's Community Resource Directory and overlaps in advocacy for a sub-segment of AAA's broader Asian-Australian audience.
• Asian Australian Lawyers Association: Professional/community organization for Asian Australian legal professionals; listed in AAA's Community Resource Directory and overlaps as a sub-ethnic professional advocacy network targeting Asian Australians.
• Being Asian Australia: Media platform amplifying Asian Australian voices; listed as a core partner in AAA's COVID-19 Racism Incident Report network, operating in the same ethnic-advocacy media niche.
• All Together Now: Australian anti-racism nonprofit operating in the same national civic-advocacy space; AAA itself lists All Together Now as a related organization in its Community Resource Directory, indicating direct overlap in mission and audience.
• Chinese Australian Forum: Sub-ethnic Asian-Australian advocacy body explicitly listed in AAA's Community Resource Directory; comparable in audience (Asian Australians) and advocacy model but narrower in ethnic focus.
• Diversity Arts Australia: Australian advocacy organization advancing cultural diversity in the arts; a strategic project partner of AAA on the COVID-19 Racism Incident Report, making it a directly comparable community-advocacy peer.
• Democracy in Colour: Australian racial-justice advocacy organization focused on people of color; it is a current strategic project partner of AAA on the COVID-19 Racism Incident Report and operates in the identical advocacy category.

Broad incumbents

• Asia Society Australia: Established Australia-wide organization promoting Asia-Australia engagement; listed in AAA's Community Resource Directory and represents a larger, more institutionalized player in adjacent Asia-related community programming.

Emerging players

• Per Capita:

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/AsianOzAlliance
• Facebookfacebook.com/AsianAustralianAlliance
• Instagraminstagram.com/AsianAustralianAlliance
• LinkedInlinkedin.com/company/asian-australian-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asian Australian Alliance