Maplewood Senior Living

What Maplewood Senior Living does

Maplewood Senior Living is a private, for-profit senior living operator founded in 2005 and headquartered in Westport, Connecticut, with 1,001-5,000 employees. The company operates upscale senior living communities offering independent living, assisted living, and memory care services, with its luxury sub-brand "Inspīr" targeting affluent seniors in premium metropolitan markets including Manhattan and Washington, D.C. As a vertically integrated operator, Maplewood generates revenue primarily through recurring monthly resident fees for housing, care, and ancillary services across its owned-and-operated community footprint in the Northeast and Mid-Atlantic United States.

The company is investing in AI and predictive analytics to improve care delivery, operational efficiency, and financial management. Disclosed technology components include AI-powered fall detection systems for memory care residents (anomaly detection on sensor data), predictive analytics for workforce recruitment and operational forecasting, and centralized revenue cycle management via a Sunbound partnership that automated ACH processing and reclaimed five business days per month. Strategic capital backing from Omega Healthcare Investors (a healthcare REIT) supports community expansion and financial stability.

Maplewood serves two primary customer segments: affluent seniors aged 65+ seeking luxury urban senior living with comprehensive care services, and memory care residents requiring specialized dementia and Alzheimer's care. The go-to-market is primarily direct-to-consumer targeting residents and families, supplemented by enterprise-level partnerships with REIT investors and technology vendors. In December 2025, Maplewood appointed Shane Herlet and Tom Gaston as Co-CEOs to lead strategic growth and innovation, and the senior living sector is experiencing historic occupancy highs driven by the first baby boomers turning 80 in 2026.

Name

Maplewood Senior Living

Legal name

Maplewood Senior Living

Website

https://maplewoodseniorliving.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Maplewood Senior Living is a private senior living operator founded in 2005 offering upscale independent living, assisted living, and memory care through its Inspīr luxury brand in major US metropolitan markets, with AI-driven care technology investment.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industries

Luxury/Resort-Style Independent Living Communities (HLADAAAC), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living services
• Assisted living communities
• Memory care services
• Luxury senior care
• Independent living facilities

Headquarters

HQ city

Westport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Senior Living Resident Fees: Monthly fees charged to residents for housing, care, and services in senior living communities including memory care, assisted living, and independent living

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Maplewood Senior Living operates luxury senior living communities offering assisted living, memory care, and independent living services in major metropolitan markets. Through its Inspīr luxury brand, the company provides premium housing, personal care, and clinical services to affluent seniors, complemented by investments in AI and predictive analytics to enhance care delivery and operational efficiency.

Product overview

Maplewood Senior Living is a senior care provider operating primarily in the Connecticut area, offering senior living services through its Inspīr luxury brand targeting major metropolitan markets. The company is transitioning to a Co-CEO leadership structure and investing heavily in technology solutions including AI and predictive analytics to improve care delivery, operational efficiency, and financial management. They partner with Sunbound for payment operations automation and receive strategic support from Omega Healthcare Investors.

Differentiator

Problem solved

Functional benefit

Brands

• Inspīr: Luxury senior living brand operating in major metropolitan markets including Manhattan and Washington, D.C.

Products and services

• Assisted Living Services Residential assisted living care provided to seniors requiring support with daily activities, delivered within Maplewood's luxury senior living communities in metropolitan markets.
• Memory Care Services Specialized memory care for residents with dementia and Alzheimer's disease, incorporating AI-powered fall detection and predictive analytics to support rising resident acuity levels.
• Independent Living Services Independent living residences for active seniors seeking upscale housing and amenities within Maplewood's metropolitan senior living communities.
• Inspīr Luxury Senior Living Brand Maplewood's luxury senior living brand operating in major metropolitan markets including Manhattan and Washington, D.C., offering high-end urban senior living with advanced technology integration and premium care services.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• SunboundcoreTechnology or Integration · 21 October 2025Sunbound partnered with Maplewood Senior Living to improve revenue and payment operations. The partnership automated ACH processing, centralized financial operations, and increased electronic payments. Results included reclaiming five additional business days per month and enhanced cash flow predictability.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Life Care Services (LCS): Manages a large portfolio of senior living communities, including continuing care retirement communities. Operates in a similar product category with a comparable affluent resident base.
• Five Star Senior Living: Operates independent living, assisted living, and memory care communities across the U.S., serving a similar resident demographic. Directly comparable service portfolio and geographic footprint.
• Belmont Village Senior Living: Privately held operator of premium senior living communities, with emphasis on assisted living and memory care in urban and suburban markets. Highly comparable resident profile and amenity positioning.
• Senior Lifestyle: Privately held operator of senior living communities in major U.S. metros, with a similar mix of independent, assisted, and memory care offerings and comparable resident demographic.
• Sunrise Senior Living: Large operator of premium senior living communities in the U.S., U.K., and Canada, with strong brand recognition and a focus on assisted living and memory care. Closely comparable in product mix and resident demographic.
• Atria Senior Living: Operates upscale senior living communities across major U.S. markets with independent living, assisted living, and memory care. Direct competitor in the luxury urban segment, particularly relevant in Northeast markets.
• Sonida Senior Living: Operates a portfolio of senior living communities across multiple U.S. states, offering independent living, assisted living, and memory care services. Comparable product offering and resident demographic.
• Watermark Retirement Communities: Operator of upscale senior living communities in major U.S. markets, including Northeast. Direct competitor in the luxury, high-amenity segment.
• Discovery Senior Living: Operates a portfolio of senior living communities across the U.S. with a mix of independent, assisted, and memory care. Comparable service offering and private-pay resident focus.

Broad incumbents

• Brookdale Senior Living: Largest senior living operator in the U.S., providing independent living, assisted living, and memory care. A broad incumbent with overlapping capabilities, though its portfolio skews more mid-market than Maplewood's luxury focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maplewoodseniorliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maplewood Senior Living