Asia Physio

What Asia Physio does

Asia Physio is a private physiotherapy clinic group operating 16 locations across Singapore and Japan, founded in Tokyo in 2002 by physiotherapist Bevan Colless and his wife Vanessa. The company delivers fee-for-service physiotherapy, sports rehabilitation, and specialty clinical services including the proprietary Cross Bracing Protocol for non-surgical ACL healing. Service lines span general physiotherapy, post-operative rehabilitation, women's health, paediatric care, sports massage, osteopathy, ergonomic consultations, and telehealth, plus adjacent offerings such as bike fitting, running biomechanical assessments, triathlon coaching via the Kú Cycles sub-brand, and clinician education through the Elite Performance Academy. The clinic network is concentrated in Japan's premier ski resorts (Niseko, Hakuba, Nozawa, Myoko, Rusutsu) and Tokyo, alongside four Singapore locations in the Camden Medical, Tanglin Trust School, CBD Octagon, and Spine and Pelvis facilities.

The business operates on a direct-to-consumer model where patients book appointments online, by phone, or WhatsApp, with pricing structured around per-session fees and bundled treatment programs such as the ¥99,000 '4 Weeks to a Better Back' package. The company markets itself through content channels including the Knee Gurus podcast and educational blog hosted by the founder, alongside patient testimonials. Revenue is concentrated in Japan ski-resort geographies serving both resident populations and international tourists, plus Singapore serving the expatriate and local professional market. The Okinawa Chatan clinic holds Tricare Physical Therapy approval, enabling access to US military personnel and dependents as a distinct payer segment.

There is no disclosed proprietary technology platform, no AI/ML capability, no external funding, and no parent company; ownership remains concentrated with the founding family. With 23 disclosed employees operating across 16 clinics, the staffing model likely relies substantially on independent practitioner or contractor arrangements. Headcount has not been disclosed with directional trends, but clinic openings in Niseko (December 2019) and Hakuba (December 2022) plus a planned Furano location indicate ongoing physical footprint expansion. The Okinawa Tricare approval and Elite Performance Academy productization represent moves toward new customer segments and new revenue verticals beyond core clinic services.

Name

Asia Physio

Legal name

Asia Physio

Website

https://asiaphysio.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Asia Physio operates 16 physiotherapy clinics across Singapore and Japan, delivering fee-for-service sports rehabilitation, ACL injury treatment via its Cross Bracing Protocol, and specialty clinical services to individual patients, ski tourists, and military beneficiaries.

Ownership category

akta.pro rank

Product category

Physiotherapy and Sports Medicine Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAFAFAI

Orthopedic & Sports Rehabilitation Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Post-Acute Care & Rehabilitation Facilities

SECONDARYMPAKAJAO

Sports Rehabilitation, Return-to-Play & Performance Therapy Centers

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYHLAHAMAG

Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Rehabilitation & Mobility Aids (DME)

Keywords

• Physiotherapy services
• Sports injury rehabilitation
• ACL injury treatment
• Manual therapy
• Post-operative rehabilitation

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physiotherapy Services: Revenue is generated from fee-for-service physiotherapy consultations, treatments, massage therapy, and specialized services such as bike fitting, running assessments, and rehabilitation programs. Services are offered at multiple clinic locations across Asia.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Asia Physio operates a network of 16 physiotherapy clinics across Singapore and Japan, delivering clinical physiotherapy services to individual patients. Core offerings include elite-level general physiotherapy, sports and snow-sports injury rehabilitation (especially ACL, MCL, and meniscus injuries), the proprietary Cross Bracing Protocol for non-surgical ACL healing, post-operative rehabilitation, women's health, paediatric care, sports massage, bike fitting, running biomechanical assessments, and triathlon coaching. The company also offers a structured "4 Weeks to a Better Back" program and conducts professional development seminars through the Elite Performance Academy.

Product overview

Asia Physio is a physiotherapy clinic network offering elite-level physical therapy services across 16 clinics in Asia. The company operates under a multi-brand portfolio model with the core Asia Physio brand supplemented by location-specific sub-brands (Singapore Physio, Tokyo Physio, Niseko Physio, Hakuba Physio, Nozawa Physio, Myoko Physio, Okinawa Physio, Rusutsu Physio) and specialty offerings including Kú Cycles. Services are delivered through integrated specialty areas including physiotherapy, sports physiotherapy, post-operative rehabilitation, specialized protocols like the Cross Bracing Protocol for ACL healing, and complementary services such as massage, osteopathy, and telehealth consultations. The company also provides educational content through the Knee Gurus Podcast and operates an Elite Performance Academy for professional development.

Differentiator

Problem solved

Functional benefit

Brands

• Knee Gurus Podcast: Information portal and podcast hosted by founder Bevan Colless covering knee injuries and treatment options
• Kú Cycles
• Elite Performance Academy
• Cross Bracing Protocol

Products and services

• Physiotherapy Core physiotherapy consultations and treatment delivered by Australian-trained, native English-speaking therapists across the Asia Physio clinic network, covering a wide range of musculoskeletal injuries and rehabilitation needs.
• Sports Physiotherapy Specialized physiotherapy for sports injuries and athletic performance optimisation, with deep expertise in snow-sports, running, and cycling injuries across the network's 16 Asian clinics.
• Cross Bracing Protocol A bracing regime designed to maximise ACL healing by keeping the knee bent at 90 degrees, enabling non-surgical healing of ACL ruptures. Reported healing rates exceed 90% for ACL ruptures without surgery.
• Post-Operative Rehabilitation Structured rehabilitation programs for patients recovering from orthopaedic surgery such as ACL reconstruction, joint replacement, and meniscus repair.
• Women's Health Physiotherapy Physiotherapy services specialised for women's health conditions, including pelvic health and prenatal/postnatal care.
• Paediatric Physiotherapy Physiotherapy services for children and paediatric musculoskeletal conditions.
• Sports and Remedial Massage Therapeutic massage services for sports recovery and remedial treatment of musculoskeletal conditions.
• Osteopathy Manual therapy services focusing on musculoskeletal system treatment, delivered alongside physiotherapy at Asia Physio clinics.
• Running Biomechanical Assessments Assessment services that analyse running gait and biomechanics for injury prevention and performance improvement.
• Bike Fit Professional bike fitting services to optimise cycling position and prevent cycling-related injuries.
• Kú Cycles Cycling-focused brand offering triathlon coaching and cycling optimisation services to endurance athletes.
• Triathlon Coaching Coaching services for triathlon athletes covering swim, bike, and run disciplines.
• Elite Performance Clinic Premium physiotherapy clinic offering world-class facilities and elite-level care for high-performance athletes in Asia.
• 4 Weeks to a Better Back Program Structured four-week program combining physiotherapy, remedial massage, and pilates for back pain management. Priced at ¥99,000 (discounted from ¥126,000).
• Ergonomic Consultations Workplace ergonomic assessments and consultations designed to prevent work-related injuries.
• Elite Performance Academy Professional development and educational programs for physiotherapists and healthcare professionals within the Elite Performance Clinic.
• Seminars and Professional Development Educational seminars and training programs for professional development in physiotherapy, aimed at clinicians and healthcare professionals.
• Telehealth Consultation Remote physiotherapy consultations delivered via video call for patients who cannot visit a clinic in person.

Quantifiable outcome

• Cross Bracing Protocol shows healing rates of over 90% for ACL ruptures without surgery

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Back In Motion Physiotherapy: Australian-headquartered multi-clinic physiotherapy group that has expanded across Australia and into Asia. Closest direct comparable in business model — multi-site PT clinic chain, sports and spinal specialization, and similar Australian clinical training ethos serving Asia.
• Physio Asia Therapy Centre: Singapore physiotherapy clinic serving expatriate and resident populations with sports and orthopedic rehab. Direct comparable given the same expatriate-targeting, English-speaking, multi-modality positioning in Singapore.
• Core Concepts Physiotherapy: Singapore-based multi-clinic physiotherapy group offering sports, spinal, and post-operative rehab. Directly comparable as a Singapore-focused PT clinic network with similar service lines and patient demographics.
• City Osteopathy + Physiotherapy: Singapore-based clinic group offering physiotherapy, osteopathy, and sports rehab. Comparable because it is a Singapore-market outpatient PT/sports rehab competitor with overlapping service menus (sports massage, ergonomics, post-op rehab).
• Kinesis Wellness: Multi-disciplinary Singapore clinic group offering physiotherapy, sports rehab, and wellness services. Comparable as a competing Singapore clinic chain with overlapping sports rehab and allied health offerings.

Emerging players

• Sword Health: Digital-first MSK and physiotherapy platform with AI clinician support. Comparable as a digitally-native emerging player addressing the same MSK injury patient base with a lower-cost, no-clinic delivery model.
• Hinge Health: Digital musculoskeletal care platform offering AI-enabled PT programs. Comparable as an emerging competitor targeting the same sports/MSK injury patient population via a scalable, low-overhead digital model that could pressure clinic-based providers.

Broad incumbents

• U.S. Physical Therapy: US-listed operator of outpatient physical and occupational therapy clinics. Comparable as a public-market benchmark for multi-clinic physiotherapy roll-up economics and clinic-level unit dynamics.
• ATI Physical Therapy: Large US-listed outpatient physiotherapy clinic chain. Comparable as a benchmark scaled PT clinic operator with similar multi-site, multi-specialty business model, even though geographically distinct.

Regional players

• Raffles Medical Group: Singapore-listed integrated private healthcare provider with clinics and hospitals across Asia. Comparable as a regional incumbent offering physiotherapy and rehabilitation services within a broader healthcare portfolio in the same Singapore market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubepodcasts.apple.com/sg/podcast/the-knee-gurus/id1595756557
• LinkedInlinkedin.com/company/asiaphysio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Physio