What Asiat Park does

Asiat Park is a public, creative urban hub operated by ODH Projects (Onkruid) on a former Belgian military site (the historic AsIAT / Service Technique des Troupes de Transmission barracks) in Vilvoorde, a municipality on the Brussels periphery. Following a public tender won by ODH Projects in 2022 and the City of Vilvoorde's 2019 acquisition of the land, the organization has redeveloped the site into a free-entry public park (open daily 9u–23u) spanning 20,000+ m2 of repurposed space across five entrances, with around 95% of entrepreneur spaces currently leased. The park operates as a curated ecosystem combining maker ateliers, food and beverage tenants (Bar Bâtard brewery/bakery, MOK coffee roastery, Toko Manis), sports operators (Hall9 climbing, SkeetKroew skate), social organizations (Arktos), and the co-founding cultural anchor Horst Arts & Music festival.

The service surface consists of three commercial lines: (i) event-venue rental across multiple halls (Vijverhal, Moon Ra, Rotunda, Galerij, Bazaar, Club, Le Soleil Rouge) with capacities ranging from roughly 200 to 1,500 persons; (ii) long-lease workspace rentals for entrepreneurs and makers (Stooklokaal 275 m2, Atelierwinkel 95–150 m2, etc.) on nine-year contracts running through end-2031; and (iii) ticketed guided experiences, workshops, and the seasonal TapTrapRoute cycling product priced between €5.50 and €15.50 per ticket. Pricing models are primarily transactional or recurring rent, with social-rate tickets available for families facing cost barriers.

Go-to-market is community-led rather than sales-led: the organization markets through its own website, Mailchimp newsletter, an Asiat Magazine print publication, social channels, and close co-programming with the City of Vilvoorde, Province Vlaams-Brabant, and sponsors such as Vedett and ENGIE. The model generated sufficient regional recognition that Onkruid received the Ultima – Flemish Culture Prize for Cultural Entrepreneurship in 2024, and revenue – though undisclosed – is supported by city co-sponsorship alongside tenant rent and event income.

Name

Asiat Park

Legal name

ODH Projects

Website

https://asiatpark.be

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Asiat Park is a public, free-entry creative hub on a former military site in Vilvoorde, Belgium, operating 20,000+ m2 of event venues, entrepreneur workspaces, food/brewery tenants, and cultural programming (Horst Arts & Music) under a City of Vilvoorde public-tender concession held by ODH Projects (Onkruid).

Ownership category

akta.pro rank

Product category

Public Park & Event Venue Management

NAICS

Arts, Entertainment, and Recreation (71), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

Keywords

• Public park management
• Event venue rental
• Creative workspace leasing
• Cultural programming
• Community space operations

Headquarters

HQ city

Vilvoorde

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Space Rental to Entrepreneurs: Asiat Park rents out repurposed spaces (Stooklokaal 275m2, Atelierwinkel 95-150m2, event venues) to entrepreneurs, makers, and organizations. Renting is offered on 9-year contracts (until end 2031).
2. Event Venue Rental & Ticket Sales: The park operates multiple event venues (Vijverhal 950m2/700 persons, Moon Ra 350m2/200 persons, Rotunda 350m2/400 persons, Galerij 470m2/400 persons, Club 605m2/1000 persons, Bazaar 2340m2/1500 persons, Le Soleil Rouge 330m2/500 persons) and sells tickets for events, workshops, tours, and activities such as TapTrapRoute (€5.50-€15.50), Parkrondleidingen, and KinderWorkshops.
3. On-site Food & Beverage: Tenants such as Bar Bâtard, MOK, Toko Manis, CACD Peñarroya, V'ice, and Novus serve food and drinks to park visitors, creating a vibrant F&B ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Asiat Park operates a free public park in Vilvoorde, Belgium, comprising 20,000+ m² of repurposed former military barracks. It offers rentable event venues (Vijverhal, Moon Ra, Rotunda, Galerij, Bazaar, Club, Hall 9), ateliers and Stooklokaal workspaces for entrepreneurs, sports facilities, food and beverage tenants, and cultural programming including the Horst Arts & Music Festival.

Product overview

Asiat Park is a multi-faceted public park and creative hub in Vilvoorde, Belgium, operated by ODH Projects (Onkruid). The park offers over 20,000 repurposed square meters of event venues and rental spaces for entrepreneurs. Core offerings include diverse event locations (Vijverhal, Moon Ra, Rotunda, Galerij, Bazaar, Club, Stooklokaal, Atelierwinkel) capable of hosting gatherings from 150 to 1,500 persons. On-site tenants and partners include Bar Bâtard (bar/brewery/bakery), MOK Coffee Roastery, and Horst Arts & Music festival. The park also provides sports and recreation facilities (Hall9 climbing gym, Novus sports center, SkeetKroew skatepark), guided park and art tours, and seasonal programming including the TapTrapRoute cycling event. Space rentals for entrepreneurs are available through 9-year contracts.

Differentiator

Problem solved

Functional benefit

Brands

• Bar Bâtard: Bar, brewery and bakery located in Asiat Park, operated by Joost, Mattias and Gerben. Serves house-brewed Sambucus Saison beer, sourdough pizza from wood-fired oven, and local products.

Products and services

• Event Venue Rental (Vijverhal, Moon Ra, Rotunda, Galerij, Bazaar, Club, Hall 9)
• Creative Workspace and Atelier Rental (Stooklokaal, ateliers, Atelierwinkel)
• Food and Beverage Tenant Operations (Bar Bâtard, MOK Coffee Roastery)
• Cultural Programming and Horst Arts & Music Festival
• Sports and Recreation Facilities (Hall 9, Novus, SkeetKroew, Friday Night Skate route)

Quantifiable outcome

• 20,000+ m2 of repurposed space fully operational with 95% of entrepreneur spaces leased
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Horst Arts & MusiccoreStrategic or Co-development PartnerHorst Arts & Music is co-founder of Asiat Park. The internationally renowned arts and music festival runs year-round programming at the park: a 3-day festival in May, a free summer art exhibition (Horst Expo), and a nightclub in autumn. Horst Ateliers also runs 4-week creative workshops in spring and summer where young creators help develop park infrastructure.
• Stad Vilvoorde (City of Vilvoorde)coreStrategic or Co-development PartnerThe City of Vilvoorde co-sponsors Asiat Park's programming and has been a key partner since the site's acquisition in 2019. The city provides ongoing financial support and collaborates on events, the TapTrapRoute, and park development. The mayor and aldermen (Schepen Katrien Vaes, Tine Paredis) are actively involved in park initiatives.
• Provincie Vlaams-BrabantminorGTM or Marketing PartnerProvince Vlaams-Brabant is a partner in the TapTrapRoute cycling event, which connects Vilvoorde and Grimbergen breweries. The partnership is part of the 'Jaar van het Bier' (Year of Beer) celebration.
• VedettminorGTM or Marketing PartnerVedett is a co-sponsor of Asiat Park's programming (visible on event materials and the Zomerfeest).
• Fenikshof (Grimbergen)minorStrategic or Co-development PartnerHet Fenikshof is the partner venue on the Grimbergen side of the TapTrapRoute cycling event. It is the home of the Phoenix beer and the Abbey Brewery, located in the old abbey of Grimbergen. Both Asiat Park and Het Fenikshof are start/end points on the cycling route.
• Straffe StreekminorGTM or Marketing PartnerStraffe Streek (a regional food/drink brand) partners on the TapTrapRoute event and organizes a Straffe Streekproductenmarkt (regional products market) at Asiat Park during the TapTrapFeest.
• ENGIEminorGTM or Marketing PartnerENGIE co-sponsors the Torenhoog Talent project, where city photos are projected on the ENGIE cooling towers along the Zenne river in Vilvoorde, near Asiat Park.
• ODH ProjectscoreImplementation/ SI/ Consulting PartnerODH Projects (Onkruid) won the public procurement bid in 2022 for the development and operation of Asiat Park. Onkruid is the organization behind Asiat Park. The company's registered name is ODH Projects with registered office at Mechelsesteenweg 255, 1800 Vilvoorde and enterprise number 0769.988.869.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kaai 32: Creative workspace and event venue in a former brewery complex in Vilvoorde, Belgium, offering ateliers, studios, and event spaces. Direct local peer in the same city with comparable creative workspace rental and event venue model.
• De Hallen: Former tram depot in Amsterdam converted into a creative complex with a cinema, food hall, library, hotel, and creative workspaces. Comparable as a repurposed industrial structure hosting a curated mix of F&B, culture, and entrepreneurial tenants under one roof.
• Westergasfabriek: Former gas factory in Amsterdam transformed into a cultural venue with event spaces, restaurants, and creative tenants. Comparable as a post-industrial site operated for cultural events, F&B, and creative workspace, with similar tenant and venue mix to Asiat Park.
• Friche la Belle de Mai: Former tobacco factory in Marseille transformed into a large multi-tenant cultural and creative hub with artist residencies, event venues, F&B, and social initiatives. Comparable as a major post-industrial creative ecosystem operating with public-private support.
• Sugar City: Former sugar factory in Halfweg (Amsterdam region) converted into a large-scale event venue complex with multiple halls for corporate events, festivals, and brand activations. Comparable as a multi-venue industrial repurposing project focused on event rental revenue.
• NDSM-werf: Former naval shipyard in Amsterdam North repurposed into a creative hub with artist studios, event venues, F&B, and cultural programming. Directly comparable to Asiat Park as a post-industrial brownfield turned community-driven creative ecosystem with mixed tenants and event spaces.
• Les Abattoirs: Former slaughterhouse in Toulouse converted into a contemporary art and cultural center with exhibitions, performances, and event spaces. Comparable as a post-industrial brownfield turned into a cultural venue with year-round programming and educational activities.
• C-Mine: Former coal mine complex in Genk, Belgium, redeveloped into a creative and cultural hub with event venues, design center, F&B, and year-round programming. Highly comparable — same Belgian context, same brownfield-to-creative-hub transformation, same multi-venue programming model.

Broad incumbents

• Botanique: Established cultural venue and concert hall in Brussels with year-round music programming, festivals, and art exhibitions. Comparable as a Brussels-region cultural venue operator with ticketed events and multi-tenant programming, though a more traditional single-purpose music venue.

Regional players

• La Fonderie: Former foundry in Brussels repurposed as a museum and cultural center focused on industrial heritage. Regional peer operating in the same Belgian/Brussels periphery context with comparable brownfield-to-cultural-site repurposing and programming orientation.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asiat-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asiat Park